tile international 2/2015
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In this issue: Cersaie 2015 - Interviews, news, projects & much more.TRANSCRIPT
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Cersaie 2015Interviews, news, projects & much more...
Déco d’Antan: a true and real ceramic system dedicated to furnish with renewed
elegance the residential living spaces and ideal for contract projects. The colour,
the decors and the contrasts are the three distinctive elements of the collection
that combined together can offer a great visual lightness and compositional freedom.
The geometrical patterns and the engraved floreal decors exalt the surface as to
become true and real furnishing additions, smooth to the touch and precious on
view thanks to the skikful mix of the glazes and the grit powder. www.tagina.it
Déco d’Antan: a true and real ceramic system dedicated to furnish with renewed
elegance the residential living spaces and ideal for contract projects. The colour,
the decors and the contrasts are the three distinctive elements of the collection
that combined together can offer a great visual lightness and compositional freedom.
The geometrical patterns and the engraved floreal decors exalt the surface as to
become true and real furnishing additions, smooth to the touch and precious on
view thanks to the skikful mix of the glazes and the grit powder. www.tagina.it
Schlüter®-DITRA-HEAT-E Elektrische Flächentemperierung an Wand und BodenElectrical heating within walls and floors
Vom Boden an die Wand Keramik und Naturstein sind wegen Ihrer Fähigkeit, Wärme zu spei-chern und gleichmäßig abzugeben, nicht nur für die Bodentemperierung ideal geeignet, sondern auch für den Einsatz an der Wand. Daher haben wir konsequent die Anwendungsmöglichkeiten des innovativen Schlüter®-DITRA-HEAT-E Systems weiterentwickelt und bieten es nun auch für die Temperierung von Wandbelägen an.
From floor to wallThanks to their ability to retain and evenly dissipate heat, ceramic tiles and natural stone are not only ideally suited for floor heating, but also for use in walls. We therefore have consistently expanded the application options for the innovative Schlüter®-DITRA-HEAT-E system, which is now also available to create heated wall coverings.
Entkoppeln neutralisiert Uncoupling neutralizes
Formveränderung deflection forces
Lastabtragungdirekt in den Untergrund
Load transferdirectly into the substrate
RissüberbrückungCrack-bridging
Einfache Verlegung der HeizkabelSimple installation of heating cables
Schlüter-Systems KG · Schmölestraße 7 · D-58640 Iserlohn · Tel.: +49 2371 971-0 · Fax: +49 2371 971-111 · www.schlueter-systems.com
schafft wohlige Wärme Creates instant cozy warmth
temperierte Zonen können individuell ausgelegt werden Heating zones can be configured individually
ideal für Renovierungen dank niedriger Aufbauhöhe Ideally suited for renovation projects thanks to low assembly height
entkoppelt mit bewährter DITRA-Technologie Uncoupling with proven DITRA technology
AbP geprüft als Abdichtung zugelassen AbP certified – approved as waterproofing
Funktionen auf einen Blick: Functions at a glance:
Argumente, die überzeugen: System benefits include:
CERSAIE Bologna 2015
28 / 09 / 15 – 02 / 10 / 15
Area 45, Stand-No. 10
DitraHeat_Wand_Tile_Internat A4 D_GB__Cersaie_2015.indd 1 13.07.15 09:47
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SEE IN ACTION
Come to visit us at:
Hall 7 – Stand C5
Area 44 – stand 89
...a big step forward: revolutionary leveling system
for the installation of tiles and stones of various thicknesses
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Plates for various types of tilesSetting tool
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SINCE 1974 INNOVATIONS FOR THE TILE SETTING PROFESSIONAL
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N. 2/2015
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Tile Edizioni S.r.l.Via Fossa Buracchione 84 • 41126 Baggiovara (Modena) • Italy
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Contents
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Translations:
Geoff Day / John Freeman
86 90 92
11 - Editorial Upturn for Italy's tile industry by Chiara Bruzzichelli
PhotoNews14 – Torre Arcobaleno
16 – Biblioteca delle Oblate
18 – Starring role for Cotto d’Este in skyway Monte Bianco
20 – Tilefax
Economy & markets42 – Construction in Europe, 79th Euroconstruct
46 – The European wood flooring industry in 2014 : FEP data
50 – Brazil slow but continues to shine di Luca Baraldi
56 – Italian tiles achieve record exports
60 – Italian ceramic manufacturers: 2014 revenues
68 – Naxb: alliance is strength in the distribution sector
Topics72 – Werner Schluer: a revolutionary idea
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108110 In the spotlight76 – Tradition and innovation the keys to success for Villeroy&Boch di Sabino Menduni
82 – Boris Tellegen for Ascot
86 – 30 years of success for Progress Profiles
Projects90 – Buzon for ColruytGroup Academy in Jambes
92 – FILA joins the Library of Birmingham
98 – Building on the Isle of Skye
102 – The Museum der Kulteren at Basel
CERSAIE 2015108 - The international showcase of surface coverings
110 - Hall 30:Cer-Stile / Hall 29: Day/Off
112 - Building, Dwelling, Thinking: Calendar 2015
118 - Bologna Design Week
120 - Tiling Town
123 - Cersaie 2015: The Gallery
174 – Exhibition calendar
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13 Tile International 2/2015
Editorial
by Chiara Bruzzichelli
Upturn for Italy's tile industry
The 33rd edition of Cersaie, which last year opened its doors to manufacturers of non-ceramic coverings for the first time, thereby en-hancing its appeal to interior designers and specifiers, will soon be getting under way in Bologna. So the scope of the trade fair now extends to coverings in marble, natural stone and wood.The definitive figures for Cer-saie 2014, moreover, confirm that this was the right choice: with 945 exhibitors (+45 com-pared with 2013), of which
339 were non-Italian compa-nies (+37) from 38 different countries, the 32nd edition attracted a total of 100,985 visitors (+0.2%), including 46,599 from outside Italy (representing a share of 46.14%). The number of international trade attendees also rose by 4.1% to a total of 23,363.
What's more, Italy's ceramic industry is on a marked up-swing, having posted a full set of positive figures for 2014, with a 5% increase in produc-
tion (to 382 million sq.m), a 1.3% increase in sales vol-umes (to 394.6 million sq.m) and a 3.6% increase in ex-ports (to 314 million sq.m). In value terms, the picture is even brighter, with a 4% rise in total revenues to 4.9 billion euros, of which 4.1 billion (al-most 84% – an all-time record for the industry) are from ex-ports, which rose by 6.2%. Export revenues are return-ing to pre-crash levels, at just a whisker short of the 4,183 million euros they reached in 2007, thanks to the continu-
ous increase in average sell-ing price, which now stands at 13.1 euros/sq.m (+2.5%), putting Italy firmly at the top of the world rankings.These results are being driv-en by product innovations of-fering higher added value, backed up by investments in technology, which leapt by 27% last year, giving a clear sign of growing confidence among manufacturers, as al-so reported by Vittorio Borelli, Chairman of Confindustria Ceramica.
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TORRE ARCOBALENO
The Torre Arcobaleno in Milan was
re-inaugurated on 30 June, following a restoration programme carried out for Expo 2015 with the patronage of the Municipality of Milan in conjunction with FS Italiane, the Italian state railway group. Built in 1964 as a water tower serving the Porta Garibaldi railway station, the structure was transformed into a colourful totem of Milan's movers and shakers when it was first renovated for the Football World Cup held in Italy in 1990. That first restoration project, which accentuated the concave shape of the tower, involved the use of over 100,000 coloured tiles.
The latest restoration, which has just reached completion, involved general cleaning of the surfaces, removal of all loose tiles and flaking areas of substrate, restoration of the substrate, replacement of the tiles and grouting of the entire surface.
This latest work was undertaken by the same companies as before, including Marazzi, which replaced the damaged or missing tiles from the same Sistem C collection used in 1990 and now available in 25 colours in sizes 10x10, 10x30 and 20x20 cm, and Mapei, which supplied adhesives and other tile-setting products, including Mapefer 1K cement-based
anti-corrosion mortar, Elastocolor Primer and Ultralite S1 Quick single-component cement-based adhesive. Fila Solutions also took part in the project by supplying Fila PH Zero, Fila NOPaint Star and FilaSTOP Dirt, to protect the surfaces and facilitate the removal of dirt and graffiti.
The recent restoration work was overseen by the Architecture Division of Original Designers 6R5, and forms part of the Wonderline project, based on the theme of colour, which has covered several initiatives in the world of art and architecture in recent years.
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BIBLIOTECA DELLE OBLATE
The Oblate complex, a stone's throw from the Duomo in Florence, is laid out around two main open spaces, the 14th Century cloister, with its two- tier loggia, and the inner garden, which dates back to the mid-1400s. The building currently houses an important cultural and multimedia centre, and the area accommodating the “Firenze Com’Era” museum was recently extended with a new “Children and Youth” section. A second building programme then focused on remodelling the two large vaulted areas that serve as the entrance and reception area of the library, and show users how the complex is laid out.
For the renovation of certain areas of flooring, the architects opted for the Verse series of porcelain tile manufactured by Ceramiche Caesar, because of its undisputed aesthetic and functional qualities.Verse blends textural elements with contemporary interpretations, and in the Cloud colour and 30x120, 25x75 and 37.5x75 cm formats used in the project, perfectly represents the style and atmosphere of the Biblioteca delle Oblate, whose ancient origins converge with its new multimedia vocation to create a centre of considerable historical and cultural interest.
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STARRING ROLE FOR COTTO D’ESTE IN SKYWAY MONTE BIANCO
Cotto d’Este has taken part in the construction of the “Skyway Monte Bianco”, which has been dubbed the eighth wonder of the world and is a high-profile endorsement of Italian engineering prowess, by supplying the floor coverings for the cable car stations.Skyway takes visitors from Courmayeur to Punta Helbronner, at an altitude of 3,500 metres, in 19 minutes. The cable car pods are equipped with a continuous rotation system to give passengers a 360° view of the breathtaking panorama as they enjoy their ascent.Cotto d’Este suPPlied over 4,500 square metres of PorCelain tile, with a thickness of 14 mm, from the Buxy Flammé Cendre series. The supply included various sizes of tile for the public transit and service areas of the Pontal d’Entreves (1,300 m), Pavillon du Mont Fréty (2,173 m) and Punta Helbronner (3,466 m) stations. The facility was designed by the architect Carlo Cillara Rossi, who opted for the Buxy series because of the special non-slip properties, strength and frost-resistance of this 14 mm porcelain tile.
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Tile International 2/2015 20
CERAMIC MANUFACTURING MACHINERY: +7% IN 2014
According to the National Statistical Survey conducted by ACIMAC's re-seArCh Centre, Italian constructors of ce-ramic manufacturing machinery gener-ated revenues of 1.836 billion euros in 2014, representing a rise of 7% on the previous year.The real surprise lies in the double-figure growth of the Italian market: after years of shrinking volumes, machinery sales to Italian customers rose by 28.2% in 2014, to 441.866 million euros. And the trend continued into the early months of 2015. Internationalisation also reaped re-wards in 2014, as the 53 companies formed and registered outside Italy but majority-owned by Italian investors boosted their turnover by 8% to a total of 500.5 million euros.The export market, which accounts for
76% of total turnover, reported revenues of 1.395 billion eu-ros in 2014, which represents a rise of 1.6% year on year and is the highest figure in the industry's history.
DEBORA LATERZA APPOINTED MARKETING DIRECTOR OF EMILCERAMICA
Back in March, Emilceramica SpA ap-pointed Debora Laterza, a graduate in business economics from the University of Bari with a specialist qualification in strategic marketing from Clark University, Worcester, Massachussets, as the com-pany's new Marketing Director.After returning from the USA in 1998, Lat-erza worked in marketing and commu-nication for the automotive and finan-cial sectors of Ford Motor Company in
Rome. In 2001 she was appointed Head of Marketing and Communication at Divani&Divani, the world-leading leather sofa manufacturer belonging to the Natuzzi Group. This marked the start of a high-profile career and led to her ap-pointment, in 2002, as Brand Manager for the newly established Natuzzi Re-vive brand, a business unit set up to launch an innovative product in the reclining armchair segment. In March 2015, Debora Laterza was ap-pointed Marketing Director of Emilcer-amica SpA, where she is responsible for the marketing and communication strategies of the group's four brands: Emilceramica, Ergon, Provenza and Viva.
ROCA EXPANDS IN BRAZIL
ROCA, which was already a leading player on the Brazilian market, has opened a new production plant in Vitória de Santo Antão in north-eastern Brazil, for the production of taps and fit-tings. Occupying 50,000 square metres, the new facility is a 14 million euro invest-ment for ROCA, which gives the compa-ny production capacity of 1.5 million pieces per year. This latest opening forms part of the strategy that has prompted ROCA to invest almost 70 mil-lion euros in Brazil over the past 5 years, in a line-up of plants that employ 3,800 people. The aim of the strategy is to reap
the benefits of growing demand gener-ated by an expanding middle class, which is improving its living standards and aspir-ing to ever higher levels of overall product quality.
BERTOLOTTO PORTE REACHES MIAMI FOR A PROJECT BY NORMAN FOSTER
Bertolotto Porte, one of Italy's leading door manufacturers, has landed in Mi-ami, Florida, thanks to a contract for the supply of doors for Saxony Palace, an exclusive residential building designed by star architect Norman Foster, with un-rivalled ocean views.For the Piedmont-based company, which recently opened a new show-room in the heart of Milan, winning this important contract marks a significant milestone in its growth, and bears wit-ness to the fact that Bertolotto's know-how, professionalism and quality is in-creasingly appreciated worldwide. "We are proud to have been selected to supply goods for this project by Norman Foster," explained Claudio Bertolotto, the company's Managing Director, "and the endorsement confirms that the commercial strategy we adopted a few years ago is exactly right."
KOTTO Floor and Wall Tile CollectionKOTTO XS: 30x30 cm, 30x60 cmKOTTO XL: 80x80 cm, 60x60 cmKOTTO BRICK: 12,5x25 cm, 6x25 cmDesigned and Manufactured in Italy www.emilceramica.it
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Tile International 2/2015 22
BIOS SELF-CLEANING® WINS ARCHITIZER A+AWARDS
Now in its third edition, the A+AwArds is an international awards scheme run by the Architizer platform. With over one mil-lion visitors per month and over 150,000 registered users, the site was described by the New York Times as "The Face-book of architecture". Two separate juries were convened to short-list submissions from over 100 countries worldwide for the award's 90 categories: an internal jury (Jury Choice), composed of over 300 experts in the various sectors, and a global ex-ternal jury (Popular Choice) made up of over 2 million followers, who cast a total of 40,000 online votes. No other architecture prize in the world offers such a vast jury or such an open short-listing and awards system.That's why the first place awarded by the Popular Choice jury in the Building
Products - Façades category to BIos self-CleAnIng® ceramic sheet by Casal-grande Padana, is so significant, and bears further witness to the quality of the product and the excellence of the re-search undertaken by the Italian com-pany in the field of bio-active ceramic and advanced shell systems for archi-tecture. The awards ceremony was held on 14 May at the Highline Stages in New York, and was followed by an after-party at the Jane Hotel, all within the frame-work of the events and exhibitions con-nected with the ever popular NYCxDe-sign week. All the winning works will be published in a volume specifically pro-duced for the A+Awards, thanks to a partnership between Architizer and the prestigious Phaidon publishing house.
NEOLITH CALACATTA WINS RED DOT AWARD: PRODUCT DESIGN 2015
Neolith Calacatta by thesIze, a designer and manufacturer of compact sintered coverings, has won the prestigious Red Dot Award: Product Design 2015. The in-ternational jury of experts appreciated the innovative nature and first-class de-sign quality of Neolith Calacatta, which replicates the unique appearance of white Carrara marble and combines it with the high level of technical specifi-cation typically associated with com-pact sintered coverings. “We are hon-oured to receive this prestigious award,” explained Mar Esteve, Head of Market-ing at TheSize. “When TheSize was formed in 2009, our aim was to create a new class of material and provide architects and designers with a high-end, com-pact covering with revolutionary physi-
cal and technical characteristics. This Red Dot Award is a resounding endorse-ment of our Research & Development work, and will help us establish our prod-uct's reputation in the international ar-chitecture and design community.”The Red Dot Award: Product Design is one of the world's most illustrious com-petitions, whose winners have included brands such as Mazda, Logitech, Philips and Audi. This year 4,928 innovative products were submitted to the scrutiny of 38 expert jury members, including Ma-laysia's new design star Datuk Prof. Jim-my Choo, the German materials expert Sascha Perters, Martin Darbyshire of the United Kingdom, and the icon of Ger-man product design, Werner Aisslinger.
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Tile International 2/2015 24
SIMAS FOR NIRA MONTANA
Nira Montana, a member of DesignHo-tels®, is the first 5-star hotel in La Thuile opened under the aegis of the Nira brand. Located in Italy's Val d'Aosta re-gion, the hotel is the latest addition to the premium brand's worldwide portfo-lio, which includes the Nira Alpina (Italy), Silvaplana-Engadina (Switzerland), Shanti Maurice (Mauritius) and Nira Caledonia, Edinburgh (United King-dom). The Nira Montana consists of 55 rooms and a large wellness area, and was designed by Simone Del Portico, with a particular emphasis on eco-sus-tainability and the atmosphere and tra-ditions typically associated with moun-tain residences. The bathrooms are fitted out with square-cut washbasins from the Frozen series, designed by Simas's technical department, and with LFTS-
SERENISSIMA CIR SELLS FILO D’ALFONSINE PLANT
Serenissima Cir Industrie Ceramiche's sale of its Filo di Alfonsine plant to Ome-ga Ceramic, an established Egyptian group with six production plants on its home territory, was finalised at the end of April.This is a significant transaction for Se-renissima Cir, which enables the com-pany to keep the Cercom brand and concentrate its production at its two plants in Rubiera and Roteglia. Over the past two years, the company has invest-ed more than 20 million euros in the two plants in the Italian province of Reggio Emilia, to secure sufficient production capacity to meet the Group's needs. The investment programme started yielding positive results with effect from early 2015, especially on export markets, ahead of the schedule established in the company's business plan.The sale of the Alfonsine plant to the Egyptian group Omega Ceramic mini-mises the impact on employment levels and ensures that almost all the plant's
staff keep their jobs. Serenissima Cir Industrie Ceramiche would like to thank the union represent-atives, who helped bring the negotia-tions to a positive conclusion by actively
PANARIAGROUP POSTS POSITIVE RESULTS FOR 1ST HALF OF 2015
At the end of June, the Board of Panaria-group Industrie Ceramiche S.p.A. ap-proved the company's first-half consoli-dated financial statements, prepared in accordance with International Finan-cial Reporting Standards (IFRS).The first half of 2015 saw double-figure growth in Group revenues (+19.9% com-pared to 30 June 2014), and a signifi-cant improvement in profitability, with an increase in gross operating profit of 74% compared to the first half of 2014.The Group reported strong growth in all the macro-areas in which it operates. Performance was especially strong in the United States, while the most distant markets reported ongoing growth, and the Group clawed back market share in Italy and the rest of Europe.The main Balance Sheet ratios in the first half of the year also showed positive trends: the improved ratio of net finan-cial position/gross operating profit, which amounted to 3 compared with 3.8 as at December 2014, is particularly significant.The Group has been involved in many high-profile projects recently, including the “Bosco Verticale” (“Vertical Forest”) in Milan, a prestigious architectural de-velopment that used Panariagroup lam-inated porcelain tile for both the fa-çades and the interior flooring. The project was recognised as the “most beautiful high-rise in the world” (Interna-tional High-Rise Award 2014).
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mediating between the company's management and employees.
pazio sanitaryware designed by Terri Pecora for Simas. The clean, understated lines of this set of sanitaryware are the perfect match for the architectural space of the Nira Montana.
“The revenue and margin forecasts we made at the end of 2014,” explained Emilio Mussini,Chairman of Panariagroup, “have been confirmed in the first half of this year. We have achieved excellent results in terms of sales, which exceeded our ex-pectations, and in terms of improve-ments in the ratios of net working cap-
ital to revenues and net financial posi-tion to gross operating profit.” “The Group is highly international,” con-tinued Mussini, “and this structure diver-sifies risk and significantly increases the possibility of taking prompt advantage of development opportunities in the
most dynamic are-as, with a view to continuing our ex-pansion on foreign
markets.” In the Italian market, which has seen a big drop in sales in recent years, the Group has posted significant growth, to the tune of 11%, partly through the di-versification of channels. This figure is even more important in light of the fact that overall turnover in this sector decreased again on the domes-tic market. The Italian market accounts for 21% of total Group revenues.
di Evaristo Ambrogiani & C. s.n.c.Via A.Gagliani 4 , 47814 Bellaria Igea Marina (RN) Italia Tel. +39 0541 330103 , E-Mail [email protected]
Cersaie AREA 44 - STAND 85www.sigmaitalia.com
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IS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW 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EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY EASYIS NOW VERY 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Tilefax
Tile International 2/2015 26
CONFINDUSTRIA CERAMICA APPOINTS VITTORIO BORELLI AS CHAIRMAN
The annual general meeting of Confin-dustria Ceramica, held at the associa-tion's headquarters in Sassuolo on 9 June, voted unanimously to re-elect Vit-torio Borelli as its Chairman for a second term running. At its meeting on 12 May, the Board of Directors of Italy's ceramic manufacturers' association had already unanimously approved Borelli's nomina-tion for the 2015-2016 term.Vittorio Borelli, aged 44, has worked for the association for many years, and was appointed a member of its Promotional Initiatives and Trade Fairs Committee in 1999, before becoming Chairman of the same committee in 2007. He held office as a member of the Board of Directors of Confindustria Ceramica from June 2005 to May 2011. “First of all I would like to thank my col-leagues for putting their faith in me and re-electing me as Chairman of the Asso-ciation,” announced Vittorio Borelli. “Two years ago we embarked on a pro-gramme of initiatives which has already yielded tangible benefits on several fronts, and I intend to drive this pro-gramme forward over the next two years. I am convinced that opting for the route
of shared decision-making, within a co-hesive, representative association, was and remains the best way of tackling a situation which, although complex, is beginning to show distinct signs of im-provement.”
MOHAWK: ACQUISITION OF KAI GROUP GETS GO-AHEAD Two years after its acquisition of Marazzi, the American colossus MohAwk IndUs-trIes (Calhoun, Georgia) is stepping up its expansion in the ceramic tile industry by turning its attention to the markets of south-eastern Europe. On 8 April, the Bulgarian competition authority gave the go-ahead for the ac-quisition of kAI groUp by Mohawk For-eign Acquisitions (a division of Mohawk Industries), which will take over owner-ship of the company from Advent Inter-national, an investment fund.According to Spas Shopov, KAI Group's CEO, the transaction, which is worth 195 million euros, will be brought to a swift conclusion once it has received the all-clear from the other competition au-thorities.With consolidated revenues of approxi-mately 80 million euros in 2014, two pro-duction plants - Khan Asparuh (in Isper-ih) and Khan Omurtag (in Shumen) - and production capacity of 20 million square metres per year, KAI Group is the largest manufacturer of ceramic floor and wall tiles not only in Bulgaria but in the Bal-kan peninsula as a whole. The Group, which also controls businesses in Roma-nia (KAI Ceramics) and Greece, exports over half of its output to 25 different countries, led by the United Kingdom, France, Germany, Italy, Benelux, Scandi-
navia and the Balkans.Mohawk Industries is a world leader in the production of a vast range of floor and wall coverings (carpet, ceramic, laminate, parquet, stone and vinyl) manufactured by prestigious brands such as American Olean, Bigelow, Daltile, Durkan, Karastan, Lees, Marazzi, Kerama Marazzi, Mohawk, Pergo, Unilin and Quick-Step. As well as in the United States, the group operates production facilities in Canada, Mexico, Brazil, Eu-rope, Russia, India, China, Malaysia and Australia. Mohawk Industries reported net reve-nues of 7.8 billion dollars in 2014 (+6% on 2013 or +7% at constant exchange rates) and net profits of 532 million dol-lars (representing a significant rise on the 349 million dollars reported on 31/12/2013). The American multinational kicked off 2015 with a series of important initiatives, including the announcement, in Janu-ary, of its acquisition of IVC Group, Bel-gium's leading manufacturer of vinyl and laminate flooring, with manufactur-ing operations in Europe and the United States, and revenues of approximately 700 million dollars. Valued at approxi-mately 1.2 billion dollars, the transaction will enable Mohawk to expand in the Luxury Vinyl Tiles (LVT) segment, which reported an 18% rise in worldwide sales in 2014, accounts for 5% of total sales of floor coverings in the United States and is forecast to grow at a rate of 15% per year for the next 10 years.
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SACMI: 2014 REVENUES EXCEED 1.2 BILLION EUROS The leading constructor of ceramic manufacturing plant and equipment, with net assets of over 660 million euros and a global workforce of almost 4,000
people spread across 70 subsidi-aries, is reaping the rewards of its substantial invest-
ments in research and technological in-novation (worth over 20 million euros in 2014 alone) and closed 2014 with reve-nues of over 1.2 billion euros. The driving force behind Sacmi's suc-cess is the excellent performance of the Ceramics division, which reported fur-ther growth in volumes (+5%) and profit margins in 2014, on the back of several technological innovations, including the Continua+ line for the production of large-format ceramic panels, the flexible Eko Sort and Eko Wrap systems for stack-ing and wrapping, and the AVI high-pressure casting systems for sanitary-ware. The Tableware division has also per-formed well, as a result of the Group's ef-forts to locate its operations as close as possible to its target markets (hence the decision to open new sites in Morocco, Kenya and South Africa). The Group's non-ceramic business lines, such as the Closures, Beverage (+30%) and Special Pressings (for refractory ma-terials and metals) divisions also put in a good performance, and now generate revenues - in the wake of the acquisition of Bologna-based Matrix - of over 15 mil-lion euros. The Plastics division has also achieved solid growth, by focusing ex-clusively on its Bi-Power line of high-ca-
pacity hydraulic presses. Lastly, the Auto-mation & Service division has performed well with its total quality control solutions. These are sold worldwide and constitute the added value of a comprehensive of-fering of plant engineering solutions, which range from raw materials pro-cessing to end-of-line operations.In view of current business volumes, the opening months of 2015 look equally promising: according to General Man-ager Pietro Cassani: “The company al-ready has a large number of orders in the pipeline across all its divisions, and current levels of demand are paving the way for further growth in revenues.”
INTRODUCING GA BY GIUGIARO ARCHITETTURA AND CERAMICHE DEL CONCA
A partnership between Giugiaro Ar-chitettura, which specialises in architec-tural design for industrial, commercial and residential applications, and Ce-ramiche Del Conca, a well known ce-ramics group, has given rise to gA By gIUgIAro ArChItettUrA, a line designed to transpose current design trends into traditional ceramic floor and wall tiles. Recently previewed at the Museo dell'Automobile di Torino, the line is made of through-body porcelain ce-ramic, specifically formulated for high re-sistance to wear, solvents and tempera-ture extremes. GA draws its main inspiration from the texture of carbon fibre, and the geome-try of the air intakes of Parcour, the flag-ship of Italdesign-Giugiaro's concept car fleet. The result is a judicious balance be-
tween smooth and textured surfaces in shades of black and grey, which express the brand identity of Giugiaro Architettu-ra. The two different patterns in which the collection is made can be com-bined and mixed with single-colour field tiles. The collection is available in four siz-es, from 60x120 to 15x60, in three colour variants. The floor and wall tiles have thus been designed for both commer-cial applications and domestic environ-ments, from kitchens to living rooms. In light of this new project, the partner-ship between the two companies will culminate at the forthcoming Cersaie 2015, where Giugiaro Architettura will play a starring role at the Del Conca stand.
