ticket easy business plan

7/24/2019 Ticket Easy Business Plan

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Ticket Easy Business Plan


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Table of Contents

Executive Summary ............................................................................................................ 2

Mission ............................................................................................................................ 2

About the Application ....................................................................................................... 2

The Industry .................................................................................................................... 2

Company Description .......................................................................................................... 3

Industry Analysis ................................................................................................................. 3

Market Analysis................................................................................................................... 5

Market Segmentation ...................................................................................................... 5

Buyer Behavior ................................................................................................................ 5

Survey Analysis .................................................................................................................. 6

Marketing Plan .................................................................................................................... 8

Product ............................................................................................................................ 8

Price ................................................................................................................................ 8

Promotion ........................................................................................................................ 8

Distribution ...................................................................................................................... 9

Design and development plan: ...........................................................................................10

Development Status and Tasks ......................................................................................10

Projected development costs ..........................................................................................10

Challenges .....................................................................................................................11

Risks ..............................................................................................................................11

Operational Plan ................................................................................................................11

General Approach ..........................................................................................................11

Business location ...........................................................................................................12

Facilities and Equipment: ...............................................................................................12

o Business Owner ..........................................................................................................12

o Customers ..................................................................................................................13

Equipment ......................................................................................................................13

Management Team ............................................................................................................13


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Executive Summary

Mission

Our mission to maximize our societys productivity as much as possible. We aim

to do so by giving our users the opportunity to utilize their waiting times in better ways,

instead of idly awaiting their turn.

About the Application

TicketEasy is a mobile application that allows the user to remotely reserve a ticket

for service-providing firms, particularly banks and telecommunication companies.

Based on the user's location, s/he is alerted to start heading to the store.

The Industry

The mobile app industry is still relatively young. However, the figures show that it

is growing rapidly and has a very promising sales projection. Moreover, there are many

rising trends within the industry itself. The most popular trend is mobile advertising,

which has the advantage of cutting down publicity finances while still being accessible

by many people. Another growing trend within the mobile app industry is the

personalized service tool. More mobile applications now are developed to provide

certain services only through a touch of a screen.


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Company Description

Ticket Easy is basically firm based on providing an e-service for providing virtual tickets

that cut down waiting time in queues and further information on waiting lines in banks &

telecommunication branches.

This idea focuses on an app that will make the queue line more manageable and easier

effortlessly. The idea was raised as a result for what is being witnessed in many of the service

providing places such banks and telecommunication companies. Usually customers tend to leave

their turn when they find that they will stand in queue line for too long. So this app will make it

easier by just reserving your ticket on your phone and get an updated information about the waiting

time and your turn so you can make it on time.

"We aim to provide a virtual ticketing system that eases the waiting process in service-

providing firms and makes life easier for both ends; suppliers & customers."

Industry Analysis

Our business will enter the mobile apps industry as we are creating an application that

incorporates a virtual ticketing system for our customers. Mobile use continues to grow and the

whole world is becoming dependent on their smartphones to go through their daily lives. Thus, the

industry of mobile applications is already big, and it keeps growing on a fast rate, because new

and practical applications are being generated everyday. In 2015, it is estimated that 46 percent of

app users paid for their apps.[1] Moreover, in 2017, its expected that over 268 billion downloads

will generate $77 billion worth of revenue.[2] Therefore, the sales projections are promising,

knowing that app users are willing to pay if the application proves to be useful and convenient.


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The mobile apps industry has rising trends. One of the trends witnessed are the mobile

advertisements created for mobile apps, which are found on most social networks (Facebook,

Instagram). Another major trend is the personalized service that the applications offer to their

users. By creating an account, the service given is customized to the preferences, the attributes and

the history of the user.

The mobile apps industry in Egypt proved to have a promising future. Egyptians are

becoming more prone to depend on their smartphones to facilitate their daily tasks. Bey2olak is a

major example of an Egyptian application that facilitates the lives of Egyptians by updating them

with information about existing traffic jams. The application witnessed major success. Egyptians

are looking for any innovative means to accelerate their life and make it easier, thus the mobile

apps industry in Egypt is definitely growing and not yet crowded nor saturated, which offers an

advantage for our company.

