tiaa-cref employee giving campaign presentation. 2 employee giving campaign objectives provide an...
TRANSCRIPT
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TIAA-CREF Employee Giving Campaign Presentation
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Employee Giving Campaign Objectives
Provide an opportunity for employees to give back to the community.
Reinforce TIAA-CREF corporate values, mission and brand.
Provide personal satisfaction to employees by enabling them to make a difference and support causes important to them.
Demonstrate TIAA-CREF’s leadership in giving.
Engage employees toward a shared goal and common purpose.
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Campaign Goal
To raise $2 million, which represents a desired $1 million in employee contributions to match-eligible organizations plus up to a maximum $1 million TIAA-CREF matching contribution to employee gifts.
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Employee Giving Campaign Parameters
Only time of year that TIAA-CREF provides matching contribution
Dollar-for-dollar match up to $2,000 per employee to match-eligible organizations
Campaign annually scheduled for October
Campaign runs October 1-31
Early-Bird Campaign occurs one week prior to launch of campaign
Employees “pledge” in October for contributions the following year
Contributions through payroll or personal check
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Campaign Charities
Educational Institutions - any public, private K-12 and higher education institution
America’s Charities – more than 100 well-known charities like the Make-A-Wish Foundation and Reading Is Fundamental
Community Health Charities – represents premiere health charities such as American Lung Association and the Lupus Foundation
Global Impact – U.S.-based international charities focusing on relief such as UNICEF
United Way – local nonprofit organizations serving local community needs
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Campaign Communications
Employee Giving Campaign Captains for all business areas
Executive Sponsors
Internal and Executive Communications (TIAA-CREF Link, corporate executive email, executive voicemail, posters, intranet)
Senior leadership communications
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Campaign Events – Extreme Cubicle Makeover
Virtual activity where employees can creatively decorate their cubicles and submit photos for a chance to win. The employee with the most votes for their creative design will receive a donation to their favorite charity!
– All employees are eligible to participate.
– A “run off” will be conducted in each business area.
– The contest will start at the beginning of the campaign and
end the last week of the campaign.
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St. Jude Children’s Hospital
Campaign Events – Extreme Cubicle Makeover Winner
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Campaign Events – Extreme Cubicle Makeover Winner
A Small World – Global Impact
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Campaign Events – Extreme Cubicle Makeover Winner
Doctors Without Borders
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Campaign Events – Extreme Cubicle Makeover Winner
Susan G. Komen Community Health Charity
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Campaign Events – Serving the Greater Good Community Service Projects
Complete “Serving the Greater Good” volunteer projects during the campaign to educate employees about the needs of various nonprofit organizations
Encourage employees to sign up and participate in various volunteer projects
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Campaign Events – Serving the Greater Good Community Service Projects
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Campaign Events – Serving the Greater Good Community Service Projects
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Campaign Events – Serving the Greater Good Community Service Projects
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Campaign Events – Serving the Greater Good Community Service Projects
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Campaign Events – Tricycle Race
Business areas will compete against each other for the coveted Tricycle Race trophy! The higher participation in online donations within business areas, the better their pole position!
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Campaign Events – Charlotte Tricycle Race
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Campaign Events – Charlotte Tricycle Race Winner
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Campaign Website
When you get to the Employee Giving Campaign home page, click Pledge Now.
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THANK YOU!
C4042