TEUCO: GUZZINI FAMILY SELLS MAJORITY STAKE TO CERTINA HOLDING
At the end of May, Fimag, the Guzzini family's holding company, sold an 80% stake in teUCo, which was established in 1972 and operates in the bathroom fur-nishing sector, to CertInA holdIng Ag.
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Tilefax
The Guzzini family has retained a signifi-cant shareholding in Teuco, however, testifying to its interest in the company and the future thereof. Teuco reported revenues of 40 million euros in 2014. Cer-tina Holding AG is a German industrial holding company based in Munich.Andrea Sasso, Managing Director of Fimag, announced: “We are satisfied with the transaction and convinced that, despite current difficulties in the market, the new shareholding structure will enable Teuco to go on developing products for the most discerning cus-tomers and contributing to the dissemi-nation of Italian design worldwide.”Giovanni Santamaria, a managing part-ner of Certina Holding, explained: “The acquisition of Teuco represents an excit-ing challenge for our company, partly because of Teuco's importance and re-nown, and partly because it covers the Italian market, which investors are shy-ing away from at the moment. Despite the difficulties and unknowns involved in the restructuring, we are convinced that the combination of the internal know-how of the current organisation, com-bined with the managerial prowess of our company, will enable us to reap full benefit from the growth opportunities that this prestigious brand deserves.”Fimag was assisted in the negotiations by Mediobanca as financial advisor and by Studio Boscarato as legal advi-sor. Teuco was assisted by Marcap as fi-nancial advisor. Certina was assisted by Innext, Studio Carnelutti and Epyon, as fi-nancial, legal and accounting advisors respectively.
NEW LOOK FOR HATRIA SITE
Following the restyling of its logo and corporate image, Hatria has now un-veiled A new weBsIte designed to strengthen the brand’s image and highlight its distinctive features, namely innovation, elegance and Italian quality. With a more modern look and feel, Hatria’s new site is more intuitive, more dynamic and more us-er-friendly. It offers more content too, and provides visitors with compre-hensive, easy-to-navigate, mobile-re-sponsive information about its prod-ucts. You’ll find everything you want at the click of a mouse, thanks to the site’s lean, simple architecture. The site is divided into four sections – Visit, See, Discover and Design – which take you into the heart of the Hatria world of sanitaryware, and offer the best solutions for your bathroom.
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Tile International 2/2015 30
URBAN_AVENUE BY FIORANESE WINS “ARCHITIZER A+ AWARDS 2015”
The Urban_Avenue collection manufac-tured under the Fioranese brand won the Hard Flooring category in the “Ar-ChItIzer A+ AwArds”.As one of the “finalist products” from all over the world, the Urban_Avenue series gained automatic admission to the sub-sequent and more sought-after “Architiz-er A+ Jury Award” and “Architizer A+ Pop-ular Choice Award”, and won the latter. The award was received by Corrado Basso of Coem-Fioranese during the “A+AWARDS GALA” held in New York on 14 May.URBAN_AVENUE is a brick-effect porce-lain tile that pays homage to industrial design, lofts and the classic buildings of the West's most industrialised cities.Before this latest accolade, Urban_Avenue had already won the first
edition of the ADI Ceramics Design Award at Cersaie 2014, which was es-tablished with a view to showcasing the most innovative products from Italy's ce-ramic industry.Architizer is a web platform based in New York and dedicated entirely to ar-chitects and designers. Set up in 2009 with a view to making architecture and interior design universally accessible, it is now the world's largest online design and architecture platform, hosting a vast collection of projects uploaded by the designers themselves.
NEW DISPLAY SYSTEMS FOR CERAMICA INCONTRO
Ceramica Incontro, which was estab-lished in Corato (in the Italian province of Bari) in 1976, specialises in the manu-facture and sale of porcelain skirting board under the Ceramica Incontro, ReDi and Vittoria brands. Having com-pletely renewed its production plants and product range, the Company is now presenting a new set of display sys-tems for showrooms.Featuring simple graphics and neutral background colours, the display panels are made of rigid corrugated board so as to minimise their weight and thus maximise the ease with which they can be juxtaposed and compared with any type of flooring product in the show-room.Filippo Ardito, the owner of the Puglia-based company, highlights the fact that: “Ceramica Incontro is currently in
possession of the most advanced man-ufacturing technology in Italy and prob-ably worldwide too. The new plant ena-bles us to manufacture pressed skirting board in lengths ranging from 30 to 60 cm. We can therefore offer skirting board to match the majority of large-format tile collections. What's more,” adds Ardito, “we have a latest-generation glazing plant for high-definition digital decora-tion of skirting board, which is capable of producing an infinite variety of sur-face decorations, to meet a full range of requirements, while ensuring the highest standards of quality.”Ceramica Incontro's new website - www.ceramicaincontro.it - is also online and enables visitors to search for products by type (wood, marble, terracotta, etc.) and then view all possible combina-tions of Ceramica Incontro skirting board with the best-selling floor tiles on the market.
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CERSAIE 2015 Pad. 20 Stand C 32- D 31
Industrie Ceramiche Piemme S.p.A. Via Del Crociale 42/44 - 41042 Fiorano - Modena - Italy - tel+39 0536 849111 - fax+39 0536 849402 - www.ceramichepiemme.it - [email protected]
More is a modern design surface; it is a balanced blend of stones developed by Piemme research and available in numerous shapes and finishes; all this is enhanced by three-dimensional surfaces and decorations which make More a real architectural material.
Tile International 2/2015
Tilefax
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CONTINUED GROWTH FOR HANSGROHE
2014 was a good year for Hansgrohe, which reported revenues of 874 million euros, representing a year-on-year rise of 3.9%. Despite the adverse economic climate, Hansgrohe Italia also per-formed well, with revenues remaining stable at 23.5 million euros. In the words of Thorsten Klapproth, Group CEO: “2014 was a record year: our investment in technological innova-tion and quality has yielded substantial results, and enables us to set ourselves ambitious goals for the future.”
MLT SYSTEM™ SIGNS DISTRIBUTION AGREEMENT WITH WIGASTONE
Mlt systeM™ recently signed an agree-ment with wIgAstone nAtUrsteInsys-teMe for the exclusive distribution of its products in Germany.The main purpose of the deal is to step up the presence of MLT System™’s prod-ucts in Germany’s business sector, by in-centivising their internationalization through a shared work plan that puts MLT System™’s experts in direct touch with WIGAStone. This is a reciprocal part-nership, aimed at providing support and guidance for customers and com-panies interested in operating in the floor tiling market. It represents a new form of cooperation, designed to meet the challenges posed by the global market.“We are delighted to have struck a deal for the distribution of our products with
WIGAStone Natursteinsysteme, which has been a significant player on the German market for many years, with its high-quality natural stone products. Its profound knowledge of the market, es-tablished sales network and commit-ment to ongoing customer care make WIGA the perfect partner for us, and the agreement will give our products exten-sive coverage all over Germany,” ex-plained Enrico Bondielli, Executive Direc-tor of MLT System™.
LEA CERAMICHE FOR DAY OFF DESIGNED BY DIEGO GRANDI
An installation entitled dAy off, de-signed by the architect Diego Grandi, will be on display in Hall 29 at Cersaie this year. The installation takes the form of a simple home, in an ordered natural setting, with which it interrelates in an ongoing exchange. It is the result of a multi-brand project involving leA CerAM-IChe, which supplied the floor and wall coverings of one of the two volumes that make up the structure. Used as a wall covering, low-thickness Slimtech panels showcase a new range of cut-ting options, which play upon the mod-ularity of different formats, but Slimtech is also used as a finishing material for benches and tables, to which it contrib-utes clean lines and detailed finishes, while at the same time emphasising the extreme flexibility of laminated porcelain stoneware. The ceramic flooring, mean-while, has a thickness of 20mm and cov-
ers the entire surface area, to create an effect of seamless continuity between the indoor and outdoor environments. Drawing inspiration from Le Corbusier and the “cabanon de vacances” he built on France’s Côte d’Azur, Day Off takes its cues from a lifestyle based on beauty and simplicity. It is a small build-ing made of two volumes which, al-though separate, intersect each other and enjoy continuous interaction with their natural surroundings.
EDIMAX WINS TTA AWARDS 2015
The flow series by Edimax won the 2015 Floor Tile of the Year Award in a competi-tion organised by the UK-based TTA (The Tile Association).Flow, which was entered in the competi-tion by Craven Dunnill & Co Ltd – a ma-jor distributor established in 1872 in Bridgnorth, Shropshire – draws inspira-tion from a North American natural stone that incorporates elements of wood and sandstone. The Flow series is a porcelain tile made using state-of-the-art digital technologies, produced in three colours and a wide range of mod-ular sizes, including 75x45, 75x22, 60x30, 60x15, 15x7.5, 10x10 and 30x30 mosaic tiles featuring 5x5 and 2.5 x2.5 mosaic pieces.
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NOVOCERAM’S CAROSCOPE Novoceram, a French ceramic manu-facturer founded in 1863, has recently opened a new multi-functional centre dedicated entirely to ceramic and de-sign, at its production facility in Saint Val-lier-sur-Rhône in the Drôme region.The Caroscope is a multi-functional centre for customers and visitors, which incorporates Novoceram’s new show-room, as well as various training and conference rooms.The Caroscope’s showpiece atmos-phere blends with its industrial feel and heritage: “For a company whose com-mitment to manufacturing on French soil is an ethical value,” explains Franc-esco Catalano, the interior designer who designed the Caroscope – exhibit-ing the product in the setting in which it is made is much more than a stylistic preference: it’s nothing less than an ex-pression of identity.” The experience starts in a large, glazed gallery, entirely decorated with a three-dimensional fresco that guides visitors through the 150 years of the history of Novoceram and the world as a whole, il-lustrated by the Spanish artist Maria Corte. The Caroscope then opens into the showroom, which signals its proximi-
ty to the production plant with its metal-lic ceilings and exposed technical sys-tems. The multi-functional centre is completed with a materials library, where designers and customers can get a first-hand feel for the nuances of colour and texture offered by the Novo-ceram range. Optical illusions, eco-hunting trophies, cascades of crystal luminaires and Toile-de-Jouy-inspired images add a final touch of magic to this journey through design and ceramic.
IssUU MUltIMedIA
KARTELL BY LAUFEN OPENS FIRST SINGLE-BRAND STORE IN MILAN
Kartell by Laufen’s opening of a single-brand store in Via Pontaccio, with 200 square metres of display space and four windows dressed to a design by Ludovi-ca and Roberto Palomba, has given the brand the ideal opportunity to highlight some of the other major milestones in its commercial expansion.Since the brand’s début at the ISH trade show in Frankfurt in 2013, it has opened over 550 retail outlets in more than 40 countries worldwide. The latest, most sig-nificant openings of Kartell by Laufen
corners are in Miami, Prague, Brasilia, Montreal, Bali, Shanghai and Singapore. This is a clear statement of the brand’s highly international intent. Thanks in part to the solidity of the two companies be-hind Kartell by Laufen, and their respec-tive industrial capabilities, the brand is aiming to establish itself as an interna-tional leader in contract furnishing and luxury hotel design.
GEBERIT ACQUIRES SANITEC
Swiss multinational geBerIt recently ac-quired sAnIteC, an Italian manufacturer of designer products for bathrooms, whose brand portfolio includes the his-toric Pozzi Ginori name. The new set-up will be commercially op-erational with effect from 1 October, and production will be fully ramped up in January 2016. "We have invested a total of 1.1 billion euros in the acquisition,” said Giorgio Castiglioni, the new General Manager of Geberit Italia and Pozzi Ginori, “which we expect to pay off in five years with the resulting cash flow. By merging the two companies,” explained Castiglioni, “we have created a group with annual revenues of 2.5 billion euros (Geberit 1.8 billion, Sanitec 700 million). "In June we started upgrading the sales structure of Geberit Italia, which now has two sales management teams, one for the technical systems range, which will report to me, and the other for ce-ramic, under the management of Mau-ro Lot.”
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SAFAK FILA APPOINTED NEW SALES DIRECTOR OF IDEAL STANDARD
Safak Fila was recently appointed Sales Director of Ideal Standard. Born in Bolo-gna in 1982, he took a degree in Eco-nomics and Business Management at the Università Cattolica di Milano, before studying Key Account Management at SDA Bocconi. Safak Fila also has profes-sional experience in the fields of con-sumer electronics (Pioneer), clothing (Fila) and food (Masterfoods). After fill-ing other important roles at LG Electron-ics and Candy-Hoover Group, he joined Ideal Standard in 2012 as Key Account Manager, before becoming North West Area Manager
“PLUS” BY CERAMICA ALTHEA NOMINATED FOR INNOVATION AWARDS
The countdown to the Innovation Awards has now started, and the nomi-nees in the Bathroom products catego-ry include the Plus shower tray by Ce-
ramica Althea, a specialist manufacturer of bathroom furnishings.Launched on the market this year by the Lazio-based company, Plus is an innova-tive product made with the technologi-cally advanced material known as Plus+Ton®. Obtained by means of a single fusion at a temperature of 1250°C, which gives it an entirely abrasion-resistant, non-slip, stain-resistant and anti-bacterial sur-face, the finished product is made with the highest-quality natural raw material, with the sole addition of water and fire. Fully recyclable, this material also de-rives from a production cycle that emits no pollutants into the atmosphere. The well known awards, which accom-pany the three trade shows Batimat, Interclima+Elec and Ideobain, to be held in Paris in November, were estab-lished for the purpose of identifying the most significant new developments in the industry, rewarding the companies that produce them, and stimulating their commitment to innovation. The jury will pick the winners at the event to be held at the Théâtre de Paris on 28 Sep-tember.
LAMINAM INAUGURATES FOURTH PRODUCTION LINE Laminam, a member of the System Group based in Fiorano, and a major manufacturer of large-format, slim-gauge ceramic panels for architecture and interior design, inaugurated its fourth production line. On the strength of 30% growth in turno-ver, which reached 40 million euros in 2014, and in line with the forecast of 50 million euros for this year, Laminam is ex-panding its production range, with a view to consolidating its presence in various market segments, including kitchen work tops. The three existing lines, which produce ceramic panels in size 1000x3000 mm in thicknesses of 3 and 5 mm, have now been comple-mented with a fourth. Operating at a rate of 50 cycles per hour, this latest plant will add production capacity of 4000 square metres per day of extra large panels in sizes up to 1600x3200 mm and thicknesses of 6 to 20 mm. This will bring Laminam’s total produc-tion capacity to one million panels per year. The new series of 1600x3200 pan-els with thickness of 12 mm is due to be unveiled at Marmomacc, the leading trade fair for the stone sector, to be held in Verona from 30 September to 3 Octo-ber. Laminam has 160 employees and was formed in 2001 by Franco Stefani, an engineer and the founder of System. It is the first company in the world to have industrialised the revolutionary large ceramic panel manufacturing process designed and patented by Ste-fani. The technology is continuing to spread worldwide, and now produces a global total of 30 million square metres per year of large-format panels.
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Tile International 2/2015 38
SRS GROUP LAUNCHES NEW BASE 14 CERAMIC DESIGN DIVISION
Base 14 is the name of the new division created by SRS Group (Fiorano) for the exclusive study of ceramic design. The aim of the company founded by Corra-do Fontanini in 1977 is to offer the ce-ramic industry the wide range of exper-tise and professionalism it has gained over the years in the field of ceramic de-sign. Thanks to new investments and a young, specialised team, Base 14 is able to provide ceramic tile producers with an all-round service from concept study through to new product development and prototyping. The staff consists of ar-chitects, photographers and designers who work as a team to innovate design and creative processes in the ceramic industry. Research into trends, lifestyles and materials is interpreted and trans-formed into new prototypes based on recognised aesthetic trends that can be reproduced using cutting-edge technology.The creation of Base 14 confirms SRS Group’s intention to evolve in step with a fast-growing market and to focus strong-ly on Italian design. At the same time the group intends to maintain its longstand-ing activities, including roller engraving, the study of textured surfaces to create master moulds with L Power technology, the production of printers for digital dec-oration (through the Assodigit division), and the sale of consumables and ma-chinery for screen printing and digital
decoration (Assoprint division). The growth of Base 14 may also be aid-ed by the group’s international pres-ence, including branches in Brazil, Chi-na, Mexico, Iran, Egypt and Turkey.One of the forthcoming initiatives in which SRS and Base 14 will be taking part is Aquae Venezia, an exhibition of Italian furnishings and building acces-sories due to be held from 15 Septem-ber to 20 October and sponsored by Expo Milano 2015. SRS has chosen the prestigious Venetian show to offer Italian and international professionals a pre-view of several brand new ceramic de-sign projects carried through in cooper-ation with GTiles, a trading company based in Casalgrande (Reggio Emilia) and specialising in the design and ex-port of ceramic tiles.
MATICAD UNVEILS NEW PRODUCTS AT CERSAIE
Maticad, a software house specialising in multimedia, interior design and web applications is at Cersaie 2015 with its latest version of DomuS3D®. As well as being optimised for Windows 10, Do-muS3D® offers a field-leading range of new features that you can see for your-self at the Maticad stand (Hall 15/A, stand H16) at Cersaie.You'll also be able to see our innovative augmented reality app at work at the stand. This product is unique at world-wide level, and enables you to see ex-actly what alternative floor and wall cov-ering designs and materials would look like in your own home, in real time on a
tablet. The new ver-sion unveiled at the trade fair can apply virtual materials to your floors and walls, so that within a mat-ter of seconds, you can see your own bathroom completely re-tiled and from any angle you like.The RealityRemod app gives retailers the chance to win the loyalty of their customers with a dedicated, made-to-measure service, by going to their homes to suggest various alternative so-lutions in no time at all and with the ut-most effectiveness, thanks to the totally faithful nature of the end result.RealityRemod has also been designed to arouse the interest of customers in their own homes, and then prompt them to make the trip to a showroom to see for themselves the products they're inter-ested in, thus meeting one of the most important requirements of retailers. Cus-tomers can download the app free of charge from the Apple Store, whereas manufacturers can pay to be listed in the catalogue, and reap the benefits of the fact that the app is one of the best, simplest and most widely used vehicles for promoting their materials.
PROFILITEC PRESENTS ACADEMY
Profilitec has been running its Academy programme with outstanding success since April 2015, and has so far held over 200 sessions throughout Italy, with the active partici-pation of showroom managers, sales-people, installers and designers.Profilitec's Academy has 11 different
Tilefax
39 Tile International 2/2015
Advertiser's listAbk 63Achillea 35Ascot 37Bien 45Buzon 29Ceramic & Bathroom 97Cevisama 173Cotto 7Del Conca 59Dural 127Ege Seramik 101Emilceramica 21Exporama 139Fondovalle 147Impertek 105
Iris Inside Back CoverKajaria 27Kale 40-41Lasselsberger Rako 9Laticrete Back CoverLiving Interiors 23Marocchi 122Maticad 4MLT 5Montolit 81Ng Kutahya 2-3Niro 119Nuovo Corso 49Piemme 31Progress Profiles 106-155
Projecta Engineering 51-53-55Qutone 121Raimondi 6Rak 117Rondine Group 12Saudi Ceramics 33Schluter-Systems 1Sigma 25Srs 143Tagina Inside Front CoverTecnargilla 174-176The Size 135Top Cer 71Turkish Ceramic Federation 8 Unicera 175
CHANGE AT THE TOP FOR CERAMICHE RICCHETTI GROUP
As Alfonso Panzani's five-year term as Chairman and Managing Director of Ce-ramiche Ricchetti Group comes to a close, Andrea Zannoni and Andrea Lo-detti take the helm as Chairman of the Board of Directors and Managing Direc-tor respectively. The new Board of Direc-tors approved the appointments on 8 May at a meeting held after the annual general meeting. Lodetti, who holds a degree in Aeronautical Engineering from the Polytechnic of Milan, has worked for various companies in the aviation indus-
training packages, which present the most innovative solutions provided by the Italian-based company: General; Protection systems for terraces; Systems for laying and levelling floor coverings; Construction of raised floors; Certified staircases; Structural over-tile joints; Dry and flush wall skirting-board systems; Decorative elements for the Appendo and Glitter bathroom; Shower systems without barriers; Modular and tileable outdoor drainage systems.Profilitec successfully organised this ma-jor training initiative with the aid of a live-ly and capable 5-strong team of archi-
tects and engineers. A busy schedule is already in the pipe-line for the autumn, and a special area for customers interested in booking a training session at their headquarters has been set up at Profilitec's stand at Cersaie.
try as well as at Bain & Company, and was previously Gen-eral Manager of a major Italian interior furnishings compa-ny. At the same meeting, the Board of Di-rectors appointed a new Control and Risk Committee, made up of previous com-mittee members Annalisa Catelani and Franco Vantaggi, who will serve as inde-pendent directors alongside Davide De Marchi and Anna Zannoni. Ceramiche Ricchetti Group, which has been listed on the Italian stock market since 1996, closed 2014 with consolidated revenues of 185.2 million euros (as against 184.1 million euros as at 31/12/2013), negative EBITDA of 4.1 million euros (as against negative EBITDA of 9.1 million euros in 2013) and negative EBIT of 11.4 million euros (as against negative EBIT of 18.2 million euros in 2013). The net result is a loss of 17.2 million euros, which represents an improvement on 2013, when losses amounted to 19.7 million euros.
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42Tile International 2/2015
Economy & markets
Construction in Europe,79th Euronstruct
The 79th Eurocon-struct conference organized by the
PAB-PCR&F Institute was held in Warsaw on 12 June 2015.The conference consisted of two sessions:• The morning session fo-
cused on reviewing the situ-ation in the European con-struction markets in 2015-2017.
Euroconstruct economists reviewed the consequenc-es of recent changes in the global macroeconomic and financial situation and updated their analyses and projections according-ly. They presented possible scenarios for the future de-velopment of the European construction sectors: resi-dential, municipal, business and infrastructure.
• During the afternoon ses-sion, special topics were presented.
Following the adoption of
new directives concerning procurement by the Coun-cil of the European Union on 11 February 2014, na-tional public procurement rules, including those for construction works, will be standardized and signifi-cantly altered in the next two years.
These changes will affect terms and conditions and influence the way public funds are spent on con-struction projects within the context of the New Finan-cial Framework 2014-2020.
Construction investment in the next few years is expect-ed to increase following im-plementation of the Junck-er plan.
Improvement in the economy will result in an improvementin construction
2014 brought an end to the recession trends in the Euro-pean economy. The main factors behind the economic recovery were the decline in oil prices and the
considerably weaker Euro, as well as continuing low interest rates for financing. Compared to the decline in GDP in 9 and 6 Euroconstruct countries in 2012 and 2013, a downturn was noted in just one EC country in 2014 - namely Italy. In line with the latest projec-tion, no negative changes in GDP growth are expected in any Euroconstruct country in 2015-2017. According to the Eurocon-struct summer forecast for the year 2015, a 1.8% increase is expected in the area of 19 Eu-
GDP and Total Construction Output from 2011 to 2017Year to change in %
Construction development by market segments in Euroconstruct Countries 2015-2017 y-o-y %
Euroconstruct Countries (EC-19) 2014 2015E 2016F 2017F
Total Residential Construction 1.4 1.7 2.0 2.4
Total Non-Residential Construction 0.6 1.9 2.7 2.0
Total Civil Engineering 1.7 2.4 3.0 3.8
Total 1.2 1.9 2.4 2.6
Source: 79th Euroconstruct
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Del Conca "Fast"
roconstruct countries, i.e. 0.3 per cent points higher than the forecast made 6 months earlier. For 2016 and 2017, Eu-roconstruct forecasts growth of 2% and 1.7%, respectively. In view of the clear signals of improvement in the European economy, the construction in-dustry in the Euroconstruct area is expected to return to positive territory after 7 years of crisis and stagnation. The slowdown in construction ac-tivity in Europe lasted longer than in other economic sec-tors. Construction output peaked in the first half of 2008, after which substantial falls in activity were recorded, reach-ing the lowest level in Febru-ary 2010, two years after the initial downturn.The production index for con-struction fell by almost 20% between the first half of 2008 and the first half of 2010, dete-riorating to a level not seen since the first half of 1999. From this lowest point at the beginning of 2010, construc-tion output remained relative-ly stable until September 2011. Despite a period of rela-tively unchanged levels of ac-tivity during most of 2010 and 2011, the production index for construction fell during most of 2012. In the remainder of 2013 and 2014, construction activity fluctuated but gener-ally followed an upward path.
Residential construction in the 19 EC countries amount-ed to 590 billion euros, around 46% of total construction out-put (new construction 18%, renovation and maintenance
Construction development by market segments in Euroconstruct CountriesAnnual average change in 2015-2017 period, %
Total Residential Non-Residential Civil Engineering
Ireland 10.8 14.1 12.0 3.8
Poland 8.6 4.0 4.4 16.3
Czech Republic 4.6 6.4 3.2 5.7
United Kingdom 4.2 3.1 4.3 6.5
Portugal 4.0 3.5 3.4 5.0
Spain 4.0 5.8 5.1 4.1
Netherlands 3.1 4.9 2.6 1.7
Denmark 2.4 1.8 4.6 1.7
Norway 2.3 2.2 1.4 3.7
Sweden 2.2 3.7 1.4 1.2
Italy 1.9 0.2 2.3 5.3
Finland 1.7 2.3 2.4 -0.8
Slovak Republic 1.6 1.3 -0.8 5.4
France 1.4 2.4 1.3 -0.7
Hungary 1.1 5.2 2.0 -1.2
Belgium 1.1 1.9 1.1 -1.1
Austria 1.0 1.2 0.4 0.6
Germany 0.6 0.6 0.4 0.5
Switzerland -0,5 -0,8 -0,5 1,3
Source: 79th Euroconstruct
27.5%). In 2006, prior to the fi-nancial crisis, this share amounted to over 48%. Non-residential construction totalled 29%, or 425 billion eu-ros, in 2014. Civil engineering, including both investments and maintenance, make up the remaining 25%. R&M activity represents half of the total construction out-put, with the highest level in It-aly (73% in 2014) followed by Germany and Denmark (about 64% in 2014) and France (51%). By contrast, new construction dominates total construction output in
Central and Eastern Europe-an countries, with the highest level in the Slovak Republic (71% in 2014), followed by Po-land (69% in 2014).According to the Eurocon-struct summer estimates, the level of construction activity will amount to 1,366 bn euros in 2015. The growth rate in to-tal output is expect to reach 1.9% and is set to stabilize at 2.5% over the following two years. The level of construc-tion output will reach 1,436 bn euros in 2017, still well be-low the pre-crisis level (-14% with respect to 2007 total out-
put). This means that after a long period of declining or low activity, the European construction industry will re-turn to a path of moderate growth. Good prospects for the European economy will be driven by investments, and the construction growth rate in 2015-2017 will outstrip GDP growth.
Euroconstruct is expecting 10.1% growth in new con-struction in real terms in 2015-2017, as compared to 9.2% in the previous forecast, i.e. 0.9 percentage points higher.
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Economy & markets
44
Renovation, on the other hand, will grow by just 4.2%, i.e. 0.2 percentage points low-er. Progress is expected in all three main segments of the construction market in 2015-2017, although with different outlooks. The highest growth rate, 3.1%, is expected in civil engineering, including dou-ble-digit growth in Central and Eastern European coun-tries due to new infrastructur-al projects in the transport and energy sectors, particu-larly in Poland. The growth rate in the remaining two main segments will be signifi-cantly lower and equal to about 2% annually for resi-dential construction and about 2.2% for non-residential construction. Euroconstruct forecasts that the average growth rate in residential construction in Central and Eastern Europe-an countries will be equal to 4.3%, more than double that
output in 5 countries – France, Hungary, Belgium, Austria and most significantly Germany – indicates persistent stagna-tion tendencies in these countries in 2015-2017.An average fall of more than half a percentage point is an-ticipated in Switzerland. 5
of Western European coun-tries. The average growth rate in non-residential construc-tion in Central and Eastern European countries will be equal to 3.6% and will also be much higher than in Western European countries, where it is expected to amount to 2.1%.
