thursdays event!
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Leadership and Marketing Slides by Brett MoranTRANSCRIPT
Build A Tribe Make A Massive Difference
Leave Your Legacy!
1. 6 Pillars Of Leadership – the highly effective habits of true leadership and why these are important for your business, success and overall happiness?
2. Marketing 101 -‐ how to use FB & YT to market authentically and profit from your passion (without it costing you a small fortune) Plus designing a fresh website that boosts your business!
3. Networking -‐ why connection is the KEY to your success and how to make every engagement and interaction count!
Inspired others through emotion -‐ taught millions of people worldwide how to live!
Supported his family – and helped them understand the bigger picture, helped them to find the true meaning of his life and theirs
Took action -‐ set a clear vision, created a mission statement for his last months, truly lived his quest, lead us to look within
Shifted paradigms – not just an attitude change, but a complete shift! (Stephen Covey)
Fears – you stop dead in your tracks, fear of failure/success bocks you, you feel you’re not good enough, no way to make it happen, mindset trips you up
Procrastination – waste time on meaningless tasks, worry and stuck in negative patterns, get distracted by shinning objects, new ideas!
Old Story -‐ holds you back, BORING zzzzzzzzzzzzzzzzzzzzzzzzz
Belief -‐ “who am I teach others” “All the technology is to overwhelming” “I'll never make a difference” “Its too hard!”
Confused -‐ never truly satisfied, know you can do more but frustrated with yourself, deep yearning to be free, to find your purpose make a difference and go for it, but something blocks you!
1. Vision with Purpose – what is your life's works? what are you here to do and what will you leave behind?-‐ leaders see it, they feel it, then become it
2. Awareness – they know they have limiting beliefs, they investigate and focus, (fight procrastination, fear and failure)
3. Action – they are determined, they create strong will power and new beliefs, they never give up and always move forward (even when there moving back)
4. Connection – they make it count and plant seeds along the way, no body likes to be told to change s0 they inspire with enthusiasm and then lead the way!
5. Shift Paradigms – help others see the bigger picture and shift their own paradigms (Stephen Covey)
6. Transformation – a GREAT leader is always looking within, evaluating, questioning and analyzing him/her self to see if they are matching up to their vision and their purpose in life or living form their ego, fears and the illusion!
Excited me Empowered me Inspired me Valued me reminded me Fun to be around Helped me understand bigger picture Helped me align with my purpose Trusted me Engaged with me Encouraged me to take risks – they took risks too Helped me believe Made me feel part of something Cared for my authentic success Challenged me to go for it Very competent in what they were saying and doing They did with me or before me Had the same impact on others that they were are around Lit me up and charged me so I was raring to go
Leaders ask questions, inspire and then teach
Leadership is a relationship
It is a resonate relationship (emotions evoke change deep change)
Leaders are in tune with others and are on the same wave length (this is how you build a tribe of transformational agents)
(PSI) Positive Social Impact
They aid and support others in accomplishing a common task
They organize groups of people to achieve a common goal, one that leads them to happiness and success
Create and empower more leaders, to take responsibility, take action and make change!
I figured out a long time ago that the normal path to living (society) is not geared up to make us happy
It regenerates and conditions a society of zombies, imposes limited beliefs, people are lost and lose meaning of this magnificent gift (always remember you are here to create expand and experience)
The old way of living, drink, drugs and my conditioning only brought me more of the same negative results which I didn’t want (cause & effect)
So I looked within and then followed my passion!
Started out in a drug and alcohol drop in center volunteering (no cash, at college, working in a factory till 4am)
Won a princes trust award and other grants, volunteered in a youth centers, went to a hospice to understand the meaning of life
Set up groups, gave talks in prison, and followed my passion plus my purpose
Featured in the film Choice Point with Richard Branson, Jack Canfield, Desmond Tutu and many more
Africa and other projects are calling -‐ gives my life deeper meaning, appreciation and ignites incredible energy, adds purpose and fulfillment and connects a lot more to the true nature within all of us
Suggests that our true nature is love and that kindness and connection are key
That we are born to help each other along the way, to serve one another, to be kind, to experience, that we are all the same family
I fully agree, I know we are here to feel alive, to experience life, to inspire, to create our own paths, to share what we know with those who need it and then lead the way!
