A contact management and emarketing solution in one platform that has been developed specifi cally with law fi rms in mind.

Marketing & business development

Connect

Tikit Connect

Tikit Connect is a lean, straightforward, contact management solution developed specifically for law firms. It sits within the familiar Outlook environment and typically helps firms maintain up-to-date contact details as well as facilitating accurately targeted campaigns.

Manage your contacts

A SINGLE POINT OF DATA ENTRY CONTACTS CLEAN THEIR OWN DATA

ANALYSIS

COMPLIANCE

TARGETING

CONTACT PREFERENCES

TARGETING

Contacts added to Outlook can be simultaneously added to Tikit Connect. This means there is no duplication of contact data and because contact data is synchronised between both systems, the contact record in Outlook is always identical with that in Tikit Connect.

Contacts can manage their details and mailing preferences. This helps maintain a major contribution to helping maintain high quality contact information, it promotes opt-in marketing best practices and greatly assists the firm in their data / spam compliance initiatives.

TIkit Connect keeps track of who has been communicated with, which mailings they’ve received and how they’ve responded to each one. It records message clicks, opens, categories, exclusions, bounce-backs and failures.

The inbuilt compliance functionality facilitates compliance with GDPR, CCPA and CASL legislation.

It empowers users to target and refine marketing activity to generate the strongest ROI. The system automatically calculates a score for each contact based on their response to marketing activity – the ‘Marketing Engagement Index’. This gives a measure of how engaged a contact is with a firms marketing communication and how that engagement is changing over time.

Tikit Connect allows firms to capture the preferences of their contacts through firm specific segmentation / tracking fields. Remembering contact preferences is a key factor in showing the contact that they are important to the firm. Continually asking them the same questions gives the impression that they are just a number.

Contacts and companies can be comprehensively profiled. Profiling and activity data can be used in combination to search for and accurately target, tightly focused groups of contacts.

TRACK MARKETING ACTIVITY

Marketing activity can be tracked at the individual contact level. Leads from the firm’s website, emails received and events attended can also be tracked. Everyone in the firm can see which communications and events their contact has been invited to and the level of engagement by that contact.

Tikit Connect’s emarketing component makes it straightforward and quick to generate, send and manage bulk emails. It also ensures campaigns and communications are timely and responses automatically recorded.

It is based on the core concept of ‘closed loop communications’ – which is to say it records the results of a firm’s emarketing interactions direct in to the CRM. What’s more there are no additional costs, regardless of how many emails you send.

No need to bring in third parties to create emails. Firms can create, amend and design their own templates in-house, in a system that gives infinite flexibility.

An inbuilt event management tool tracks event participants and their preferences. It also provides the ability to look at the success of events throughout the year and generate ROI metrics.

Email marketing

Flexible design options

Event management

Registered in England 2885516. Registered offi ce81 Newgate Street, London, EC1A 7AJ

Copyright © Tikit 2020

Feb 2020 / 1

To fi nd out more, talk to a memberof the Tikit team today.

+44 (0)20 7400 3737 (Europe) +1 888 878 4548 (North America)

hello@tikit.com | www.tikit.com | @TikitGroup