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  • 8/14/2019 Tim Corrington Created an Account 3 Minutes Ago

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    Tim Corrington created an account 3 minutes ago (more)Login / SignupPartea superioar a machetei

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    http://www.wikinvest.com/user/Timcorringtonhttp://www.wikinvest.com/special/Recentchangeshttp://www.wikinvest.com/special/Userlogin?returnto=Stock%3ACoca-Cola_Company_(KO)http://www.wikinvest.com/special/Industrieshttp://www.wikinvest.com/special/Concepts?select=Technology%20%26%20Internethttp://www.wikinvest.com/special/Concepts?select=Energyhttp://www.wikinvest.com/special/Concepts?select=Media%20%26%20Entertainmenthttp://www.wikinvest.com/special/Concepts?select=Financehttp://www.wikinvest.com/special/Concepts?select=Green%20Issueshttp://www.wikinvest.com/special/Concepts?select=Chinahttp://www.wikinvest.com/special/Concepts?select=All%20Conceptshttp://www.wikinvest.com/special/Commodities?select=Metal%20Commoditieshttp://www.wikinvest.com/special/Commodities?select=Energy%20Commoditieshttp://www.wikinvest.com/special/Commodities?select=Meat%20Commoditieshttp://www.wikinvest.com/special/Commodities?select=Grain%20Commoditieshttp://www.wikinvest.com/http://www.wikinvest.com/special/Recentchangeshttp://www.wikinvest.com/special/Userlogin?returnto=Stock%3ACoca-Cola_Company_(KO)http://www.wikinvest.com/special/Industrieshttp://www.wikinvest.com/special/Concepts?select=Technology%20%26%20Internethttp://www.wikinvest.com/special/Concepts?select=Energyhttp://www.wikinvest.com/special/Concepts?select=Media%20%26%20Entertainmenthttp://www.wikinvest.com/special/Concepts?select=Financehttp://www.wikinvest.com/special/Concepts?select=Green%20Issueshttp://www.wikinvest.com/special/Concepts?select=Chinahttp://www.wikinvest.com/special/Concepts?select=All%20Conceptshttp://www.wikinvest.com/special/Commodities?select=Metal%20Commoditieshttp://www.wikinvest.com/special/Commodities?select=Energy%20Commoditieshttp://www.wikinvest.com/special/Commodities?select=Meat%20Commoditieshttp://www.wikinvest.com/special/Commodities?select=Grain%20Commoditieshttp://www.wikinvest.com/user/Timcorrington
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    Coca-Cola Company (KO)

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    INCOME

    CASHFLOW

    QUOTE AND NEWS

    57.18

    0.18(0.316%)

    as of Jan 04, 11:37 AM EST

    Day56.93 -

    57.7552 Wk

    37.44 -59.45

    Vol 2.27MAvg Vol87.38K

    P/E 21.1Mkt Cap132.08B

    Oops! Unable to complete your request. Please refresh your browser.See more recent news

    Coca-Colas Expedition 206 Kicks off with New Years Celebration in MadridBusiness Wire 32 min ago CommentOne down, 205 to go. Coca-Colas team of three young happiness ambassadors kickedoff their year-long global adventure known as Expedition 206 by ringing in the New Yearwith thousands of partygoers in Madrid, Spain. Madrid was the first stop

    Coca Cola (KO) Picked For Investors Observer Analysts Favorites ListMarket Intelligence Center 4 hrs ago CommentCoca Cola (NYSE: KO) closed yesterday at $57.00. So far the stock has hit a 52-week

    low of $37.44 and 52-week high of $59.45. Coca Cola stock has been showing supportaround 56.41 and resistance in the 58.05 range. Technical indicators for the...

    Clintons Release 2009 Donor List for Ex-Presidents Charitable FoundationNew York Times Jan 2 CommentThe list is disclosed to address concerns about potential conflicts of interest between BillClintons fund-raising abroad and Hillary Rodham Clintons role as secretary of state.

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    Critical Alerts for General Electric, ConocoPhillips, Coca Cola, Delta Air Lines andOrigin Agritech Released by Seven Summits ResearchPR Newswire Dec 31 CommentCHICAGO, Dec. 31 /PRNewswire/ -- Seven Summits Research issues PriceWatch Alertsfor GE, COP, KO, DAL and SEED. Seven Summits Strategic Investments' PriceWatch

    Alerts are available at http://www.iotogo.com/s/123109A (Note: You may have to copythis

    Coca-Cola to use plant-based plastic bottlesNIKKEI.com Dec 30 Comment

    Whole Foods Market(R) Invites Shoppers to Welcome 2010 With 'This Is My Year to...'CampaignPR Newswire Dec 28 CommentAUSTIN, Texas, Dec. 28 /PRNewswire-FirstCall/ -- To kick off the New Year, WholeFoods Market invites shoppers to share their aspirations for living and giving through in-store declarations and a new Facebook application that will give back to three

    Cool Biz: Some celebrities simply dont run out of fizzThe Economic Times Dec 26 CommentThey remain the staple endorsers beverage companies love to sip on, year after year. Be itthe thanda Coca-Cola, bubbly Pepsi or fiery Thums Up, most of their advertisingcampaigns have been based on a relationship with an iconic celebrity that...