Countries with the best outlook until 2017
The biggest rises between this year and 2017 are expected in Ireland and Poland. For Ire-land the average annual growth in 2015–2017 is ex-pected to reach 10.8% and construction output should therefore increase by 35.7%. However, this follows a huge previous drop of almost 70% between the years 2007–2013.This double-digit growth will be driven by the expected rapid growth in construction
output in both the residential and non-residential seg-ments. In Poland, average an-nual growth in 2015–2017 is expected to reach 8.6%, so construction output should increase by 28%. This growth will mainly be the result of the fastest growth in civil engi-neering construction in the whole Euroconstruct area, while the growth rate in build-ing construction will not ex-ceed 5%. The two countries that are expected to see the next highest levels of growth to 2017 are the Czech Repub-lic and the United Kingdom. Significant growth is also ex-pected in Portugal and Spain, which will return to positive territory following the severe downturn over the previous seven years. In the period 2015-2017 most Eurocon-struct countries will maintain positive average annual growth. The expected low growth rate in construction
Construction output and growth rate in Euroconstruct 19 countries
EUROCONSTRUCT is a group of 19 specialised research
organisations in Europe, which has been
active since 1975. Over its period of operation, it has gained international recognition, thanks to its unique nature and especially to the high quality of information offered. Euroconstruct regularly provides analyses of the construction market including expert forecasts of further development. The following are member countries: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Great Britain, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, and Switzerland.
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46Tile International 2/2015
Economy & markets
The European wood flooring industry in 2014: FEP data
According to fig-ures released at the 59th General
Meeting of the FEP (Euro-pean Federation of the Par-quet Industry) in Bordeaux on 5 June, production and con-sumption of wood flooring in Europe fell in 2014 (graph. 1). The overall picture is far from uniform, however, and there were big differences from country to country.
Consumption of wood flooring
Overall consumption in 2014 fell by 6.44% to 77,358 sq.m, as
against 82,681 sq.m in 2013 (Table 1). The result derives from falling demand across the FEP area as a whole, with the sole exceptions of Hungary (+1.1%), which is nonetheless the smallest consumer among the FEP member states, the Netherlands, which almost doubled its consumption (+91.1%) from 990,000 sq.m in 2013 to 1,892,000 sq.m in 2014, and Sweden, which reported a 2.2% rise on the previous year, on the back of an upturn in private-sector construction.The biggest falls were reported by France and Italy, which saw sales shrink by 19.1% and 17.8%
respectively, although in terms of absolute quantities, the drop in demand in Italy is de-cidedly less severe than in France.The consumption figures by in-dividual country (graph. 2) show that Germany is still firmly in the lead, with market share of 21.55%, followed by France with 11.2%. Italy takes third place, with market share of 7.61%, which is nonetheless down on its previous year's share of 9.39%.As for consumption per head of population, however, Swit-zerland scored highest (0.76 sq.m), followed by Austria
TAB. 1 - Parquet consumption in FEP Countries 2013-2014
2013 (sq.m)
2014 (sq.m)
2014-2013 (sq.m)
2014-2013 (%)
AT 6,500,000 6,175,000 -325,000 -5.00%
BE 2,162,000 2,097,000 -65,000 -3.01%
CH 6,417,000 6,227,100 -189,900 -2.96%
CZ 1,020,000 965,000 -55,000 -5.39%
DE 19,765,000 18,055,000 -1,710,000 -8.65%
ES 5,600,000 5,329,000 -271,000 -4.84%
FR 11,600,000 9,384,000 -2,216,000 -19.10%
HU 452,000 457,000 5,000 1.11%
IT 7,760,000 6,375,000 -1,385,000 -17.85%
NL 990,000 1,892,000 902,000 91.11%
PL 4,090,000 3,950,000 -140,000 -3.42%
RO 2,563,000 2,563,000 0 0.00%
SK 13,762,000 13,889,300 127,300 0.93%
FIN/NO/DK 7,462,000 7,449,300 -12,700 -0.17%
SE 6,300,000 6,440,000 140,000 2.22%
FEP 82,681,000 77,358,400 -5,322,600 -6.44%
TAB. 2 - Parquet production in FEP Countries 2013-2014
2013((sq.m))
2014 ((sq.m))
2014-2013 (sq.m)
2014-2013 (%)
AT 8,275,000 7,448,000 -827,000 -9.99%
BE 390,000 390,000 0 0.00%
CH 1,747,100 1,753,600 6,500 0.37%
CZ 1,350,000 1,230,000 -120,000 -8.89%
DE 10,377,350 8,254,783 -2,122,567 -20.45%
ES 4,588,000 4,293,000 -295,000 -6.43%
FR 6,900,000 6,900,000 0 0.00%
HU 1,695,000 1,749,000 54,000 3.19%
IT 2,950,000 2,150,000 -800,000 -27.12%
NL 1,445,000 1,597,000 152,000 10.52%
PL 13,280,000 13,170,000 -110,000 -0.83%
RO 2,250,000 2,250,000 0 0.00%
SK 11,780,000 11,390,000 -390,000 -3.31%
FIN/NO/DK 3,000,000 2,100,000 -900,000 -30.00%
SE 8,780,000 9,290,000 510,000 5.81%
FEP 67,027,450 62,575,383 -4,452,067 -6.64%
(0.73 sq.m) and Sweden (0.66 sq.m). Total per capita con-sumption across the whole FEP area fell by 2 points compared with 2013, to 0.19 sq.m.
Production
As far as production is con-cerned, manufacturers are now showing an even more marked tendency to shift their production facilities, for strate-gic reasons, to European countries outside the FEP area. This is undoubtedly one of the factors that contributed to the significant fall in production in 2014 (-6.62%), which now
Tile International 2/201547
Economy & markets
Del Conca "Fast"
stands at 62.6 million sq.m as against 67 million sq.m in 2013 (Table 2). According to FEP fig-ures, 13.5 million sq.m were produced in non-FEP coun-tries. It is therefore estimated that total production in Europe (FEP member states + non-FEP
countries) stood at just over 76 million sq.m, representing a drop of 1.22% on 2013.As for production by type of flooring, solid wood flooring (including lamparquet) re-gained 2 percentage points compared with the previous
year, to account for 22% of to-tal production. Pre-finished wood flooring, however, with 76% of total production, still accounts for the largest slice of the pie, as has been the case for over 10 years now. The share of production held
by mosaic remains un-changed at 2%.In terms of production by country (graph. 3) Poland con-tinues to lead the field, with 18.32%, followed by Sweden and, a long way behind, France.
TAB. 2 - Parquet production in FEP Countries 2013-2014
2013((sq.m))
2014 ((sq.m))
2014-2013 (sq.m)
2014-2013 (%)
AT 8,275,000 7,448,000 -827,000 -9.99%
BE 390,000 390,000 0 0.00%
CH 1,747,100 1,753,600 6,500 0.37%
CZ 1,350,000 1,230,000 -120,000 -8.89%
DE 10,377,350 8,254,783 -2,122,567 -20.45%
ES 4,588,000 4,293,000 -295,000 -6.43%
FR 6,900,000 6,900,000 0 0.00%
HU 1,695,000 1,749,000 54,000 3.19%
IT 2,950,000 2,150,000 -800,000 -27.12%
NL 1,445,000 1,597,000 152,000 10.52%
PL 13,280,000 13,170,000 -110,000 -0.83%
RO 2,250,000 2,250,000 0 0.00%
SK 11,780,000 11,390,000 -390,000 -3.31%
FIN/NO/DK 3,000,000 2,100,000 -900,000 -30.00%
SE 8,780,000 9,290,000 510,000 5.81%
FEP 67,027,450 62,575,383 -4,452,067 -6.64%
GRAPH. 1 - Production and consumption of parquet in Europe, 2002/2014 (000 (sq.m)
Tile International 2/2015
Economy & markets
48
Types of wood used
According to the 2014 figures
GRAPH. 2 - Total FEP Consumption percentages for 2014
GRAPH. 3 - Total FEP Production percentages for 2014
on the most widely used types of wood, oak is still firmly in the lead with a market share of
73.9%. Tropical woods, on the other hand, have seen a fur-ther reduction in use, and now
account for barely 4.5% of the market.
Prospects for 2015
After seven years of uninter-rupted economic and finan-cial crisis, the general outlook seems to be slowly improving and forecasts for 2015 are a bit brighter (a very slight drop ap-pears to be the order of the day). The industry is still aiming to make the pie bigger by win-ning market share from other types of floor covering.The upturn also seems to be consolidating in certain south-ern European countries, which are traditionally important markets for the wood flooring industry. Once the Greek situa-tion has stabilised, there are grounds for optimism that the upturn will continue in the coming months.Restoring access to credit for SMEs and a more flexible mort-gage policy for young people are necessary measures for in-jecting new vitality into the property market.A number of European market research studies suggest that wood flooring is placed very high on consumer wish-lists, and that it is often imitated but never equalled. That's why FEP Chairman Lars Gunnar Andersen explains that: “The market appears to have stabilised. Now we need to work on consumers. We need to tell a new story, ap-peal to people's imaginations and send out the clear mes-sage that buying wood floor-ing is not just a purchase but a real investment.”
5
50Tile International 2/2015
Economy & markets
by Luca Baraldi
Brazil slows but continues to shine
“Although the Brazilian economy is struggling, the biggest difficulties facing the
country today are political given that structural problems that have remained unresolved for years are now coming to a head.” Antonio Carlos Kieling, secre-tary general of the Brazilian ceramic tile manufacturers’ as-sociation Anfacer, doesn’t mince his words in describing the economic, polit-ical and social con-
text in which the world’s sec-ond largest ceramic industry operates. But in spite of every-
thing the tile industry succeed-ed in closing 2014 with growth, albeit considerably slower than in previous years.
Tile International: What factors have contributed to the sud-den slowdown of the Brazilian economy?Antonio C. Kieling: The stagna-tion of 2014 and this year’s ful-ly-blown recession are attribut-able to both external and internal factors. External fac-tors include the slowdown in Europe and in the Chinese economy (our major trading partner) as well as the crisis in Argentina (the leading market
for Brazilian manufacturing goods). But the biggest diffi-culties are internal factors caused by the country’s se-vere structural imbalances. The model of economic devel-opment adopted in recent years has focused on public spending, resulting in a budg-et deficit that now requires drastic fiscal reforms and equally drastic spending cuts. Meanwhile inflation has risen to 7.5% (compared to 6.5% at the end of 2014), squeezing wages and preventing a re-covery in domestic consump-tion, which in the past was the real driver of GDP. The industry
TAB. 1 - The Brazilian ceramic tile industry and market
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015(est.)
Production capacity % var. on previous year
672.4 712.3 782.0 817.0 875.2 986.6 1,004.0 1,023.4 1,084.1 1,105.8
3.3 5.9 9.8 4.5 7.1 12.7 1.8 1.9 5.9 2.0
Production% var. on previous year
594.2 637.1 713.4 714.9 753.5 844.3 865.9 871.1 903.3 916.8
4.5 7.2 12.0 0.2 5.4 12.1 2.6 0.6 3.7 1.5
Domestic sales = National Consumption *% var. on previous year
483.6 534.7 605.4 644.5 699.6 774.7 803.3 837.5 853.2 861.7
9.4 10.6 13.2 6.5 8.6 10.7 3.7 4.3 1.9 1.0
Exports% var. on previous year
114.4 102.1 81.4 60.7 57.2 60.1 58.8 63.3 69.2 75.4
0.5 -10.7 -20.3 -25.5 -5.7 4.9 -2.0 7.2 9.2 9.0
Total sales *% var. on previous year
598.0 636.8 686.8 705.1 756.8 834.7 862.1 900.8 922.4 937.1
7.5 6.5 7.9 2.7 7.3 10.3 3.3 4.5 2.4 1.6
Exports in value (million US$) % var. on previous year
430.2 393.9 364.9 249.6 265.4 280.2 270.7 279.8 279.8 307.0
14.3 -8.5 -7.4 -31.6 6.3 5.6 -3.4 3.4 - 9.7
Values in million sq.m. Source: Anfacer(*) The values for “Domestic sales” and “Total sales” include products manufactured abroad and imported by Brazilian producer companies, equivalent to 50.5 million sq.m in 2013 and 2014
Antonio C. Kieling:
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Economy & markets
52
exports of just 7.5%, rose by 2.4% to 922.4 million sq.m. In 2015 these three items are not expected to grow by more than 1-1.6%. Tile International: But the re-covery in foreign markets is continuing. A. Kieling: That’s true, last year tile exports grew by 9.2% com-pared to 2013 to 69.2 million sq.m and this year we are ex-pecting further 9% growth to 75.4 million sq.m. With the ex-ception of the share sold in the United States (6.2 million sq.m in 2014, down from the 8 mil-lion sq.m of 2013), almost all of our exports are shipped to the
Central and South American markets of Paraguay, Domini-can Republic, Panama, Hon-duras, Uruguay, Colombia, Peru, Trinidad, Jamaica and Argentina. Tile International: How do you explain the fall in exports to the United States in spite of the more favourable exchange rate? A. Kieling: Exchange rate is not the only factor that deter-mines the ability to export to a certain market. The 2008 crisis led to a drastic reduction in American imports while the Brazilian domestic market was booming. This combination of factors forced the Brazilian in-dustry to reposition and main-tain a greater focus on the do-mestic market. In recent years, the increase in ceramic tile production in both Mexico and US territory has intensified competition in that market with the entry of many new players. Tile International: What are the key trends in the Brazilian ceramic industry?A. Kieling: One fairly general trend is that many ceramic companies based in Southern Brazil are opening new facili-ties in the northeast of the country, a region that is grow-ing rapidly and has better lo-gistic infrastructures for ex-ports. If I were to list the three major problems facing the sector today, alongside the unsustainable energy costs and excessive bureaucracy I would certainly include the high cost of logistics. Tile International: So is the sec-tor’s total production capacity
TAB. 2 - Brazilian ceramic tile production by production process
2006 2007 2008 2009 2010 2011 2012 2013 2014
Dry grinding 395.4 437.1 494.5 495.4 525.2 609.7 632.4 638.3 663.8
Wet grinding 198.8 200.0 219.0 219.5 228.3 234.6 233.5 232.8 239.4
TOTAL 594.2 637.1 713.4 714.9 753.5 844.3 865.9 871.1 903.3
Values in million sq.m. Source: Anfacer
TAB. 3 - Brazilian ceramic tile production by type of product and destination
2006 2007 2008 2009 2010 2011 2012 2013 2014
Floor tiles 411.0 432.4 483.9 497.8 519.8 586.6 584.2 588.4 588.7
Wall tiles 141.2 154.5 168.9 151.0 151.2 162.3 171.5 165.8 186.3
Facades 9.3 11.5 14.8 17.9 22.5 23.6 24.0 23.9 25.7
Porcelain tiles 32.7 38.7 45.9 48.2 60.1 71.9 86.3 92.9 102.5
- glazed 21.2 24.8 31.3 33.9 45.7 58.6 72.9 78.0 86.6
- technical unglazed 11.5 13.8 14.6 14.4 14.4 13.3 13.4 15.0 16.4
TOTAL 594.2 637.1 713.4 714.9 753.5 844.3 865.9 871.1 903.3
Values in million sq.m. Source: Anfacer
also has to cope with the world’s highest energy costs (up 40% in the 5 months from November to April), continu-ous interest rate hikes which are blocking investments, and as I said a fall in domestic de-mand, which last year caused industrial output to fall by 3.2%, the worst result of the last 5 years. Although the 15-20% rise of the dollar against the Brazilian real has boosted exports and re-duced imports, it is insufficient to solve the trade deficit.So while 2014 closed with practically zero GDP growth (+0.2%), the forecasts for 2015
are even gloomier, with esti-mates at between -0.6% and -1.5%. An economic recovery is expected for the second half of 2016. Tile International: But this hasn’t prevented the ceramic tile in-dustry from growing. What are the sector’s main indicators?A. Kieling: The tile industry’s current growth is minimal com-pared to the double-figure in-creases of the past. In 2014, production reached 903.3 mil-lion sq.m (+3.7%) and domes-tic sales – effectively equiva-lent to domestic consumption – rose to 853.2 million sq.m (+1.9%). Total sales, including
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Economy & markets
54
continuing to grow?A. Kieling: In 2014 it grew by 5.9% to 1,084 million sq.m/year. This year is expected to bring slower growth, around 2% to about 1,105 million sq.m/year. In spite of the greater difficul-ties facing companies wishing to make investments, the Bra-zilian ceramic industry is strong-ly focused on technological in-novation in terms of both products and the production process. This is the area where the industry is concentrating most investments. Many com-panies are adapting their fa-cilities to optimise energy effi-ciency and productivity by introducing greater automa-tion and adopting new digital decoration systems. At the
tion by product type is continuing to evolve. In 2014 single-fired floor tile production re-mained stable at 588.7 million sq.m, 65% of Brazil’s total output, while the three other prod-uct types all saw increases. Out of the 32 million sq.m extra output pro-duced last year, 20.5 million sq.m consisted of floor tiles, up from 165.8 to 186.3 million sq.m (+12.3%), while about 10 mil-lion sq.m consisted of porcelain (up from 92.9 to 102.5 million sq.m, +10.3%), mostly glazed (86.6 million
sq.m, +11%). Tile International: How is the ceramic tile distribution system organised in Brazil today?A. Kieling: About 65% of the domestic market is covered by retailers, distributors and home centres. In total there are 140,000 points of sale, a good 40% of which sell ceramic tiles. The remaining 35% consists of sales to construction firms. And of course some ceramic com-panies have their own brand store chains. Tile International: This is a very large market in numerical terms. In spite of the slowdown in building in the last two years, the exhibition halls at Revestir in March were packed out. How did the exhibition go this
TAB. 4 - The main Brazilian exports markets for ceramic tiles
Country Exports 2013
Exports 2014
% var. 2014/2013
% share on total 2014 exports
Paraguay 12.13 12.40 2.2 17.9
Dominican Rep. 6.31 7.46 18.2 10.8
USA 7.93 6.22 -21.6 9.0
Panama 2.09 4.44 112.4 6.4
Honduras 1.85 4.18 125.9 6.0
Uruguay 4.15 3.91 -5.8 5.7
Colombia 2.67 2.71 1.5 3.9
Peru 3.45 2.55 -26.1 3.7
Trinidad and Tobago 2.27 2.34 3.1 3.4
Jamaica 1.73 2.21 27.7 3.2
Argentina 2.23 2.13 -4.5 3.1
Other countries / Altri 16.50 18.65 13.0 27.0
Total Exports 63.31 69.20 9.2 100.0
Values in million sq.m. Source: Anfacer
same time the growing de-mand for large-format pol-ished unglazed and glazed porcelain is increasing the need for advanced product finishing technologies.Tile International: Has there been an increase in output us-ing the wet grinding process?A. Kieling: The increase in pro-duction in 2014 was split be-tween the dry and wet grind-ing processes, but dry grinding (663.8 million sq.m) saw the biggest increase (+4%) and continues to make up 73.5% of total production. Production with the wet grinding process rose from 232.8 to 239.4 million sq.m (+2.8%), accounting for 26.5% of total production. The breakdown of tile produc-
year?A. Kieling: Very well, in fact it broke all previous records. There were 62,000 visitors (compared to 51,000 in 2013), of which 65% consisted of ar-chitects and designers, an in-creasingly important segment for the ceramic industry. Revestir has long been the largest Latin American exhibi-tion devoted to floor and wall coverings, architecture and construction, but each year we try to reinvent the format of the show and create new high-quality content, events, seminars and conferences to attract new exhibitors and visi-tors. At some points during this year’s show we were actually worried that attendance might prove excessive, so we’re considering the possibili-ty in the future of dedicating some days of the event to spe-cific targets.Tile International: How do you view the increase in numbers of Italian and Spanish exhibi-tors in the tile sector again this year? A. Kieling: We’re naturally very pleased that Revestir is estab-lishing a position as a major in-ternational exhibition for the leading European brands in the sector. In Brazil there’s room for high-end imported products. Moreover, the pro-cedure for imposing anti-dumping duties on China was finally completed at the end of 2014 and this has enabled duty on imports from other countries to be cut from 35% to 12%, thus facilitating imports from many European compa-nies. 5
56Tile International 2/2015
Economy & markets
Italian tiles achieve record exports
The Confindustria Ce-ramica Members’
Meeting held on 9 June this year saw Vittorio Borelli re-elected chairman for the two-year term 2015-2016 with 100% of the votes and also provid-ed an opportunity to unveil the 2014 year-end figures for the various segments of the Italian ceramic industry. In the year to 31 December 2014 there were 223 manu-facturers of ceramic tiles, san-itaryware, tableware and re-fractory materials operating in Italy with 25,598 employees and a total turnover of 5.687 billion euros, 75% of which was generated by exports.The tile sector continued to account for the majority of turnover at 4.91 billion euros, while the other three seg-ments generated a com-bined turnover of 773 million euros.
TAB. 1 - The Italian ceramic tile industry
2013 2014 Var. %
Companies 156 150 -3.8%
Employees 20,537 19,430 -5.4%
Production (mill. m2) 363.4 381.7 +5.0%
Total sales (mill. m2) 389.3 394.6 +1.4%
- Domestic sales (mill. m2) 86.5 80.8 -6.6%
- Exports (mill. m2) 302.7 313.7 +3.6%
Investments (mill. €) 224.6 286.2 +27.4%
Total Turnover (mill. €) 4,726.0 4,914.0 +4.0%
- Domestic sales (mill. €) 856.0 804.0 -6.1%
- Exports (mill. €) 3,870.0 4,109.0 +6.2%
Average mortgage rate (RUB-denominated) 13.1% 11.9% 12.3%
Source: Confindustria Ceramica
The ceramic tile industry
In 2014 the Italian tile industry consisted of 150 companies (6 fewer than in 2013) with 19,430 employees (1,107 fewer than in 2013) and a total output of 381.7 million sq.m (5% up on 2013). Like the previous year, the sec-tor’s sales exceeded produc-tion, allowing it to take a fur-ther step towards the gradual rebalancing of warehouse stock. Total sales amounted to 394.6 million sq.m (+1.3%). While the domestic market ex-perienced a further downturn to 80.8 million sq.m (6.6% down on 2013), the export markets continued to recover reach-ing 313.7 million sq.m (+3.6%). Growth in value terms was even higher. As Vittorio Borelli pointed out, this was due to the industry’s ability to further
raise its average selling price, which now stands at 12.45 €/sq.m (2.6% up on 2013). Export turnover rose by 6.2% to 4.11 billion euros, with an average price of 13.1 €/sq.m (2.5% up on 2013). This result more than compensated for the further fall in turnover in the domestic market (804 million euros, -6.1%), allowing the sector to close the year with a total turn-over of 4.91 billion euros (+4%). The sector’s export share reached a record figure of 83.6% in value and 79.5% in volume.As Borelli noted, the increase in average selling price is a di-rect result of companies’ ef-forts in the field of product in-novation, which enables them to offer products with ever greater added value (today this means primarily large and very large sizes). It is no coinci-dence that 2014 set another record in terms of technologi-cal investments, which at 286.2 million euros absorbed almost 6% of the sector’s total turno-ver. This was a 27% increase on 2013 and the highest value since 2008. The trend is contin-uing this year with investments estimated at 250 million euros.
The foreign markets for Italian tiles
The analysis of the trends in the various world markets reveals a strong recovery in exports to Western Europe, the main ex-port market for Italian tiles where sales rose by 5.3% in 2014 to 156 million sq.m follow-ing two years of contraction. Sales also increased in the
NAFTA region (up 2.5% to a to-tal of 42 million sq.m), in the Balkans (15 million sq.m, +4.9%) and in the Far East (16 million sq.m, +8.5%). The contractions were virtually negligible in other geographi-cal areas where export vol-umes are still very low. Sales dropped from 38 to 37 million sq.m in Central and Eastern Europe (-2.2%), remained at around 6 million sq.m in Latin America (-5.4%), and re-mained at around 12 million sq.m in the Gulf states (-1.3%) and in the North Africa and Middle East region (-4.2%).
Internationalisation of production
The results achieved by ce-ramic factories located in Italy are complemented by those of the 16 companies operat-ing abroad but controlled by 9 Italian groups. In 2014, the non-Italian production facilities, lo-cated mainly in the United States and Europe, produced 76.7 million sq.m and generat-ed a total turnover of 715.5 mil-lion euros, including 62% from operations in Europe and 38% from sales in North America. Italian-owned companies lo-cated abroad generated 80% of their turnover from sales in the same market as the facto-ry and 20% from exports within the same continent.
2015 forecasts for the ceramic tile industry
According to the Confindus-tria Ceramica – Prometeia Forecasting Report updated
Tile International 2/201557
Economy & markets
Del Conca "Fast"
to May, the industry will see a steady recovery in 2015 fol-lowed by a rapid acceleration in 2016. Italian tile production is expected to increase during these two years by 1.1% and 3.4% respectively, as are total sales (+1% and +3.2%). Sales continue to be buoyed by the strong performance in interna-tional markets, with exports projected to increase by 1.7% this year and by 4% in 2016. The downturn in domestic de-mand is also expected to flat-ten out, with a fall of just 1.6% this year set to be followed by a return to positive territory next year (+0.3%).Italian exports are predicted to grow in 2015 in all geo-
graphical areas apart from Central and Eastern Europe (-3.5%), which continues to be affected by the Russian crisis and where a recovery in sales is not expected until 2016 (+2.6%). The outlook is particu-larly positive in the Gulf region (+10.5% in 2015 and +9.1% in 2016), where demand consists mainly of products with very high added value for large building projects. The forecasts are equally positive in the NAF-TA region (+4.6% in 2015 and +6.8% in 2016) and in North Af-rica and the Middle East (+4.1% and +5.5% respective-ly).“Businesses are becoming more confident,” noted Borelli,
who listed the external factors that are currently helping companies. These include the fall in energy costs as a result of lower oil prices, a more fa-vourable Euro/Dollar ex-change rate which is boosting exports, and lower interest rates following the introduc-tion of Quantitative Easing by the ECB. However, Borelli be-lieves that these positive eco-nomic factors must not de-tract attention from the many unsolved problems facing Ita-ly, particularly the lack of a se-rious national energy policy, stifling levels of bureaucracy and the excessive taxes and parafiscal charges imposed on companies, such as the
controversial 5% tax on the use of clean energy self-produced by cogeneration.
Production of sanitaryware, refractories and tableware
The Confindustria Ceramica Annual Meeting also provided an opportunity to take stock of the health of the Italian sani-taryware, tableware and re-fractories industries.
