timberland corporate social responsibility
TRANSCRIPT
TIMBERLAND Jenna Cerruti
Heather CyrusCristina DunningElise PresicciLauren Short
Thursday, October 28, 2010
•Conceived in 1978• 2009• Employed 5,500 worldwide
• Family owned company•Chair: Sidney Swartz• President/CEO: Jeffrey Swartz
BACkgRoUND
Thursday, October 28, 2010
JeffRey
http://bigthink.com/ideas/16693
“Every success that comes from tomorrow is yours, but every
failure that trails, a boot that gets returned
because it didn’t work, an employee who lost their job, I own every single one of those failures forever.
They don’t go away.”
SwArtZ
Thursday, October 28, 2010
• High Priority•CITY YEAR• 70 pairs of boots - $1 million investment• Employee paid service hours
Timberland C
ommunity
Involvement
Thursday, October 28, 2010
• 1994 Profits fall• Stock price• 1993: $85.00• 1995: $22.00
• Restructuring to cut costs• Two factories closed• 500 jobs lost•Outsourcingda
SIT
uaTioN
Thursday, October 28, 2010
During financial trouble,
TimberLand continued to give money and service work to CITY YEAR.
Thursday, October 28, 2010
da sITUatioN2
•Potential Difficulties•Employee backlash•Future potential employees•Current employees•Community response
Thursday, October 28, 2010
• Tactics and objectives
• "Perform Under Extreme Conditions"• Environmental Awareness• "Give Racism the Boot"
CAMpaIGnS
Thursday, October 28, 2010
OutPUTs• Stakeholders• Employees
• Consumers
• Communities
• Investors
• Shareholders and Analysts
• Suppliers
• Non-Governmental Organizations
• Media
• Government Entities
• Business Colleagues
&UTCoMeS
Thursday, October 28, 2010
“By actively generating outcome-oriented dialogue with
stakeholders, we believe
TimberLand can ultimately compete more effectively in the future.”
-TimberLandThursday, October 28, 2010
CoMmUNicATIon
• Biennial CSR reports
• Quarterly reports on key performance indicators
• Quarterly CSR dialogues with Jeffery Swartz
• EarthKeeper
• Internal discussions
• Share environmental values and products
• Problem-solving communication meetings
sP eCTRUM
Thursday, October 28, 2010
da• Employee agrees to work voluntarily
with option of termination.
• Allowed to work 60 hours a week
• Paid volunteer time
CoDEoF
coNdUCTThursday, October 28, 2010
"We offer the consumer a company
to believe in and get involved with; we offer our employees
a set of beliefs that transcend the workplace;
we offer the community an active and supportive corporate neighbor;
and we offer shareholders a company people want to both buy from and work for."
-TimberLandThursday, October 28, 2010
RELaTIoNShiPs
•Control mutuality• Trust• Satisfaction•Commitment• Exchange relationship•Communal relationship
Thursday, October 28, 2010
REComMEN
DaTiOnS
• Improve communication with employees
• Explicitly explain separation between layoffs and City Year donations
• Improve internal affairs
Thursday, October 28, 2010