Ticket Size Management

Objective of Study

To Increase the Average Item Per bill i.e. 11 items

per bill

To search the items which can be interrelated and

creates the better sale from the existing place

To promote offer products in the promotional

areas/selling areas.

To creates the easy purchase for the customer.

Tools used in increase in the Ticket

Size

Cross Merchandising

Bin Management

Promotional Area/Selling Areas

Concentration on particular product for the

particular period of time from each LOB.

Cross MerchandisingTwo types of merchandising

Departmental cross merchandising:

Which is done in between one and the other

department by the exchange of product places

and creates easy purchase of the customer

Add on:

This done when the product from the same

department will be merchandised with product

which is been used with it. Eg fruits and juices,

Milk and Breakfast cereals

Promotion of various products display

from various departments in Fashion

Department

Promotion Of the various Products at

Fashion Floor

Data AnalysisProduct name Quantity Placed Quantity Sold

Axe deos 13 peices 9 pieces

Axe Talc 9 peices 2 pieces

Park Avenue Talc 20 pieces 18 pieces

Comfort Detergent 35 pieces 8 pieces

Addidas Deos 35 pieces 22 pieces

DJ & C Deos (Ladies) 20 Pieces 16 pieces

Octane Deos 15 pieces 3 pieces

John Miller 25 pieces 2 pieces

Findings and Learnings

The deos with the offers

will move faster the none

offer products of any

brands eg. Dj&C Buy 1

Get 1

The Talc powders of park

avenue will be sold very

easily

The deos such as John

Miller and Octane will not

move from Food Bazaar

as well as from the Cross

merchandise from the

other floors.

The Detergents been

promoted will not move

form the fashion floor.

The deos if been given

the full Shelf space with

help to increase the

ticket size of the

company. The more

stock should be ordered

of own brands Such as

Dj&c (mens). Its is the

most sell able as it has

offers and company will

get better margins.

Merchandising of sanitary pads in Ladies segment

Findings and LearningThe merchandise is a

success as it creates easy for

the customers.

The merchandise was able to

sell 16 pieces in a week out of

20 pieces

Suggestion : If the full shelf

space is been given to the

product in the ladies segment

will help to generate more

revenue . As this is a regular

necessity product for the

customers.

Promotion of Shoe accessories in the Footwear department

Findings Learning

The customer who buys

shoes he will try the pair of

socks so the merchandise

was so successful. We

were able to sell 5o pieces

of socks in a month.

The Other Merchandise

with the shoes is KIWI

Polish which is also a good

merchandise. We were able

to sale 15 sets of KIWI

shoe polish from the Shoe

segment.

As if the BB Sports Socks

is been Merchandised. It

will move faster.

The merchandising of the

products will make the

products easy to the

customer and create add

on to the department

sales.

Cross Merchandising of Floor Cleaner and

Toilet cleaner in Cleaning areas in Plastic

Departmentweeks Quantity Sold

Week 1 50 pieces of

floor cleaner

and 25 pieces of

toilet cleaner

Week 2 70 pieces of

Floor cleaner

and 55 Pieces

of toilet cleaner

Week 3 55 pieces of

floor cleaner

and 40 pieces of

toilet cleaner

Findings and Learning's

Findings Learning's

We were able to sell 15 boxes of each product in 3 weeks.

The products is very fast moving as of less stock in the third week the sales of the product drops down

As If the product gets the proper place to display we can generate more sales from the product.

The display of the

products will make

different from the

competitors products

such as Lysol or Harpic.

So sale of own brand

will be more. If the

Proper display is given

with the various variety

of products will give a

better profit to be

generated from the

single merchandise.

Merchandising of Chocolates near

bins

Valentines day Promotion at Food Bazaar and Ground floor

Promo Area

Findings and Learning’sPromo Area should

contain the best offer products from each department.

Eg blankets offers Buy 1 get 2.

The various products displayed of every department will make the customer to have a look to the products for the product even he is not willing to buy the product.

