tiara tv tiara tv the world’s first halal lifestyle channel media buying plan

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Tiara TV The World’s First Halal Lifestyle Channel Media Buying Plan

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Page 1: Tiara TV Tiara TV The World’s First Halal Lifestyle Channel Media Buying Plan

Tiara TV The World’s First Halal Lifestyle Channel

Media Buying Plan

Page 2: Tiara TV Tiara TV The World’s First Halal Lifestyle Channel Media Buying Plan

Tiara TV is specially designed to promote and sell halal or syariah compliant products and services only.

Tiara TV is your niche premium advertising platform at amazingly affordable rates.

We showcase your products and services creatively in our programs and sell it on tiaratv.com, our on-line shopping portal.

You may sell products, discount coupons, memberships, packages and value added services

Two Hour Fresh Belt Two Repeats Daily

Monday to Friday

2300 – 2400 hours

TVC Rate: Category C

RM4,000 / 30 secs

Impulse to buy generated by the program is converted into immediate sales by offering special discounts when purchased during the show.

Existing TV channels advertise only during commercial breaks, while Tiara TV does product placement inside its programs and viewers stick-ability is ensured by discount offers.

World’s First Halal

Lifestyle Channel

Featured Products SOLD via tiaratv.com On-lineShopping

HALAL PRODUCTPLACEME

NT OPPORTUNI

TIES

Page 3: Tiara TV Tiara TV The World’s First Halal Lifestyle Channel Media Buying Plan

Call us for Special and Customized package and programs

Business & Finance

Our TV Programs Varieties

Fashion

Dramas

Reality Shows

Talk Shows

Cooking Shows

Beauty Home Deco

Travelogues Documentary

Join our show now Book by 1st March 2014

FREE One Whole Year

WEBERTISINGfor early bird discounts !!!

FREE TV Ads Spots

FREE 3 mins Infomercials

FREE Brand / Logo mentions

BIG $aving$ !!

And many more…

Hurry!! Limited to first 50 bookings only

At least TWO program REPEATS

FREE

GREAT VISIBILITY for your MONEY

FREE Crawlers and Banners

Page 4: Tiara TV Tiara TV The World’s First Halal Lifestyle Channel Media Buying Plan

Target Audience 1400-1500hour:

Female Age 25 – 45 High purchasing power Career woman Housewives / SOHO Biz Woman Technology savvy

2300-2400 hour Family, Male and Female 25 – 45 Working adults

Page 5: Tiara TV Tiara TV The World’s First Halal Lifestyle Channel Media Buying Plan

TV Program Sponsorships

4 6 mins 448,000 1,085,000 242% 637,00013 8 mins 1,310,400 3,844,750 293% 2,534,35026 10 mins 2,470,000 8,326,500 337% 5,856,50052 12 mins 4,680,000 17,927,000 383% 13,247,000

104 14 mins 8,736,000 38,402,000 440% 29,666,000

4 3 mins 260,000 578,500 223% 318,500

13 4 mins 780,000 2,039,375 261% 1,259,375

26 5 mins 1,430,000 4,397,250 308% 2,967,250

52 6 mins 2,600,000 9,431,500 363% 6,831,500104 7 mins 4,680,000 20,137,000 430% 15,457,000

No of Episodes

Free Spots

Investment RM

ValueRM ROI

No of Episodes

Free Spots

Investment RM

ValueRM ROI

ONE HOUR PROGRAM

Select your placement

30 MINUTES PROGRAM

Select your placement

Savings RM

Savings RM

Page 6: Tiara TV Tiara TV The World’s First Halal Lifestyle Channel Media Buying Plan

Product Placements

A 10 2,000B 6 1,500C 3 1,000

3 seconds per exposure and end credit roll

RMPackage Select your placement

No. of Exposure per Episode

Terms and conditions applyPremium rates applicable on special events or programsPrices quoted may be amended and are not inclusive of applicable government tax

Page 7: Tiara TV Tiara TV The World’s First Halal Lifestyle Channel Media Buying Plan

Intangible Benefits Creating more awareness among Malaysians through 60% household

television penetration …. And turn IMPULSE into SALES Promotion in all marketing collaterals to promote the programs and the

organisation Brand/Logo mention in all PR announcements Brand/Logo mention in all cross media promotions through Print media,

TiaraTV Website & Social Networks Banner, Logo Sticker on Official Transport, ground location A&P and

outdoor advertising (if any) Brand/Logo on merchandise/souvenir items ; mugs, t-shirt, pen, cap etc. Brand/Logo on CD/DVD that may be created after broadcast Celebrity Host as Ambassador

Benefits to the Organisation

Page 8: Tiara TV Tiara TV The World’s First Halal Lifestyle Channel Media Buying Plan

Thank you for Sponsoring our Program!! Tiara TV is a multi-faceted, family-oriented entertainment TV show. “We want to create

more successful entrepreneurs, translate products, branding into sales and growth through many interactive product placement opportunities.

If you really want your brand to take off, sponsoring a TV program can be a great launch pad.

TV Sponsorship offers varied and vibrant content and gives your brand the opportunity to become affiliated with a programme, bringing it closer to the heart of the show’s fans. We offer fully-integrated partnership opportunities including bespoke online, mobile and licensing activation.

Sponsoring a show allows you to place a series of short credit sequences around a programme, which feature your logo and message. It is possible to sponsor a single programme or event or a themed package and the length of sponsorship can also vary.

In a nutshell: Deliver stand-out in a cluttered market Build brand fame Raise awareness Shift brand perceptions Influence purchase decision Convert impulse to buy into sales through our on-line shopping Guarantees a prime position and maximum visibility to your chosen target audience.

To find out more about sponsorship please contact one of our sponsorship team staff.

Page 9: Tiara TV Tiara TV The World’s First Halal Lifestyle Channel Media Buying Plan

Tiara TV Media Sales

Zalira 019 333 1883

Tiara TV is managed by Time Asia Productions (M) Sdn Bhd (867750 V)

~Thank you for helping us

produce TV programs that will make

huge differences in

Halal Economy~

Tiara TVGlobal Halal Support CentreG.02, 1 First AvenuePersiaran Bandar Utama47800 Petaling Jaya Selangor Darul EhsanMalaysia +603 7965 5555 +603 7965 5480 www.tiaratv.com