In 2014, the Italian ceramic sanitaryware industry pro-duced a total of 3.8 million pieces (1.6% down on 2013). This output was produced by
TAB. 2 - Results and forecasts for the Italian ceramic tile industry
2014 levels(mill. m2)
% variation
2012 2013 2014 2015 2016
Sales in Italy 81 -18.9 -7.2 -6.6 -1.6 0.3
TOTAL EXPORTS: 314 -3.1 4.8 3.6 1.7 4.0
- Western Europe 156 -6.3 -0.8 5.3 0.8 2.7
- Central-Eastern Europe 37 -4.6 4.3 -2.2 -3.5 2.6
- Balkans 15 -10.7 0.4 4.9 0.9 3.1
- NAFTA 42 6.5 11.7 2.5 4.6 6.8
- Latin America 6 1.6 19.8 -5.4 3.3 4.7
- Gulf countries 12 1.3 14.5 -1.3 10.5 9.1
- North Africa-Middle East 12 5.3 34.1 -4.2 4.1 5.5
- Far East 16 1.0 17.3 8.5 2.5 5.0
- Rest of the world 17 9.0 8.9 13.1 6.6 6.4
Total sales 395 -7.5 1.8 1.4 1.0 3.2
Production 382 -8.1 -1.0 5.0 1.1 3.4
National consumption 96 -19.7 -6.8 -3.7 -1.3 0.5
Imports 15 -24.9 -4.1 15.3 0.3 1.5
Source: Prometeia, “Osservatorio previsionale per l’industria delle piastrelle in ceramica”
Tile International 2/2015
Economy & markets
58
29 companies (7 fewer than the previous year), 26 of which are located in the Civita Castellana district (province of Vit-erbo). The workforce contract-ed by 9.3% to a total of 3,377 employees. Sales totalled 3.7 million piec-es, generating a turno-ver of 317.2 million euros (+2.9%), of which 174.5 million euros derived from domestic sales and 142.7 million euros from exports. The investments made in the sector totalled an impressive 16.5 million euros, a sharp increase with respect to 2013 and equivalent to more than 5% of annual turn-over.
The structure of the re-fractories sector re-mains unchanged with 35 companies and 2,129 employees. Pro-duction totalled 423,455 tons (+0.5%) while sales dropped to 433,970 tons (-2%), including 65% on the domestic market (283,697 tons, +1.4%).The total turnover of 410.8 million euros (+4.6%) consisted of 266.8 million euros from
domestic Italian sales (+12%), 80.1 million eu-ros from exports within the EU (-12.7%) and 63.9 million euros from ex-ports outside the EU (+1.8%).
Only 9 companies man-ufacture tableware at an industrial level. In 2014 production and sales topped 13,000 tons, generating a turn-over of around 45 mil-lion euros. The sales markets re-main unchanged, with the domestic market continuing to account for 80% of sales by vol-ume and 70% of turno-ver. One particularly impor-tant development was the introduction in May 2013 of antidumping measures on imports of Chinese tableware to Europe, resulting in du-ties of between 13.1% and 36.1% being ap-plied to Chinese imports over the following 5 years. At a European level, this measure has already resulted in an initial fall of 40% in Chi-nese exports in 2013, fol-lowed by a further 28.8% contraction in 2014.
5
TAB. 3 - The Italian sanitaryware, tableware and refractory industry in 2014
Sanitaryware Tableware Refractories
Companies 29 9 35
Employees 3,377 662 2,129
Production 3.78(mill. pieces)
13.0(ton x 000)
423.5(ton x 000)
Total sales 3.70(mill. pieces)
13.0(ton x 000)
434.0(ton x 000)
Domestic sales 2.0* 10.4 283.7
Exports 1.7* 2.6 150.3
Total Turnover (mill.€) 317.2 45.0 410.8
Domestic sales 174.5* 31.5 266.8
Exports 142.7* 13.5 144.0
Source: Confindustria Ceramica (*Estimates)
Porcelain Collection
CERSAIE 2014 BOLOGNA | HALL 36 • BOOTH A/16 - A/14
www.delconca.com
60Tile International 2/2015
The 2014 revenues of the largest Italian ceramic manufac-
turing companies and groups (first published in TILE ITALIA 3/15) are set out below. For the sake of complete-ness, we have included the re-sults reported by Marazzi and Dal Tile, but kept them sepa-rate from the league table be-cause both brands are now owned by Mohawk industries inc.. Following its acquisition of Marazzi Group in April 2013, however, Mohawk Industries has become the world's larg-est tile manufacturer and pro-duces a substantial part of its output in Italian manufactur-ing facilities.
Revenues of over 200 million euros
The standings of the top six Italian tile manufacturing groups have remained un-changed.In keeping with its normal practice, concorde Group has not yet released its data for 2014, but nonetheless un-doubtedly leads the table be-cause it generated revenues of 611.77 million euros in 2013 (+6% on 2012) through its Ital-ian brands only (therefore ex-cluding the revenues of Novo-ceram, France; Italon, Russia; Meta, a producer of ceramic body, and Svimisa, a produc-er of raw materials).
In second place, with reve-nues of 450 million euros in 2014, is Fiandre – iris Group, which was formed on 1 May 2011, when GranitiFiandre en-tered into a rental agreement for the lease of the industrial and commercial division of Iris Ceramica. In third place is FinFloor Group, which owes a signifi-cant part of its growth to direct sales on the US market, and has increased its consolidated revenues to 329.5 million euros. The improved fortunes of panariaGroup, in fourth place, are due largely to the US mar-ket, which accounted for 33% of its total sales of 99 million euros. The group closed 2014 with revenues of 290.7 million euros (+6.4%).casalGrande padana takes fifth place with revenues of 268.8 million euros, and co-operativa ceraMica d’iMola closes the over-200-million segment, with revenues of 252.0 million euros.
100 to 200 million euros
The middle order consists of companies with revenues be-tween 100 and 200 million eu-ros. Made up of six compa-nies, this segment has seen a certain amount of jostling for position: ricchetti Group (185.2 million euros) snatch-es seventh place from eMil-
ceraMica Group (180.7 mil-lion euros in 2014), while aBk Group (115.9 million euros) overtakes Gold art Group (108.0 million euros).Of the six companies in this segment, aBk Group chalked up the best year-on-year growth (+11.4%), fol-lowed by industrie ceraMiche pieMMe (+8.1).
Less than 100 million euros
Companies with revenues of below 100 million euros have performed less vigorously than their larger counterparts, and while some have increased their turnover since 2013, oth-ers have reported a downturn. GresMalt has put in a good performance (+5.3%) to achieve revenues of 88.3 mil-lion euros, thus continuing along the path of growth that it has successfully stuck to since 2010. rondine Group also did well, to generate revenues of 77.7 million euros, representing an 8.9% rise on its already envia-ble results of 2013. The picture is also bright for ascot, which increased its rev-enues by 4.5% compared with 2013, and for coeM, which is now approaching its pre-crisis levels again, with 2014 revenues of 58 million euros (+3.7%).
5
Economy & markets
Italian ceramic manufacturers: 2014 revenues
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Economy & markets
Tile International 2/201561
links in text
2014 TURNOVERS:
MARAZZI - DAL TILE MOHAWK INDUSTRIES, Inc* USD 3,015 million (2014: consolidated, ceramic division only)
2012: USD 1,616 million - 2013: USD 2,677 million
These revenues were generated by the following companies and/or brands:
• MARAZZI (All markets) • RAGNO (All markets) • DAL-TILE (North America) • KERAMA MARAZZI (Russia) • AMERICAN OLEAN (North America)
Production 205/225 million sq.m (production capacity: Tile International estimate)Internationalisation North/South America-Europe-Russia-AsiaEmployees Over 32,000
The ceramic division of Mohawk Industries Inc., which acquired Marazzi Group in 2013, increased its revenues by 338.2 million USD in 2014 (+13% year on year) and accounts for 40% of the company’s total turnover (with Carpet generating a further 40% and Laminate & Wood generating the remaining 20%). Production capacity in the USA rose by 50 million sq.ft., and work started on the construction of a new production facility in Tennessee. In Italy’s ceramic valley, Marazzi is doubling the capacity of its plants in Fiorano Modenese and Finale Emilia.*Data sourced from: Mohawk Industries, Inc. “2014 Annual Report”.
CONCORDE GROUP € 611.8 million* * The published data relate to 2013, originate from public sources and include only the group’s Italian brands
2003: € 378.2 million - 2004: € 425.9 million - 2005: € 525.0 million - 2006: € 581.0 million2007: € 651.0 million - 2008: € 669.0 million - 2009: € 544.0 million - 2010: € 551.3 million2011: € 567.8 million - 2012: € 573.8 million
These revenues were generated by the following companies and/or brands:
• CERAMICHE ATLAS - CONCORDE (Atlas Concorde - Keope - Supergres): € 243.61 million• MIRAGE GRANITO CERAMICO: € 105.508 million• CERAMICA CAESAR (Caesar - Fap - Minerva): € 126.372 million• CERAMICA MARCA CORONA: € 67.132 million• CERAMICA REFIN: € 69.497 million Internationalisation 2 facilities in Europe (1 in France, 1 in Russia)
*The consolidated figure does not include the revenues of: Novoceram (France), Italon (Russia), Meta (ceramic body), Svimisa (raw materials).
FIANDRE-IRIS GROUP € 450.0 million (consolidated)
2012: € 420.0 million - 2013: € 440.0 million
These revenues were generated by the following brands:
• FIANDRE Architectural Surfaces • IRIS CERAMICA • FMG, Fabbrica Marmi e Graniti • PORCELAINGRES (Germany) • STONEPEAK CERAMICS (USA) • ARIOSTEA • EIFFELGRES • SAVOIA CANADA• MATIMEX • ARCAREL• LA CERAMICA • TECNOMIX
Production 20.1 million sq.m (floor tile 95% - wall tile 5%)Internationalisation 2 facilities: Stonepeak in the United States and
Porcelaingres in Germany Exports 80%Employees 1,600
2014 saw the inauguration of an innovative new automated logistics centre for large-format panels at Ariostea. In 2015, the installation of a new production line for large-format panels is reaching completion at StonePeak Ceramics (USA); a new architecture gallery is opening in Moscow for the Fiandre, Iris and FMG brands; new FAB Architectural Bureau galleries are opening in Milan (Fiandre and Porcelaingres) and Berlin (Fiandre, Ariostea and Porcelaingres).
FINFLOOR GROUP € 329.5 million (consolidated)
2003: € 286.3 million - 2004: € 308.1 million - 2005: € 343.7 million 2006: € 355.2 million - 2007: € 343.4 million - 2008: € 330.6 million2009: € 259.7 million - 2010: € 273.8 million - 2011: € 304.6 million 2012: € 315.3 million - 2013: € 325.8 million
These revenues were generated by the following brands:
• FLORIM CERAMICHE spa (Floor Gres-Rex-Cerim-Casa Dolce Casa-Casamood-slim/4+) • FLORIM USA Inc. and subsidiaries• MAKER SRL
Production 24 million sq.mInternationalisation 1 factory in Tennessee (USA); 2 logistic centres,
1 in Georgia (USA) and 1 in Paraná (Brazil); companies in Russia and Singapore
Exports 85% - data calculated based on the business carried out directly by the group, excluding the revenue generated by third party production and considering the turnover of Florim USA as exports
Employees 1,259
The group invested € 41.6 million in 2014, of which the lion’s share (€ 25.1 million) was assigned to the restructuring of Maker s.r.l. Other major initiatives focused on the American plant of Florim USA and the new Florim Logistics Centre at the Fiorano Modenese site.
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PANARIAGROUP € 290.7 million (consolidated)
2003: € 212.4 million - 2004: € 235.5 million - 2005: € 247.2 million2006: € 351.5 million - 2007: € 354.4 million - 2008: € 328.0 million »»2009: € 289.9 million - 2010: € 285.2 million - 2011: € 294.1 million2012: € 280.8 million - 2013: € 273.0 million
These revenues were generated by the following brands:
• CERAMICHE PANARIA • LEA NORTH AMERICA (USA)• CERAMICHE LEA • FLORIDA TILE (USA)• FIORDO INDUSTRIE CERAMICHE • MARGRES (Portugal) • COTTO D’ESTE • LOVE CERAMIC TILES • BLUSTYLE • GRES PANARIA PORTUGAL
Production 13 mil. sq.m (floor tiles 88% - wall tiles 12%)Exports 76% (by value)Employees 1,741
Panariagroup, a stock-market-listed ceramic manufacturer, closed 2014 with EBITDA of € 21 million and net income from sales of € 290.7 million.The US market, with sales of € 99.0 million, accounted for 33% of total revenues in 2014.
CASALGRANDE PADANA € 268.8 million
2003: € 134.0 million - 2004: € 146.0 million - 2005: € 162.0 million2006: € 178.3 million - 2007: € 294.0 million - 2008: € 295.9 million2009: € 275.6 million - 2010: € 283.0 million - 2011: € 292.3 million2012: € 275.0 million - 2013: € 272.7 million
The Group's turnover was generated by the following brands:
• CASALGRANDE PADANA Spa € 182.9• NUOVA RIWAL CERAMICHE (Alfa Lux, Saime) € 85.9
Production 22.0 mil. sq.m (floor tile 100%)Exports 73%Employees 1,040 - of which: Casalgrande Padana spa: 602 Nuova Riwal: 438
COOP. CERAMICA IMOLA GROUP € 252.0 million (consolidated)
2003: € 358.3 million - 2004: € 369.1 million - 2005: € 386.4 million2006: € 385.6 million - 2007: € 384.5 million - 2008: € 370.6 million2009: € 278.7 million - 2010: € 274.9 million - 2011: € 266.4 million2012: € 256.6 million - 2013: € 257.6 million
The following companies and/or brands belong to the Group:
• IMOLA CERAMICA • LA FAENZA CERAMICA• LEONARDO CERAMICA
Production 19.0 million sq.m (floor tile 84% - wall tile 16%)Exports 78%Employees 1,422
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ABK GROUP WALL&PORCELAIN™
Following the success of AUTO-LEVELING porcelain planks, ABK Group has now begun another revolution in the ceramic sector. Wall&Porcelain is an innovative product that entirely transforms the world of interior ceramic wall tiles. A cutting-edge technology and a new material that challenges conventional tile classifications, it combines the advantages of porcelain with the key characteristics of double fired or monoporosa tiles while avoiding their respective limitations. Wall&Porcelain can be used to produce large-format rectified ceramic panels (60x120/30x120 cm) that are light, easy to handle, thin (7 mm) and perfectly flat – a feat that is not technically possible with the double firing or monoporosa process. This means the tiles are easier to work with, cut and install compared to conventional porcelain, they are just as practical as classic wall tiles, and at the same time they are extremely durable and free from defects after installation.
For further information on Wall&Porcelain™ technology, download the official video from our websites www.abk.it www.ariana.it www.flavikerpisa.it
CERAMIC WALL TILES CHANGE NAME
ELASTICITYWall&Porcelain ensures stronger bonding to surfaces while maintaining perfect flatness.
STRENGTHThe surfaces have the same strength and toughness as porcelain stoneware.
ECO-SUSTAINABILITYA dry straight-edge cutting system is used with reduced energy consumption and total recovery of processing waste.
COMFORTIt offers greater thermal and acoustic insulation compared to porcelain stoneware.
RELIABILITYIt is immune to the problem of surface micro-cracks that may occur after installation (post-installation crazing).
INTELLIGENCEIt is produced with special ECO-BODY mix containing 40% raw material recovered from other industrial processes.
LIGHT WEIGHTThe lighter weight compared to traditional porcelain stoneware makes this product easy to handle.
PRACTICALITYWall&Porcelain is extremely easy to cut and work with.
Comunicato Tile International_W&P.indd 1 03/09/2015 15:05:29
RICCHETTI GROUP € 185.2 million (consolidated)
2003: € 306.4 million - 2004: € 291.6 million - 2005: € 281.3 million2006: € 282.3 million - 2007: € 271.0 million - 2008: € 241.0 million 2009: € 194.5 million - 2010: € 196.7 million - 2011: € 190.5 million2012: € 188.6 million - 2013: € 184.0 million Ceramiche Ricchetti Group includes the following companies:
• CERAMICHE RICCHETTI GROUP (Ricchetti - Cisa - Cerdisa) • EVERS AS (Denmark) • KLINGENBERG DEKORAMIK GMBH (Germany) • CC HÖGÄNÄS BYGGKERAMIK AB (Sweden) • CINCA SA (Portugal) • OY PUKKILA AB (Finland)
Production 11.3 million sq.m (floor tile 67% - wall tile 33%))Internationalisation facilities in Portugal, Finland and GermanyExports 89.1% Employees 1,415 (of whom 966 outside Italy)
EMILCERAMICA GROUP € 180.7 million (consolidated)
2003: € 169.5 million - 2004: € 173.5 million - 2005: € 190.0 million2006: € 206.0 million - 2007: € 210.5 million - 2008: € 190.0 million2009: € 131.4 million - 2010: € 155.9 million - 2011: € 162.2 million 2012: € 170.0 million - 2013: € 190.0 million
These revenues were generated by the following brands:
• EMILCERAMICA • ERGON• PROVENZA • VIVA • EMILAMERICA (USA) • ZEUS CERAMICA (Ukraine)• CAOLINO PANCIERA (bodies)
Production 9.1 million sq.m, of which 7.3 million produced in Italy (floor tile 98% - wall tile 2%
Internationalisation The group has three logistics centres in the United States. It operates in Ukraine through Zeus Ceramica, whose production reached 2 million sq.m in 2014, despite the ongoing conflict.
Exports 76% (88% Emilceramica spa)Employees 765 (of which: 529 in Italy)
The downturn in consolidated revenues reported in 2014 is due to the depreciation of the hryvnia against the euro, which reduced the euro value of sales by the subsidiary Zeus in Ukraine. The subsidiary Emilceramica, meanwhile, reported an increase in revenues compared with 2013.
FAETANO-DEL CONCA GROUP € 126.9 million (net of infra-Group transactions)
2003: € 113.5 million - 2004: € 121.3 million - 2005: € 130.7 million2006: € 155.3 million - 2007: € 155.3 million - 2008: € 145.3 million 2009: € 128.0 million - 2010: € 124.0 million - 2011: € 122.1 million2012: € 121.2 million - 2013: € 121.3 million
These revenues (net of infra-group transactions) were generated by the following companies and/or brands: »»
• CERAMICA DEL CONCA SpA • DEL CONCA USA Inc.• CERAMICA FAETANO SpA (Rep. San Marino)• PASTORELLI SpA • PRODUCO Srl
Production 11.2 million sq.m (floor tile 92% - wall tile 8%)Internationalisation San Marino (Ceramica Faetano Spa) Loudon, Tennessee - USA (Del Conca USA)Exports 76%Employees 550
In March 2014, porcelain tile production came on-stream at the Loudon plant in Tennessee (USA).
ABK GROUP € 115.9 million
2003: € 78.9 million - 2004: € 80.6 million - 2005: € 87.9 million2006: € 92.5 million - 2007: € 102.2 million - 2008: € 105.1 million2009: € 90.1 million - 2010: € 89.9 million - 2011: € 104.8 million2012: € 96.9 million - 2013: € 104.0 million
These revenues were generated by the following companies and/or brands:
• ABK • ARIANA • FLAVIKER • ABK SIR• CASA TUA • HARD KOLL
Production 5.3 million sq.m (floor tile 92% - wall tile 8%)Exports 60%Employees 345
The new brand Casa Tua has been operational since 2014.
GOLD ART CERAMICA GROUP € 108.0 million (consolidated)
2003: € 63.1 million - 2004: € 64.4 million - 2005: € 72.3 million2006: € 75.2 million - 2007: € 79.6 million - 2008: € 90.5 million2009: € 77.7 million - 2010: € 88.2 million - 2011: € 100.0 million2012: € 96.7 million - 2013: € 106.6 million
These revenues were generated by the following companies and/or brands:
• GOLD ART CERAMICA / ENERGIEKER € 63.5 million• MANIFATTURA COTTO TUSCANIA € 27.0 million• CERAMICA MANDRIO CORREGGIO € 12.0 million• IL CAVALLINO CERAMICA ARTISTICA € 3.5 million• GOLD ART POLSKA € 2.0 million
Production 14.0 million sq.m (floor tile 90% - wall tile 10%)Exports 60%Employees 410
The group has been wholly owned by the Benedetti-Monti family since March 2015. The new Sacmi plant for the production of porcelain tiles came on-stream at the end of April 2015.
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SERENISSIMA CIR IND. CERAMICHE GROUP € 101.3 million (consolidated)
2003: € 75.1 million - 2004: € 85.0 million - 2005: € 94.1 million2006: € 100.4 million - 2007: € 105.0 million - 2008: € 104.0 million2009: € 92.8 million - 2010: € 100.3 million - 2011: € 117.0 million2012: € 109.2 million - 2013: € 102.5 million These revenues were generated by the following brands:
• SERENISSIMA • CIR• CAPRI • CERCOM • CERASARDA • MOMO DESIGN CERAMICS • EXE • ISLA TILES Production 7.1 million sq.m (floor tile 92% - wall tile 8%) Exports 62%Employees 521
The sale of the Alfonsine facility in the Italian province of Ravenna to Omega Ceramics, an Egyptian group with 6 production facilities on its home soil, was finalised in April 2015.
INDUSTRIE CERAMICHE PIEMME € 92.0 million (consolidated)
2008: € 89.5 million - 2009: € 71.6 million - 2010: € 80.3 million2011: € 80.4 million - 2012: € 79.9 million - 2013: € 85.1 million
These revenues were generated by the following brands:
• INDUSTRIE CERAMICHE PIEMME Spa• PIEMMEGRES • VALENTINO• CLUB • SICED
Production 7.2 million sq.m (floor tile 97% - wall tile 3%)Exports 82%Employees 335
GRESMALT € 88.3 million (consolidated)
2003: € 46.4 million - 2004: € 47.9 million - 2005: € 54.7 million2006: € 59.3 million - 2007: € 68.3 million - 2008: € 65.0 million 2009: € 63.4 million - 2010: € 67.0 million - 2011: € 74.1 million 2012: € 80.2 million - 2013: € 83.8 million
These revenues were generated by the following brands:
• ABITARE LA CERAMICA • SINTESI CERAMICA ITALIANA• FRASSINORO CERAMICHE • CERAMICHE GRESMALT
Production 12.3 million sq.m (floor tile 100%)Exports 57%Employees 311
The group’s second edge-grinding and polishing line came on-stream at the Iano facility in the Italian province of Reggio Emilia in October 2014.
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RONDINE GROUP € 77.7 million (consolidated)
2003: € 58.8 million - 2004: € 58.0 million - 2005: € 60.0 million 2006: € 75.0 million - 2007: € 71.0 million - 2008: € 67.0 million2009: € 46.8 million - 2010: € 56.3 million - 2011: € 63.3 million2012: € 62.8 million - 2013: € 71.3 million
These revenues were generated by the following brands:
• RONDINE spa• SPRAY DRY (ceramic bodies) Production 7.4 mil. sq.m Exports 66%Employees 292
2015 is a year of major investment programmes for Ceramica Rondine, with the extension of its production units, new lines for the handling and transfer of large formats, automated sorting machines and latest-generation packaging lines that create packages directly in the machine. Investments are also being made in logistics, with an all-new WMS designed to optimise picking management.
ITALGRANITI GROUP € 73.3 million
These revenues were generated by the following brands:
• ITALGRANITI • IMPRONTA
Exports 85%Employees 210
FINCIBEC GROUP € 71.5 million (consolidated)
2003: € 93.8 million - 2004: € 98.8 million - 2005: € 96.8 million2006: € 100.2 million - 2007: € 99.8 million - 2008: € 85.2 million2009: not received - 2010: € 70.8 million - 2011: € 70.6 million 2012: € 67.3 million - 2013: € 69.0 million
The Group's turnover was generated by the following brands:
• MONOCIBEC • NAXOS • CENTURY
Production 5.0 mil. sq.m (floor tile 76% - wall tile 24%)Exports 75%Employees 400
The corporate investment plan, worth € 5 million in 2014 alone, is continuing across all three of the Group’s production facilities.
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GAMBINI GROUP IND. CERAMICHE € 67.0 million (consolidated)
2003: € 70.4 million - 2004: not received - 2005: € 72.3 million2006: € 66.0 million - 2007: € 77.0 million - 2008: € 65.7 million2009: € 64.2 million - 2010: € 67.7 million - 2011: € 70.24 million2012: € 67.7 million - 2013: € 67.0 million
These revenues were generated by the following brands:
• EPOCA • ELLE-GI CERAMICHE • MANIFATTURA EMILIANA • CERAMICHE TEMPRA • MEG (France) • PAREFEULLE (France)
Production 8.3 mil. sq.m (floor tiles 90% - wall tiles 10%)Exports 86%Employees 310
ASCOT GROUP € 62.4 million
2003: € 51.5 million - 2004: € 55.0 million - 2005: € 56.0 million 2006: € 61.5 million - 2007: € 66.0 million - 2008: € 63.0 million2009: € 52.0 million - 2010: € 59.0 million - 2011: € 62.6 million2012: € 58.7 million - 2013: € 59.7 million
These revenues were generated by the following brands:
• ASCOT • DOM
Production 5.6 mil. sq.m (floor tiles 69% - wall tiles 31%)
The group also produced 2.0 mill. sq.m of Bitech white body in various sizes.
COEM € 58.0 million
2003: € 48.0 million - 2004: € 53.0 million - 2005: € 54.8 million2006: € 61.8 million - 2007: € 62.2 million - 2008: € 52.4 million2009: € 43.0 million - 2010: € 50.5 million - 2011: € 54.7 million2012: € 55.7 million - 2013: € 55.9 million
These revenues were generated by the following brands:
• CERAMICHE COEM • CERAMICA FIORANESE
Production 6.7 mil. sq.mExports 69%Employees 256
The group is continuing its investments in Research & Development relating to new graphic designs produced by means of digital printing. It is also proceeding with a major investment programme relating to the renewal of production plants and the manufacturing of large-format products. Production also includes 2.6 million sq.m of body to be glazed.
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OPERA GROUP € 57.7 million* * The published data relate to 2013
Employees 214
CERAMICHE SANT’AGOSTINO € 55.8 million
2003: € 61.7 million - 2004: € 71.3 million - 2005: € 73.0 million2006: € 80.0 million - 2007: € 80.7 million - 2008: € 68.3 million 2009: € 66.0 million - 2010: € 65.4 million - 2011: € 63.5 million2012: € 51.4 million - 2013: € 55.8 million
Production 2.3 mil. sq.m (floor tiles 75% - wall tiles 25%)Exports 56%Employees 327
GARDENIA-ORCHIDEA GROUP € 54.0 million* *Does not include Gardenia Brasil
2003: € 102.2 million - 2004: € 98.0 million - 2005: € 98.0 million2006: € 100.3 million - 2007: € 79.4 million - 2008: € 83.23 million2009: € 70.2 million - 2010: € 70.8 million - 2011: € 69.8 million2012: € 64.2 million - 2013: € 54.0 million
These revenues were generated by the following brands: • GARDENIA ORCHIDEA • VERSACE CERAMICS
Production 3.7 mil. sq.m (floor tiles 60% - wall tiles 40%)Exports 70%Employees 300
CERAMICHE CCV CASTELVETRO € 51.0 million
2003: € 54.8 million - 2004: € 56.1 million - 2005: € 47.4 million2006: € 52.0 million - 2007: € 55.7 million - 2008: € 47.9 million2009: € 39.1 million - 2010: € 42.8 million - 2011: € 41.6 million2012: € 40.0 million - 2013: € 40.7 million
Production 4.0 mil. sq.m (floor tiles 100%) - 2011 dataExports 70%Employees 200
The company produces glazed porcelain tile, body to be glazed and spray-dried body.
