ticketek brand identity guidelines · 4 | brand identity guidelines over the last 35 years we have...
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TICKETEK BRAND IDENTITY GUIDELINES
© 2014 Ticketek Pty Ltd
THE FOLLOWING GUIDELINES HAVE BEEN PREPARED TO ASSIST YOU IN THE PRODUCTION OF COMMUNICATION & PROMOTIONAL MATERIALS UTILISING TICKETEK’S NEW BRAND IDENTITY.
OUR OBJECTIVE IS TO PRESENT A TRUSTED BRAND THAT RESONATES WITH OUR CLIENTS & CUSTOMERS. HAVE A READ, IT WILL HELP YOU TO GET TO KNOW US BETTER.
OUR NEW LOGOSPECIFICATIONSVARIATIONSINCORRECT USECOLOURSPROMOTIONAL LOGO LOCKUPSTYPEFACEAPPROVALS
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4 | BRAND IDENTITY GUIDELINES
Over the last 35 years we have built one of Australia’s most recognised and iconic entertainment brands. The new logo maintains our core brand integrity while providing a clean, bold and contemporised design.
OUR NEW LOGO
5 | BRAND IDENTITY GUIDELINES
70px 15mm
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DIGITAL PRINT
The Ticketek logo should always appear clear and distinct.
The logo requires a minimum area of clear space around to protect the logo and ensure that headlines, text or other visual elements do not encroach on the logo. See adjacent for the minimum size for all digital/print applications of the Ticketek logo. The minimum logo width is 70px for digital and 15mm for print.
SPECIFICATIONS
6 | BRAND IDENTITY GUIDELINES
Our new logo has been dynamically designed to be easily customised across your collateral. Please ensure that the correct Ticketek logo is included on all marketing communications. Never redraw or alter the Ticketek logo. Doing so weakens our identity. The Ticketek logo can only appear in horizontal format and cannot be rotated or used in vertical format.
VARIATIONS
Note: approval must be sought on final artwork where any of these logos have been used.
7 | BRAND IDENTITY GUIDELINES
Please do not
1. Change the logo’s orientation.
2. Place the the Ticketek Blue logo on colour.
3. Use the logo as a pattern.
4. Scale the logo disproportionately.
5. Use multiple colours within the logo.
6. Add extraneous effects to the logo. This includes but not limited to emboss, shimmer and drop shadows.
7. Change the font of the logo.
8. Attempt to recreate the logo.
INCORRECT USE
ICKETEK
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8 | BRAND IDENTITY GUIDELINES
Our colours are what give us our personality. We’re bright, bold, and confident.
Made up of white and
monochromatic increments
of grey and Ticketek Blue,
these colours anchor and
balance colour expressions
when used with extended
primary palettes.
COLOURSticketek classic colours
LIGHT GREY
R243, G243, B243C3, M2, Y2, K7# F3F3F3
YELLOW
R253, G231 , B88C3, M4, Y78, K0# FDE758
DARK GREY
R67, G67, B67C67, M60, Y59, K44#434343
TICKETEK BLUE
R0, G172, B237C100, M0, Y0, K0# 00ACEDPMS.PROCESS CYAN
9 | BRAND IDENTITY GUIDELINES
These logo versions are to be used to produce more effective advertising and promotions.
Having a clear and consistent
call to action helps drive
sales. For this reason we have
developed versions of our
logo which feature a strong
call to action statement
which you can use across
your marketing activities.
PROMOTIONAL LOGO LOCKUPS
10 | BRAND IDENTITY GUIDELINES
Myriad Pro is our primary brand font to compliment our new logo.
It is simple, clean and friendly
ensuring that it retains a
comfortable level of readability
and reflects our fresh look. The
Myriad family includes, light,
normal and extended widths in
a full range of weights.
Use Myriad Pro wherever possible in all designs.
PRINT TYPEFACE
AaA B C D E F G H I J K L M N O P Q R S T U W X Y Zabcdefghi jk lmnopqrstuv wx yz( . , : ; ? !$&@%#*) 0123456789
MYRIAD PRO REGULAR
AaA B C D E F G H I J K L M N O P Q R S T U W X Y Zab cdefghijk lmnop qrstuv wx yz(. , : ;? !$&@%#*) 0123456789
MYRIAD PRO BOLD
AaA B C D E F G H I J K L M N O P Q R S T U W X Y Zabcdefghi jk lmnopqrstuvwx yz( . , : ; ? !$&@%#*) 0123456789
MYRIAD PRO LIGHT
11 | BRAND IDENTITY GUIDELINES
Open Sans is our web safe brand font to compliment our new logo.
This font mirrors Myriad Pro
to ensure brand consistency
across both digital and printed
assets. The Open Sans family
includes, light, normal and
extended widths in a full
range of weights.
Use Open Sans wherever possible in all online designs.
WEB TYPEFACE
AaABCDEFGHIJKLMNOPQRSTUWXYZabcdefghijklmnopqrstuvwxyz(. , : ;?!$&@%#*) 0123456789
OPEN SANS BOLD
AaABCDEFGHIJKLMNOPQRSTUWXYZabcdefghi jklmnopqrstuvwxyz(. , : ;? !$&@%#*) 0123456789
OPEN SANS REGULAR
AaABCDEFGHIJKLMNOPQRSTUWXYZabcdefghi jk lmnopqrstuvwxyz( . , : ;? !$&@%#*) 0123456789
OPEN SANS ITALIC
12 | BRAND IDENTITY GUIDELINES
All artwork and collateral featuring our logo needs to be forwarded to [email protected] for approval.
For your convenience, Ticketek brand resources are available at ticketek.com.au/brand
with downloadable logos in a number of different formats.
APPROVALS
We realise the guidelines can seem complicated and challenging to follow.
We appreciate the energy you put into
protecting the brand.
THANK YOU