    The Motley Fool's Weekly Editor's PicksMotley Fool Dec 26 Comment

    Three of the week's most educational, amusing, and enriching articles.

    Coca Cola (KO) Hits Investors Observer Analysts Favorites ListMarket Intelligence Center Dec 24 CommentCoca Cola (NYSE: KO) closed yesterday at $57.29. So far the stock has hit a 52-weeklow of $37.44 and 52-week high of $59.45. Coca Cola stock has been showing supportaround 56.75 and resistance in the 57.77 range. Technical indicators for the...

    Stocks Worth Buying AgainMotley Fool Dec 20 Comment

    They were good before. They're even better when they're cheap.

    Coca-Cola West Extends Losses As Kirin Divests StakeNIKKEI.com Dec 18 Comment

    Don't Sell That Stock!Motley Fool Dec 17 Comment

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    How you're selling a stock without even knowing it.Kirin Sells Off Most Of Its Holdings In Coca-Cola WestNIKKEI.com Dec 17 CommentOops! Unable to complete your request. Please refresh your browser.See earlier news

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    SEC FILINGSSEC FILINGS (See all)10-K (Feb 09)Older: 02/28/08,02/21/07, 02/28/06,03/04/0510-Q (Oct 09)Older: 10/29/09,07/30/09, 04/30/09,10/23/08View All Filings for Coca-Cola_Company (KO)

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    PrintWIKI ANALYSISTOP CONTRIBUTORS

    Sean Hinton

    http://www.wikinvest.com/wikinvest/api.php?action=viewNews&aid=722302&page=Stock%3ACoca-Cola_Company_(KO)&format=html&comments=0http://www.wikinvest.com/wikinvest/api.php?action=viewNews&aid=722302&page=Stock%3ACoca-Cola_Company_(KO)&format=html&comments=1http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filinghttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-K/2009/F1913651http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-K/2008/F1913758http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-K/2008/F1913758http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-K/2007/F1913876http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-K/2006/F1913968http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-K/2005/F1914097http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-K/2005/F1914097http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-Q/2009/F7715087http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-Q/2009/F7715086http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-Q/2009/F7715086http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-Q/2009/F1913604http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-Q/2009/F1913624http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-Q/2008/F1913700http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-Q/2008/F1913700http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filinghttp://www.wikinvest.com/stock/Pepsico_(PEP)?ref=relatedpageshttp://www.wikinvest.com/stock/Starbucks_(SBUX)?ref=relatedpageshttp://www.wikinvest.com/stock/Coca-Cola_Enterprises_(CCE)?ref=relatedpageshttp://www.wikinvest.com/stock/Hansen_Natural_(HANS)?ref=relatedpageshttp://www.wikinvest.com/concept/Emerging_Markets?ref=relatedpageshttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#%23http://www.wikinvest.com/stock_talk/Coca-Cola_Company_(KO)http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)?action=historyhttp://www.wikinvest.com/special/Userlogin?reason=bookmark&returnto=Stock:Coca-Cola_Company_(KO)http://window.print%28%29/http://www.wikinvest.com/user/Mybikeisgreen4http://www.wikinvest.com/user/Vmcphilliphttp://www.wikinvest.com/user/Mybikeisgreen4http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)?action=edithttp://www.wikinvest.com/wikinvest/api.php?action=viewNews&aid=722302&page=Stock%3ACoca-Cola_Company_(KO)&format=html&comments=0http://www.wikinvest.com/wikinvest/api.php?action=viewNews&aid=722302&page=Stock%3ACoca-Cola_Company_(KO)&format=html&comments=1http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filinghttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-K/2009/F1913651http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-K/2008/F1913758http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-K/2007/F1913876http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-K/2006/F1913968http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-K/2005/F1914097http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-Q/2009/F7715087http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-Q/2009/F7715086http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-Q/2009/F1913604http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-Q/2009/F1913624http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filing/10-Q/2008/F1913700http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Filinghttp://www.wikinvest.com/stock/Pepsico_(PEP)?ref=relatedpageshttp://www.wikinvest.com/stock/Starbucks_(SBUX)?ref=relatedpageshttp://www.wikinvest.com/stock/Coca-Cola_Enterprises_(CCE)?ref=relatedpageshttp://www.wikinvest.com/stock/Hansen_Natural_(HANS)?ref=relatedpageshttp://www.wikinvest.com/concept/Emerging_Markets?ref=relatedpageshttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#%23http://www.wikinvest.com/stock_talk/Coca-Cola_Company_(KO)http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)?action=historyhttp://www.wikinvest.com/special/Userlogin?reason=bookmark&returnto=Stock:Coca-Cola_Company_(KO)http://window.print%28%29/http://www.wikinvest.com/user/Mybikeisgreen4
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    Vincent McPhillip