NOVABELL CERAMICHE ITALIANE € 49.1 million
2003: € 41.1 million - 2004: € 44.3 million - 2005: € 45.6 million2006: € 47.0 million - 2007: € 48.0 million - 2008: € 46.0 million2009: € 39.0 million - 2010: € 41.5 million - 2011: € 41.5 million2012: € 44.5 million - 2013: € 50.0 million
These revenues were generated by the following brands:
• NOVABELL• ABITA
Production 3.7 mil. sq.m (floor tiles 85% - wall tiles 15%)Exports 90%Employees 173
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CERINDUSTRIES € 48.0 million (consolidated)* *The published data refer to 2013
2003: € 61.0 million - 2004: € 68.7 million - 2005: € 65.5 million2006: € 67.0 million - 2007: € 75.0 million - 2008: € 58.0 million2009: € 50.3 million - 2010: € 52.0 million - 2011: € 47.0 million2012: € 50.3 million
These revenues were generated by the following brands:
• CERDOMUS • L’ASTORRE • PORCELLANA DI ROCCA
POLIS MANIFATTURE CERAMICHE € 44.8 million
2003: € 46.2 million - 2004: € 47.7 million - 2005: € 46.0 million2006: € 59.0 million - 2007: € 54.6 million - 2008: € 42.6 million2009: € 37.8 million - 2010: € 40.0 million - 2011: € 41.5 million2012: € 37.4 million - 2013: 39.3 million
Production 3.8 mil. sq.m (floor tiles 70% - wall tiles 30%)Exports 40% Employees 194
LAMINAM € 42.2 million
Employees: 112
GRANITOFORTE € 36.4 million* *The published data refer to 2013 Employees 131
C.B.S. (BARBOLINI) GROUP € 33.5 million
2003: € 62.0 million - 2004: € 63.5 million - 2005: € 63.5 million2006: € 73.5 million - 2007: € 79.0 million - 2008: € 74.0 million2009: € 62.0 million - 2010: € 64.0 million - 2011: € 55.8 million2012: € 44.6 million - 2013: € 33.5 million
These revenues were generated by the following brands:
• CERAMICA LA GUGLIA • KIS CERAMICHE • OTHER SATELLITE BRANDS
Production 3.9 mil. sq.m (floor tiles 56% - wall tiles 34%)Exports 38%Employees 160
The Spilamberto plant in the Italian province of Modena has extended its production of new bodies for porcelain tile for subsequent glazing
SICHENIA CERAMICHE GROUP € 32.2 million (consolidated)* *The published data refer to 2013
2003: € 70.2 million - 2004: € 72.6 million - 2005: € 73.3 million 2006: € 75.1 million - 2007: € 70.2 million - 2008: € 67.1 million 2009: € 54.0 million - 2010: € 53.0 million - 2011: € 51.7 million 2012: € 40.6 million
These revenues were generated by the following brands:
• SICHENIA € 29.495 mil. • PHORMA € 2.721 mil.
LA FABBRICA - DAFIN GROUP € 31.1 million
These revenues were generated by the following brands:
• LA FABBRICA• AVA
Employees 74
ALTAECO € 30.2 million
2003: € 50.2 million - 2004: € 51.2 million - 2005: € 51.2 million 2006: € 53.6 million - 2007: € 55.0 million - 2008: € 48.3 million 2009: € 39.7 million - 2010: € 42.5 million - 2011: € 42.5 million 2012: € 36.6 million - 2013: € 33.4 million
These revenues were generated by the following brands:
• CERAMICA VOGUE • APPIANI• CERAMICA BARDELLI • GABBIANELLI
Production 1.5 mil. sq.m (floor tiles 30% - wall tiles 70%)Exports 45%Employees 347 5
68Tile International 2/2015
Economy & markets
Naxb: alliance is strength in the distribution sector
A business grows best as part of a team. This
is the philosophy that for more than seven years has inspired the Naxb group, a collective of Northern Europe-an entrepreneurs with 78 stores in Sweden, Norway, Fin-land, Iceland and Denmark who decided to join forces to optimise their purchasing and marketing policies and share their business experience. It is a unique way of doing busi-ness that allows errors to be minimised. But at the same
time it marks a new approach in the building materials indus-try that seeks to offer the best solutions to the needs of a rap-idly evolving and fiercely com-petitive market. Rather than adopting a global vision, Naxb is focused on Northern Europe, an area of reliable growth which for dec-ades has been the power-house of the continent. Naxb is the first purchasing group in the region based on free and voluntary membership, where
total commitment is the only price that members are asked to pay.
Naxb Group’s competitive assets
Naxb’s strength lies in the fact that each member maintains its complete managerial and operational independence.
By offering producers an ex-tensive and constantly evolv-ing distribution network, Naxb is able to assure its members
the best price on the market as well as the products of the leading international players in the sector. The group develops a range of Naxb brand products with typ-ically Northern European char-acteristics of size and design. At the same time, Naxb mem-bers benefit from a wide range of merchandising tools, from display units to catalogues and folders, all with personal-ised branding. This is a very im-portant detail that increases competitive value, especially in local markets.
Each member is free to propose business solutions or suggest new producers, which will be appraised by the Product Team. At the same time the group is open to any producer capable of investing and supporting the continued growth of the individ-ual Naxb members.
The group’s main growth driv-
+ASSOCIATED DISTRIBUTORS
ADVE
RTO
RIAL
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Economy & markets
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RTO
RIAL
Teamwork is the ability to work together toward a common vision. It is the fuel that allows common people to attain uncommon results
(Andrew Carnegie)
Iceland
Sweden
norway
FInland
denmark
78 showrooms
ers are the acquisition of new members and new partner-ships with international pur-chasing groups.
The partnership with major manufacturers
In the space of just seven years the Naxb group has succeed-ed in forging partnerships with
the world’s leading tile manu-facturers. This is an achievement that would have been unthinkable in 2008 and was made possi-ble only by the unflagging ef-forts of the founding members, who from the start maintained a firm belief in the innovative power of their business model. The success formula rejected
the stereotypes of an outmod-ed business culture rendered obsolete by globalisation, which instead requires com-panies to assume the charac-teristics of big players in order to be truly competitive in the industry.
Suppliers who choose to join the Naxb group have the
unique opportunity to work in synergy with both the Product Team and the Shop Managers of the 78 stores. The stores have very different needs that suppliers meet by offering a competent, timely and effec-tive support activity through their own sales networks. More-over, Naxb suppliers must also work in close partnership with
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www.naxb.it
store managers, organising regular direct visits to ensure the best possible support in terms of product presentation and consequently the best level of sales. In Northern Europe, Naxb acts as a single customer towards
ADVE
RTO
RIAL
its suppliers, giving them guar-anteed competitive advan-tages.
Only Naxb suppliers are invited to submit tenders for products that are traditionally sold in large volumes.
The strategic value of the Product Team
Directed by a Product Manag-er with extensive experience in both production and new product development, the
Product Team operates with the full authority of group members. It is a dedicated team made up of Product Specialists with extensive local experience who monitor market trends constantly and keep the team informed, thus enabling the simplest and most technically feasible solutions to be devel-oped within a short timeframe. The key to Naxb’s growth is its utmost respect for the specific needs and characteristics of the various national markets. Although Northern Europe is perceived as a fairly homoge-nous market, there are in fact major differences between in-dividual countries. The main objective of the Naxb Product Team is to study individual market needs and identify the best solutions with-in the technical and produc-tion constraints.
This approach represents a new way of providing tools and products that are easy for Naxb members to use in their day-to-day business and focuses on practical solutions that are both feasible and effective. So rather than being based on a decision made by the founding members, the Naxb philosophy reflects the natural market need for large volumes and simple and technically feasible solutions. Growth through teamwork: this is Naxb! 5
St. Patrick’s Church, Lisburn - N. Ireland
The Penny Hill Lounge, Dublin - Eire
Private House in Oldtown, Dublin - EireSPA Hotel Aulanko - Finland
Singer Building, St. Petersburg - Russia
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EXPORT OFFICE:Largo da Estação, 8-2° Fte 2750-340 Cascais PortugalTel. +351 214 844 788/9 - Fax +351 214 841 091E-mail: [email protected]
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72Tile International 2/2015
Cristin
Topics
When Werner Schlüter devel-oped Schlüter-
SCHIENE–a profile for clean finishing edges of tile coverings–40 years ago, no one could foresee that his idea would eventually turn into a global company with over 1,000 employees.
"An idea is no substitute for work," the well-known sociol-ogist Max Weber once said. While that is undisputed, a good idea can make work more convenient, easier and more efficient. Precisely such an idea occurred to Werner Schlüter in 1975 during his daily work as a master tile in-staller.At the time, Schlüter was fac-ing the challenge of creat-ing a clean finishing edge at the transition from the tiles to the adjoining floor coverings in a bathroom with five doors. He also had to se-curely protect the edges of a Florentine mosaic installed in the thin-set screed. "I needed a solution," Werner Schlüter recalls, "but such a product simply was not on the market at the time.” This prompted the master tile installer to address the development on his own. As he was thinking about the way his solution would meet these requirements, he came up with the idea of an L-shaped, metal profile with a flat, wide, and perforated anchoring leg that could be
Werner Schlüter:a revolutionary idea
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embedded in the tile adhe-sive and a shorter, thicker leg that matched the height of the tile. Using a drawing and the help of a toolmaker friend, Schlüter subsequently creat-ed the first prototype of the new product for an initial sam-ple assembly and successful practical test.
Patent with potential
Werner Schlüter of course rec-ognised the value of his inven-tion. After all, he was probably not the only tile installer to have encountered similar
Tile International 2/201573
problems in his working reality. That insight prompted him to file a utility model of a "floor profile" with the German Pat-ent Office in Munich on June 24, 1975, which would be-come the basis of further pat-ent filings in Germany and abroad. The patent was offi-cially granted on October 23 of the same year to safeguard the intellectual property rights to the invention. Nevertheless, Schlüter had no inkling that it was the starting point of a success story that has lasted for over 40 years and that several 100 million
linear meters of Schlüter pro-files would eventually be in-stalled worldwide. "I would have never imagined such a development back then. After all, we only had five product types made of brass when we started," says Schlüter in retro-spect.Although profile sales were originally intended as a "side line" to supplement the tile in-stallation business, they were managed professionally from the start. The first profile series made of brass was defined in five lengths for serial produc-tion. "We then turned to an ad-
vertising specialist to develop our first brochure and the product name "Schlüter-SCHIENE" was born," recounts Werner Schlüter. To this day, tile installers make reference to M60, M80, M100, M125 and M150–the product designa-tions of the first SCHIENE series, which can still be found in the company's product portfolio. Additional heights–18.5 and 20 mm–were added in 1976, along with the first aluminium and anodised aluminium pro-files. Although the master tile in-staller had no formal sales ex-
3
1. The "original" is turning 40. The picture shows the first model of Schlüter-SCHIENE. 2. Schlüter-SCHIENE-ES, the classic stainless steel profile, is now also available with the patented joint spacer3. The company headquarters of Schlüter-Systems in Iserlohn4. Werner Schlüter in product development, mid 1980s
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74
perience, he has always had a keen sense of industry de-mand. “In Germany, Schlüter-SCHIENE became quickly known in the industry from ad-vertisements in technical pub-lications and brochure mail-ings so that even our first-year sales were considerable. Right from the start, I tried to inte-grate tile wholesalers into the distribution system," Schlüter explains. His concept was sim-ple: "I wanted to make Schlüter-SCHIENE available to tile installers wherever they purchased tiles and adhe-sive." The combination of pro-motion and sales strategy quickly led to so much suc-cess that the booming busi-ness soon outgrew the ware-house space adjacent to the tile installation business.
Schiene as a trailblazer
In 1979, the company moved to a new operations building with a floor space of approx.
700 m2 on Schmölestraße in Iserlohn, where its headquar-ters remains to this day, al-though the premises have grown to over 100,000 m2. In the meantime, the Schlüter profile assortment had been significantly expanded. In ad-dition to brass and aluminium versions, SCHIENE also be-came available with colour coatings or in varieties made of coloured plastic. These would later be sold under the brand name Schlüter-JOLLY.Following the company motto, “Practical solutions from an expert source,” Werner Schlüter developed and optimised Schlüter-SCHIENE further. In 1981, it was modified with a newly patented, specially shaped finishing leg with a broadened profile head. In this context, the previous oval perforations of the anchoring leg were replaced with the well-known trapezoid perfora-tions. The three trapezoids are now an internationally regis-
tered trademark as one of the company logos.The first Schlüter-SCHIENE pro-files made of stainless steel were manufactured and sold in the early 1990s. "Our deci-sion to include this material in our assortment was based on an early recognition of the trend toward this material," re-calls Werner Schlüter. Other milestone innovations for Schlüter-SCHIENE included the introduction of the patent-ed joint spacer in 2001. A joint spacer, which is available from profile heights of 6 mm, precisely defines a joint cham-ber with the tile, creating a consistently neat joint appear-ance with simple and reliable installation. With the market launch of Schlüter-SCHIENE-ES, the stain-less steel version of the profile, the high-quality classic is now available with the patented joint spacer just in time for the 40th product anniversary. Tile installers can now choose
whether to use the proven stainless steel profile with or without joint spacer. SCHIENE-ES is available in three lengths and four heights, in a stainless steel and brushed stainless steel version.
The profile of innovation
"The profile of innovation" has been another company mot-to not only promoted, but also actively turned into reality by Werner Schlüter, for example by integrating finishing legs with other shapes and func-tions into the trapezoid perfo-rated anchoring leg. These ad-ditions made Schlüter-SCHIENE the trailblazer for movement joint profiles, another new in-troduction in the world of tiles, in 1985. Schlüter stair nosing profiles, which came on the market in 1987, represented another in-telligent problem solution of-fered by the company. These
1975
Schlüter®-schienePATENTED
1985
Schlüter®-dilex
1983
Schlüter®-troba
Werner Schlüter
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profiles not only protect the edges of tiled stair steps from heavy mechanical stresses, but also reduce the risk of ac-cidents in their slip-resistant version. Since the ceramic tile industry increasingly adopted the so-called fast-fire process after 1980, glazed edges for wall corners were no longer of-fered. This opened up new in-novation areas for profiles, and the "Technology and De-sign with Profiles" assortment grew steadily as new innova-tive solutions were added. The various Schlüter-profile types such as RONDEC, QUA-DEC, DECO and JOLLY in a va-riety of materials and finishes document the ongoing inno-vation process. Schlüter-Sys-tems presented a new dimen-sion of "Technology and Design with Profiles" at BAU 2013 with the introduction of its Illuminated Profile Technolo-gy Schlüter-LIPROTEC. The intel-ligent system allows for unique
design options for tile cover-ings with a high-quality LED il-lumination technology.
Becoming a system provider for tile covering assemblies
Based on the development of the Schlüter-TROBA drainage membrane and the previously introduced balcony finishing profiles, Schlüter presented its first system assembly for bal-conies and terraces in 1983. This area has been consistent-ly expanded and now in-cludes all relevant construc-tion variants with the corresponding specially de-signed products. With Schlüter-DITRA and -KER-DI, Schlüter-Systems intro-duced two special synthetic membranes for bonded un-coupling as well as bonded waterproofing for tile cover-ings in 1987. These products offer a reliable, practical solu-tion for tile installers, particular-
ly for installations on problem-atic substrates. At the same time, they created the basis for the subsequent development of the floor drain systems KER-DI-DRAIN and KERDI-LINE, which form a complete sys-tem along with specially de-veloped shower trays and wa-terproofing components, which can be used to build, for example, barrier-free show-ers. Schlüter-BEKOTEC, a crack-free screed construction for float-ing and heated screeds, was developed on the basis of a special studded screed panel, which is covered with a thin layer of approx. 10 mm screed for installation. This product program was expanded to a complete system in 2003, when the necessary heating components were added to create the company’s thermal ceramic comfort floor. Several million square meters of this floor installation have proven permanently free of damage
and particularly energy-effi-cient. The idea to used tiled spaces as efficient heating areas also guided the development of the electrical heating system Schlüter-DITRA-HEAT-E.
Thus, the original idea of Schlüter-SCHIENE became the starting point for today's prod-uct portfolio of over 10,000 products. With more than 1,000 employees working at eight locations and in numer-ous service offices, Schlüter-Systems continues to provide reliable service to its domestic and international customers for everything associated with the installation of tiles and nat-ural stone. By the way, this also continues to include the tile in-stallation company where it all began: Fliesen-Schlüter contin-ues to operate to this day and stays in direct contact with tile installation practitioners–to en-sure all customers can have "More fun with tiles." 5
2013
Schlüter®-ditra-heat-e
1987
Schlüter®-ditra Schlüter®-kerdi
1998
Schlüter®-bekotec
2001
patented joint spacer
2003
Schlüter®-bekotec-therm
2013
Schlüter®-liprotec
Andreas Pfeiffer
76Tile International 2/2015
2014 was anoth-er good year for
Villeroy & Boch, a historic luxury brand in the Bathroom & Wellness and Tableware segments. Founded in 1748 and publicly traded since 1990, the Germany-based multinational reported reve-nue growth for the fifth year in succession to reach 766.3 mil-lion euros (up 2.8% in nominal terms, or 4% on a constant currency basis, from the 745.3 million euros of 2013). EBIT also rose by 6.1% to 38.4 mil-lion euros (or 43.2 million eu-ros including the non-recur-ring income from the sale of the plant property in Sweden) and consolidated net income improved slightly from 23.9 to 24.3 million euros. These posi-tive results reflected strong performances by both divi-sions, Bathroom and Table-ware, which respectively ac-count for 61.2% and 38.8% of revenue. From the group’s imposing headquarters in Mettlach –
the former abbey where it has been based since 1809 – Vil-leroy & Boch oversees a com-mercial presence in 125 coun-tries worldwide, a network of 168 “The House of Villeroy & Boch” stores and a total of 14 factories. Along with its facili-ties in eight European coun-tries, the group also acquired sanitaryware manufacturing units in Mexico in 2006 with the aim of expanding its pres-ence in the American conti-nent and started up a facility in Thailand in 2008 to support the brand’s rapid growth in Asia.We discussed the group's per-formance and forecasts with Andreas Pfeiffer, board mem-ber and head of the Bath-room & Wellness division.
Tile International: How have sales performed in the various markets you operate in? Andreas Pfeiffer: As in the previous years, development in our home market of Germa-ny was robust in 2014, with rev-
In the spotlight
by Sabino Menduni
Tradition and innovation the keys to success for Villeroy & Boch
enue rising by 2.8% year-on-year to 218.8 million euros. Elsewhere Europe, we record-ed substantial revenue growth in the Netherlands (+13.4%), Belgium (+10.4%) and Austria (+8.3%) but suffered an ap-proximately 7% drop in reve-nue in France and Italy. Results in Eastern Europe were satis-factory, with revenue reaching 69 million euros (+3.8%). De-spite the weak rouble, revenue in Russia, one of our key growth markets, rose by 7.4% in nominal terms and by as much as 22.7% in local curren-cy. By contrast, revenue in Ukraine fell by 49.2%. Outside Europe, business in the Asia/Pacific/Africa growth region developed positively (+12.7 %), largely due to the encour-aging revenue performance in China (+28.1 %).Tile International: How did the Bathroom & Wellness divi-sion perform? A. Pfeiffer: Turnover reached 469.3 million euros (up 2.9% in nominal terms, up 4.6% on a
constant currency basis). The performance in the various markets reflects the overall re-sults I have just described. Rev-enue in Germany rose by 3.2%, largely thanks to the contin-ued strong performance of the bathroom furniture busi-ness. Results were also ex-tremely encouraging in the Baltic States (+28.6%), the Unit-ed Kingdom (+16.2%), the Netherlands (+12.6%) and in Russia (+11.4% in nominal terms, +30.9% in local curren-cy). There was less satisfactory development in Ukraine (-50.2%), Italy (-15.6%) and France (-10%), where the housing construction volume that is important for the sani-taryware sector declined in 2014 for the third year in suc-cession. Tile International: What were the main results in North Amer-ica? A. Pfeiffer: We recorded solid revenue growth of +2.6% in the Americas region to reach 44.6 million euros, 6% of our total
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consolidated revenue world-wide. The downturn in Mexico (-9.1%) was offset by revenue growth in the USA (+3%). The main driver was our business in the USA (+3.0%) and, in particular, e-commerce sales. In 2014 the USA was the key driver of the global economy alongside China. We can see a clearly positive trend and are anticipating a robust up-turn. We have consequently expanded our distribution network in the Bathroom and Wellness division. The number of showrooms operated with our partner TOTO increased from 165 in 2013 to 320 in 2014, giving us visibility among existing and poten-tial customers and creating the conditions for continuous revenue growth. Tile International: 2014 was a year of big investments for Villeroy & Boch. Which were the most important of these? A. Pfeiffer: At 44.6 million eu-ros, investments in the 2014 fi-nancial year were well above
the prior-year level of 26.4 mil-lion euros. More than 84% of these related to the Bathroom and Wellness Division. The larg-est investment projects were the construction of a new lo-gistics and assembly facility in Gustavsberg (Sweden) and the installation of a combined heat and power plant at the Mettlach site, which was offi-cially inaugurated in June last year. The aim is to reduce en-ergy costs by around 25% and to cut CO2 emissions by over 4,000 tons per year.Tile International: What strat-egies have helped to improve the Group’s profit margins? A. Pfeiffer: The group’s profit margin was increased by an improved productivity and quality in our production net-work and optimised procure-ment activities. In general we benefit from a better product, price and country mix. In 2012, we launched the yield im-provement programme with the aim of leveraging the full potential offered by our plants.
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The core of the programme is a bundle of optimisation measures with which we are aiming to systematically in-crease the first pass yield at our sanitaryware factories. This programme has already led to impressive productivity improvements, which is re-flected in a significant im-provement in the gross mar-gin (2014: +1.1 percentage points). Additionally we invested in lo-cal logistics platforms to im-prove the supply chain in our markets.Tile International: How are your sales activities organised in the two segments? A. Pfeiffer: In the Tableware di-vision we operate both through specialist retailers and through the 168 The House of Villeroy & Boch stores located around the world. Ad-ditionally we have around 560 points of sale operated
by our own staff at high-profile department stores. Online shops are becoming increas-ingly important in this retail system as well. We sell our Ta-bleware products via our on-line shops in more than 20 countries. For our Bathroom and Wellness section we focus on our strong partnerships with local resellers. Our prod-ucts are displayed in more than 7,500 showrooms in 125 countries worldwide.Tile International: Globalisa-tion has led to the emergence of new competitors along with new groups of consumers in emerging countries. What fur-ther developments do you ex-pect to see?A. Pfeiffer: We see Villeroy & Boch in a strong position to face new challenges in the market. With a broad range from affordable to high class premium products we can meet the most diverse needs
of the global markets. Expand-ing in new product segments, developing innovative materi-als and having a great design will help us to meet these chal-lenges. At this year’s KBC in Shanghai for example we in-troduced a special series of our ViClean shower toilets spe-cially designed for the Asian market. Diverse customers can also be an opportunity for a brand like Villeroy & Boch. Reaching a primarily young target group online was a key task over the last years. As a company with such a long tra-dition we learned several times to reinvent ourselves. One of the key developments we see is that a successful brand has to offer more than just the product. Villeroy & Boch offers various innovative digital services such as the Bathroom Inspirator and Bath-room Planner for anyone look-ing for inspiration for planning
and equipping their bath-room. Customers can also cre-ate realistic 3D depictions thanks to the Augmented Re-ality app. An important aspect of prod-uct competence is the ability to quickly pinpoint the spirit of the times and predict future trends. Today’s top-seller can be tomorrow’s shelf-warmer. Many of Villeroy & Boch’s inno-vations have gone on to enjoy market success and receive awards, such as the Ceramic-Plus finish or the innovative material Quaryl. This serves as a reminder of the equal im-portance of tradition and in-novation – without tradition, experience and knowledge there can be no innovation and without innovation the tradition cannot be contin-ued!Tile International: What are your most recent innovations? A. Pfeiffer: One is certainly Ti-
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Tile International 2/201579
tanCeram, an innovative ma-terial based on a special com-bination of clay, quartz, feldspar and titanium oxide. Thanks to special manufactur-ing processes, it allows for the production of sanitary prod-ucts with exceptionally pre-cise forms, extremely thin walls and sharply drawn edges, backed by high-quality premi-
um designs. We first used Ti-tanCeram for our exclusive Octagon bathroom sink and the new Artis series of counter top washbasins, which we pre-sented at ISH 2015. One of our key innovations and a top-seller in recent years is DirectFlush technolo-gy, consisting of WCs with an intelligent water flow system to
Octagon
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enable the WC bowl to be easily and hygienically cleaned. In the field of hy-giene we have also devel-oped the AntiBac antibacteri-al glaze based on silver ions, which has been certified by the Federal Institute for Materi-als Testing in Berlin and by the Japanese BOKEN Quality Eval-uation Institute. With solutions like these we successfully de-veloped a strong partnership with planners, architects, prop-erty developers and investors. For this target group, we devel-oped a comprehensive prod-uct and service concept called Projects which provides professionals with real added value and support for the en-tire duration of a project.Tile International: What are your forecasts for 2015? A. Pfeiffer: The first 6 months of the year have benefited of the rise in private consumer spending in most euro zone countries with the exception of France and Italy. However, the continued expansion of
our orders on hand, the posi-tive customer feedback en-joyed by our new products at the ISH and Ambiente trade fairs and our expectation of moderate growth in the glob-al economy give us grounds for optimism with regard to the rest of the year. Accord-ingly, the outlook for the 2015 financial year remains un-changed, including an in-crease in consolidated reve-nue of between 3% and 5% and an improvement in the operating result of more than 5%. As we start to deliver most of our ISH novelties into the showrooms, we soon expect to see the results of our efforts. In the meantime we will con-tinue to work on coming inno-vations and on expanding the professional Projects seg-ment. Being present in top lo-cations like hotels, apart-ments, hospitals and airport launches will not just bring us remunerative orders but will also help us improve the visi-bility of the brand.
5
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Brevetti Montolit SpA • Largo Cav. Montoli - 21050 Cantello (VA) Italy Tel.+39 0332 419 211 • Fax+39 0332 418 444 • www. montolit.com • [email protected]
Hall 44Stand 11
From September 28th to October 2nd Welcome to:
Ades Frederic
82Tile International 2/2015
For the next stage in its Game
of Fifteen project, Ascot Group will be at Cersaie this year with a new series of wall tiles dedicated to the art of Boris Tellegen.A preview of this new collec-tion has been on display since 9 May (and will remain on display until 22 November) at “The Bridges of Graffiti”, an event on the fringe of the Ven-ice Biennial, which has brought together ten interna-tional artists and set them to work as a team for the first time to create a kind of Hall of Fame on the walls of Artermi-nal. Ascot inaugurated its Game of Fifteen project last year, with a collection dedicated to Keith Haring, an icon of the pop art scene.We asked Ades Frederic, Sales Director of the Ascot brand, to tell us more about what prompted the company to become the driving force be-hind such a significant initia-
tive involving a string of major figures from the world of mod-ern art.
