time = money: marketing lifehacks
DESCRIPTION
TRANSCRIPT
![Page 1: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/1.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Time = Money: Marketing Lifehacks
![Page 2: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/2.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
CO-FOUNDER
DIGITAL MARKETING CONSULTANT SPECIALISING IN SEO, ANALYTICS & UX
[email protected] / @NEDPOULTER / WWW.NEDPOULTER.COM
I’M NED POULTER
![Page 3: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/3.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
WHY I’M HERE
I have a problem…
![Page 4: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/4.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
I’m easily distracted
![Page 5: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/5.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
![Page 6: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/6.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
WHY I’M HERE
Many of you have the same problems as me…
![Page 7: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/7.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Hard Truth #1Marketing is a services industry. We sell our time.
![Page 8: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/8.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Hard Truth #2Commoditising time is difficult.
![Page 9: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/9.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Hard Truth #3Forecasting time is often even harder. Time doesn’t work like a financial budget.
![Page 10: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/10.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Hard Truth #4Small business owners famously have a lack of it.
![Page 11: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/11.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
![Page 12: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/12.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
MY GOALShare with you the ways I minimise time on repetitive tasks.
![Page 13: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/13.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
MY GOALSave you time!
![Page 14: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/14.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
FACTWe spend 28% of our workweek on email
[Source: McKinsey & Company]
![Page 15: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/15.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
OUR TOOLS
![Page 16: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/16.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
#1“I WANT TO MAINTAIN MY SOCIAL ACCOUNTS, BUT I DON’T HAVE TIME!”
![Page 17: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/17.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
AUTOMATE!
![Page 18: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/18.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
YOUR TOOLS
![Page 19: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/19.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
BRING EVERYTHING TOGETHER
![Page 20: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/20.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
SOME OF MY FAVOURITE IFTTT RECIPES
![Page 21: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/21.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
PRO TIP: - Use Tweriod (free) or SocialBro (Paid) - Understand when your followers are online
![Page 22: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/22.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
SET YOUR SCHEDULE IN BUFFER
![Page 23: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/23.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
SIT BACK AND LET THE ROBOTS DO THE WORK…
![Page 24: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/24.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
#2“I SPEND MY DAY FLICKING BETWEEN MY PHONE AND MY COMPUTER”
![Page 25: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/25.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
HACK YOUR NOTIFICATIONS…
![Page 26: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/26.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
TURN OFF YOUR NOTIFICATIONS
![Page 27: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/27.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
CUSTOMISE YOUR ALERTS
![Page 28: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/28.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
SEND SMS FROM YOUR COMPUTER
![Page 29: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/29.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
#3“TOO MANY F**KING EMAILS!”
![Page 30: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/30.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Solutions1. Reduce clutter in your inbox2. Filter!3. ‘Roll up’ email subscriptions4. Only check it at certain time intervals
![Page 31: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/31.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
MIGRATE ALL ACCOUNTS TO GMAIL
![Page 32: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/32.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
‘SEND MAIL AS’ - MULTIPLE ALIASES - ONE ACCOUNT
![Page 33: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/33.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
DEAL WITH YOUR INBOX - ACT - DEFER - DELETE
![Page 34: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/34.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
FILTER OUT ANYTHING NON-URGENT
![Page 35: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/35.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
PRO TIP: - Use this filter! - Filter all non-urgent emails to different folder
"opt-out" OR unsubscribe OR "viewing the newsletter" OR "privacy policy" OR enews OR "edit your preferences" OR "email notifications" OR "update profile" OR smartunsubscribe OR secureunsubscribe OR yahoogroups OR "manage your account" OR "group-digests" OR "mailing list" OR "ensure delivery" OR "Manage your subscription" OR "click here to view" OR "view as web" OR "mailing list"
![Page 36: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/36.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
PRO TIP: - Add everything you still want to see in your inbox in the ‘doesn’t have’ field
![Page 37: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/37.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
FOLLOWUP.CC - SCHEDULE A TIME TO REAPPEAR IN YOUR INBOX
![Page 38: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/38.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
AUTO-ADVANCE
![Page 39: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/39.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
SEND AND ARCHIVE
![Page 40: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/40.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
FILTERS ARE GOOD, UNSUBSCRIBING IS BETTER
![Page 41: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/41.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
UNROLL.ME - ALL SUBSCRIBED EMAILS - ONCE DAILY/WEEKLY
![Page 42: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/42.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
UNROLL.ME - CATEGORISES EMAILS
![Page 43: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/43.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
UNROLL.ME - 1-CLICK UNSUBSCRIBE
![Page 45: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/45.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
MAILSTROM - SORT OUT THE CRAP
![Page 46: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/46.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
PRO TIP - USE MAILSTROM’S ‘CHILL’ FEATURE - HIDE MESSAGES UNTIL SET DATE
![Page 47: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/47.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
SUMMARY:
- Minimise time spent on repetitive activities
- Disband the optional and focus on the essential
- Create systems of automation that you can ‘set and
forget’
![Page 48: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/48.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
THANKS FOR LISTENING!
![Page 49: Time = Money: Marketing Lifehacks](https://reader038.vdocuments.us/reader038/viewer/2022103015/54c6539b4a7959b6188b45c8/html5/thumbnails/49.jpg)
BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Image credit:
Money – https://www.flickr.com/photos/9853727@N05Time + clock - https://www.flickr.com/photos/anythreewords/Old till - https://www.flickr.com/photos/frinky/Prediction - https://www.flickr.com/photos/streamishmc/Robot - https://www.flickr.com/photos/24375810@N06/Kite - https://www.flickr.com/photos/brainsik/Traffic light - https://www.flickr.com/photos/grendelkhan/Productivity - https://www.flickr.com/photos/smemon/Lifebelt - https://www.flickr.com/photos/emil2/Money - http://www.flickr.com/photos/68751915@N05/6355816649/in/photostream/Brain Icon - https://www.iconfinder.com/quizanswersMac icon - https://www.iconfinder.com/GimpopoHands up - https://flic.kr/p/8ypn4hTime = money - http://www.flickr.com/photos/thomashawk/9416364876/sizes/l/