    Will Shikani

    KO AT A GLANCE

    P/E 21.1 AVG

    EV/EBITDA 14.3 AVG

    ROA 14% AVG

    ROE 26.4% HIGH

    Debt to Equity 0.966 AVG

    Current Ratio 1.27 AVG

    Interest Coverage Ratio 21.8 AVG

    This article refers to the overall multinational beverage manufacturer, distributor, andmarketer. To view Coca-Cola bottlers, see Coca-Cola (disambiguation)The Coca-Cola Company (NYSE: KO) is the worlds largest manufacturer, distributor,and marketer of non-alcoholic beverage concentrates and syrups. Based in Atlanta,Georgia, KO sells concentrated forms of its beverages to bottlers, which produce,package, and sell the finished products to retailers. The Coca-Cola Company operates inover 200 countries and sells over 400 different brands that produce over 3000 differentproducts, including the world-famous Coca-Cola and Sprite lines of soft drinks.[1]An increased consumer preference forhealthier drinkshas resulted in slowing growth

    rates for sales of carbonated soft drinks (abbreviated as CSD), which constitutes 78% ofKOs sales. [2]KOs profits are also vulnerable to the volatile costs for the raw materialsused to make drinks - such as the corn syrup used as a sweetener, the aluminum used incans, and theplastic used in bottles. Furthermore, slowing consumer spending in Coke'slarge North American market compounds the challenge of increasing costs[3] and a weakeconomic environment. Finally, Coca-Cola earns approximately 75% of revenue frominternational sales, exposing it to currency fluctuations, which are particularly adversewith a strongerU.S. Dollar (USD). [4]

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    Despite these challenges, Coca-Cola has remained profitable. Though the non-CSDmarket is growing quickly, the traditional CSD market is still large in terms of bothrevenues and volume and highly lucrative. The size and variety of KOs offerings in theCSD category, coupled with the unparalleled brand equity of the Coca-Cola trademark,has allowed KO to maintain its share of this important market. KO has also responded to

    consumers changing tastes with new, non-CSD product launches and acquisitions suchas that of Glaceau[5]in 2007. Strong international growth has also more than offset aweak domestic market.History and Corporate OverviewThe Coca-Cola Company traces its origin to 1884, when an entrepreneur named JohnStith Pemberton concocted a cocaine-infused wine for sale in the U.S. A non-alcoholicversion, called Coca-Cola, was introduced in the following year in response to new lawsprohibiting alcoholic beverages, and the company was officially incorporated in 1888 inAtlanta, Georgia.The entire Coca-Cola system is divided into two parts: the Coca-Cola Company and itsbottlers. KO manufactures concentrates and syrups for its beverages, which it then sells

    to bottlers for packaging and distribution. KO owns all the rights for its brands, whichinclude some of the worlds most popular non-alcoholic beverages, though it does grantbottlers some rights as part of its bottling agreements. In addition to manufacturing theconcentrates, KO is also primarily responsible for marketing its brands, which includesrunning advertising and promotional campaigns. Bottling companies are generallyindependent of the Coca-Cola Company, though some are either partially or completelyowned by KO.KO is now one of the largest corporations in the world, with a global workforce of over90,000 and revenues of $31.9 billion in revenues in 2008.[6] Over the years, the brandequity of the Coca-Cola trademark, as well as that of other KO-produced brands, hasestablished KO as a prominent figure in the non-alcoholic beverage industry and allowedthe company to keep both revenues and profits high.

    Sales and income data,in millions

    2004 2005 2006 2007 2008

    Net sales $21,742 $23,104 $24,088 $28,857 $31,944

    Net income (profits) $4,847 $4,872 $5,080 $5,981 $5,807

    Units sold, in billions 19.8 20.6 21.4 22.7 23.7

    Contents1 History and Corporate Overview1.1 Quarterly Earnings

    1.2 Bottlers2 Products2.1 Carbonated Soft Drinks2.2 Non-carbonated Soft Drinks3 Trends & Forces3.1 The Global Economic Recession Threatens Overall Demand3.2 New Aversion to Soda Threatens Main Business

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    3.3 Integrated Bottler Strategy Increases Flexibility3.4 Commodity Cost Fluctuations Affect Margins3.5 Dollar Affects International Performance4 Domestic Competition and Market Share4.1 Coke vs. Pepsi

    4.1.1 Global Footprint4.1.2 Diversified Product Offering4.2 Dr Pepper Snapple Group (DPS)4.3 Coca-Cola Company Must Grow Its Coffee and Tea Lines5 International Competition6 References

    Quarterly EarningsQ1 2009In the first quarter of 2009, the Coca-Cola Company posted revenues of $7.169 billion, a3% decrease from Q1 2008 figures; net income fell 10% to $1,348 billion.[7] Althoughsales volumes actually rose 7% during the quarter, the Coca-Cola Company was

    negatively impacted by the dollar's strengthening against the euro, Brazilian real,Mexican peso, and South African rand.[8]

