time it (app proposal)
TRANSCRIPT
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TIMEIT!
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EXECUTIVE SUMMARY
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EXECUTIVESUMMARY
Intoday’sworld,withsomuchonourmind,wehavelosttheabilitytokeeptrackoftime.
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EXECUTIVESUMMARY
Therearevariousappsinthemarkettodothat…...
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Why
THISIDEAThen?
EXECUTIVESUMMARY
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THEYHAVE
3MAINPROBLEMS
EXECUTIVESUMMARY
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TOOSIMPLEANDBASIC
EXECUTIVESUMMARY
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ORMANYFEATURES,BUTCOMPLEXTOUSE
EXECUTIVESUMMARY
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REDUNDANT DATAENTRYMETHODS
EXECUTIVESUMMARY
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SO,WHAT’SOUR
GOAL??
EXECUTIVESUMMARY
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ToFIX allissuespresentincompetitorsapplications
(Asmentionedearlier)
EXECUTIVESUMMARY
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SimpleandCleanUI
EXECUTIVESUMMARY
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AddFEATURES(DiscussedLater)
ThatOurCompetitorsDon’tHave
EXECUTIVESUMMARY
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COURSEOFACTION?
EXECUTIVESUMMARY
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Assemble aTeamofExperiencedCoders
EXECUTIVESUMMARY
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Situationalanalysis
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COMPANYOVERVIEW?
SITUATIONALANALYSIS
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NEW APP,LACK OFPOPULARITY:
SITUATIONALANALYSIS
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MARKETOVERVIEW?
SITUATIONALANALYSIS
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LotsofCOMPETITORS
SITUATIONALANALYSIS
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SITUATIONALANALYSIS
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PotentialCustomers:StudentsWorkingProfessionals(Basicallyanyonewhowantstokeeptrackoftime)
SITUATIONALANALYSIS
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ThreatsWeFace:CanBeEasilyCopied
Solution:EstablishBrandImage
SITUATIONALANALYSIS
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GOALS
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OurFocus:• EstablishBrandImage• OfferCustomerSuperior
Features• BetterSupport• MoreFunctionality• EasytoUseUI• PerformanceBenchmarks
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Strategy
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PotentialCustomers:• Students• WorkingProfessionals(Basicallyanyonewhowantstokeeptrackoftime)
STRAG
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CommunicationChannels:• SocialMedia• E-Mail• Schools&Colleges• WordofMouth
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Suppliers:• PlayStore(Android)• WindowsStore(Microsoft)• AppStore(Apple)
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Competitors:• TimeTracker (Featurerich,but
complexUI)• aTimeLogger (ClutteredUI)• Timesheet(LackofFeatures)
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PointsofParity
• AllAppsKeepTrackofTime• Allofthemareavailableonplay/app
store• AllofThemhaveFree+Paid
Versions
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PointsofDifference
• MultipleDataEntryMethods• Available(SameApp)CrossPlatform• CleanUIwithFeatures
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TACTICS
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ProductAttributes:• ApptoKeepTrackofTime• StatisticalReadouts• AdvancedDatalogging
(UsingInbuiltDeviceSensors)
• VoiceDataLogging
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ProductBenefits:• ImprovesProductivity• HelpsPeopleKeepTrackof
Time• EasyToUseUI• AdvancedStatisticalAnalysis• AdvancedDataLogging(GPS,Accelerometeretc.)
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CostAnalysis:CostIncurred– HiringDevelopersforCoding
MaintenanceofCode
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BrandName:TIMEIT!Slogan:”NeverLoseTrackofTimeAgain!!”
Pricing:$3.99(ForFullVersion)
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CommunicationChannels:• SocialMedia• E-Mail• Schools&Colleges• WordofMouth
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Distribution Channels:
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IMPLEMENTATION
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INFRASTRUCTURE
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CrossPlatformDevelopment
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SUMMARY
1. ExecutiveSummary2. SituationalAnalysis3. Goals4. Strategy5. Tactics6. Implementation
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DISCLAIMER
TheseslideswerecreatedbyRishab DevBhaskar,BITSDubai,DuringanInternshiponMarketingmanagement,undertheguidanceofProfessorSameerMathur,ofIIMLucknow
Allimagesusedarelabelledforreusewithmodification,andwerefound fromgoogle images
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