Tile International: How did the “Game of Fifteen” project come into being?Ades Frederic: “The idea emerged from our work with Sartoria, a Modena-based communications agency, with which we developed an ele-gant plan for the repositioning of the Ascot brand. As part of this approach, we came up with the idea for the Game of Fifteen project, whose aim is to turn wall tiles into a vehicle for art, by using them as a medi-um for the reproduction of works of art and thus trans-forming them into works of art in their own right.The name “Game of Fifteen” derives from the classic 15-puzzle, and refers to the to-tal number of artists involved in the project. Each collection in the series, made with white body and Bitech® technology, represents a full immersion in
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Boris Tellegen for Ascot
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Tile International 2/201583
the style and poetics of the in-dividual artist involved.After last year's tribute to Keith Haring, which also met with considerable acclaim at “iSa-loni 2015”, where it went on display in the prestigious ven-ue of Corso Como 11, we are now following up with a col-lection dedicated to Boris Tell-egen.”Tile International: What form does this new collection take?A. Frederic: “The Tellegen col-lection is still made of Bitech® porcelain ceramic, in sizes 20x20 and 20x60 cm, and has a double surface finish: the first of these is smooth and painted, while the second is textured. In view of the sculp-tural nature of Tellegen's art, it was imperative to give the tile depth. The whole collection is produced in three back-ground colours: white, grey and black.”Tile International: How did your partnership with Boris Tell-egen originate?A. Frederic: “It all started with a meeting, which I would de-scribe as more “fortunate” than “fortuitous”, between the famous artist and the Sartoria communications agency, which persuaded him, as a starting point, to come and visit Ascot's production facili-ties. Sartoria were confident that Tellegen, who is commit-ted to environmental integrity, would be impressed by such an environmentally sound product and production sys-tem, and they were right, be-
Tile International 2/2015
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84
cause a real chemistry quick-ly developed between Boris, ceramic and our way of mak-ing it.Tellegen then came back sev-eral times to participate in the process of industrialisation of the collection dedicated to him, and forged a strong bond with the company, to the extent that he is now also taking direct part in the de-sign of our stand for Cersaie.”Tile International: So we'll have a real artist's stand at Cersaie this year…A. Frederic: “Yes, and I would strongly urge everyone to come and see it: it'll be full of
colour, very off-beat and I think everyone is going to love it. At Ascot, we are honoured and delighted to have got a string of major international figures from the art world involved in the Game of Fifteen project. We are also convinced that our products will win the hearts of visitors to Cersaie, and appeal to our increasing-ly sophisticated and interna-tional clientele.”Tile International: On the subject of your clientele, what type of customers do you think will appreciate such an unu-sual and luxurious product?A. Frederic: “A luxury prod-
uct… you're right, the Haring collection and this Tellegen collection are indeed luxury products, but there's more to it than that: the type of custom-ers, all round the world, who appreciate these collections, are people with an eye for beauty and a feel for art, who choose products on the basis of specific cultural criteria. To put it another way, people who choose this type of prod-uct don't do so because they're looking for a status symbol to enhance their so-cial standing, they choose these products because they see them as the right detail to
complement their habitat.”Tile International: Is there any particular area of the world in which this type of customer is especially prevalent?A. Frederic: “There are no marked differences between geographical areas, and I guess that's because the love of beauty transcends borders and cultures. Nor do these products find more favour with architects than private cus-tomers, for example, because sales are spread evenly across both categories. Our experi-ence at Corso Como 11, for “iSaloni 2015”, showed that an appreciation of detail and of
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Tile International 2/201585
art in general finds as many followers in Japan and the rest of Asia as it does in France, England, Italy or New York. Basically, we were banking on a resurgence in de-mand for absolutely top-end wall tiles, and all our as-sumptions were proved right….”Tile International: What are the main factors behind this renewed demand for wall tiles?A. Frederic: “The resur-gence in demand is driven exclusively by quality, both in terms of the product itself and the ideas that it ex-presses. It has nothing to do with the old idea of wall tiles in your kitchen and bath-room up to a height of two metres. Having said that, colour has regained its im-portance and so has ce-ramic's ability to offer a third dimension: working with three dimensions enables you to express emotions in a way that goes well be-yond the confines of wall coverings and moves deep into the territory of artistic expression. Under the logic of the Game of Fifteen pro-ject, there may come a time when we might produce a totally bespoke wall tile col-lection at the express re-quest of a customer… So the fifteenth artist to take part in the Game of Fifteen project will probably be a private customer.” 5
BORIS TELLEGENDuring the 1980s, Dutch artist Delta (his pseudonym in the streets) spent much of his time deconstructing and reforming the letters of his tag, working with the rigour forged during his time as an engineering student. His fractured lettering pointed towards a future governed by the dual notions of phony chaos within controlled order. Boris Tellegen soon abandoned the streets, the setting for his first works, in favour of the enclosed universe of the exhibition space. Words became his surface and letters faded from view in favour of direction and material in works where light plays across the dimensions to offer new readings of his intricate reliefs.Boris Tellegen’s installations and his wood and paper collages suggest a constructed universe where the intersection between the real and the conceptual is anchored in a geometrical style based on reversed perspec-tives.
THE BRIDGES OF GRAFFITI at the 56th Venice Biennial - 9 May/22 November 2015
Ten artists – Boris Tellegen, Doze Green, Eron, Futura, Mode2, SKKI©, Jayone, Todd James, Teach and Zero-T – have worked together for the first time to create a single, cohesive hall of fame on the walls of Arterminal c/o Terminal S. Basilio, Fondamenta Zattere Ponte di Legno, Venice.
The name Arterminal (Terminal of Art) reflects some of the major benefits that the city of Venice has gained from its port, including receptiveness to the outside world, and the meeting and blending of different cultures and art forms. In the same way that trade and cultural exchange between the Venetian Republic and the East once brought Byzantine art to Venice, the city's cultural openness now makes it a showcase for different forms of expression.It’s a conceptual bridge but also a
tangible one, which chronicles the influence of artists and artworks that have crossed the ocean. The exhibition is about those exponents of graffitism who already had or later developed a figurative style, and managed to evolve and reinvent themselves throughout their lives.
In this experimental first exhibition, Arterminal is therefore a perfect metaphor for an unconventional art form juxtaposed with the illustrious tradition of the Venice Biennial. These dialogues are expressed by means of a dual approach in which San Basilio provides a blank canvas for figurative expression, and Henry Chalfant and Martha Cooper's photographs document the multiple facets of graffitism by comparing and contrasting them with the works of those artists who have since been embraced by major
international museums as originators of mainstream culture.
The space also hosts a cafeteria and a BookShelves area displaying a selection of books and fanzines documenting the history of graffiti. These spaces were designed by Boris Tellegen, an artist who has always experimented with 3D and architectural shapes, thanks in part to his study of Industrial Design Engineering.
Project curated by Fondazione de Mitri and Mode2 with the advisory assistance of DeeMo, Luca Barcellona and Andrea Caputo. Produced by Carlo Pagliani, Claudia Mahler and Sartoria Comunicazi-one. Organised by Associazione Inossidabile with the sponsorship of the Venice Port Authority. Architectural installation by Venice Passenger Terminal.
issUU mUlTimedia
Dennis Bordin
86Tile International 2/2015
Progress Profiles, a major manu-
facturer and seller of techni-cal and decorative profiles and membranes for construc-tion and interior design appli-cations, celebrated the 30th anniversary of its foundation on 27 June, by officially inau-gurating its new headquar-ters in Asolo in the Italian prov-ince of Treviso. Built at a cost of 11 million euros, the plant has a covered area of 13,000 square metres and is a monu-ment to the company's entre-preneurial spirit, which looks to the future, while retaining complete respect for environ-mental considerations.Dennis Bordin has been in charge of the company since 1999, and is the key player in this bold and dynamic busi-ness history, which was crowned with double-figure growth in 2014. The Italian market reported growth last year, as too did Central and Eastern Europe, the Middle East and the United States, re-
sulting in the consolidation of the three facilities in Dubai, Moscow and Randolf, New Jersey.
Tile International: What is the secret of Progress Profiles' suc-cess?Dennis Bordin: “Our success is the result of a two-pronged strategy based firstly on ration-al geographical coverage of the various world markets, and secondly on a really extensive product range capable of meeting the needs of various market segments. Not to men-tion the innovation and quali-ty that are always the hall-mark of our products.”Tile International: What was your turnover in 2014?D. Bordin: “In 2014, our turno-ver passed the 25 million euro mark for the first time, on the back of year-on-year growth of 18%. Exports, which now reach over 50 countries world-wide, account for 35% of our total turnover and have made Progress Profiles the world's
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30 years of success for Progress Profiles
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third largest manufacturer in the industry. The Italian mar-ket also ended 2014 on a positive note, with continuing growth in turnover, this time to the tune of 18%. The interesting point is that the first half of 2015 has also seen uniformly strong growth both at home and abroad. I would like to thank our 100 employees, our external part-ners and our sales network of more than 110 agents for their hard work, which led to these results. Nearly all of them attended the celebra-tions on 27 June.”Tile International: Would it be fair to say that these re-sults provided an ideal back-drop for Progress Profiles' 30th anniversary celebrations?D. Bordin:“Yes, I have to ad-mit that we are fully aware and duly proud of our achievements over the past 30 years, and of the success achieved by a company that now enjoys brand recogni-tion not only at European but
also at worldwide level. The company's objectives have certainly changed since 1985, becoming broader and more ambitious, and our manufac-turing technology has changed too, because we up-date it all the time. But our ap-proach is the same as it al-ways has been: we continue with the task or reinventing ourselves every day so that we can grow and meet the needs of the most discerning cus-tomers, by harnessing the power of top-quality Italian manufacturing. We are still firm believers in innovation, creativ-ity and the quality of the mate-rials we use. Innovation lies at the heart of Progress Profiles' manufacturing strategy, and that's why we consistently in-vest 3% of our turnover in Re-search & Development and training.”Tile International: As an Ital-ian, I'm really pleased to hear someone born in Canada talking so passionately about the value of the "Made in Italy"
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label….D. Bordin: “For our whole fam-ily, the success of Progress Pro-files' Italian-made products is our greatest satisfaction, be-cause in 1982, my father, Lino Bordin, after gaining consider-able experience in the extru-sion of plastic and metals in Canada, decided to come back here to Asolo to set up his own company. That's how Progress Plast came into be-ing in 1985, firmly established itself as a successful player on the market, and then changed its name to Progress Profiles in 2010. Investing and employing peo-
ple in Italy has certainly been no easy task in recent years, so all too often Italian compa-nies prefer to open plants abroad, especially in Poland, China and Turkey. Progress Pro-files, however, is still convinced of Italy's potential and has in-vested 11 million euros in the design and construction of our new headquarters, rather than falling for the lure of off-shoring. The value of the Made in Italy label abroad remains consistently high regardless of localised recessions, because it is synonymous with beauty, luxury, passion, creativity and, above all, quality.”
Tile International: What can you tell us about Progress Pro-files' new headquarters?D. Bordin:“The building is made up of two bodies that intersect each other to form a single architectural solution consisting of 11,500 square metres of indoor space built on a site measuring 21,000 square metres in total. The ma-terials used for the construc-tion of the new plant were se-lected in accordance with the requirements of REACH*, so the site as a whole is in line with the latest developments in architecture and construc-tion, and combines eco-sus-
tainability and reduced envi-ronmental impact with comfort and usability.Thanks to the use of ad-vanced construction tech-niques, interior pollution levels have been reduced to a mini-mum, and quality of life on site has been maximised in terms of the general comfort and well-being of the workforce. A comprehensive range of measures has been taken to provide a safe, healthy, sus-tainable environment for our staff, and we have built a large terrace and hanging garden on the roof, where people can relax during their lunch
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breaks.”Tile International: What tech-nological solutions have you adopted for the purposes of energy saving?D. Bordin:“The new site is equipped with an 800 kW photovoltaic system, designed to cover our peak energy re-quirement of 500 kW and to power the air conditioning in the offices - which is Class A (high efficiency) - and we have installed an innovative radiant strip heating system in the production area to reduce gas consumption. All this, plus optimum zenithal lighting, passive solar design and a
high-insulation façade make the site a beacon of excel-lence in contemporary green building.”Tile Italia: What are you going to be showcasing at Cersaie?D. Bordin:“One of the most successful products we pre-sented at Bau 2015 was Prode-so Heat System, a revolution-ary system which we have patented and which offers high levels of well-being and energy saving. This will certain-ly be one of the highlights of our stand at Cersaie. But we'll also be presenting our other patented systems, including Proleveling, Proshower, Prosup-
port and Prodeso System, not to mention an immense range of profile and skirting board solutions.Our products are now distrib-uted in over 50 countries worldwide, and are used in the most prestigious architec-tural projects. One example that comes to mind is the Lou-is Vuitton Foundation in Paris, where the architect Frank Gehry used Proflex Acc joints for the terraces and outdoor
paving. A wide range of Pro-gress Profiles products are also used in the construction of major projects in the Arab world, such as the Mafraq Hos-pital in Abu Dhabi and the Madinah Airport in Saudi Ara-bia. And coming right up to date, our products have been used in the finishings for the Italian Pavilion and the base of the Tree of Life at Expo Milano 2015.”
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*A European Union regulation on the Registration, Evaluation, Authori-sation and Restriction of Chemicals, designed to improve knowledge of chemical-related risks and hazards.
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The Col-ruyt distri-
bution group is currently constructing an all-new shopping mall in Jambes, a Bel-gian town on the banks of the River Meuse, in the vicinity of Namur. The end of the year will see the opening of a super-market, numerous shops and, on the top floor of the develop-ment, a new home for the Colruyt Group Academy. This is the training centre be-longing to the same distribution chain, which has already run over 1,000 courses since its foundation in 2012, attended by about 17,400 trainees, including many Col-ruyt Group staff mem-bers.
The most interesting features of this new Colruyt site, currently reaching completion, include five panoram-ic terraces (totalling 46 square metres) built on a roof with slightly overhanging pitches, next to the up-per floor of the build-ing, which hosts the Academy. These ter-races are soon to be transformed into a hanging garden.
The design concept is an exciting one, and will give guests of the Colruyt Group Acade-my a magnificent view over the Meuse valley and the nearby Pont des Grands Malades.
The terraces
The Colruyt Group as-signed the realisation of the entire project to Cobelba (a subsidiary of the BESIX Group), which decided to equip the entire top floor, including the ter-races of the hanging gardens, with raised technical flooring made of padouk wood. The purpose of this is to allow easy ac-cess to the plumbing, electrical and ICT sys-tem components, while at the same time ensuring that the floor-ing of the entire top storey is at the same level, both indoors and on the outdoor wood-en terraces made on the overhanging roof. How was it done? The problem was solved by using Buzon sup-port pedestals.
Execution of the work
To adapt the terraces to the sloping roofs,
Buzon for Colruyt Group Academy in Jambes
Cobelba decided to build a base structure supported on height-adjust-able pedestals from the Buzon PB range. This range provides a larger as-sembly area than comparable prod-ucts and an outstanding load capac-ity of approximately 1,000 kg per pedestal, with the result that fewer pedestals were needed than would have been the case with other sys-tems. In fact the Buzon PB pedestals were in-stalled at intervals of 40 to 45cm, de-pending on the slope of the roof and the position of the terrace. In order to do the work to the highest standards,
it was necessary to use the entire range, from PB-4 (adjustable to a height of between 145 and 245mm) to PB-9 (adjustable to a height of be-tween 537 and 725mm), according to the different heights of the roof. The builders therefore anchored the support beams (made of keruing wood) using the anchoring system mounted on the top of the Buzon pedestals, and on top of these beams, they then installed the padouk floor-ing (padouk is a very strong, stable wood of African origin) with the ut-most ease, thanks to the renowned B-Fix invisible mounting system. 5
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In 1987, Buzon Pedestal Inter-national became the first Euro-pean company to manufacture flooring pedestals with screw-type jacks made of recycled and 100%-recyclable polypropylene copolymer (PPC). The pedestals are available in various sizes. Most of the mo-dels can be height-adjusted at any time with millimetric preci-sion. Buzon pedestals have a load ca-pacity of 650 to 1000 kg per pe-destal. They are therefore suita-ble for supporting both ceramic and wood floors.
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Fila Surface Care Solutions
recently took part in a prestigious project in the multiple-award-winning Li-brary of Birmingham, inau-gurated on 3 September 2013, and in the adjacent Repertory Theatre.
Valued at 230 million eu-ros, the library is the largest public building of its type in Europe. Designed by the Mecanoo team of architects based in Delft (Netherlands), the Library of Birmingham is a high-tech piece of archi-tecture that extends over more than 10 floors and dominates the Centenary Square on the western side of the British city. The library has a collection of one mil-lion books (including the first published edition of the works of Shakespeare), and received over one and a half million visitors within the first six months of its opening. From the outside, the li-brary looks like a series of rectangular glass struc-tures, clad with metal fili-gree. Stacked on top of a similarly glazed ground floor, these structures are surmounted by a circular body that accommodates the historic Shakespeare Memorial Room. Inside, the circular voids afford a view that extends all the way to the top of the building.
FILA joins the Library of Birmingham
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FILA CLEANERUniversal detergent for terracotta, porcelain tile, glazed ceramic, clinker, concrete, wood,natural stone, granite, agglomerate, antique-effect marble and pebbles.• Gently cleans all types of flooring• Leaves delicate and treated surfaces unharmed• Essential for post-installation washing of natural stone floors with gloss finish and high
sensitivity to strong detergents.
FILAW68Stain protector for terracotta, natural stone, concrete• Impregnates and protects absorbent materials such as untreated natural stone,
terracotta and concrete against oily stains.• Drastically reduces the material's absorbency without affecting its appearance.• Recommended for use on both indoor and outdoor flooring.• For use on indoor flooring as a protective basecoat before the application of wax
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The ground floor of the library is next door to the Repertory Theatre.
The Library of Birmingham is a major new cultural attraction, and rewrites the history of pub-lic libraries of the 21st Century.The new structures, which in-clude a gallery with latest-generation technologies, ena-ble the public to access the collections for the first time. The library is also the home of a British Film Institute media-theque, which puts the re-sources of the National Film Ar-chive at the disposal of visitors free of charge. Other struc-tures include the new multi-purpose auditorium, an open-air amphitheatre and various other show venues, plus a re-cording studio and a selec-tion of rooms dedicated to children and young people. Thanks to the new technolo-gies installed, anyone from Bir-mingham to Beijing, Banga-lore and beyond can access the assets of worldwide impor-tance made available by the Library of Birmingham.Francine Houben, the library's primary architect and Crea-tive Director of Mecanoo, sees the Library of Birmingham as a “people's palace”, because it is accessible to everyone, suit-able for families, and provides top-level services thanks to its partnerships with the Birming-ham Repertory Theatre and various partners and commu-nity organisations. It offers a dynamic mix of events and
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activities, outstanding resourc-es and exhibitions, and a staff of experts on hand to help us-ers learn, track down informa-tion and discover a wealth of culture. As a centre of excel-
lence for literacy, research, study, skills development, entre-preneurship, creative expres-sion, health information and more, the Library of Birmingham is changing people's lives.
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Floor covering treatment
W B Simpson & Sons (MIDLAND) Ltd selected and laid four differ-ent different sizes of Brazilian slate tiles, according to the traditional Romaans Verband style, in all of the areas subject to pedestrian traffic on the ground floor, for a total of 1,800 square metres of Brazilian slate.After installation, the contractors took care of the initial clean-up with FILA Cleaner, a neutral de-tergent that's ideal for all deli-cate floor coverings, because it cleans surfaces without affecting their appearance. The tiling was then treated with FILAW68, a water-based stain protector, which is ideal for po-rous indoor and outdoor cover-ings and protects surfaces with-out leaving the kind of film that adversely affects appearance. Both products belong to the Fila Green Line, a range of products with low environmental impact, offering water-based solutions, high bio-degradability, high con-centration and compliance with VOC (Volatile Organic Com-pounds) emissions regulations.FILAW68 is also certified as LEED-compliant, because its use earns credits towards LEED certification, the internationally recognised Green Building Rating System. The product meets the criteria for classification in the “low emission materials - paints and coverings” category (credit EQ 4.2), aimed at reducing contaminants in the indoor atmosphere of buildings.
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The untamed beauty of the
Scottish island of Skye has been famed since the early 1800s, when the first hik-ers described its wild valleys and impregnable mountains. Now connected to terra firma by a long bridge, this magnifi-cent island is also known as one of the places in which Gaelic language and culture are most jealously guarded.
The largest island in the Inner Hebrides archipelago, the Isle of Skye falls within Scotland's Highland region for adminis-trative purposes, and has just over 9000 inhabitants. Popula-tion density is therefore sparse, and nature is left to prosper undisturbed throughout the is-land. The most numerous ani-mal species are seals, eagles and otters. The main centres of human habitation are Portree (with its characteristic port area dot-ted with colourful houses), Sconser and Broadford.
On an island like this, nature could only ever be the real star of a recent residential pro-ject involving indoor flooring by Ceramiche Keope.The building in question is a detached, cliff-top house, de-signed by Mary Arnold-Forster, with an incredible view over the Bay of Dunvegan. Blending seamlessly into the surrounding environment, the design draws inspiration from the area's typical agricultural
Building on the Isle of Skye
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buildings, and features an ex-terior cladding made entirely of wood. Next to the main liv-ing area, a shed accommo-dates the house's technical in-stallations and stock of fire-wood.
Large windows and skylights maximise the amount of natu-ral light that illuminates the minimalist interiors. The shapes are pure and sim-ple, and the starring role defi-nitely goes to the elegant flooring, made with the Life collection by Ceramiche Ke-ope, in the refined 60x60cm Lava finish*."Life" is designed for people who want a relaxed, informal habitat. It is a top-quality ma-terial offering high resistance
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to impact, abrasion, chemical at-tack and stains, as well as high flexural strength. Like
all Keope products, it is also non-absorbent, frost-resistant, simple to lay and easy to maintain.Created with the aid of the most advanced tech-nology, the refined char-acter of the Life collection is accentuated by lumi-
nescent colours which, mixed with reflective parti-cles, imbue the product with a special charm and an attractive three-dimen-sional look.
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*Two finishes are availa-ble: “natural” matt and “textured” for exteriors and wall coverings. The wide range of colours, from the warm Sugar and Caramel to the cold Lava, Arky and Hydra, means
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there's always the right match for your interior design. Made in eight sizes: 90x90 - 60x120 - 30x120 - 60x60 - 30x60 - 45x45 - 22x45 - 10.9x45 - 14.7x60. The range also in-cludes a broad selec-tion of accents.This latest project on the Isle of Skye re-con-firms Ceramiche Ke-
ope's position as an attentive, punctual partner on the international scene, and a supplier of materials for top projects worldwide. The company has al-
ways been founded on professionalism and relia-bility, and its products are the result of high levels of Research & Development.
ADVERTISING
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The MUSEUM DER KULTUREN in Basel
is regarded as the big-gest one of its type in Switzer-land and is also well-known outside the national bound-aries. As of January 2009, the institution was extended by a new hall according to the plans of the internation-ally renowned architect’s of-fice Herzog & de Meuron, and the entrance zone was rede-signed. The culmination of the measures, in the true sense of the word, was a new at-tic floor which was built on top of the building facing the courtyard of the architects Vischer&Söhne from 1917.
Striking new symbol
This attic floor, which is unu-sual in several respects, soon became a striking symbol. For the cladding, three-dimen-sional ceramic elements were created, which were supplied by the German architectur-al ceramics specialist AGROB BUCHTAL. These elements are an abstracted contem-porary interpretation of the plain tiles of the historical “roof landscapes” of Basel. This ap-proach is also picked up by the colours: glazed in an al-ternating green-black shade, they lend the roof a distinctive and noble look. Thanks to the special shaping of the con-cave, convex and flat tiles, at-tractive effects arise - depend-ing on the incidence of light, the time of day and the view-
The Museum der Kulturen in Basel
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point - which have one thing in common: they attract the glances of the observer al-most as if by magic, no matter whether looked at from below from the pedestrian perspec-tive or from the top of the Mün-sterhügel.
Each of the ceramic elements is individually fixed on a met-al substructure mounted on supports and can also be in-dividually removed later if, for example, the access to the water-containing layer under-neath should be required. For
this, a proven fastening system of AGROB BUCHTAL was pro-ject-specifically modified and further developed. The instal-lation work was carried out by the experienced special-ist company Wittenauer from D-77880 Sasbach, which - like
2 3
Whether from the pedestrian perspective (picture 1) or from
the Münsterhügel (picture 2): the new attic floor with three-dimensional concave, convex
and flat ceramic tiles (picture 3) attracts the gaze.
The structural changes were planned by the internationally renowned architect’s office Herzog & de Meuron.
The Museum Der Kulturen now underlines its impressive “inner worth” through its outward appearance.
Visible in the background: the red tower of the town hall as futher proof of the prominent and exposed position of the museum.
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AGROB BUCHTAL - has special-ized in “challenging cases“ and also boasts a high level of expertise in this sophisticat-ed sector. Investment in the future
With the building meas-ures carried out, the MUSE-UM DER KULTUREN underlines its impressive “inner worth“ throughits outward appear-ance and demonstrates its leading role. The institution
rich in tradition was founded in 1849 as a universal muse-um in place of the Augustin-ian monastery on the Basel Münsterhügel. Later, in 1904, a section for folklore was estab-lished, which became an in-dependent museum in 1917. In 1944, the renaming to MU-SEUM FÜR VÖLKERKUNDE and SCHWEIZERISCHES MUSEUM FÜR VOLKSKUNDE took place. Since 1996, the name of the institution has been MUSEUM DER KULTUREN. The intention
behind this naming was also to express the shift in focus from purely conveying an im-pression of foreign cultures to the cross-cultural interchange. The supporting public au-thority of the institution is the Canton Basel-Stadt under the committed and competent di-rection of Dr. Anna Schmid. In the course of time, the col-lection has grown and be-come one of the most impor-tant in Europe with more than 300,000 objects - of which
only a fraction can be public-ly shown due to lack of space. The museum is impressive not only because of this rich col-lection of objects, but also be-cause of sensational special exhibitions. Typical examples in recent years inclede: - “Feasts in the light: the reli-
gious variety of a town“ - “Urbane Islam: between mo-
bile phone and Koran“ - “Red: when colour becomes
the offender“. 5
The three-dimensional ceramic elements, which were supplied
by the German architectural ceramics specialist AGROB
BUCHTAL, are an abstracted contemporary interpretation of the plain tiles of the historical
“roof landscapes” of Basel.
Discover it visiting us atIMPERTEK trade mark is always appreciated for the high quality of products as well as for the efficiency and precision of services.In autumn with IMPERTEK you will discover the pleasure of the outdoor life thanks to its large supports’ range for raised floorings, specially designed for decking and wood.The right solution for all situations and seasons.
The essential is invisible to the eyes
the right support
Hall 5A | Stand E130Hall 44 | Stand 37
28.09-02.10.2015
2611
4 Vi
sual
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unic
azio
ne –
VE
www.impertek.com
ItalianQUALITY TECHNOLOGYAND PRODUCTION
www.progressprofiles.com
stu
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PRODESO hEat SyStEm
With a glance always oriented to the future.
VAPOR AND MOISTURE MANAGEMENTUNCOUPLING / CRACK ISOLATION
WATERPROOfING LOAD DISTRIBUTION
The Made in Italy alternative PRODESO HEAT SySTEM by Progress Profiles combines the benefit ofan underlayment membrane with the comfort and convenience of electricalradiant floor heating. The Prodeso Heat Membrane can be installed directlyover the entire subfloor as an uncoupling, crack isolating and waterproofingmembrane, making it possible to install underfloor electric heating even onproblematic substrates such as wood and cracked screeds. The ProdesoHeat Cable is installed in the areas where heat is desired and tiling canbegin immediately after the hearing cable is in place. No additional stepsare required.PRODESO HEAT SySTEM is a revolutionary and cost effective way toadd warmth and comfort to your cold surfaces.