    Q2 2009In the second quarter of 2009, the Coca-Cola Company posted revenues of $8.267 billion,an 8.6% decrease from Q2 2008 figures; net income grew 43% to $2.037 billion.[9]Although the company managed to grow worldwide case volume by 4% (with especiallyimportant increase of 33% in India and 14% in China), adverse fluctuations in the foreignexchange caused the decrease in revenue. On a currency neutral basis, revenues grew by4% during Q2 2009, as pricing remained constant during the year. The growth in netincome is deceptively large, as the 2008 figure includes an $843 million, or $0.40 pershare, charge due to to changes in the company's accounting policy of its equity

    investmentsin itsbottlers. Ignoring this charge, net income would've fallen by 12%.[9]Q3 2009In the third quarter of 2009, the Coca-Cola Company posted revenues of $8.044 billion, a4.2% decrease from Q3 2008; net income rose 0.2% to $1.920 billion.[10]Worldwideunit case volume grew 2% (lead by a 7% increase in Latin America and a 37% increasein India), but overall revenues declined as a result of a stronger US dollar compared tomost foreign currencies.[11]Strong unit case volume growth in Latin America (7%) andthe Pacific (6%) was offset by decreases in South and Eastern Europe (declined 13%) andNorth America (decreased 4%). Mexico, India, China, and Vietnam saw volumeincreases of 9%, 37%, 15%, and 12% respectively since Q2.[12] North America wasaffected by shifting the July 4th holiday to Q2 and by a double-digit decline in Dasani

    water, which is representative of slower growth in the water industry as a whole.[13]BottlersBottling and canning companies are typically separate from the Coca-Cola Companysmain concentrate manufacturing business. However, KO does maintain ownershipinterests in many of its bottlers, ensuring that the relationship between the two parts ofthe Coca-Cola system remains close. Unlike rivalPepsico (PEP), Coca-Cola Companywill likely not make bids to purchase any of its bottlers because a consolidated companywould not offer the same cost cutting synergies as it does forPepsico (PEP).[14] Since

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    Coca-Cola realizes a smaller percentage of total sales in the US than does Pepsico (PEP),it has much less to gain from a consolidated company.Some of the Coca-Cola Company's principal bottlers are:Coca-Cola Enterprises (CCE) (NYSE: CCE), which is the largest member of the Coca-Cola bottling network by volume. CCE accounts for 80% of all domestic Coca-Cola sales

    and 18% of all sales worldwide.[15] KO retains a 31.6% share of CCE stock, as well astwo of its thirteen board seats.Coca Cola Femsa S.A.B. de C.V. (KOF) (NYSE: KOF), the second-largest bottler in theCoke system, produced 2 billion unit cases of beverages in 2007. KO owns 32% ofCocaCola Femsa S.A.B. de C.V. (KOF), which has a strong presence in Central and SouthAmerica.[16]COCA COLA HELLENIC BOTTLING CO (CCH) S.A. (NYSE: CCH) is KO's fourth-largest bottling company, selling 1.81 billion cases in 2007. CCH has a large marketpresence in Europe, Asia, and Africa with its operations spread among 26 differentcountries. KO currently owns 23% of CCH's stock.[17]Products

    The Coca-Cola Company produces over 400 brands of non-alcoholic beverages,including carbonated and non-carbonated beverages, such as ready-to-drink juices, coffeedrinks, tea and bottled water. Of these over 400 brands, there are more than 3,000different beverage products. [18] Most of KO's beverage portfolio is composed of CSD,though the company has been expanding into the non-CSD category in response to a shiftin consumer demand and a greater emphasis on healthy options.Carbonated Soft DrinksCarbonated soft drinks are the single largest component in the Coca-Cola Company'scollection of beverages, accounting for around 78% of total volume sold in 2008. [19]Within the CSD category, KO offers other sugared drinks and diet drinks. Of all CSDsales, beverages bearing the Coca-Cola or Coke trademark make up 82% of totalvolumes.[20]The Coca-Cola Company's major CSD offerings (>$1 billion in annual sales) include:Coca-ColaDiet Coca-ColaSpriteFantaBarq's Root BeerCoke ZeroIntroduced in 2005, Coke Zero is the most significant of KO's new innovations. Thisbeverage is marketed as a "calorie-free" version of Coca-Cola Classic, omitting the dietlabel in an attempt to appeal to new demographics. This brand alone accounted for nearlyon third of all 2006 growth for beverages bearing the Coca-Cola trademark.Most of KO's carbonated soft drinks come in several varieties with different flavors,caloric values, etc.KO also offers energy drinks such as TaB and Full Throttle, which are carbonated but areaimed at different demographics, putting them in a special category of their own.Non-carbonated Soft DrinksThe remaining 26% of KO's total volume is composed of non-carbonated soft drinks,which include a variety of beverages such a fruit juices, waters, sports drinks, and teas.

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    This non-CSD segment has been showing higher growth rates than the CSD category,resulting from higher demand for healthy alternatives to traditional CSD.[21]The Coca-Cola Company's major non-CSD offerings (>$1 billion in annual sales)include:Dasani bottled water

    Glaceau VitaminWaterPOWERade sports drinksMinute Maid and Minute Maid To Go juicesAquarius sports drinksNesteaSokenbichaTrends & ForcesThe Global Economic Recession Threatens Overall DemandIn 2008 and 2009, the global economy has fallen into a recession. Not just the UnitedStates but countries from all over the world have felt the impacts of the2008 FinancialCrisis. This may be a problem for Coke, which derives approximately 75% of its sales