“Success is not about how much money you make, its about the difference you make in other peoples lives”
~ Michelle Obama
Wiggle, shake your body out…
Rotate your hands in a circle motion, move fast…
Jump up and down, energies your body…
Place your hand on your heart…
Close your eyes
Feel your heart pounding against your chest, be thankful for it, all that it does, attracts and connects you to – really feel it
Bring to mind the memories that you are truly grateful for, your first born, a marriage, your first pet
Now see these pictures in your mind, feel them flow through, turn the emotions up, go back as far as you can and be grateful
Smile like a Cheshire cat and picture in your mind where will be in 3-‐5 years. How will your business look, your health, your happiness, see yourself
“If you work for it, stretch yourself, look within and come from your true passion, your destiny
will pull you towards your purpose ” ~ Common Sense Proverb
You inspire through emotions and see the best in others, can sense their potential and see their vision (even if they can’t)
Resonate with your tribe, you are on the same wave length and you have awareness (now you have awareness you have a choice)
Encourage others to step outside of the box and face theirs challenges, use enthusiasm and have fun!
Support and care, connect and communicate with your audience
Always think: 1. Who do I lead? 2. How do I lead?
Up Next…
Marketing 101 And The Power Of Social Media!
Therapist? Practitioner? Coach? Consultant? Brand? Author? Change Agent? Visionary? Small Business Owner? Leader?
Money is the root of all evil!
Money doesn’t make you happy!
I should give everything away!
Marketing Is sleazy!
People are only after the money!
1. You Worry About Money – the little voice in the back of your head doesn't stop
2. You Feel Overwhelmed & Tired – feel like giving up, starting again, or worse
3. You’re Stressed -‐ not sure where the money is going to come from, cant pay the bills
4. You Procrastinate – keep putting off the one thing that will make a HUGE difference in your business so scrap by
5. You give it away For Free, think you’re not worth it ,(this doesn't help you or your client value the process)
6. You Don’t Know What To Charge -‐ your services, business ideas fizzle out
7. No list -‐ no attendees , clients no money!
Talk to your followers and your clients, connect, inspire and discover what they really want (then connect to their needs and offer it to them)
All your marketing material must be talking to their fears, frustrations, wants, needs & desires, this is how you lead and inspire
When you connect to what they want, give them what they need, always go deeper to ignite transformation, you are a catalyst for deep change (CRI Drop In Centre)
You have the solutions to help them solve their problems, what benefits do your offer, how much is that worth to a person? (Paul)
Who is your client avatar, enter the conversation they are having inside their head, talk to them not at them!
People need to know you, like you and trust you before they work with you!
Google has changed its algorithm and wants your website to add value to peoples lives (Penguin 2.o)
The Penguin was put in place to stop people cheating, adding too many SEO back links
Add value and you will be rewarded, this is authentic marking and pioneering leadership!
Collect emails, build a tribe of followers and add value to their lives
Think blog, think video, think creative and simple
“The Digital Revolution” is only going to get BIGGER!
10 week webinar program – how to write your book, shoot your videos with confidence, write your blogs, be a leader, eliminate your fears of public speaking, remove limiting beliefs and so much more
Extra FREE webinars – we gave away crazy bonuses and invited expert guests to join us
A full lifetime membership -‐ with downloads, Ning community for everyone to connect (created a mini tribe)
Valued at £347
“I gained so much from Brett and Sasha’s inspiring 10 week Authentic Messenger program. It was Value for Money and so much more. They were more than generous with their information and time, providing tutorial webinars, but not just one a week, often about 3 a week. Sometimes I couldn’t keep up, but Bret rapidly set up a website where we could
download and listen to the recordings again.
There were also some inspiring and relevant talks by other masters, speaking on subjects related to this training. I looked forward to listening to the webinars every week and found the contact with other members of the group via a social network site to be invaluable. It was so exciting to
overcome blocks which had prevented me from moving forwards with my true passions and desires for years.
Bret and Sasha were enthusiastic, humorous and authentic all the way through and continued supporting and assisting us during the step-‐by-‐step training – they certainly know how to walk their talk! Many thanks to you
both. I look forward to further work with you” ~ Nicky Minter
Generated $10k in sales before we made it!
Now it is built we will re-‐market it over and over again and sell it from our websites and free webinars
Feedback was overwhelming and very humbling to be part of peoples change and to watch them step it up and change other peoples lives too!
The ripple effect, the legacey!
Second product launch generated around £150
7 step Video course teaching people how to remove their blocks and find their purpose in life
Plus a full meditation program, bonuses, over 15 hours of rich content!
The one client who made me an offer and smashed it! (received and email from her mum thanking me)
Keep your website clean & fresh
Always add value and content to help with the needs of your clients
Collect emails then connect more (Aweber)
Offer a product when they know like and trust you
More than 1 billion unique users visit YouTube each month
Over 4 billion hours of video are watched each month on YouTube
72 hours of video are uploaded to YouTube every minute
YouTube is localized in 53 countries and across 61 languages
In 2011, YouTube had more than 1 trillion views, or around 140 views for every person on Earth
Millions of subscriptions happen each day
You Tube is now owned by Google, the BIGGEST search engine!