The product with the regular offers will make the people attract and creates easy purchase which can not happen easily in the department itself. Eg jute bags hanging in the selling area, double line bed sheets Buy 1 Get 1, Tasty Treat juices MRP Rs.80 Offer price Rs.59.

Bin ManagementBin Management refers to as the arrangement of

products in the bins near the cash counter.

It will include the products which can be easily

picked up while billing.

It is done for the convenience of the customer as

they can have a easy access to the products

which are needed for the regular use.

Its will help in add the extra revenue to the

company.

Bin ManagementOnly 3 Bins at every cash tills (GM,APPS & FOOD

Products)

Each line should contain products from each department

The products should have the proper signages with the proper display of offer or its prices.

Each line should contain only Big or Small Bins, no mixing of small or big bins. As this will create a mess in the bins and the line even will creates a shabby look.

The Bins should contain only products ranging from Rs 30 to Rs 150

The tracking should be kept on the Bins so that the bins which are not selling the products should be replaced time by time.

The proper number to be given to the Bins which will

Bin Report From 1 Dec2011 till 31

Jan2012Weeks Quantiy Sold amt/

Pieces

Per unit cost of

products sold

Remarks

Week 1 (3dec-

11dec)

Rs.220663/6735

Rs.32

Week 2 (12dec-

18dec)

Rs 97471/3798

Rs.25

Week 3 ( 19dec-

25dec )

Rs. 157966/3540

Rs.44

Week 4 ( 26dec-

1jan)

Rs. 134429/4156

Rs.32

Week 5 ( 2jan-

8jan)

Rs. 61398/1801

Rs.34

Stock take

Week 6 ( 9jan-

15jan )

Rs. 52626/1471

Rs.35 Stock Take

Week 7 (16jan-

22jan )

Rs.32680/972

Rs.33

BIG DAY

PREPARTION

Week 8 (23jan-

29jan)

Rs. 116850/3376

Rs.34 Big day

Bin Management Graph Chart

0

50000

100000

150000

200000

250000

1 2 3 4 5 6 7 8

weeks

Quantity sold

AMOUNT

Findings and Learning's There is no proper

allocation of bins for each department

The bins allocated to the products “Scotch Brite” and “Gabi” are more as many alligators have also been provided to them so the different stock should be tried in those Bins

The Bags containing in the Bins are of no use. As these will not move from bin. They should be hanged on a T- shaped browser and promoted on ramp area.

There should be minimum 3 Bins of Food Bazaar that with the main lanes occupying. As the last counters are been closed some times so the customer will unable to access food items which makes the Bins sales to decrease.

The food Bazaar should remove the nail polish Bin.

The Extra Bins used in fashion and home fashion department should be put on 2 floor

Suggestions The toy products kept in the

alligators should be hanged

in the toy department which

will make the toys and kids

department look more

attractive and as the

departments are adjoining

each other it will make

increase in the revenue for

both the departments.

The new toys such as the

water guns should be

promoted in the alligator in a

ramp area will add more

value to the product.

The sampling is done in

the food bazaar for the

own brands which will

increase the revenue of

the products.

The proper displays to

made for the new offers

made in the each

department as well promo

should made on ground

floors with chits or some

different promotions

The events should be

conducted to make the

people entertain and

Questionnaire analysis

Data Collected from 200 people regarding the pattern of

purchasing of products which make them buy more and

which they buy from the different places other the

assigned place.

The last minute purchases are been satisfied by the bins

or not

What is there choice of the products need to be add to

increase to the sale.

Customer Demographics Number

n s halli

matikari

devinagar

sanjay nagar

bhupsendra

hebbal

jalhalli

r t nagar

rama murthy nagar

m s pallya v pura

lingurajupuram

others

Place Number

n s halli 16

matikari 20

devinagar 16

sanjay nagar 20

bhupsendra 16

hebbal 20

jalhalli 12

r t nagar 26

rama murthy nagar 18

m s pallya v pura 14

Lingurajupuram 12

Others 10

Q1: What is the size your family?

