Apps, APIs & Analytics: What “Mobile First” Really Means

JEFF HAYNIE, CO-FOUNDER & CTO

@JHAYNIE

“DEPUTY UN CHIEF CALLS FOR URGENT ACTION TO TACKLE GLOBAL

SANITATION CRISIS.”

 UN NEWS CENTER. UN, 21 MAR. 2013

Mobile phones are now more ubiquitous than indoor plumbing.

The Emerging IT World?

PAST:

“PLANNED ECONOMY”

Centrally planned, centrally sourcedOne size fits all‘Bread lines’Product = Industrial strengthProduct < > Inspiring

PRESENT:

“FREE-FOR-ALL”

Nominal central controlBYOD/A, rise of shadow ITSilos, inevitable redundanciesVariable results (usability, security, performance, etc.)

Major Technology Shifts1990s TO TODAY

CLIENT SERVEREarly 1990s

One-to-oneRich UX (GUI)Distributed computingLocal Network

INTERNETLate 1990s

One-to-manyWeak UX (HTML-Based)Server-centric computingGlobal network

MOBILEToday

Many-to-manyRich UX (driven by mobile OSs)Distributed computingInternet of Things

From Closed and Rigid to Open and Rich

Heavy business process

On premise

Rigid traditional IT stack

Proprietary tools

High initial & ongoing costs

“Feed the machine”: user experience an afterthought

Inside the building access

Sufficient business process

Public Cloud

Connectors to legacy

Proprietary tools / HTML web

Quick deploy, low entry costs

Web-based UI for flexible access

Tethered to work environment or virtualization and VPN

Targeted process (3-click rule)

Public or Private Cloud

APIs to legacy, SaaS, cloud, middleware

Open source / freemium tools

New dev environment, low cost

“User is king”: experience separated winners & losers

Access anytime, anywhere

“SYSTEMS OF ENGAGEMENT”“SYSTEMS OF RECORD” “SYSTEMS OF ENGAGEMENT”

The explosion that killed the PC

Hard truth #1: The user is king. User chooses the app, not you.

Expectation is for smart, purposeful, context-aware experiences. (Forget “user error” jokes.)

88% of enterprises agree B2B/E require the same caliber UX as B2C.1

Hard truth #2: Release velocity is (largely) beyond enterprise control.

Users want what they want, when they want it.

Apple wants what it wants, when it wants it.

The other platform vendors aren’t sitting still.

Hard truth #3: HTML 5 can’t save us.30% feature differential across browsers.2

Access to a small fraction of the native APIs.

Not a priority for the platform providers (see e.g. iOS 7).

R.I.P. Wintel.

1Q3 2013 Appcelerator Enterprise Mobile Survey

of enterprises support three or more mobile operating systems.1

62%

2"BII REPORT: Why Facebook Defriended HTML5-For Now." Business Insider. N.p., 24 Oct. 2012.

Data, data everywhere

Why legacy middleware won’t cut it:

Mobile is driving another tier into enterprise architectures.

And not a drop to drink?

1Q3 2013 Appcelerator Enterprise Mobile Survey

rank mobile- optimized APIs as their top investment priority.1

40%

WEB MOBILE

API format XML, SOAP JSON

Data payload

Large and static, optimized for PC display and feature-

driven applications

Niche and orchestrated, optimized for small screen

and purpose-built apps

Number of data sources Few Many

Data source location Behind the firewall

Behind the firewall, SaaS virtual private clouds,

public cloud

Client device profile

Powerful device with few constraints (e.g. large

battery), stationary access

Battery- and bandwidth-constrained (by network

and/or fees), roaming

Client-to-data

connectivitySteady, broadband

Intermittent & variable speed, driving need for

online/offline syncing and rate limiting

Usage profile

More predictable peak hours (i.e., 9-to-5, 8-to-10)

Anywhere, anytime access

The lifeblood of great user experienceA move from lagging to leading indicators.

1Q3 2013 Appcelerator Enterprise Mobile Survey

report their apps fail to meet the needs of end users.1

⅓

Needs for Mobile Success

Optimized payloadsOnline/offline syncElastic scaleSecure access

Great experience across platformsMaximum reuseFlex sourcing of skills

Performance metricsUsage patternsAdoption ratesLifecycle efficacy

IT: Innovation Exchange

New architecture for the new world around mobile, cloud and big data / analytics

Nimble and specialized, fit for purpose

Looser coupling, higher cohesion

Expanded ecosystem = more innovation

New market opportunities

Thank youJEFF HAYNIE@JHAYNIE

JHAYNIE@APPCELERATOR.COM