    from outside North America [22]. Still, the company has positioned itself well ininternational markets both organically and through acquisitions, such as that of Chinesejuice maker Huiyuan for $2.4 billion. [23]New Aversion to Soda Threatens Main Business74% of the Coca Cola Company's products are classified as carbonated soft drinks,making it particularly sensitive to changes in demand for CSD.[24]Consumer demand for CSD has been negatively affected by concerns about health andwellness. This is true across most of KO's markets.There has been an increase in the number ofregulationsregarding CSD in the UnitedStates in response to the heightened desire forhealthy food consumption.In 2006, many state public school systems banned the sale of soft drinks on theircampuses. [25]The Center for Science and Public Interest proposed that a warning label be placed on allbeverages containing more than 13g of sugar per 12-oz serving. This proposal wouldaffect all non-diet, full calorie drinks produced by KO.[26]These factors have driven a shift in consumption away from CSD to healthieralternatives, such as tea, juices, and water.Within the CSD segment consumers have been moving away from sugared drinks, optinginstead for diet beverages, which do not generally contain any sugar or calories.Though KO has been somewhat slow to respond to this shift in consumer preferences, ithas recently begun to increase its development of both diet CSD and non-CSD beverages.KO is faced with the task of balancing the risk of new innovations with the low growthrates of established brands, a predicament for manufactures throughout the beverageindustry.Integrated Bottler Strategy Increases FlexibilityAfter CEO Neville Isdell was brought out of retirement in 2004 to revive the thenflagging beverage maker, one of the first areas that he targeted for improvement wasKO's frayed relations with its extensive network of bottlers. Since consolidating allcompany-owned bottlers into the Bottling Investments division, Isdell has continued toincrease KO's interest in its bottlers through stake purchases or outright buyouts. This

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    strategy represents a weakening of the division between KO's production and distributionoperations. Isdell believes that by combining production and distribution operations thecompany will have enhanced its ability to quickly respond to changing market conditions.In KO's 2007 Q3 Analyst call, Isdell credited the outright purchase of Coca-Cola BottlersPhilippines (CCBPI) for double-digit volume growth in that country. Additionally, KO

    has signed new agreements with many of its bottlers which allow them to distributedrinks produced by other companies. For example, Coca-Cola Enterprises (CCE) nowdistributes AriZona, a ready-to-drink tea made by Ferolito, Vultaggio & Sons, anAmerican iced-tea company. Isdell sees these agreements as another way of takingadvantage of the rapidly growing non-CSD market.Commodity Cost Fluctuations Affect Margins

    2007-2009 PET resin prices, /pound [27]The Coca-Cola Companys profitability can be affected both directly and indirectly bythe costs of various production inputs. KO itself is responsible for purchasing the rawmaterials used to make its concentrates and syrups. Variations in the prices for thesegoods can affect the companys total cost of production as well as itsprofit margins.Changes in the production costs of bottlers can also impact KOs profitability, though in

    a more indirect way. If the raw materials necessary for bottling become more expensive,the bottler may be forced to drastically raise prices to compensate. Such a price increasewould likely hurt KO, given the competitive nature of the non-alcoholic beverageindustry, and provide a possible incentive for consumers to switch to other companiesbeverages. Aluminum, corn, and PET resinare three examples of such production goodsused by bottlers that could have significant bearing on the Coca-Cola Companys profitmargins. In 2007, the prices of these commodities rose drastically with generalcommodities bubble and dramatically pressured margins. They receded in 2008, but thepossibility of another significant rise in Commodities represents a constant threat toprofits.Dollar Affects International Performance

    Another trend affecting Coca-Cola is the relative strength of the U.S. Dollar (USD) .Although the company is based in the US, KO derives about 75% of its operating incomefrom outside United States. Because of this, the company is very sensitive to the strengthof the dollar. As foreign currencies weaken relative to the dollar, goods sold in foreignmarkets are suddenly worth less dollars back in the US, lowering earnings. Thus, if thedollar stregnthens (as it did in the second half of 2008 and 2009), it has a negative effecton KO's earnings. Coca-Cola executives expect currency fluctuations to adversely affect3Q09 operating income by 10-12% and 4Q09 operating income by high single digits.[9]

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    KO has broad exposure to foreign currencies and actively hedges a large portion of theseto avoid wide swings in earnings from currency fluctuations. Although this hedginginsulates from the potential downside of a strengthening dollar, it also limits larger gainsfrom drastic downswings in the dollar's value.Domestic Competition and Market Share

    U.S. non-alcoholic beverage market share, by volumeCoca-Colas main competitors in the U.S. arePepsico (PEP) (NYSE:PEP) and CadburySchweppes (CSG)(NYSE:CSG). There are many smaller beverage companies competingdomestically, and marketers of non-CSD brands sometimes possess significant shares oftheir specific sectors. Examples include Red Bull GmbH's Red Bull energy drink,Monster energy drink, produced by Hansen Natural (HANS), and Ferolito, Vultaggio &Son's AriZona iced tea.Coke vs. PepsiPepsiCo is the second-largest company in the domestic non-alcoholic beverage industry.Its 31.1% market share in the CSD market in 2007 comes second only to KOs 42.8%share. [28]PEP counts among its brands some very well known trademarks, mostnotably:PepsiMountain DewGatoradeAquafinaTropicanaLiptonFor decades now, Coke and Pepsi have battled for the title of tastiest soda producer, butwhich company will add the best flavor to your investment portfolio? Although bothcompanies share powerful brandnames and global franchises, there are two importantdistinctions between Pepsico and Coca-Cola that any investor should consider beforechoosing between these comestible titans:Global FootprintWhen it comes to international presence, Coca-Cola easily trumps Pepsico. In 2008,Coca-Cola generated around 75% of its revenue overseas compared to just over a third ofrevenue for Pepsico. Coca-Cola's larger global footprint exposes it more to internationaleconomic health, particularly in the developing world. While this led to strong growththrough much of the decade, current weakness in emerging market economies suggeststhat trend may come to an end. Furthermore, because Coke generates so much of its

