tiecon delhi 2014 - media coverage report
DESCRIPTION
Media coverage reportTRANSCRIPT
Coverage Dossier
21st October, 2014 Abki Baar “Disruption”
Prepared by:
How different was TiEcon this year?• Initiated focused interviews on the sidelines of the
event – In-depth interactions helped keep the messaging intact on
TiEcon’s theme- “Abki Baar Disruption” while touching upon various technological aspects such as SMAC, IoT, Design Thinking, and many more causing disruption across industries
• Voicing the messaging– Invited prominent journalists to the event which led to get the
right messaging across
• Seamless integration between digital and traditional PR engagement– Making sure the overall communication is in unison for both the
platforms
• While maximum stories during TiEcon 2013 focused more on the speakers and sessions, this time the stories were more on the themes and kept the messaging on TiEcon intact
• Converted 7-8 interviews with the spokespeople which led to a sustained communication around TiE’s expertise in mentoring and nurturing start-ups and entrepreneurs struggling in varied sectors.
• In terms of media partnerships, this year The Hindu Business Line and Inc 42 was cracked, while last year the partnership was only with an online publication
• While maximum stories during TiEcon 2013 focused more on the speakers and sessions, this time the stories were more on the themes and kept the messaging on TiEcon intact
• Converted 7-8 interviews with the spokespeople which led to a sustained communication around TiE’s expertise in mentoring and nurturing start-ups and entrepreneurs struggling in varied sectors.
• In terms of media partnerships, this year The Hindu Business Line and Inc 42 was cracked, while last year the partnership was only with an online publication
Our Objective was to…
• Create anticipation around providing an eco-system for participating entrepreneurs to get mentored
• Strengthen TiEcon’s position as a platform tagging some of the most happening sessions which are value-driven and not name-driven
• Create maximum buzz in the pre-event phase while sustaining the messaging during and after the event
During the event..
JOURNALIST PUBLICATION
Hindustan Times Madhavan Narayanan
Zee News Milan Sharma
CNBCSyna Dehnugara and Megha Vishwanath
The Hindu Business Line
Navadha Pandey and Rakesh
Mint Shrutika Verma
The Economic Times
Harsimran
Business Standard Ranju Sarkar
Some of the journalists who attended the event…
– The coverage was a result of the pre-event media interviews, press notes, editorial tie-ups and on-ground media engagement during the event. The two key areas for the outreach were:
– Creating pre-event buzz in print and online media– One on one interactions for key spokespeople of TiEcon Delhi, 2014
Coverage Analysis
The Economic Times (Print)
The Economic Times
Business World
The Hindu Business Line
Hindustan Times
The Economic Times
First Post
The Economic Times
The Hindu Business Line
IBN Money
Startup Grind
The Economic Times
Business Chronicle
Inc 42
India Infoline
IT VAR News
EFY Times
Buzz in town
Creativespot.in
Telecomdrive.com
Business Chronicle
Rediffmail.com
Local Samachar
Social Media Augmentation
The virtual reach!
Healthy mix of original and Rted content
The Trophy Tweeters..
Keywords that were used the most..
Thank You!