Column1

Nuclear family

joint family

Single

Q2: How do you come to know about Big

Bazaar?

Analysis

Newspaper

Magazines

Phamphlets

TV Advertisement

Others

Newspap

er

92

Magzines 5

Phamphle

ts

0

TV

Advertise

ments

44

Others 58

Q3: How frequently you come to Big

Bazaar?

Column1

Daily

Weekly

Monthly

Fortnite

Offers & Discounts

Daily 0

Weekly 62

Monthly 90

Fortnite 12

Offers & Discounts 36

Q4: What drives you to visit Big Bazaar?

Sales

Price

Service

Quality

Proximity

Product varities

Price16

Service88

Quality46

Proximit

y 34

Product

Varities 14

Q5: Overall how Satisfied are you with Big

Bazaar?

Analysis

Very Satisfied

Satisfied

Neutral

Dissatisfied

very dissatisfied

Very Satisfied 24

Satisfied 124

Neutral 52

Dissatisfied 0

Very dissatisfied 0

Q6: How would you rank the interrelated

products in Big Bazaar in comparison to

others?Column1

Very Satisfied

Satisfied

Neutral

Dissatisfied

very dissatisfied

Very Satisfied 22

Satisfied 124

Neutral 32

Dissatisfied 22

Very dissatisfied 0

Q7: Did you plan before shopping?

Yes

No

May be

Yes 86

No 72

May be 42

Interpretation: As more then 50 people

coming to Big Bazaar don’t plan for

before shopping. So if the Cross

Merchandise will be successful. They

can buy the products promoted.

Q8: Do you buy the products more than

the plan when you come to Big

Bazaar?

Analysis

Yes

No

May be

Yes 104

No 32

May be 64

Q9: Do you make the budget over the

amount of Rs.500?

Analysis

Yes

No

May be

Yes 114

No 38

May be 48

Q10: Do discounts/offers affects your

purchase decision?

Analysis

yes

No

May be

yes 160

No 26

May be 14

Q11: What influences you the most when

you make purchase decision?

Analysis

Placement of products

Price

Service

Quality

Proximity

Placement of products 24

Price 102

Service 20

Quality 54

Proximity 0

Q12: Usually What is your Last minute

purchase?

Analysis

Biscuits and confectionary

Socks and Hankies

Utensils scrubbers

Plastic Utensils

Others

Biscuits and confectionary 86

Socks and Hankies 40

Utensils scrubbers 16

Plastic Utensils 24

Others 34

Q13: Have you picked the products from the

bins castles placed near the cash counters?Analysis

Yes

No

may be

Yes 56

No 86

may be 58

Q14: Did the Bins Castles Satisfy the last

minute purchase?

Analysis

Yes

No

Maybe

Yes 70

No 60

Maybe 70

Q15: Did the interrelated products placed

on the same floor creates easy purchase?

Analysis

Yes

No

May be

Yes 136

No 22

May be 42

Q16: Would you advise the other interrelated

products should be kept on the same floor?

Analysis Washing Machines and detergents

Fashion and cosmetics

utensils and utensils cleaners

Breakfast cerals and Milk

Washing Machines and detergents 38

Fashion and cosmetics 82

utensils and utensils cleaners 14

Breakfast cerals and Milk 42

Induction Cooking and Induction Utensils 24

Findings and Suggestions

Many people don’t plan to buy so the cross merchandising can successful.

The Bins should be changed every month. So the that the new stock can be checked and make the sale of increase

There can be proper stands kept near the cash tills which will contain only chocolates, mouth fresheners and other gums. As the it will look and help to increase revenue

The ramp area should promote more things such as the non moving footwear's such as Chappals or ladies Napkins or Socks.

The Bins should contain the new stocks and the stock to be cleaned every 15 days.

The fashion should be updated as the people need more varieties of stocks in Ladies wear department.