ticketing french market
TRANSCRIPT
ETT 2010 AMSTERDAM
Europe Talks Tickets Conference
10-12th February 2010
February 2010Aldea – Information System & Organization management consulting 1
Aldea - Conseil en Organisation et Systèmes d'Information 2
Raw datas – Ticketing market in FranceRaw datas – Ticketing market in France
Cinemas :> 1300 cinemas with total audience > 200 million in 2009
Stadium :67 sport s stadiums with capacity > 10000Influx season 2008 / 2009 for the first 2 professional divisions , more 14 million (football and rugby)
Opera & theaters:< 100 professional theater
Ski :197 stations with 58,5 million days skiers in 2008 / 2009
Concert halls :193 rooms
Museums:> 1200 museums, with total visitors of 26 millions in 2008
Attractions :> 200 parks in France, 15 sites with more 300 000 annual visits
> 65 Million Inhabitants
Online & outlet network Internet portals created at the end of the 90’s
Recent Independent online retailers
Retailer market
The largest retailers are still the supermarkets or the FnacQuick rise of online retailers, generalists or dedicated
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And counting….
Generalist classified and auction websites
Generalist classified and auction websites
Secondary market
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Direct sales via social networks
In february 2010, 25% of the french population have a facebook account (15 millions)
The secondary market actor have to face the challenge of a big deal : Facebook, 25% of the french population, but its marketplace is not well known (not yet)
Ticketing management systems market
A majority of french only vendorsHeritage of ticketing taxes regulation
Vendors are specialised on submarketsCulture & spectacleSports et Entertainment
Licensing in France - software marketMajor market: flat rate with maintenance subscriptionMinority : variable cost based on usage
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Ticketing management systems market
Yearly new system sales (more than 300 000 tickets per year)
2-4 for publics institutions (museum, theatres, opera)5-10 in private sectorAverage life span of 8 years of an installed systems
Actual call for tender purpose : Going from accountancy software to CRM
The clients ask for business intelligence functionalitiesThe new solutions cost more by 30 to 50%
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Consultant point of view : Opportunities
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Open It !
Open the Datas Open the market
The ticketing system must be in the heart of the informations systems
Future is open to the systems which are natively able to exchange datas
France has a concentrated market, barely competitive
An average of 3 or 4 offers in call of tender « always the same guys »A need for new vendors to dynamize the market
Make it affordable
A few institutions are able to afford the actuals crm & ticketing solutions
Pierre-Mary ThibaultAldea – Information system & Organization [email protected] +33 155 389 939
The presentation will be free to download at http://www.slideshare.net/pmthibault
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