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    revenue abroad, it stands to suffer from the continuing strengthening of the dollar as salesdenominated in foreign currencies are suddenly worth less dollars back home. At thesame time, Pepsico's heavy dependence on North America makes it much moresusceptible to a slowing US economy.Diversified Product Offering

    Another important distinction between the two companies is their product offering.Though KO is the largest company in the non-alcoholic beverage industry, Pepsico (PEP)has larger revenues, due to the diversification of its product lines. Non-carbonated softdrinks make up 39% of PEPs beverage product line, compared to 26% at KO. PEP alsoowns the Frito-Lay and Quaker Oats brands in addition to its beverage holdings. Thisrelatively more diversified portfolio provides PEP with a certain degree of protectionfrom weak performance in any one market or industry, in addition to generally higherrevenues. PEPs 2008 gross revenues were $43.3 billion as compared to KOs $31.9billion, reflecting PEPs more varied product offerings. Furthermore, Coca-Cola's heavydependence on beverages, particularly carbonated beverages, makes it more susceptiblethan Pepsico to a growing aversion to carbonated beverages which are perceived as

    fattening and unhealthy. On the other hand, Pepsico's extensive portfolio of beverages,foods and snacks puts it in a better position to benefit from the movement to healthiereating.Dr Pepper Snapple Group (DPS)Dr Pepper Snapple Group (DPS), a Texas-based spinoff of Cadbury Schweppes, is thethird-largest beverage franchiser in the domestic market, with a market share in 2007 of15%. [29] DPS manufactures both beverages and confectionery goods, and it has soldsome of its trademarks in certain geographic regions to both KO and PEP. In the U.S.,some of DPSs significant beverage brands are:7UpDr. PepperHawaiian PunchCanada DrySnapple (US Operations)The company identifies itself as a beverage business, and its sole revenue source is fromits beverage lines. It is a direct competitor of both KO and PEP, though its as a companyis significantly smaller. 2007 revenues for DPS were $5.75 billion, a mere fraction of thetwo CSD monoliths.Coca-Cola Company Must Grow Its Coffee and Tea LinesSince 1996 when it began selling read-to-drink Frappacino beverages, a partnershipbetween Starbucks and Pepsi is the undisputed owner of the U.S. ready-to-drink (i.e.,canned) coffee and tea market, with 90% market share. The global market is a differentstory - Coca-Cola's Georgia product line owns over 30% of the international market,easily dwarfing Starbuck's 4%. However, thePepsico (PEP)Starbucks (SBUX)partnership has started to exert pressure on Coca-Cola Company's international sales withthe 2008 beginning of its two year expansion into new markets, including China. Coca-Cola will have to protect its sales from the new competition, which is supported both byPepsico (PEP)'s distribution strength and Starbucks (SBUX)'s brand recognition.[30]International Competition

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    Internationally, the Coca-Cola Companys largest competitor is, again, Pepsico (PEP).Both companies have significant presence in the domestic market, but KO sells morebeverages outside of the U.S. KO receives nearly 80% of its operating income frominternational sources and holds over half of the global market share for non-alcoholicbeverages. PEP, meanwhile, makes only 42% of its net revenue from outside the U.S.,

    and a large portion of PEPs income comes instead from its snack business, a market inwhich KO does not participate.[31]In addition to PEP, Dr Pepper Snapple Group (DPS) also sells beverages internationally,specifically in Australia, Mexico, and Canada. DPS's predecessorCadbury Schweppes(CSG) had previously sold beverages in Europe, South Africa, and Hong Kong, amongothers, but the new company since sold its businesses in all markets except Australia andNorth America. DPS generates only 10% of its revenue from abroad, relfecting thecompanys desire to concentrate on its strongest markets.[32]There are various other concentrate manufacturers and beverage franchisers across theworld, though none hold a significant percentage of the global market, instead focusingon particular geographic regions.

    ReferencesCoca-Cola 2008 Annual ReviewCoca-Cola 2008 Annual ReviewInternational Sales Boost Coca-Cola's ResultsKO 2008 10-K Pg. 14Coke set to buy Glaceau for $4.2 blnCoca-Cola 4Q profit down on charges, strong dollar.KO 2009 10-QKO 2009 10-Q 9.09.19.2The Coca-Cola Company 2009 Second Quarter and Year-to-Date Results.KO Q3 2009 10-Q, p.4KO Q3 2009 10-Q, p.41The Coca-Cola Company Q3 2009 Earnings Call transcript, Seeking AlphaKO Q3 2009 10-Q, p.38Fitch: Coca-Cola will not buy its biggest bottlers. [www.thecoca-colacompany.com/investors/pdfs/2007_annual_review.pdf Coca-Cola2007 Annual Review p. 9].|Coca Cola Femsa Ownership BreakdownCoca-Cola Hellenic Shareholder StructureCoca-Cola 2008 Annual ReviewCoca-Cola 2008 Annual ReviewBeverage Digest 2008 Market Share ReportCoca-Cola 2008 Annual ReviewKO 2008 10-K Pg. 14Coca-Cola Company Offers To Buy Huiyuan Juice GroupCoca-Cola 2008 Annual Review

