Tiger Blog on Blogger

Gilda Fernandez

SITUATION

OBJECTIVE

STRATEGY

TACTICS

ACTIONS

CONTROL

SOSTAC

Situation Analysis 3 Tiger Resorts: Tuli Tiger Corridor- Kanha

Tulli Corridor- Pench

Tuli Tiger Resort- Kanha

Next Opening: Tiger Corridor- Bandhavarh

Situation Analysis Strengths- Good Infrastructure- Location- Potential Grow Market- Natural Resources

Situation Analysis Opportunities- Potential to grow- India, natural habitat for tigers- Experiential marketing- Independent hotel- Local features

Situation Analysis Weaknesses- Website not visible- SEO- Lack of information regarding tigers- No tigers packages and activities offered- Tigers activities are outsourced

Situation Analysis Threats- Many Competitors- Tigers in extinction- Destruction of Tiger Protected Areas- Image of India

Objective Successful promotion of activities and

packages of tigers through the Tiger Blog Promote Tuli Hotels by implementing the Blog Enhance customer communication Attract and reach target market through the

Tiger Blog Get customer feedback through the Tiger Blog Be more competitive

Strategy Creation of the Tiger Blog – Social Media Tool Attractive activities and packages offered Relevance of information in the Blog Updated information Quick response to customer post and

comments in the Blog

Tactics Monitor the likeness of the packages and

activities Continuous updated information Daily periodical monitor of customer posts and

comments Customer surveys

Actions Make the Tiger Blog Visible- SEO Partnership with Tour Operators NGOs- Project Tiger, Kids for Tigers India Creation of Marketing Department in charge

of Social Media Experiential Marketing Campaign for Tuli

Hotels

Actions

Tiger Blog

CommunicationTool

Guests Feedback

Control Measurement of the Blog´s Traffic Revenues increase or decrease Measurement of Tiger Activities Bookings Customer Satisfaction Surveys Customer Feedback KPIs

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