Warmth and Comfort in Every Room
Electrical floor heating system
CERSAIE 2015 Bologna
28 September-2 October
Area / Hall 45 - Stand 22
Progress Profiles SpACertificated company UNI EN ISO 9001:2008 ANNIVERSARY • 1985-2015
2015
CERSAIE28 SEPTEMBER / 2 OCTOBER /2015
Colour
Clay Water
Unfired body
Elena Del Prete e Guglielmo GennariUniversità degli Studi della Repubblica di San Marino
Università IUAV di Venezia / Industrial and Communication Design
promoted by
in collaboration with
organized by show management Promos srl
www.cersaie.it
CERSAIE-2015-A4-GB.indd 1 12/11/14 16:18
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Cersaie 2015: the international showcase of surface coverings
Representativeness and international reach remain the
hallmarks of Cersaie, which for the first time last year opened its doors to exhibitors of non-ceramic surface cover-ings and thereby increased its appeal to interior designers and architects. The product categories cov-ered by the exhibition were ex-panded to include marble and other natural stone, par-
quet and even wallpaper.The final figures for Cersaie 2014 confirmed the wisdom of this decision. The 32nd edition of the show hosted 945 exhibitors (45 more than in 2013), including 339 non-Italian companies (+37) from 38 countries. It also attracted total attend-ance of 100,985 visitors (+0.2%), including 46,599 in-ternational visitors (46.14% of the total). The figure for “first
admissions” (a measure of “unique visitors”) also rose to 66,096, 3.6% more than last year, while numbers of inter-national visitors increased even more sharply (+4.1%) to 23,363.
Again this year the 33rd Cer-saie is preparing to offer visi-tors a wide range of surface covering and bathroom fur-nishing products along with the usual packed cultural
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programme.
On Tuesday 29 September, Australian architect Glenn Murcutt will become the sev-enth Pritzker Prize winner to give a Keynote Lecture at Cersaie. On Friday 2 October, the versatile and multitalent-ed Massimo Giacon will give the customary and keenly anticipated Lesson in Re-verse in the Europauditorium.The extremely varied pro-
The image for Cersaie 2015 Elena Del Prete, Guglielmo Gennari Elena Del Prete was born on 25 January 1992 in Cattolica (RN) and currently lives in Riccione (RN). After attending the Brocca T. Mamiani high school in Pesaro, she is now about to graduate from the three-year course in industrial design at the San Marino campus of the IUAV University of Venice. As part of her university course, in 2013 she did a three-month internship at the Pesaro-based firm MAD Design led by Monica Zaffini and Massimiliano Patrignani. In 2014 she and her colleague Guglielmo Gennari won the Beautiful Ideas competition launched by Cersaie for their project entitled Le Forme dell’Arte.
Guglielmo Gennari was born in Pesaro on 29 October 1990, but moved at an early age with his parents and two older brothers to Miramare di Rimini, where he still lives. Here he attended the “Agostino di Duccio” middle school, followed by the “Giulio Cesare - Manara Valgimigli” high school in Rimini. Design and Communication was not his first choice of university degree as he initially attended classes in Construction Engineering at the Marche Polytechnic University in Ancona. This experience prompted Guglielmo to enrol in Industrial Design at the San Marino campus of the IUAV University of Venice.
28 SEPTEMBER / 2 OCTOBER /2015
Colour
Clay Water
Unfired body
Elena Del Prete e Guglielmo GennariUniversità degli Studi della Repubblica di San Marino
Università IUAV di Venezia / Industrial and Communication Design
promoted by
in collaboration with
organized by show management Promos srl
www.cersaie.it
CERSAIE-2015-A4-GB.indd 1 12/11/14 16:18
gramme of Building, Dwelling, Thinking (see details on the following pages) will be ac-companied by two exhibi-tions.
Hall 30 will be hosting Cer-Stile _ Italian Style Concept, de-signed by Angelo Dall’Aglio and Davide Vercelli, an exhibit focusing on a journey from the north to the south of Italy, from mountain huts to the sea by way of an underground
station, to explore the coun-try’s qualities of excellence through regeneration projects.
Hall 29 on the other hand will feature an exhibition entitled Day Off curated by architect Diego Grandi and consisting of an essential home in an or-dered natural setting which strives to establish a continu-ous link with nature. See below for further details on both exhibitions. 5
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What's new at the trade fair: new spaces for new initiatives
Hall 30: Cer-Stile / Italian Style Concept"Travel does not merely broaden the mind, it makes the mind "
(Bruce Chatwin)
This is the spirit that inspires the exhibition Cer-Stile, a journey from the north to the south of Italy, from mountain huts to the sea by way of an underground station, to explore the country’s qualities of excellence
through regeneration projects.A journey through a series of habitats in which Italian style is the common thread uniting projects carried out using exclusively Italian products.Angelo DAll’Aglio and DAviDe verCelli explore the Italian landscape through an itinerary extending over a 1,500 square metre space consisting of a space-time tunnel divided into sections and arranged in a horseshoe layout. The tunnel, a metaphor for a journey that takes the form of a life-size high-speed train with Orient Express style interiors, is the venue devoted to events and meetings for visitors and industry professionals. The two spaces inspired by the sea and mountains reinvent the functions and characteristics of these places with irony and a sense of fun. For example, the mountain scenario not only features a tearoom, bookstore, restaurant and spa, but also a tailor where one can pick up a tuxedo ready for a New Year party!The exhibition consists of imaginary, surreal and humorous scenes created using products and solutions provided by the participating companies from a wide range of sectors: from fashion to ceramics, from furniture to sports equipment and from bathroom furnishings to food and textiles. The sponsors include: Alce Nero, Vitra, Molteni, Cordivari, Technogym, Duravit Italia, Valli Arredobagno, Wall&Deco, Glass 1989, Emilceramica, Eterno Ivica, Hom, Idea, Julia Marmi, Messori, Minacciolo, Mirage, Oikos–Oli and Made a Mano.
Cer-Stile is promoted by Edi.Cer. spa, BolognaFiere and Promos s.r.l. and organised by Promos s.r.l.
Davide VercelliBorn in 1966 in Varallo (Vercelli), engineer Davide Vercelli carried out a research project at Turin Polytechnic before embarking on a career as a designer.He has a passion for design culture and has worked with companies in various sectors, including lighting, home accessories, radiators, surface coverings and bathrooms. From 1999 to 2007 he developed the corporate concept for Ritmonio.In 2010 he founded the furniture brand liberoStile. In 2013 he curated the Aggregàti format devoted to the contract and wellness sectors, one of the key collective events at Cersaie 2013 which was repeated on a smaller scale at Goodesign - Fuorisalone 2014. He has been involved in numerous training programmes in collaboration with institutes and universities (including the Polytechnic University of Milan and IED).He has won various international awards, including 5 selections for the ADI Design Index, 2 for the Compasso d’oro, 2 Young & Design and Design Plus awards, a first prize at IDA (International Design Awards) and a Good Design Award. He is the coordinator of the Abitare thematic committee for the ADI Design Index and a member of the Atelier dell’Innovazione.In May 2015 he became the creative director for new product
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iSSUU mUltimeDiA, links in text!
development and communication at Fima Carlo Frattini, a leading tap manufacturer.
Angelo Dall’Aglio Born in Bologna in 1969, Angelo Dall’Aglio graduated from the
Polytechnic University of Milan in Architecture with a specialisation in Industrial Design and Furnishing. He collaborates with several well-known companies in the furniture sector as a designer and consultant and at the same time works on interior architecture for private homes, shops, offices and exhibits.Since 2013 he has been part of the management team of Promos srl, the Cersaie Show Office.
Hall 29: Day / Off - A green retreat for outdoor livingA place to spend days in contact with nature, a weekend retreat exemplifying the more personal side of architecture in the style of Le Corbusier’s Cabanon or the Summer Bauhaus houses on Cape Cod.
This is DAy off, a project for an essential home in an ordered natural setting which strives to establish a continuous link with nature. The small building, consisting of two separate but intersecting volumes, one of which is completely transparent, goes beyond the conventional division between interior and exterior and emphasises this perfect union through the element of greenery, architectural choices and details of materials such as cantilever roofs, continuous flooring and colour references.The thin and permeable glazed diaphragm of the greenhouse gives explicit expression to this design intention: the search for a new space for personal escape in equilibrium between nature and artifice.The exhibition, organised during Cersaie 2015 and an integral part of the show’s calendar, is curated by architect Diego grAnDi.
Diego Grandi lives and works in Milan, where in 2002 he founded DGO_Diego Grandi Office, a product, interior and design consultancy. His interest in the surface and visual aspects of design led him to conduct research into the external value of materials and into possible interpretations and influences between different types.Research into new codes of living centred on the observation of behaviour and daily habits guides his attitude towards surfaces and the profound value of two-dimensional projects. Companies he has worked with include Abet Laminati, Casamania, DuPont, Ferrino, Guzzini, Lea Ceramiche and Skitsch. His projects have been selected for international events, awards and exhibitions such as the third interpretation of the Design Museum entitled “Quali cose siamo” held at the Triennale in Milan, the Good Design Award of the Chicago Athenaeum and the ADI Design Index.
www.cersaie.it
mostra promossa da
28 settembre — 02 ottobreBologna, Quartiere fieristico
Padiglione 29, stand D56 / C53 9.00 — 19.00
in collaborazione con
si ringrazia
A GREEN RETREAT FOR OUTDOOR LIVINGprogetto di Diego Grandi
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MONDAY 28 SEPTEMBER, 2 p.m. OPENING OF CER-STILE EXHIBITION hall 30
MONDAY 28 SEPTEMBER, 6 p.m. INTERNATIONAL PRESS CONFERENCE Ducal Palace, Sassuolo
MONDAY 28 SEPTEMBER, 8 p.m. CERSAIE EVENING (INVITATION ONLY) Palazzo della Cavallerizza, Sassuolo
THURSDAY 29 SEPTEMBER, 11 a.m. GLENN MURCUTT - KEYNOTE LECTURE Speakers: Glenn Murcutt, Francesco Dal Co Europauditorium, Palazzo dei Congressi
Australian architect Glenn Murcutt, born in London in 1936, received the Pritzker Prize for architecture in 2002. He has won many other awards for his work, including the Alvar Aalto Medal in 1992, the Green Pin of Denmark for architecture and ecology in 1999 and the Gold Medal of the American Institute of Architects in 2009. He is also an honorary member of the Royal Institute of Architects of Ireland and of the American Academy of Arts and Letters. Glenn Murcutt studied architecture at the Sydney Technical College of the University of New South Wales. In 1969 he set up his own practice. Since then, while undertaking all the design-related tasks himself, he has created an impressive oeuvre of environmentally conscious buildings of exceptional quality and vision.glenn mUrCUtt has shared his vision with countless students around the world. He holds a professorship at the University of New South Wales and has been a visiting professor at universities such as Yale University, University of Pennsylvania, Helsinki University of Technology, Aarhus University and many others.
Glenn Murcutt
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THURSDAY 29 SEPTEMBER, 11 a.m. НОВЫЕТЕНДЕНЦИИВСФЕРЕ HORECA – HOTEL RESTAURANT CAFÉ
ARCHITECTURE & MARKETING Speaker: Anna Kolomiyets Architecture Gallery, Hall 21/22
THURSDAY 29 SEPTEMBER, 2 p.m. OPENING OF DAY OFF EXHIBITION Curator: Diego Grandi Hall 29, stand D56/C53
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TUESDAY 30 SEPTEMBER, 2 p.m. DBI INTERNATIONAL, TO BE FOLLOWED BY ADI AWARD PRESENTATION Exhibition space in Hall 33
TUESDAY 30 SEPTEMBER, 4 p.m. THE ARCHITECTURE OF SOLANO BENITEZ Speakers: Solano Benitez, Francesco Dal Co Architecture Gallery, Hall 21/22
Solano Benítez was born in Asun-ción, Paraguay in 1963. After graduating in Architecture from the National University of Asunción (FAUNA) in 1986, the following year he founded the practice Gabinete de Arquitectura which he runs to-gether with Alberto Marinoni and Gloria Cabral. benítez has won numerous awards, including an Outstanding Youth award from the Junior Chamber of Paraguay; the BSI Swiss Architectural Award, assigned to architects under the age of 50 who have done signifi-cant work in the field of contemporary culture (2008); and an honourable mention from the National Congress of Paraguay (2014). In 2011 he was elected Arquitecto del Bicentenario by the Paraguayan Architects’ Association and in 2012 became an honorary member of the Ameri-can Institute of Architects. In turn the Gabinete de Arquitectura has won various awards, including the Work of the Decade Award for the pe-riod 1989-1999 from the Paraguay College of Architects in 1999. The same year it was a finalist in the Mies van der Rohe award for Latin America. In 1994 it represented Para-guay in the Venice Biennale, in the São Paulo biennial and in Lisbon during its stint as the Ibero-American Capital of Culture.Main works: The Ytú tourist village in Paraguay, 1997-1998 (finalist in the Mies van der Rohe Award for Latin American architecture); Unilever site in Villa Elisa (Paraguay), 2000-2001; Casa Esmeraldina, Asunción (Paraguay), 2002; Casa
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THURSDAY 30 SEPTEMBER, 10 a.m. CERAMIC FUTURES FROM POETRY TO SCIENCE FICTION Architecture Gallery – Hall 21/22
THURSDAY 30 SEPTEMBER, 11 a.m.
RESTAURANTS, BARS & LOUNGES – ARCHITECTURE AND MARKETING. DESIGNING A BAR OR RESTAURANT USING INTERIOR DESIGN AS A MARKETING TOOL
Speaker: Andrea Langhi Architecture Gallery – Hall 21/22
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Fanego, Asunción (Paraguay), 2003 (with Sergio Fanego); Casa Abu & Font, Asunción (Paraguay), 2005-2006; Casa Las Anitas, San Pedro (Paraguay) 2007-2008.
Francesco Dal Co graduated in ar-chitecture in 1970 from the University Institute of Architecture of Venice (IUAV). In 1980 he was appointed Professor of History of Architecture at IUAV. Professor, History of Architecture, School of Architecture, Yale University (1982-1991); Professor, History of Ar-chitecture, Accademia di Architettu-ra, Università della Svizzera Italiana (1996-); Head of History of Architec-ture Department, IUAV (1995-2003);
Director, Architecture Section, Venice Biennale (1988-1991); Editor of magazine Casabella (1996-); Senior Fellow, Center for Advanced Studies, National Gallery of Art, Washington DC; Scholar, Center for Advanced Study, Getty Center, Los Ange-les; Member of the Accademia di San Luca.DAl Co founded the Andrea Palladio architecture award.He has been on the juries of numerous national and inter-national architecture competitions.Since 1981 he has directed the architecture section of the Electa publishing house in Milan.
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THURSDAY 1 OCTOBER, 10 a.m. REINVENTING THE CITY Speakers: Markus Bader/raumlaborberlin, Fulvio Irace Architecture Gallery, Hall 21/22
Once upon a time there was a society that believed the fu-ture would bring better living conditions for everyone. Now that that period is over, the work of the Raumlabor Berlin network has begun. It is a group of 8 qualified architects work-ing in the fields of architecture, city planning and art with the aim of redeveloping urban spaces. rAUmlAbor berlin meets the challenges of urban rehabilita-tion by collaborating and interfacing with the various
stakeholders, as well as build-ing social connections with the residents of the cities in the be-lief that no one knows the prob-lems of urban areas better than those who live there. Some examples of this practice include Der Berg (2005), a spatial installation in the old Berlin Bun-destag; Eichbaumoper (2009), an urban workshop for recover-ing a neglected urban transit point; Moderato Cantabile (2008), Graz exhibition centre; Open House (2010), a vertical village built as a generator for open society in South Korea; and The Knot (2010), a workshop for artistic activities, dia-logue and public presentation. Their urban projects include Kolorado Neustadt (2003-2006), scenarios for a new urban diversity in the city of Halle-Neus-tadt, a city with a strongly declining population; Rahmenpla-nung (Framework Planning) in Dachauer Str. in Munich (2009); Aktivierende Stadtentwicklung Flughafen Tempelhof (Activating City Development Tempelhof Airport) in Berlin (2007-2008); and collaboration on the IBA Berlin 2020 con-cept (2011).
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THURSDAY 1 OCTOBER, 3 p.m. FRANCISCO MANGADO AND MATTHIAS SAUERBRUCH Speakers: Francisco Mangado, Matthias Sauerbruch
and Fulvio Irace Architecture Gallery, Hall
21/22
Born in 1957, Francisco Manga-do graduated in Architecture from the University of Navarra in 1982 and since then has always taught architecture.
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He has held positions as Visiting Professor at the Harvard Grad-uate School of Design, Visiting Professor at the Eero Saarinen college at the Yale School of Architecture, and Guest Lecturer at the École Polytechnique Fédérale in Lausanne. He current-ly has a full professorship at the University of Pamplona and a Visiting professorship at Cornell University, College of Architec-ture, Art and Planning.He has won numerous awards, including the Thienne Archi-tecture Award, the Architéchti Prize, the FAD for architec-ture and Costrumat. In February 2013 he received an AIA honorary Fellowship from the American Institute of Architects. In June 2013, his project for the Auditorium in Teulada received the RIBA EU award from the Royal Institute of British Architects for EU buildings located outside the UK.Some of Mangado’s best known works include the Pamplo-na Congress Centre and Auditorium, Place Pey Berland in Bordeaux, the Ávila Congress Centre, the Vitoria Archaeol-ogy Museum, Palencia stadium, the Spanish pavilion at Expo Zaragoza 2008 and the Teulada Auditorium. His latest projects include the Congress Centre in Palma de Mallorca and the Museum of Fine Arts of Asturias in Oviedo.In June 2008 he set up the Fundación Arquitectura y Socie-dad.
Matthias Sauerbruch is an ar-chitect and founding partner of SAUerbrUCh & hUtton. From 1985 to 1990 he taught at the AA, from 1995 to 2001 at the Technical University of Berlin and from 2001 to 2007 at the Academy of Figurative Arts in Stuttgart. He was a guest pro-fessor at the Harvard Gradu-ate School of Design from 2008 to 2011 and guest profes-sor at the Berlin University of
Arts from 2012 to 2014. He is a founding partner of the German Council for Sustaina-ble Building, Commissioner of the Zurich Building Council, a trustee of the Bauhaus Foundation, Dessau, a member of the Berlin Academy of Fine Arts and an honorary member of the American Institute of Architects. Sauerbruch Hutton has gained recognition for its long-term commitment to sustaina-bility.
Sauerbruch Hutton is an award-winning international agency working in the fields of architecture, urban plan-ning and design founded by Louisa Hutton and Matthias Sauerbruch in 1989. Projects carried out by Sauerbruch Hutton include the GSW Headquarters in Berlin, the Brandhorst Museum in Munich and the Federal Environmental Agency in Dessau, all of which are benchmark buildings in the field of sustainable design. Louisa Hutton and Matthias Sauerbruch received the Erich Schelling award in 1998, the Fritz Schumacher award for ar-chitecture in 2003, the International Honour Award for sus-tainable architecture in 2010 and the Gottfried-Semper-Award in 2013. Sauerbruch Hutton won the German Architecture Award for the Immanuel Church in Cologne in 2015.
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FRIDAY 2 OCTOBER, 10 a.m. MASSIMO GIACON, LESSON IN REVERSE Speakers: Massimo Giacon, Fulvio Irace Europauditorium, Palazzo dei Congressi
Massimo Giacon was born in Pad-ua in 1961. Since 1980 he has been working in Milan as a cartoonist, illustrator, designer, artist and musician. In the early 1980s he was involved in the renaissance of Italian comics led by magazines such as Frigid-aire, Alter, Dolce Vita, Cyborg and Nova Express, then in 1985 he be-gan working with the architecture practice Sottsass Associati. He continued his design work through collaborations with Matteo Thun, Studio Mendini and Sieger design and projects for Olivetti, Memphis, Ar-temide, Alessi, Swatch, Philips, Ritzenhoff and Telecom. In 1990 he embarked on an artistic career that led to nu-merous personal and collective exhibitions in Italy, Switzer-land, America, Greece, Portugal and Germany. » »
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In 1994 he began working in the field of graphic design for computer networks, websites and CD-ROMs. After a decade of musical activity with a number of dif-ferent groups, in 1996 he released his debut solo album entitled Horror Vacui, followed in 2003 by his sophomore outing, Nella città Ideale. He has also designed tapestries, rugs, ceramics and kitchen items, produced advertising illustrations, col-laborated with fashion designers and magazines (Ro-meo Gigli, Elle, Glamour), and created installations for international exhibitions and TV animations. giACon teaches at the Istituto Europeo di Design in Mi-lan. Since 2008 he has been working on a limited edition of sculptures entitled “The Pop Will Eat Himself” for Super-Ego. In 2011 he published “La quarta necessità” to a text by Daniele Luttazzi (Rizzoli Lizard Ed.), then in 2014 “Il Mondo così Com’è“, based on a script by Tiziano Scarpa (Rizzoli Lizard Ed.). In September 2015 he is due to publish Ettore, a comic book about Ettore Sottsass (Il Sole 24 Ore Cultura). He is currently working on several items for Alessi, drawing comic strips and graphic novels (for Rizzoli-Lizard and Il Sole 24 Ore Cultura) and continuing his artistic and per-formance work.
Fulvio Irace is Full Professor of History of Architecture at Milan Polytechnic, Visiting Professor at the Academy of Architecture in Mendrisio, and a member of the Academic Board for the PhD course in History of Archi-tecture and City Planning at Tu-rin Polytechnic.He is a member of the Scientific Committee of the Vico Magis-tretti Foundation and is on the board of trustees of the Piano Foundation. In 2008-2009 he was a member of the jury for the Mies van der Rohe Europe-an Prize. From 2005 to 2009 he was a member of the Scientif-ic Committee of the Trienniale in Milan and curator of the Ar-chitecture and Territory section.He is one of the founders of the national association AAI (Ital-ian Architectural Archives) and amongst the promoters of the Architecture and Design section of CASVA (Centre for Higher Studies and Promotion of the Arts) of the Municipality of Milan. In the field of criticism and historical methodology, he has written: “Dimenticare Vitruvio”, 2001 and 2008; “Le cit-tà visibili: Renzo Piano” 2006; “Divina Proporzione”, 2007; “Gio Ponti”, 2009. He has curated numerous architecture exhibitions.
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14 - 15 - 15/A - 16 - 18 - 19 - 20 - 22 - 25 - 26 - 36Ceramic tiles: Double firing - Clinker - Terracotta - Porcelain stoneware - Red stoneware - White single firing - Red single firing - Mosaic - Skirting boards, inserts, strips, other trims - Ceramic sun breakers and grilles - Special trims for swimming pools - Roofing tiles - Curtain walls - Floating floors
21 - 29 - 30 - 31 - 32 - 33 Sanitary installations: Sanitary fittings - Shower stalls - Bathtubs and whirlpool baths - Sanitary taps and fittings - Wall radiators - SaunasBathroom furnishings: Bathroom fittings and decor - Bathroom furniture - Mirrors and dressing-tables - Curtains, carpets and matching bathroom sets - Sinks - Marble tops, composite and natural stones - Furnishing elements for the disabledFireplaces, ceramic stoves, tiled kitchens: Fireplaces for interior - Ceramic stoves - Tiled kitchens
34raw materials, equipment for ceramics: Biscuit - Colorings, glazes and flux - Silk-screen printing products and decalcomania
44 - 45 - Gall. 25/26Materials and tools for installation, showroom displays for ceramic products: Machines and equipment - Adhesives, waterproofing materials and sealing products - Finishing and surface treatment products - Displays, sample collection displayers, showroom furnishings
48 - 49 Forwarders - shipping agents
Services Centretechnical press
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Gall. 21/22Galleriadell’Architettura
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Tiling town: Demonstration Area of new techniques in tile fixing.
Come to visit us @ TILE EDIZIONI• Centro Servizi, press area
• Pav. 19, press area
B I G S L A B S F O R B I G I D E A S
H O W W I L L Y O U U S E Y O U R S ?
www.rakceramics.com
We have created a world where big is beautiful, with visually expanded spaces, fewer design interruptions
and endless possibilities. A gigantic 3.05m x 1.35m slab, Maximus is available in a range of finishes.
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StUDio yoUtool is presenting the first week devoted to design and design culture in Bologna.bolognA DeSign Week is an international event complete with events, workshops, roundtable discussions and exhibitions based on thematic routes in showrooms, shops, galleries and design studios.In line with the trend that has emerged in recent years in many Italian and European cities (Milan, Florence, Turin, Vienna, Berlin, Brussels, Istanbul, London, Eindhoven, Helsinki, Miami and Moscow), Bologna is aspiring to establish itself on the international circuit of cities that organise events devoted to design. For this purpose it is reviving and celebrating a creative spirit first fuelled by Dino Gavina at an international level from the 1960s onwards.
BOLOGNA DESIGN WEEK aims to become an annual international cultural event, a territorial marketing operation devoted to promotion of the city and design culture. BDW was set up with the aim of enriching the cultural programme, promoting collaboration between the various players and increasing the appeal of the city’s historic centre while combining tradition and innovation in the broad field of design practices.It is an itinerary that includes design firms, retail spaces and other locations where established designers and emerging young talents can present prototypes and products to raise awareness of new trends and explore new scenarios.
DESIGN becomes a competitive lever for the region
Bologna Design Week 2015From Wednesday 30 September to Saturday 3 October
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Now in its fourth edition, the event will bring together the en-tire world of tile laying at Cersaie. It has seen a rapid improvement in quality and attracted ever greater numbers of participants and visitors. Tiling Town 2015 will be divided into 3 separate areas.• New materials and new installation techniques. In four different stands, the qualified tile layers from ASSopoSA (TILE LAYERS and MASTER TILE LAYERS) will take
turns to demonstrate all the new technologies and tech-niques for installation and grouting of thin and large for-mat tiles, cutting and finishing tiles and panels, installation on interior and exterior walls, and cleaning and treatment of ce-ramic surfaces. Numerous demonstra-tions will be given each day and will be open to all visitors to Cersaie.
• Creation of a mixed media masterpiece: an artistic installation devoted to the
world of tile laying that highlights the enor-mous adaptability of ceramic products to all building and architectural needs.
• Tile laying demonstrations by students at the Silandro building school (Bolzano), the only Italian training institution that took part in Worldskills 2015, the world championships of professional skills held in São Paulo (Brazil) in August.
The fourth edition in a prestigious central location, next to the Services Centre
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Following last year’s success, the school in Silandro (Bolzano) will again be taking part in Tiling Town in cooperation with the association lvh.apa Confartig-ianato Imprese of Bolzano.
Cersaie 2015 is also hosting a meet-ing of European manufacturers, re-tailers and tile layers. For the first time, these players will come together to discuss the short and long term market prospects and to explore many themes of shared interest such as technical training of professionals and the state of international stand-ards governing products and installa-tion methods. The meeting will see the participation of representatives of CET (European ceramic tile producers’ as-sociation), EUF (European ceramic tile fixers’ association) and distributor and retailer associations from several differ-ent countries.
ASSOPOSA: continuing education programme for qualified tile layersThe professional qualification of member tile layers certified by Assoposa pursuant to Italian Law no. 4/2013 has a duration of two years from the date of issue.To maintain the professional qualification without having to repeat the assessment and cer-tification procedure, during this period the tile layer must earn at least 40 training credits guaranteeing the ongoing professional training of Assoposa qualified tile layers.Training credits are earned by taking part in meetings and technical seminars (dedicated training programmes) with specific characteristics. The Continuing Education programme for qualified tile layers begins on 1 October 2015 – ASSopoSA
ASSOPOSA technical partners:
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FLEXIBLE, ESSENTIALLY
Marocchi s.r.l. Via G. Di Vittorio, 3 [email protected]
Tel. +39 0542 666136Fax +39 0542 666762
DISPLAYS & SHOWROOMS - CONCEPT, DESIGN & MANUFACTURING
28 Sett. - 02 Ott.Area 44 - Stand 55
CERSAIE 2015Gallery
DO UP is the first project made entirely of Wall&Porcelain, the new ceramic technolo-gy by ABK, which combines the best prop-erties of porcelain tile with the practicality of wall covering products. The DO UP 2015 catalogue offers an ex-tensive range of Wall&Porcelain coverings, which it presents through a selection of
moodboards and photographic sets made with the new 7mm DO UP panels, used in conjunction with each other and with ABK’s other main types of porcelain floor tile. - Softly styled and contemporary, DO UP
COVER is reminiscent of resin and con-crete surfaces: made in three neutral col-ours, to meet even the most minimalist re-
quirements, it provides countless permuta-tions for juxtaposition with other DO UP wall coverings.