For TicketEasy, our target market will be divided into two parts. We target the individuals

that make up the middle to upper social class, and the banking offices. In order to reach our target

markets we have to focus on social media and public advertisement to reach both our segments.

While entering the market, we will only focus on offering the application to decrease the

waiting time in queue, in Egyptian banks. After maintaining a good position in this small market,

we will broaden our spectrum by introducing the service in restaurants and government offices.

This long-term plan to expand our target segments will make of our application an irreplaceable

mean to achieve daily responsibilities.

[1]http://www.entrepreneur.com/article/236832[2]http://www.entrepreneur.com/article/236832
http://www.entrepreneur.com/article/236832http://www.entrepreneur.com/article/236832http://www.entrepreneur.com/article/236832http://www.entrepreneur.com/article/236832http://www.entrepreneur.com/article/236832http://www.entrepreneur.com/article/236832http://www.entrepreneur.com/article/236832http://www.entrepreneur.com/article/236832http://www.entrepreneur.com/article/236832http://www.entrepreneur.com/article/236832http://www.entrepreneur.com/article/236832http://www.entrepreneur.com/article/236832


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Market Analysis

Market Segmentation

When it comes to segmenting the market, our target market includes Class A&B for the

specific reason that our app service is available on smart phones and tablets which are normally

within the capabilities of our chosen target market. Not only is it based on financial reasons, but

on the fact that both classes are well adapted to the usage of applications as part of their lives.

Ofcourse it was through our survey that we were able to determine such criteria , especially when

it comes to choosing the target market. A necessary point to keep into consideration is the

similarity of our product to others and how some similar features can be indicators of customer

behavior. For example , in our survey a question was added asking random responders of whether

BY2olak is a frequently used app by those who own smart phones and basically the main reason

was to determine peoples attitude towards applications that contribute to the practical life and

therefore determine what to expect in the beginning.

Buyer Behavior

Consumer attitude is changing now with people more willing to trust their smart phones to

be part of accomplishing their daily tasks. Uber for example remains a big proof as people are

now totally ordering a drive through their smart phone and so do other apps as well. Wasted time

Queues is a significant problem and through our survey one of the questions presented was

essentially tackling this issue as most of the respondents replied with the fact that they spend at

least 1-2 hours waiting for their turn in either banks, Governmental institutions, clinics or waiting


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list in restaurants. This time wasted is where our service intervenes and will provide the perfect

alternative to make use of the wasted time, and at the same time having your demands met.

Survey Analysis

Do you own a smart phone/tablet?

Yes

No

In your opinion how effective is your smartphone in accomplishing daily tasks? (e.g Purchasing,

reservations..etc)

Highly effective

Somewhat Effective

Rarely effective

Not effective at all.

Determine the Places of which you spend the most of your time waiting for your turn?

Restaurants

Governmental Institutions

Banks

Embassies

Other:

Based on your previous answer , on average how much time do you spend waiting?

15-30 mins

30 mins -1 Hour

1-2 Hours

More than 2 hours

Are you a frequent user of Bey2olak app?

Yes

No

If you are not a frequent user please specify the reason.


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Would you use an Application that would notify regarding your turn in any of the places mentioned before

without actually being there?

Yes

No

If you have chosen the answer No , please specify the reason

If you do not have a smartphone , would you be wiling to buy a 600-800 SmartPhone or tablet in order to

use the App?

Yes

No

Depending on whether it is being commonly used or notWhich of the following best describes your age group?

18-25

25-35

35-50

50 or above

The following survey questions were actually the core of our business project. Normally

as expected 95% percent of the respondents owned either a Smartphone or a tablet and therefore

it is easy to understand how our target market has been shaped. Then the following question was

to understand how our target market view their Smartphone in terms of its contribution to their

practical life and if they would trust an app in helping solve one of their daily obstacles. Most

respondents believed that their smartphone was somewhat effective to their daily life with some

as well viewing it as highly effective and a few as rarely effective. Therefore it drew our attention

to the idea that we will need to focus on advertising how our app will shift that perspective and

how essential it will be. Regarding the third question, we needed to determine some of the places

of which our target market wishes to see the service implemented. One of the essential questions


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on user experiences and word of mouth so it is important that it satisfies its first users whom will

start to share experiences with others.