Think video for your website, home page, blog, e-‐courses!
Structure your videos – whether its to teach a technique or to get people back to visit your site always remember -‐ (MIA) (CTA)
Statically create a video plan before you even begin filming! (3/6/12 months ahead)
Be YOU be real be authentic, fear is normal, it will fade away!!
Spend time looking at keyword research (google adwrods is FREE and is so simple to use!)
In releasing their 2013 stats and financial FB announced their most recent user total has climbed to 1.1trillion!
Daily active FB users 685 million! FB page 50 million! FB mobile users 751 million! Average time spent on FB 20 minutes ??? Total revenue for 2012 $5.09 Billion! Weekly local business views 645 million Comments on local business pages 13 million!
Once you know how to, you can influence your clients and audience into taking positive action
You can use simple strategies to market your services, make a difference and make more money
Have a plan! (Mindful Mondays, Inspiring Tuesday)
Post between 3-‐5 times a day (Hootsuit SIMPLES!)
Make every post count, call to action and direction (ask people to act/like)
Think out side of the box (Restaurant 300% ROI !)
Be creative, use pictures and videos to promote your service!
Win Before you Begin (think strategy) where are you leading people to?
Talk to your audience (imagine FB as a FREE networking event on line)
Use “Boost Posts” it is really simple (remember not to have too much text advertising in pictures)
Are you finally ready to make it happen? – Do you want to learn the step by step strategies that I have used in 6 WEEKS?
Discover how to leaver your mark on the world, truly get your message out there and create a clear plan in one Interactive “Build Your Tribe Bootcamp”
Finally take your leadership and marketing skills to the next level, get support and eliminate your procrastination to achieve your goals!
How to remove your fears and your limiting beliefs so you can focus and step it up to live your purpose and leave your legacy!
Finally make the difference you dream of, and create the change and business you know you were born to make…
Master 2 of the the BIGGEST and FREE platforms available to you right now! (facebook & YouTube have only just got started!)
Imagine taking away the overwhelm of marketing your message and building your business online? – this is what I’ll teach you and much more
How would having more clients effect your business, your personal life, your purpose? Discover how to kick start the process and never look back wondering what if!
What will freedom, time off and more passion give you, how will it change your life knowing you re making a HUGE difference in the world? -‐ we will cover how you can take action straight away and see the results you think about 24/7
Facebook Marketing made simple!!!
Discover the techniques that will boost your message (including the proven ones I use) and the etiquette of social media!
How to create the ultimate Facebook plan, statically proven to promote your business and sales, reach a wider audience and make you money!
Understand the importance of engagement, connection, promoting your posts and paid adverts! Valued at £99
Create an irresistible and authentic “YouTube Channel” designed to spread your business and message across the world
Get your business in front of potential clients, add value to peoples lives, and drive traffic to your website, product and services
Structure your videos to teach valuable life transforming tips, sell your products or offer our information (instead of wishing or hoping it will work) trigger people into taking action and making a change!
Valued at £99
The complete “Authentic Messenger Program” that propelled other change agents to step I up and produce results!
Full access to the life time membership, Ning community and expert advice from other leaders in the field
Hours of webinars and cutting edge strategies to boost your message and get yourself out there!
All Mp3s, MP4s, and handouts – Can even download and listen to them on your iphone! Valued at £347
“Passion Purpose & Power” that will keep you on track, help you stay focused, eliminate your fears and your procrastination!
Over 15 hours of videos, webinars and Mp3 to keep you focused and on track! Plus bonus meditation to improve your transformation!
Full video course Mp3, Mp4s and all the homework downloads (hours of content) Valued at £197
Just let me know within 30 days if its not for you and I’ll give you a full refund – Plus you can keep all the
bonus!
1. 6 week Marketing Course £197 2. Authentic Messenger Program £347 3. Facebook Crash Course £99 4. NEW YouTube Course £99 5. Passion Purpose & Power £197
Total Value £939
How to finally break free from your gremlins How to overcome your challenges of failure How to create the ultimate mindset for your business
and success How to market your message and structure your
vision How to create life changing content that makes a
massive difference How master facebook and build a tribe of follows How to create your own TV show for your legacy! And much much more!
Instead of charging thousands like I have paid, or charging through the roof like others I want to help you as much as I can – I do this for the bigger picture and for authentic transformation!
The first 20 people only!
Tonight your investment is only £99
After tonight the program will be £297
You can split the payment into two lots of £50! if it helps you get your message out there and succeed in business!
The promise of this program, is the 10 times the value of the price you pay!
Time To Network And Thanks For Connecting!