time is water?
DESCRIPTION
social design project centred around the issue of Water consumptionTRANSCRIPT
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Colin Omosebi
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Graphic Design Applications
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Contents
ColinJonnedelHiroe AlishaNadiaAs a group we decided to name ourselves
CJHAN, we were given water as the theme
for our green week project. I was quite happy
that we were able to form a group that had
members with a good range of design skills
although my main concern was being in a
group that i could get along with and that
shared my work ethic.
3..6
7..11
12..21
22..27
28..29
initial stages ..........
research ..........
development .........
Green week ..........
did we reach our aims ........
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collaboration
we pulled together our collective knoweledge to
figure out what issues we could investigate
we had a range of both globally and more lo-
cal problem that could be address but in the end
we chose to highlight how water can be wasted
by society as a whole and what us as individual
can do to limit the impact we have on the worlds
resources.
C
J
H
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Illustration ..........
Moving image ..........
technical skills .........
editorial design ..........
Branding ........
it was really useful to figure out what skills each
member of the group possessed in order for us
to play to our strengths, the infographic (far left)
show the skills we possessed as well as the skills
and interests we shared.
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researchCollaborative Blog
http://cjhan2.tumblr.com/
From genaral research we had many ideas for
prijects and concepts to create which oncluded
a bottled vs tap water campaign, creating a
surplus food brand and also creatinhg spoof
advertising campaigns to hightlight the value of
water.
we looked at a range of ways in which we could
execute these projects and ultimately descided
on just two projects that we felt had alot of
potential, these projects were creating spoof
advertising campaigns and how water can be
misused within advertising.
we were really keen for our project to be
based on advertising as we saw that it is
something we are all infulenced by and
the fact that most advertising is aimed
at our target audience of 16-35 year old
consumers.
below is an example of one of the spoof
videos we created: This one was created
by Alisha
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nadias video mash up
project outline
Misuse of water in advertising
we wanted to highlight how the
“throw away” attitude related to
water in advertising also affects the
consumers behaviour, we were try-
ing to show a link between adver-
tising , the product and how we the
audience can be influenced.
Brief
Our aim was to create a campaign that
highlights the misuse of water in advertis-
ing and how that influences young trendy
consumers through the brands/products
they buyand their attitude towards water.
The aim of the project was to change peo-
ples behaviour towards wasting water and
for people to relise that clean, safe drinking
water is finte.
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Engagement Incentive Behaviour change
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pitch & feedback for green week proposal
black mirror
idea change
delivery could be better
Amber
Refining ideas
The green week pitch did not go as planned as although we
had soild well thoughtout ideas that Sarah and Paul liked,
there was a concern over the delivery of our concept during
the pitch mainly due to prototypes being too crude (story-
boards, visualiations) and the overall persuation of the pitch
that i took responsiblity in giving, I aknowledged that this was
mainly due to my inadequate preparation.
After the green week pitch we had decided to scale down
our ideas for the project, to keep it suitable for the event and
time scale we had for the project, we made the descsion to
scrap the video and concerntrate on simplyfying our idea to an
interactive game on the subject of water rationing, this allowed
us to start to develop a more realistic approach to furfiling the
brief.
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Creating identity
“Time is water” plays on the phrase “Time is money”,
Money is clearly of value and should not be wasted,
we wanted the same to apply to water hence “Time
is water” was created. we wanted a design that was
simple yet effective, so i set off working on a Brand
mark that reflected these values.
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Time is Water
Time is Water
Time is Water Time is Water
Here are some digital designs i made in the process of creat-
ing an identity for our concept. i had decided quite early on to
stick to using black, white and one other colour, i chose cyan
as i wanted the design to be as closely assosiated with the
subject of water as possible.
Time is Water
Time is Water
Time is Water
Time is Water
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#0099CCRex BoldRex Light
Time is Water
Time is Water
I believe that the overall look and feel of the logo
and typeface work well together, i feel that the
logo effectively communicates our message as it
is quite synonymous with both water and time.
The typeface Rex bold/light has good readability
from a distance as well as being well suited to
being used digitally for an online presence.
I decided upon using an hour glass and water
droplet to illustrate the combination of both time
and water, by replacing the sand in the hour
glass with water i tried to visualise the issue of
clean safe drinking water being finite.
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How it works
The game was meant to be similar in princible to the “ Price is right”, we wanted our par-ticipants to pick a card and guess “how much” the activity would cost to do (e.g. per flush, per minute...) while not specifying wether or not we meant water or money as the “cost”. depending on how many each person got right determined wether or not there picture would end up on our wall of fame or shame on our website.
Aims
We aimed to educate people about how much water they use on a daily basis and also to
get particpants to understand that water is a precious resource that is not to be wasted.
(The pictograms on the cards were designed by Alisha, while I designed the pattern on
the back.)
Card game
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Engagement Incentive Behaviour change
Interactive Card game
Saving money
Education
Winning game
Awareness
Small change in routine
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applying identity
We went about getting everything for the game
ready by applying our colour scheme to the
cards, boxes and business cards.
The cards would be arranged neatly inside the
boxes/trays which would be worn around the
neck from a strap, after playing the game the
participant would be handed a business card
with our website and a water saving tip on the
back(bottom left).
business cards designed by jonnedel & Hiroe
boxes put together by Alisha and Nadia
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Green week
We decided to dress up as gameshow hosts to
tie in with our water saving game, we felt that
by dressing formally and dressing in the colours
of our concept we would stand out and as a
result be able to engage more participants.
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Approaching people was slightly daunt-
ing at first but once we got in to the
swing of things we were able to speak
confidently and share the knowledge we
had gathered over the duration of the 9
week project.
we attempted to create a gameshow
atmosphere that would excite, challenge
and educate with the use of our camera
crew through the way we engaged our
participants.The prize for their particpa-
tion was the honor of having their photo taken with the winning card and one of us if they prefered.
Gameshow hosts: Me & AlishaPhotography: Jonnedel & HiroeVideo recording: Nadia
VID
EO
interaction during green week
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Website
http://timeiswater.wix.com/timeiswater
People were lead to our website from the
business cards we gave to them during
green week after they had taken part in
our game , our website was used as a
platform to showcase the images of our
participants depending on how well they
did they ended up on either our “wall of
shame” or “wall of fame” which was just a
little bit of fun!
our digital presence
@TimeisWaterLCC
We created a twitter account so that we could
document our research and finding as well as
finding companies and organisation that deal
with water issues.
we also decided to post water saving tips as
to attempt to educate our followers and any
other visitors to our twitter page.
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This project was also a learning process for myself
as before i was not really concerned about my water
usage and its impact on the environment as i was
oblivious to the cost and volume of water i waste in
my day to day life.
I also felt it was useful experience to work on a social
impact project as it challenges you to look at the
wider issues as well as the design and end user.
did we reach our aims?
Throughout the project our aim was to educate
people about their water usage and to allow them
to visualise this in a way they could understand, we
also sought to impact small changes in their daily
routines and their behaviour towards water, overall
i feel we communicated our message that water is
presious well.