    http://www.wikinvest.com/wiki/Pepsico_(PEP)http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_note-24%23_note-24http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_note-24%23_note-24http://www.wikinvest.com/wiki/Dr_Pepper_Snapple_Group_(DPS)http://www.wikinvest.com/wiki/Cadbury_Schweppes_(CSG)http://www.wikinvest.com/wiki/Cadbury_Schweppes_(CSG)http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_note-25%23_note-25http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_note-25%23_note-25http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-0%23_ref-0http://www.thecoca-colacompany.com/investors/pdfs/2008_annual_review/2008_annual_review.pdfhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-1%23_ref-1http://www.thecoca-colacompany.com/investors/pdfs/2008_annual_review/2008_annual_review.pdfhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-2%23_ref-2http://online.wsj.com/article/SB122405368590635855.html?mod=wsjcrmainhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-3%23_ref-3http://www.sec.gov/Archives/edgar/data/21344/000104746909001875/a2190274z10-k.htm%7Chttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-4%23_ref-4http://www.reuters.com/article/consumerproducts-SP/idUSN2543044720070525http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-5%23_ref-5http://www.businessweek.com/ap/financialnews/D96AA74G0.htmhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-1Q4_0%23_ref-1Q4_0http://www.sec.gov/Archives/edgar/data/21344/000104746909004778/a2192560z10-q.htmhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-1Q31_0%23_ref-1Q31_0http://www.sec.gov/Archives/edgar/data/21344/000104746909004778/a2192560z10-q.htmhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-2Q09_0%23_ref-2Q09_0http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-2Q09_1%23_ref-2Q09_1http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-2Q09_2%23_ref-2Q09_2http://money.aol.com/rtn/pr/the-coca-cola-company-2009-second-quarter-and-year-to-date-results/rfid233927031?channel=pfhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-6%23_ref-6http://sec.gov/Archives/edgar/data/21344/000104746909009286/a2195110z10-q.htmhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-7%23_ref-7http://sec.gov/Archives/edgar/data/21344/000104746909009286/a2195110z10-q.htmhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-8%23_ref-8http://seekingalpha.com/article/167627-the-coca-cola-company-q3-2009-earnings-callhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-9%23_ref-9http://sec.gov/Archives/edgar/data/21344/000104746909009286/a2195110z10-q.htmhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-noacq_0%23_ref-noacq_0http://www.forbes.com/feeds/ap/2009/08/21/business-specialized-consumer-services-us-fitch-coca-cola-bottlers_6803616.htmlhttp://www.forbes.com/feeds/ap/2009/08/21/business-specialized-consumer-services-us-fitch-coca-cola-bottlers_6803616.htmlhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-cce_0%23_ref-cce_0http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-10%23_ref-10http://www.b2i.us/profiles/investor/fullpage.asp?f=1&BzID=994&to=cp&Nav=0&LangID=1&s=0&ID=1940http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-11%23_ref-11http://www.coca-colahellenic.com/investorrelations/shareholderinfo/Shareholderstructure/http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-12%23_ref-12http://www.thecoca-colacompany.com/investors/pdfs/2008_annual_review/2008_annual_review.pdfhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-13%23_ref-13http://www.thecoca-colacompany.com/investors/pdfs/2008_annual_review/2008_annual_review.pdfhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-14%23_ref-14http://www.beverage-digest.com/pdf/top-10_2009.pdfhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-15%23_ref-15http://www.thecoca-colacompany.com/investors/pdfs/2008_annual_review/2008_annual_review.pdfhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-16%23_ref-16http://www.sec.gov/Archives/edgar/data/21344/000104746909001875/a2190274z10-k.htm%7Chttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-17%23_ref-17http://wsj.net/article/PR-CO-20080902-910741.html?mod=wsjcrmainhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-18%23_ref-18http://www.thecoca-colacompany.com/investors/pdfs/2008_annual_review/2008_annual_review.pdfhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)?action=edit&section=20http://www.wikinvest.com/wiki/Pepsico_(PEP)http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_note-24%23_note-24http://www.wikinvest.com/wiki/Dr_Pepper_Snapple_Group_(DPS)http://www.wikinvest.com/wiki/Cadbury_Schweppes_(CSG)http://www.wikinvest.com/wiki/Cadbury_Schweppes_(CSG)http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_note-25%23_note-25http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-0%23_ref-0http://www.thecoca-colacompany.com/investors/pdfs/2008_annual_review/2008_annual_review.pdfhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-1%23_ref-1http://www.thecoca-colacompany.com/investors/pdfs/2008_annual_review/2008_annual_review.pdfhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-2%23_ref-2http://online.wsj.com/article/SB122405368590635855.html?mod=wsjcrmainhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-3%23_ref-3http://www.sec.gov/Archives/edgar/data/21344/000104746909001875/a2190274z10-k.htm%7Chttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-4%23_ref-4http://www.reuters.com/article/consumerproducts-SP/idUSN2543044720070525http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-5%23_ref-5http://www.businessweek.com/ap/financialnews/D96AA74G0.htmhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-1Q4_0%23_ref-1Q4_0http://www.sec.gov/Archives/edgar/data/21344/000104746909004778/a2192560z10-q.htmhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-1Q31_0%23_ref-1Q31_0http://www.sec.gov/Archives/edgar/data/21344/000104746909004778/a2192560z10-q.htmhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-2Q09_0%23_ref-2Q09_0http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-2Q09_1%23_ref-2Q09_1http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-2Q09_2%23_ref-2Q09_2http://money.aol.com/rtn/pr/the-coca-cola-company-2009-second-quarter-and-year-to-date-results/rfid233927031?channel=pfhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-6%23_ref-6http://sec.gov/Archives/edgar/data/21344/000104746909009286/a2195110z10-q.htmhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-7%23_ref-7http://sec.gov/Archives/edgar/data/21344/000104746909009286/a2195110z10-q.htmhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-8%23_ref-8http://seekingalpha.com/article/167627-the-coca-cola-company-q3-2009-earnings-callhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-9%23_ref-9http://sec.gov/Archives/edgar/data/21344/000104746909009286/a2195110z10-q.htmhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-noacq_0%23_ref-noacq_0http://www.forbes.com/feeds/ap/2009/08/21/business-specialized-consumer-services-us-fitch-coca-cola-bottlers_6803616.htmlhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-cce_0%23_ref-cce_0http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-10%23_ref-10http://www.b2i.us/profiles/investor/fullpage.asp?f=1&BzID=994&to=cp&Nav=0&LangID=1&s=0&ID=1940http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-11%23_ref-11http://www.coca-colahellenic.com/investorrelations/shareholderinfo/Shareholderstructure/http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-12%23_ref-12http://www.thecoca-colacompany.com/investors/pdfs/2008_annual_review/2008_annual_review.pdfhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-13%23_ref-13http://www.thecoca-colacompany.com/investors/pdfs/2008_annual_review/2008_annual_review.pdfhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-14%23_ref-14http://www.beverage-digest.com/pdf/top-10_2009.pdfhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-15%23_ref-15http://www.thecoca-colacompany.com/investors/pdfs/2008_annual_review/2008_annual_review.pdfhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-16%23_ref-16http://www.sec.gov/Archives/edgar/data/21344/000104746909001875/a2190274z10-k.htm%7Chttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-17%23_ref-17http://wsj.net/article/PR-CO-20080902-910741.html?mod=wsjcrmainhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#_ref-18%23_ref-18http://www.thecoca-colacompany.com/investors/pdfs/2008_annual_review/2008_annual_review.pdf
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    New York Times. "Bottlers Agree to a School Ban on Sweet Drinks." 5 April 2006Center for Science and Public InterestCorn Prices.Beverage Digest 2007 Market Share ReportBeverage Digest 2007 Market Share Report

