Social Media for

educational institutions

11 March 2010

By Omid Feyli

Content

• What is Social Media?

• What are the pros and cons of this tool?

• How can we apply this communication tool?

• What package suits us best?

• Is it time consuming? Yes!

• How to deal with the time problem?

Social Media Landscape!

How to apply?

• PUBLISH

> Academic Knowledge

• SHARE

> Events and gained results

> Presentations

• NETWORKING AND INFLUENCE

> First follow then lead (purchase data!)

> Create awareness

> Create communities

How to publish?

• Tools

> Blogger & Wikipedia

• Content (Scientific & Real Life Experiences)

> DO NOT publish a commercial!!!!

> Collect content from scientific colleagues

> Look for HOT scientific items

> Involve scientific colleagues when the content is interesting for your target

> Publish students’ experiences! (???)

How to share?

• Tools

> Slideshare, Youtube & Flickr

• Content

> Interesting presentations

• You can be commercial!

• Scientific item (must be interesting!)

• Present yourself, the programme and even professors (???)

> Movies

• Recent events

• Classes, projects, interviews with employees, (guest) lecture(s) etc.

How to Network and Influence?

• Tools

> LinkedIn, Facebook & Twitter

• If necessary, purchase data!

• Work on your personal branding

• Work on your (personal) network

• Use the content that you have published and shared!!!

• Dialogue rather than monologue

• People can monitor your (online) behaviour

• Challenging but Effective & Efficient

LinkedIn

• LinkedIn (Business wise)

> Dynamic (online) business card

> Find your (previous) colleagues

> Exchange information with experts

> Join groups in your professional area

> Recommend your suppliers (the programme, professors etc.)

> (Online) networking

> Relations management

> Customers management (Key students!)

> Search Engine Presence

Twitter

• Twitter (Personal & Business wise)

> Create short and effective message

> Keep in touch with your target audience

> Know what people are doing

> Interesting leaders have interesting followers

> Tweet your available content that you have published and shared before!

> Tweet about relevant events

> DO NOT follow “the world”

> Try to be proactive!

Facebook

• Facebook

> Is your biggest leads generator ever!

> Purchase relevant data

• Based on you target

> Integrate the content you have published and shared before

> Create awareness

> First ask than answer

> Show interest

Publish

Share

Influence

The total package

• Gather content, publish, share and influence!

Efficiency and Effectiveness

• Set up clear objectives for this matter

• Gather and create relevant content

• Share internally a database for content

• Educate your colleagues to join en to help

• Make use of key students and colleagues

• Reward people who put effort and help

• Be proactive and spontaneous

• Time management within this area is a challenge

• Have a (customised) time planning

Be Aware!!

• CONSISTENCY

• Personal and Business confusion

• Scope of engagement

• Cooperation

• People are watching & observing

• Try before you die (???) experimenting

• Whatever is online stays online

• DO NOT rush!

Only then you have a RESULT

• Combine Initiatives

• Position yourselves as a TEAM

• Create power by sharing internally

End (social media never ends!)

• Feel free to invite me!

• Omid Feyli (Tilburg School of Humanities, International Relations Office)

> omid.feyli on Skype

> http://linkedin.com/in/omidfeyli

> http://twitter.com/omidfeyli

> http://www.slideshare.net/omidfeyli