Tiffany Thompson DIGITAL | SOCIAL | B2B & B2C | SAAS | MARKETER

Linkedin.com/in/TThompsoninATL @SassyTinATL Strategic Marketing Professional

Seasoned, creative, flexible marketer that thrives in fast-paced organizations.

Results oriented professional with a diverse background in marketing including: digital, social, events, campaigns, advertising, strategic partnerships, mobile, brand awareness and management.

Highly skilled in cultivating and managing collaborative relationships in cross-matrix environments internally (sales, product management, product marketing, corporate marketing) and externally with customers, partners and vendors.

Confident and polished communicator, comfortable delivering presentations to diverse audiences including executives and C-suite.

EXPERIENCE 20+ years as a marketer in B2B, B2C and B2B2C roles spanning startups to enterprise

organizations Managed internal and external agencies – creative, PR, media buying with budgets up

to $18 million Appointed “Brand Ambassador” – Communicated the new brand story to industry

partners, clients and advisory boards. EMPLOYERS:

ORACLE – 2012-2015 Director of Campaign Marketing Oracle Social Cloud Director of Marketing, Social, North America Marketing

VITRUE (acquired by Oracle 2012) 2011-2012 Director of Marketing, Partnerships & Promotions

CHERRY BLOSSOM CONSULTING 2011-2013 Owner

CANADIAN TOURISM COMMISSION Director, National Accounts 2005-2009 Director, Leisure Sales 2000-2005

STRATEGIC PARTNERSHIPS- highly skilled at developing relationships and negotiating opportunities to create mutually beneficial alliances

EVENT EXECUTION- adept at both large scale industry activations as well as small intimate, hospitality events SXSW (2011-2015) Digiday Brand Summit Advertising Age Digital Vitrue Client Summits (NYC/Las

Vegas) Oracle Social Summit Rise and Shine with Canada Celsius – A Canadian Lounge

EVENT EXECUTION..

PRINT – tradeshow materials, collateral, postcards, magazine ads

MOBILE Established the framework for the luanch of a new mobile event app that was rolled out across North America Marketing

DIGITAL Display/Banner Advertising Content Syndication Microsites SEO Email marketing

CONTENT DEVELOPMENT- Facilitate the development of thought leadership and demand generation assets as well as sales enablement collateral

Ebooks Whitepapers Research Reports Videos Social Copy Email drip campaign templates for sales

Topics/themes have included: Social ROI The changing role of the CMO and the rise of the CDO Social Listening Social Customer Service Social Influencer/Advocacy Marketing

SOCIAL Responsible for building a social strategy and tactical implementation

plan for the North America Field Marketing team to engage with customers/prospects via social, pre, during and post events.

Created social training materials (curriculum, presentations, how-to guides) and provided training internally (marketing and sales teams) and externally to Oracle Partner Network.

Member of global social steering committee responsible for determining social content, execution strategy, policies, measurement tools across all Oracle’s social hubs.

Experience with buying and execution of paid social media campaigns Savvy with various social media platforms.

Tiffany Thompson DIGITAL | SOCIAL | B2B | SAAS | MARKETER

Linkedin.com/in/TThompsoninATL @SassyTinATL TThompsoninATL@Gmail.com