    Starbucks, Pepsi take bottled coffee overseas.PEP 2008 10-KDPS 2008 10-K pg. 106Retrieved from "http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)"

    Categories: Mature| Food & Beverage |Soft Drinks*

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    DAX 6,048.30 1.53%

    .DJIA 10,587.36 1.53%

    UKX 5,494.81 1.51%

    AAPL 213.67 1.40%

    NK225 10,654.79 1.03%SENSE... 17,558.73 0.54%

    BALDR... 3,005.00 -0.60%

    My Quotes (10)(close)

    UKX 5,494.81 1.51%AAPL 213.67 1.40% NK225 10,654.79 1.03%SENSE... 17,558.73 0.54%BALDR... 3,005.00 -0.60%

    http://www.wikinvest.com/wiki/DAXhttp://www.wikinvest.com/wiki/.DJIAhttp://www.wikinvest.com/wiki/UKXhttp://www.wikinvest.com/wiki/AAPLhttp://www.wikinvest.com/wiki/NK225http://www.wikinvest.com/wiki/SENSEXhttp://www.wikinvest.com/wiki/BALDRYhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#%23http://www.wikinvest.com/wiki/UKXhttp://www.wikinvest.com/wiki/AAPLhttp://www.wikinvest.com/wiki/NK225http://www.wikinvest.com/wiki/SENSEXhttp://www.wikinvest.com/wiki/SENSEXhttp://www.wikinvest.com/wiki/BALDRYhttp://www.wikinvest.com/wiki/BALDRYhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#%23http://www.wikinvest.com/wiki/DAXhttp://www.wikinvest.com/wiki/.DJIAhttp://www.wikinvest.com/wiki/UKXhttp://www.wikinvest.com/wiki/AAPLhttp://www.wikinvest.com/wiki/NK225http://www.wikinvest.com/wiki/SENSEXhttp://www.wikinvest.com/wiki/BALDRYhttp://www.wikinvest.com/stock/Coca-Cola_Company_(KO)#%23http://www.wikinvest.com/wiki/UKXhttp://www.wikinvest.com/wiki/AAPLhttp://www.wikinvest.com/wiki/NK225http://www.wikinvest.com/wiki/SENSEXhttp://www.wikinvest.com/wiki/BALDRY