Distribution

TicketEasy will be distributed through Apple's App Store and through Android

marketplaces, such as Google Play and Samsung Apps. The launch of the first version will be

exclusive to these two systems, but in the future it could expand to other systems.

Figure (1) Marketing Plan


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Design and development plan:

Development Status and Tasks

Team Formation.

Brainstorming.

Project Charter.

Contacting the programing company.

Sign a contract.

Contact the facilities and services that will use our service.

Sign the contracts.

Marketing

Advertising.

Sign the contracts with marketing and advertising agencies.

Launch the service.

Projected development costs

Social Login 1,500

Activity Feed 2,000

Rating System 2,500

Custom User Interface 8,000

Geolocation 1,700

User Profiles 4,600

Search 2,000

QR Code 2,300

Barcodes 2,300

SMS Integration 3,000 User Privacy Settings 3,300

3rd Party API Integration 8,250

E-mail Login 1,500

Task List 3,500


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Social Sharing 2,200

Total: $48,650

Challenges

1- How we will be able to grab attention not from the customer only but even the

business owner.

2- The second challenge is how the app will be more friendly usable.

3- Cost.

4- User experience.

5- Security.

6- Development Technology.7- Fragmentation of Smart Devices and OS.

Risks

1- unsustainable user growth

2- security breaches

3- Estimation and scheduling

4- Employee turnover

5- Productivity issues

6- tying yourself to a single platform

Operational Plan

General Approach

The business is basically a mobile application that enables a user to take a turn for a queue

for certain service companies. For this to happen, the application needs to be connected to each

individual stores ticketing server.

From the applications end, it will provide the user with the list of the companies and their

different store branches to choose from. Then it will give him/er a ticket number together with a

verification code and display the number thats being currently served. In addition, the app will


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give him/er the estimated waiting time, which will be along with the currently served number

constantly updated. Based on his/er location, the user will receive an alert to start heading to the

store. Finally, when s/he arrives to the store all s/he has to do is to type into the ticket dispenser

machine the verification code to receive a printed ticket of his/er number.

On the servers end, each stores ticketing server will have a communication going with the

application. Thus, all in-store servers must be connected to the internet, for the communication to

take place. The server will keep the numbers order synchronized by constantly being updated

from the in-store ticket dispenser machine and the application cloud. Additionally, it must send to

the ticket dispenser machine the verification codes for every ticket reserved via the application, so

that when a customer enters their verification code into the machine it instantly prints to them their

ticket number. Lastly, the server calls the ticket numbers turn to be served.

Business location

Our target in the project is based on the dispensing machine being used in banks and mobile

service Providers. This app will be run for companies in Egypt as a beginning and then we will

make it globally.

Facilities and Equipment:

o Business Owner

1- Customize different queue lines with no effort.

2- Call customers out of order.

3- Remote access for the queue.

4- Daily tracking for the customers

5- Assign number of employees based on the tracking


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o Customers

1- No more waiting

2- Easily manage your time

Equipment

o Smart phone running (IOS, Android, windows OS).

o Server of integration.

o Programming Company.

Management Team

The founding members of the team have 5 different academic backgrounds that give the

company a diversified set of skills that would help the business grow;

1. Ahmed El Meghalawy:a Mechanical engineer with prior experience in the application

development field who has contacts in the field that could help cut down start up costs and

guide in the development plan.

2. Nadine El Gammal: a Finance major who can help in analyzing the financial market/

Capital market and would be good addition in pitching for investors, knows what they

would want to hear.

3. Yasmin Hamdy:a Psychology undergrad. with computer science interests could help in

both ways; finding marketing strategies that psychologically appeal to consumers or in

finding the right targets to approach clients. In addition to helping in the application

development process.


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4. Hossam Raouf: an Economics major who can look at the Microeconomic scale and

helping in cutting down costs by seizing opportunity costs and analyzing supply and

demand forces in the future to help in making business decisions.

5. Ahmed Hosni:a Political science undergrad. who would be of great value to the public

relations area in the firm in addition to his social networks.

ticket easy business plan

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