What do you do when life gives

you lemons?

Tiger RadlerDouble

refreshment

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The new tiger in town“cyclist”

Lemonade beer

2-3% alcohol content

First in Asia

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Pub owner Cyclist

Refreshing beer

for cyclist

Lead-user innovationIn Germany,1922

Suitable for Southeast Asia Tropical Climate

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Marketing objectives

• Increase volume sale by 5-10%

• Expand flat beer market

• Change the perception of fence sitters

~ Bruce Dallas, Marketing Director of Guniess Anchor Bhd

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STP

• For youngsters aged between 18-30, who want refreshing and non-bitter beer, Tiger Radler is a lemonade beer which offers lower alcoholic contents that can quench your thirst at any time of the day.

Tiger Radler

Young party-goers Food lovers Soccer fans Professiona

lsSporty persons

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Tiger Season Ticket Holder

Apply for membership onlineDiscount:

- Soccer merchandize

- Futsal Pitch

- Sports therapy centre

- Bar (Penny Black, Muddy Murphy, Mel’s place)

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Selling Tiger as a service

Delivery, Install and withdrawal

Party Anytime, Anywhere

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Pricing in fluid market

Tiger Qoo10

24 cans x 323 ml

S$65.86

S$59.90

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Social Media Frenzy

922.4K liked10.5K talking about it

Facebook

677 tweets550 followers

73 following

Twitter

16 posts213 followers4 following

Instagram

38 videos122 suscribe

YouTube

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From just “soccer” to Current

Trends

Shift in social media strategy

(Facebook)

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1,000,000 views = viral ?

http://www.youtube.com/watch?v=0rO2pEMntRM

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Forcing people to watch Beer commercial on YouTube?

Right or Wrong?

ThankYou