- DO UP MEMORY (photo 3) draws inspira-tion from vintage wallpaper: its two two-tone versions are ideal for creating crosso-ver combinations for industrial-effect habi-tats and commercial areas.
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AbkDO UP
- Embodying uniquely original design, DO
UP REVERSE (photo 1) draws inspiration from evanescent brushstroke effects: it can be set both vertically and horizontal-ly, including in conjunction with Cover field tiles.
- DO UP STREET conveys the idea of a re-painted brick wall, in satin or gloss white, or
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matt black. Various decorative solutions are also avail-
able in a single 120x60 format, for use as a unique feature in bathroom design. The stand-out feature of the DO UP project is its “Cover Projects” (photo 2), a series of 120x240 decorative panels made up of 4 pieces that draw inspiration from graffiti and street art.
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Height-adjustable support pedestals | H 22 > 1020 mmSuitable for all types of self-bearing tile and panel, and wooden or composite decking, Impertek support pedestals can be installed on any type of terrace, including with exposed with waterproofing. Their function is to help ventilate the floor slab, protect the waterproofing membrane by distributing the load over a suitable area, and facilitate inspection and repair of the slab and waterproofing.Impertek height-adjustable support pedestals are available in a com-prehensive, versatile range, covering heights of 22 to 1,020 mm with stepless, millimetric adjustment. They also offer outstanding load capacity per piece, ranging from 400 kg for the jack supports to 800 kg for the Megamart series.Fixed-height support pedestals | H 12 > 19 mm
Impertek has also developed a range of products specifically designed for smaller spaces, which facilitate installation regardless of the type of flooring. The 12 to 19 mm support pedestals, which are ideal for use with tiles and panels alike, come in three types: Elastic, made of soft material to protect the underlying waterpro-ofing; MiniElastic to raise and support any type of wood flooring; and ElasticPlus, which can be used in conjunction with any type of MegaMart head and placed on top of each other to reach greater heights easily.The wide range of heads means that you’ll always find the right one for your needs, whether you’re laying floor panels or installing decking on joists.From pool surrounds to the outdoor paving of bars and restaurants, we’ve got a head for every job.
Impertek
HEIGHT-ADJUSTABLE SUPPORT PEDESTALS
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The large size and metallic ef-fect – Corten steel, shades of tur-tledove and metal oxides – are the distinctive features of the new Steeltech series by Casal-grande Padana.
Made using the most up-to-date production processes, which harness the full benefit of the company’s ongoing Research & Development effort, Steeltech panels are a through-body prod-
uct (in other words the full thick-ness of the tile is coloured, not just the surface) with a distinc-tive metallic finish that evokes the sheen, texture and colours of sheet metal.
With a thickness of 10.5 mm, Steeltech large-format tiles are available in grey, beige and Corten, with a polished or natu-ral finish, in sizes 60x60, 45x90 and 90x90 cm. Offering high levels of
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wear-resistance, slip-resistance, flexural strength, frost-resistance and stain-resistance, they meet stringent performance specifi-cations, while at the same time providing suitable composition-
al solutions for any type of pro-ject, including floors, walls, ar-chitectural environments, public premises and private properties, all with complete respect for en-vironmental considerations.
The Steeltech series is available in two versions: Bios Antibacterial, with certi-fied anti-bacterial properties; and Bios Self-Cleaning®, with high performance in terms of self-cleaning and pollution re-duction.
TopCer has added 10 new patterns to its extensive line of Victorian Designs and Borders, including the ISTANBUL, SIENA
and WINDSOR versions (pictured).Like their older cou bdfr5parts, these new patterns are entirely modular and are
top Cer
supplied pre-mounted on fibreglass mesh.All these new patterns will be on display at CERSAIE in Hall 36, stand C-66.
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mlt system™TILE-SETTINGSYSTEM
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MLT System™ is the only patented tile-setting system that enables you to reduce the width of the joints between tiles to 0.5 mm, thus guaranteeing com-pletely flat surfaces, even when working with ultra-slim materials such as Laminam and Kerlite. Unlike other systems, MLT System™ can be used with marble, stone and ceramic tiles of any size from 30×30 cm upwards, with thicknesses of 3 to 20mm.
The system consists of special re-usable tie-rods with a stainless steel and nylon end-piece with a thickness of 0.5 mm, plus bases, plates, reeds and a tile-setting tool.You can use the system to install floor and wall tiles or create non-standard items, such as kitchen worktops, for which it is vital to minimise the width of the joints, by choosing from three different types of plates:- P1 (ultra-slim tiles)- P2 (ceramic)
- P3 (marble and stone).Quick and simple to use, the MLT System™ reduces tiling times, while guaranteeing perfect results.But that’s not all: unlike other systems, with which you have to throw part of the tie-rod away, with MLT System™ everything is re-usable, including both base and tie-rod, thus more or less writing off the cost of purchase and making the system environmentally friendly.
cifications are enhanced by its upgraded thickness, to offer the highest performance available on the market.due2 is made in a wide variety of textures, each of which also comes in an indoor version with normal thickness (10\12 mm).
At Cersaie 2015, Del Conca will be presen-ting its latest product, the due2 collection in a unique new 80x80cm format with thickness of 20 mm. Ideal for outdoor dry installation and/or on suitable supports, due2 is a throu-gh-body porcelain tile whose technical spe-
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del ConCADUE2
ronment with a metropolitan feel should draw in-spiration from the GA by Giugiaro Architettura collection, which is the first product to emerge from a partnership between Del Conca and Giugiaro Architettura, and is ideal for private houses and commercial interiors alike (photo 2).
The new 80x80 format can also be used in conjunction with the other sizes in the range, namely 40x120, 60x60 and 60x120.Photo 1 shows the terrace of a home in Capo San Martino, Lugano, tiled with due2.Anyone looking to create an evocative envi-
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montolItFT-S - TXH - TORNADO
The use of high-thickness, through-body porcelain tiles (up to 2.5 cm thick) in sizes of up to 120 cm is becoming in-creasingly widespread, so Brevetti Montolit has created a series of tools designed to make cutting these products easier, quicker and more cost-effective. These include:- FT-S: Killer Gres is a line of
diamond-tipped tools designed for use with an-gle-grinders and capable of dry-drilling through porcelain tile, granite and concrete agglomerates (gravel pavers, etc.) in a matter of seconds. The special reinforced, L-shaped, diamond-tipped sector is built for heavy-duty use, and offers long service-life even when used with hi-gh-thickness materials.
- TXH is a diamond-tipped disc for dry use on grinders. The depth of the diamond-
tipped sector (13 mm) and the special M-shape (an exclusive Montolit design) with side protection, DNA technology and controlled positioning of the individual grains of diamond, make this a real war-horse in terms of performance and servi-ce-life. Specifically designed for cutting high-thickness porcelain tile, it also delivers first-class performance on granite, stone and concrete.
- TORNADO is an electric tile saw for wet use, with a powerful 3HP motor, a lightweight, compact, die-cast aluminium structure for easy portability around the construction site, and an ultra-professio-nal 250mm-diameter disc. It makes quick, precise cuts on materials up to 9 cm thick.
To find out more, visit www.montolit.com.
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Extraordinary Surface.Interior and exterior applications: Countertops, Flooring, Cladding, Furniture, Facades.Resistant to stains, scratches, chemicals, extreme temperatures and UV rays exposure. Maximum format, minimum thickness, different � nishes. More than 40 available models.
Design, Durability, Versatility, Sustainability.
Residential Project in Dallas (USA) - Kittler & Loecker DesignCountertop, Island & Backsplash: ESTATUARIO Polished nish
Visit us at CERSAIE: Hall 19 – Stand B39www.neolith.com
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edIlgres, kAle ItAlIAMARBLELAB
Edilgres, a Kale Group brand, is extending its Marblelab line, which interprets the splendour and sheen of the most sought-af-ter traditional Italian marbles in several new collections of porcelain tile.
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These include the Bernini line, a marble-ef-fect porcelain tile, which recalls the purity of Calacatta marble, and comes with either a matt polished or gloss polished finish in sizes 60x120, 60x60, 30x60 and 10x30 cm.
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progress profIles
PRODESO HEAT - PROLEVELING - PROSHOWER SYSTEM
Progress Profiles, based in Italy’s Veneto re-gion, is a leading manufacturer of techni-cal and decorative profiles, which designs and makes innovative, comprehensive systems that revolutionise our relationship with the bathroom environment.1. PRODESO HEAT is a new underfloor
heating system that will help you redis-cover the pleasure of walking around bare-foot, by bringing warmth to your habitat in a matter of minutes and sig-nificantly reducing the costs associ-ated with installation, heat loss and consequent energy wastage. PRODE-
SO HEAT can be installed in a single day, even over existing flooring. What’s more, you only need to install it in a few strategic areas, and thanks to the special thermo-stat, heating levels can be controlled and programmed even when you’re out of the house, thus eliminating waste.
2. PROLEVELING SYSTEM is a system de-signed for the installation of floor cover-ings with total planarity, zero unevenness and no badly levelled adhesive. By using special levelling elements and tie-rods, you can lay tiles of any size, in just a few steps, with no difficulty at all.
3. Lastly, to add a touch of exclusive de-sign to showers and washbasins, Pro-gress Profiles has developed PROSHOW-ER SYSTEM, a modular water drainage channel, for fitting in sequence to obtain any measurement you like, equipped with 6 different finishing grids (all made of steel and entirely immune to cor-rosion of any type). The specially de-signed gradient of the channel conveys water to the drainage outlet, thus pre-venting unpleasant smells caused by poor drainage, and ensuring maximum ease of cleaning of the siphon.
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2
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M A D E I N I TA LY
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VENICE
Venice re-interprets the industrial appeal of brick in a uniquely contemporary way. The 6x25 cm bricks come in an elegant range of new colours that derive from extensive, painstaking research. The palette of silver, copper and gold, in fact, is the result of the
rondIne group
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intensive technological experimentation un-dertaken by Ceramica Rondine’s Research & Development laboratory. The ceramic body with which these bricks are made is unique, because whereas traditional manu-facturing processes involve the use of porce-
lain powders only, Venice is made with the addition of a percentage of glass. By melt-ing and compacting at lower temperatures than conventional porcelain stoneware, this mix yields uniquely precious glazes, while at the same time retaining the strength of the
tile. So the elegance and uniqueness of this production process combine with the tech-nical characteristics of porcelain tile. The re-sult is a ceramic product with outstanding visual impact, but which is also so strong that it can be used as a floor covering.
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The company’s Illumi-nated Profile Technology, Schlüter®-LIPROTEC, will be featured prominently in the ex-hibit. RGB LED modules in col-our can now be controlled with an app, using the Schlüter®-LIPROTEC-EBR Bluetooth receiv-er (1). The Schlüter®-LED Color Control app is available for iOS and Android devices and can be downloaded free of charge from the App Store or Google Play. It enables users to select from over 16.7 million colours and is configured for easy pro-gramming of LED modules. The company also offers con-venient sets for the simple de-sign of backlit wall panels for the easy and uncomplicated creation of these elements in various versions. LIPROTEC pro-files in a brushed anodised stainless steel finish are an ide-al match for stainless steel fit-tings and high-quality finishing profiles, adding further design options for light and ceram-ic tiles. Another prominently featured product will be the electri-cal surface heating system Schlüter®-DITRA-HEAT-E (2). The complete Schlüter®-DIT-RA-HEAT-E-WS sets now allow for heating individually de-fined wall areas as well, and include all components for installing the heating system. They comprise pre-configured uncoupling mats and heat-ing cables along with the new Schlüter®-DITRA-HEAT-E-R con-trol with colour touchscreen display. The system not only serves as a bonded uncou-pling assembly, but is also of-ficially approved as a bonded waterproofing assembly.
sChlüter systems
SCHLÜTER®
-LIPROTECSCHLÜTER
®
-DITRA.HEAT-E
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2
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SRS SPA Via Marzabotto, 4 - 41042 Fiorano Modenese (MO) | Tel. 0536 915311 | Fax. 0536 910296 | [email protected] - www.grupposrs.com
tradition&
innovation
pIemmeMORE
Much more than just stone, much more than porcelain stoneware: the More col-lection, in its Design and Muretto versions, which play upon three stylistically minimal-
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ist versions of three-dimensionality – Natural, Polished and Velvet – is designed as a versa-tile material for indoor and outdoor design.The distinctive geometry of More – featur-
ing prisms in Design and rectangular strips in Muretto –extends the scope for use of the product, which also comes in a range of nu-ances for maximum compatibility with cur-
rent design trends. There’s also a broad range of sizes, includ-ing 60x60cm, 45x90cm, 30x60cm and the classic 10x30 mosaic.
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rAImondI
EXPLOIT MY15 BOLT - MISTRAL
Raimondi has extended its already wide range of bridge saws with no fewer than three new models - Ex-ploit MY15, Bolt and Mistral - available with different cut-ting lengths and motor var-iants for a total of eight ver-sions.These eight new saws adopt technologies and features that have been developed and proven on Raimondi SpA’s top-end models, and present them in a more com-pact, essential package.So the latest additions re-main faithful to the high quality standards that have always been the hallmark of the brand, while offering the performance levels that top professional tile-setters ex-pect.Jolly Adv is the evolution of the Jolly 1000. The machine has been updated so that it can now make 45° mitre cuts on tiles measuring up to a maximum of 120x120cm. Jolly Adv cuts automatical-ly, is a breeze to use and is made entirely in Italy.
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Beyond all limits.
Extraordinary size floorboards
retain and enhance the gentle
purity of the wood design por-
celain Komi.
Natural warmth and texture.
Contemporary minimalism
and severity.
An on-trend imitation wood
creation available in 240 cm-
long, 6.5 mm-thick ‘boards’.
Designed to recreate the
seamless beauty of the veining
and knots found in real wood,
this material - available with a
nuanced finish in four natural
tones - offers a sense of in-
tense harmony and comfort.
• Finishing:
Natural Rectified
• Thickness:
6,5 mm
• Sizes: cm 40x240, 24x240,
24x120
• Colors: Pure,
Natural, Original,
Traditional.
AD
VE
RTO
RIA
L
KOMIBEYONDALLLIMITS
Ceramica Fondovalle S.p.A.
Via Rio Piodo, 12 - 41053 Torre Maina (MO) - Italy
T. +39 0536 934211 - www.fondovalle.it
foundations of antique atmospheres, with painstaking attention to detail. The rich colour palette includes white, beige, grey, blue and black, and can be coordinated with various collec-tions from the Ragno range, especially with the new floor tiles and hexagonal tiles from the Rewind terracotta-con-crete series.
Brick Glossy is a new single-fired, white-body collection of 10x30cm brick-shaped tiles (the field tiles are 7.5 cm thick and the accents 8.5 ). This is a traditional ceramic wall tile for-mat that has become contemporary again thanks to the latest interior design trends, both in the home and in bars and restaurants.
Brick Glossy has a slightly textured sur-face and a gloss finish deriving from a rich, full-bodied glaze, which gives the product a special softness and sheen. The range of accents is small because the point of the project is to focus atten-tion on the beauty of the material itself. The product is aimed at lovers of young, contemporary habitats, recreated on the
rAgnoBRICK GLOSSY
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ege serAmIkJUPITER
Ege Seramik has brought its unique Jupiter collection of stunning ceram-ic wall tile & glazed porcelain floor tile to all its international clients. Produced via today’s most cutting-edge High Defi-nition Inkjet techniques, Jupiter offers the amazingly realistic “look” of natural marble. In particular, there are numer-ous surface “faces” consisting of differ-ent patterns of veining, fissures and oth-er visual characteristics emulating the true look of Mother Nature.
This new glazed porcelain range may be selected in modular floor sizes: 33x33, 45x45 and 30x60. Matching wall tile is available in a 25x40 format, with two different deco alternatives. An ex-tremely rugged product, Jupiter is ide-al for both residential and commercial applications. Design potential is only limited to the extent of one’s imagination. The range may be used for both horizontal and vertical projects both indoor and out-door.
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The Remix Collection is a blast. It offers a true blend of Niro Granite’s stone and wood designs, and harmonises their styling, textures and colours to create a splendid collection of porcelain tiles.
nIro grAnIteREMIX
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The Kauri series takes the form of 20x180 cm boards that replicate wood to perfection. The technology for producing extruded porcelain sheet enables Nuovocorso to replicate not only the colour and grain patterns of natural wood, but also the fibrous texture, porosity and
tactile sensations that make it so authen-tic. Kauri is available in three colours, Um-ber, Dusty and Cinnamon, all as warm and natural as the antique wood from which the product takes its name. The production sys-tem, which represents an innovation even by
nuovoCorsoKAURI
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the standards of today’s porcelain tile indus-try, is designed to increase the percentage of recycled material used, consume less energy and generate fewer emissions. Environmental integrity is combined with outstanding styling and technical performance: the slowness of
the process minimises imperfections such as tone variations, and produces single-calibre boards with unrivalled cohesion and solidity, even in the largest sizes. With its wide range of graphics, Kauri is a unique product des-tined to play a key role in any interior design.
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ing mould and mildew in grouted joints. Cleanable to its original colour, Plasma is ideal for use in most joint grouting applica-tions between 1/16-inch to 1/2-inch (1.6 - 13 mm) wide including ceramic tile, glass tile and stone applications; residential and commercial floors and walls, and interior and exterior installations. It is superior for re-grouting applications and offers a non-sag formula for walls and floors.
Permacolor® Select is the industry’s first dispersible pigment grout solution with the largest, most consistent colour range on the market. In addition to offering in-dustry-leading performance, Permacolor Select is the first product to innovate the business and logistics of grout.Permacolor Select comes in two parts: a Color Kit and the highly-engineered Per-macolor Select Base powder. When add-
ed to water, Color Kit capsules dissolve like laundry or dishwasher capsules. When the neutrally-coloured Permacolor Select Base is added to the pigment/water mix, it forms a colour-consistent grout that does not re-quire sealing. Plasma is a professional-grade, ready-to-use, crack-resistant grout that re-quires no sealing. Plasma offers unmatched early strength development and easy work-ability, and inhibits the growth of stain-caus-
lAtICretePERMACOLOR
®
SELECT
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stu
dio
ve
rd
e Proleveling System
With a glance always oriented to the future.
www.progressprofiles.com
Kicking the clip in the direction
of the joint.
Remover: fixed on a drill
allows to remove levelers from caps
(Anticlockwise)
Lay Turn Remove
Lippage is a huge issue it’s our turn to heLp
the only one with 2 elements
save 3 pieces on intersections
proleveling system is a revolutionary and innovative system that facilitates and quicken the laying process with only two elements: (leveler and cap). A complete range of levelers of 1, 2 and 3 mm for floorings and coverings from 3 to 40 mm thick. Thanks to the pressure applied vertically and not transversally, the exclusive removal system allows to avoid the movement of the tiles and the widening of the joints.
Only progress profiles offers you the OnLY pAtenteD sYsteM with interchangeable CrOss- and hALF CrOss-shApeD levelers, besides the traditional ones, for the laying of medium and large size coverings and of slim tiles.
progress profiles spACertificated company UNI EN ISO 9001:2008 ANNIVERSARY • 1985-2015
CERSAIE 2015 Bologna
28 September-2 October
Area / Hall 45 - Stand 22
grAnItIfIAndreMAXIMUM
The versatility of MAXIMUM means that Pietra Grey can be used for familiar applications, such as floor tiling, wall tiling and façades, but also in entirely new contexts such as fur-nishing: the outsize format (300x150cm), low thickness (6mm) and technical advan-
Fiandre recently added an exclusive new product called Pietra Grey to its MAXIMUM marble collection.The painstakingly designed, anthra-cite-coloured background is shot through with subtle, contrasting streaks that bring an
extra touch of chic to this outstanding cov-ering that suits limitless tastes and applica-tions. With its exquisitely refined styling, Pie-tra Grey brings out the best in every type of environment, from the most traditional to the most contemporary.
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tages of porcelain tile in terms of durability, mechanical strength, non-absorbency and ease of cleaning, make MAXIMUM the ide-al material for creating bathroom furnishing complements, tables, tops, sliding doors, mo-bile partitions, wall units and seats.
Whether you want industrial design or a be-spoke solution, MAXIMUM panels are easy to shape, so give designers the utmost free-dom of expression. And for a truly elegant in-terior, you can combine your coverings with furnishing elements made of the same ma-
terial, to produce a distinctly harmonious to-tal look.Sizes: 300x150 - 150x150 - 150x75 - 75x75 -75x37.5 cmThickness: 6 mmFinish: polished/semi-polished
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three-dimensional graphic finish of-fers a highly evocative decorative mo-tif. Details is available in nine colours in sizes 30x90, 30x30, 15x15 and in a hex-agonal format, for both floor and wall applications.
Drawing inspiration from traditional and contemporary design, the Details collection is ideal for both floor and wall coverings. Available in an attractive palette of pastels and neutrals, it adds a welcome dash of character to every
environment. The collection comes with either a matt or gloss finish, and turns ceramic into a fully fledged furnishing element that meets the needs of tradi-tionalists and fans of the most sophisti-cated design. The material’s distinctive,
tAgInADETAILS
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Achillea’s Natural collection is the ide-al product for anyone with a taste for the craftsmanship associated with hand hewn stone, and for modern re-interpre-tations of rustic materials.Made entirely
AChIlleA mosAICsNATURAL
in Italy in two sizes, 1.7x1.7cm and mixer 5, the Natural collection gives a strong sense of texture and substance. Like most Achillea mosaics, Natural is 4mm thick, which makes it highly versatile and usable either on new
substrates or laid over existing floor or wall coverings, thus reducing the costs of demo-lition and disposal. The Natural series is avail-able in four earth colours: grey, dark, sand and rust. Its rough surface (classified as R10
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on the non-slip scale) also makes it suitable for indoor and outdoor flooring in wet are-as such as bathrooms, swimming pools and spas. Produced in accordance with high standards of environmental integrity, Natural
offers all the benefits of porcelain tile, name-ly waterproofness, surface and deep abra-sion resistance, frost resistance, resistance to sharp temperature changes, and resistance to chemical attack and staining.
Natural’s individual tesserae are spot-glued according to a unique Achillea process, which makes the resulting mosaic sheets ex-tremely stable, geometrically precise and easy to use even on curved surfaces.
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bIen CerAmICHONEYCOMB
Honeycomb’s unmatched sym-metry offers a touch of ele-gance in a natural shape, while neutral colours combine easily with each other to create a bal-
anced atmosphere. Arrange them in whatever pat-tern you want, and use your im-agination and creativity to gen-erate a unique look and style.
The Twist series has an active but understated character with a time-less appearance that’s perfect-ly suited to people who value tran-quillity and peace of mind.
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ZIrConIoANTIQUE
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Antique is a charismatic collection that’s ideal for decorating any spe-cial corner. It’s based on the recov-ery of old, discarded decorative tiles, which it re-arranges in a consciously
disordered way. From a starting point of imperfect surfaces, it re-interprets original concepts and transforms them into something totally new.
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thesIZeNEOLITH CALACATTA
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Winner of the prestigious Red Dot award: Product Design 2015, Neo-lith Calacatta by TheSize, is a unique man-made décor that’s ideal for interi-or and exterior applications, and com-bines the delicate design of luxurious white Carrara marble with the inherent high-tech properties of sintered com-pact surfaces.Neolith Calacatta will be on display
Neolith slab is the largest in the market (3,200x1,500mm and 3,600x1,200mm) and is available in thicknesses of 3, 6 and 12mm and in four finishes. Neolith can be cut to any size or format, and because it is lightweight, it’s easy to lift, handle, transport and install.See Neolith Calacatta and TheSize’s newest additions at Cersaie, Italy (Hall 19, Stand B39, 28 Sept – 2 Oct 2015).
at Cersaie, where TheSize will unveil a new thickness option, a brand new collection, four new additions to its ex-isting collections, and a full body Bel-gian Blue in response to demand from designers. The event will also see the introduction of the popular Beton se-ries in a 3mm format, which is ideal for furniture, cabinetry and wall cov-erings.
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kütAhyA serAmIk’s
ROVEREALBATROS
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NG Kütahya Seramik’s wood se-ries is the ideal choice for any-one looking for serene, natural touches in their living spaces. - Rovere, in size 20x120 cm,
brings the warm, natural look of wood into your habitat,
thanks to its wood-effect sur-face in walnut, brown, grey and cherry wood options, as well as nano polished and matt surface textures.
- The uniquely calming lines of the Albatros series interpret
the soothing surface texture of famous Italian statuary marble. Available in sizes 120x240 and 60x120 cm, Albatros offers free-dom of expression to people who refuse to give up on being natu-ral.
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CerAmICA InControMURETTO
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The concept for the new Muret-to collection, made by Puglia-based Ceramica Incontro, draws inspiration from the ancient tra-dition of dry stone walling, which is widespread in Puglia, where the farmers are masters of se-lecting and arranging stones to create natural walls between different plots of land, and the classic low walls that delimit the roads.This innovative ceramic wall cov-
ering is based on modules – in size 9x60 cm with a thickness of 10 mm – with impeccable concealed joints that replicate hewn stone to perfection, even to the touch. The four colour var-iants, obtained using HD digital printing technology, reproduce the various nuances of white Tra-ni stone, white limestone, multi-coloured Trani stone and grey limestone. Muretto is also available in sev-
en different textures, to offer an in-finite range of permutations for your wall coverings.This new porcelain wall tile is suita-ble for both indoor and outdoor ap-plications. The new Muretto collection is not only aimed at the Italian and Eu-ropean market, but at other world markets too, such as the United States, Middle East and Far East, which are showing increasing inter-est in this type of finish and format.
durAlTI-DRAIN
As well as being a vi-tal part of any show-er area, wellness spa or laundry room, a re-liable floor drainage system is often a key component of floors subject to much low-er levels of humidi-ty, such as chang-ing rooms and cer-tain work places or warehouses. To meet these varying needs, Dural has developed TI-Drain, a modern, modular system for the effective drainage of tiled floors. The grids, waterproof-ing systems and drain-age outlets are avail-able either as a com-plete system or as in-dividual components. Even if left unused for long periods, the si-phon ensures that a sufficient quantity of water remains in the system to prevent the formation of unpleas-ant odours.
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25th International exhibition of technology and supplies for the ceramic and brick industries
tecnargilla.it
The future of ceramics
In cooperation with With the support ofOrganized by
26th-30th SEPTEMBER 2016
RIMINI - ITALY
25th International exhibition of technology and supplies for the ceramic and brick industries
tecnargilla.it
The future of ceramics
In cooperation with With the support ofOrganized by
26th-30th SEPTEMBER 2016
RIMINI - ITALY
25˚ Salón internacional de tecnologías y provisiones para la industria de la cerámica y del ladrillo
tecnargilla.it
El futuro de la céramica
En colaboración con ApoyoOrganizado por
26-30 DE SEPTIEMBRE 2016
RIMINI-ITALIA
25˚ Salón internacional de tecnologías y provisiones para la industria de la cerámica y del ladrillo
tecnargilla.it
El futuro de la céramica
En colaboración con ApoyoOrganizado por
26-30 DE SEPTIEMBRE 2016
RIMINI-ITALIA
09_TILEINTERNATIONAL_maximum_tr.indd 1 03/09/15 09:45
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