time management: systems, tools, and disciplines, by ashton gustafson
TRANSCRIPT
Recording
Time Management: Systems, Tools, and Disciplines
Ashton Gustafson presents:
@AshtonGustafson
@AshtonGustafson
Ashton Gustafson
Ashton Gustafson presents:
⦿ Currently owns two real estate companies⦿ Inspirational speaker and author of daily blog⦿ Working on his first book, Let the Music Play: A
Manifesto on Making Music With Your Life, Family, and Business
⦿ Realtor Magazine “30 Under 30” class (2010)⦿ Recognized by Star Power Systems as the youngest ever
Star Power Star (2010)
Time Management: Systems, Tools, Discipline
2 Guiding Beliefs
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To see is to forget the name of the thing one sees.
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Paul Valery
” “
The purpose of life is to truly live before you die and the purpose of business is to fund that truly perfect life.
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“
”
Linda McKissack
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Why
My story…
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Our days need to be
more and more about
less and less.
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Managing Yourself > Managing Your Time
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Meaning, Freedom, Fulfillment > Money, things, and stuff
1440www.AshtonGustafson.com
The “Great Equalizer”
Time Management:Awareness
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Lead Generation: The Law of the
Harvest
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Think of clients you are currently working with.
HOW did you cross paths?
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Your responsibility is to GET IN THE PATH
andSTAY IN THE PATH of business.
Gradually then suddenly.
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Ernest Hemingway
60 Daily Points of Rhythm• 25 relationship building calls• 25 personal prospecting emails sent• 5 handwritten notes of gratitude
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You have to tell your day where it’s going to go.
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You have to REDEFINE SUCCESS
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60 Daily Points of Rhythm
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60 Daily Points of Rhythm
80% of population can only name one Realtor
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Rule #1 of Lead Generation:
Your message must match your market
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Lead Generation:• Consistent• Persistent • Relevant
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Lead GenerationConsistent connection with your database
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● Evernote● IDX last log-ins● MLS Drip CC’d● Direct mail
● Social media● Snail mail● Phone
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Simple tools and systems for lead generation.
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Website(s) with database management systems.
•TigerLead•Boomtown•RealPro•Prime Seller Leads• Homes.com
HomesConnect
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Copy yourself on automated emails sent from MLS.
Lead Generation for Sellers
• Provide your sphere with consistent CMAs• Consistently offer a home evaluation • Send FYI notes about neighboring
properties after closing• Simple text updates• Earn your space as the market expert
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SystemsDrip campaigns.• Foreclosures.• CMA requests.• Buyer follow up after
closing.• Buyer new listing
automation after closings.
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I just called to say….• Happy home anniversary• Just checking in• Revisits to website• Hi
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Social Lead Generation
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If there’s going to be an
expert,it needs to be YOU!
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www.AshtonGustafson.com
Simplify Your Social Presence
• Preload content each week• SocialOomph.com• Hootsuite• Snip.ly
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Simple. Fast. Text Communication
.
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Handwritten Notes
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When you show up and listen to the market everyday, report
back to your sphere of influence, you then begin to
earn the space as the market expert.
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www.AshtonGustafson.com
obscurityA frustrated salesperson
has one problem:
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Not-To-Do List● Don’t answer unknown numbers● Don’t work more to fix overwhelm● Don’t check and respond to email
constantly● Email is everyone else’s agenda● Don’t switch tasks constantly
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Lucky farmer is an oxymoron
Law of the harvest:
The law of compensation: You get what you give
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The rhythm of daily action aligned with your goals creates the momentum that
separates the dreamers from super-achievers.
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60 times a day
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300 times a week
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15,600 times a year.
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Simply connect
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Success is never owned; it is only rented ...
And the rent is due every day.
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Rory Vaden
I’m Glad I Did > I Wish I Had
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Connect• Mkt.com/Ashton (60 Daily Points of
Rhythm)• Instagram: @AshtonGustafson• Podcast: iTunes – Ashton Gustafson• Twitter: @AshtonGustafson
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Mkt.com/Ashton
STORE
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Daily Points Of Rhythm - $20
• Instagram: @AshtonGustafson• Podcast: iTunes – Ashton Gustafson• Twitter: @AshtonGustafson
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