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TRANSCRIPT
Thursday, March 1, 2018
7:00 P.M. – Regular Meeting
Council Committee Room 4
th Floor, City Hall
Members: Dean McLeod (Chair)
Stephen Clarke (Vice-Chair)
Carmen Araujo (Treasurer) Ron Noonan, Curator Norman Da Costa
Don Doan Ken Giles
Sindy Maguire Glenn McClelland Harnek Singh Rai
Mario Russo Gurmit Singh
City Councillor Pat Fortini – Wards 7 and 8 City Councillor Doug Whillans – Wards 2 and 6 City Councillor Jeff Bowman – Wards 3 and 4
For inquiries about this agenda, or to make arrangements for accessibility accommodations for persons attending (some advance notice may be required), please contact:
Chandra Urquhart, Legislative Coordinator
Telephone (905) 874-2114, TTY (905) 874-2130, [email protected]
Note: Some meeting information may also be available in alternate formats, upon request
Agenda
Brampton Sports Hall of Fame Committee
Committee of the Council of The Corporation of the City of Brampton
Agenda Brampton Sports Hall of Fame Committee
2018 03 01 Page 2 of 3
Please ensure all cell phones, personal digital assistants (PDAs) and other electronic
devices are turned off or placed on non-audible mode during the meeting.
1. Approval of Agenda
2. Declarations of Interest under the Municipal Conflict of Interest Act
3. Previous Minutes
3.1. Minutes - Sports Hall of Fame Committee - February 1, 2018
The minutes were approved by Council on February 21, 2018 and provided for
Committee’s information.
4. Delegation/Presentations
5. Reports
6. Sub-Committees
6.1. Update by Dean McLeod, Chair, re: Event Sub-Committee Meeting
7. Other/New Business
7.1. Teri Bommer, Coordinator, Sport Liaison, Community Services, re:
Communication Plan – Induction Ceremony & Nomination Deadline
7.2. Discussion at the Request of Dean McLeod, Chair, re: Increasing Our Nomination File and Review of Prominent Brampton Athletes
8. Correspondence
9. Information Items
9.1. News Items – Future / Potential Inductees – Ken Giles
Agenda Brampton Sports Hall of Fame Committee
2018 03 01 Page 3 of 3
10. Question Period
11. Public Question Period
12. Closed Session
13. Adjournment
Next Meeting, Thursday, April 5, 2018
Thursday, February 01, 2018
Members Present: Dean McLeod, Chair Stephen Clarke, Vice-Chair Carmen Araujo, Treasurer Ron Noonan, Curator Norman Da Costa Don Doan Ken Giles Sindy Maguire Glenn McClelland Harnek Singh Rai Mario Russo City Councillor Pat Fortini – Wards 7 and 8 City Councillor Jeff Bowman – Wards 3 and 4
Members Absent: City Councillor Doug Whillans – Wards 2 and 6 (personal) Gurmit Singh (regrets)
Staff Present: Community Services Department Garry Hardy, Supervisor, Sports Brampton, Recreation Teri Bommer, Coordinator, Sport Liaison City Clerk’s Office Chandra Urquhart, Legislative Coordinator
Minutes
Brampton Sports Hall of Fame Committee
Committee of the Council of
The Corporation of the City of Brampton
3.1-1
Minutes Brampton Sports Hall of Fame Committee
2018 02 01 Page 2 of 5
The meeting was called to order at 7:00 p.m. and adjourned at 7:55 p.m. Dean McLeod, Chair, presented Harnek Singh Rai, Member, with a letter of congratulations as an inductee to the Brampton Sports Hall of Fame. Committee congratulated Mr. Rai on his induction to the Sports Hall of Fame. Mr. McLeod advised that he was continuing efforts to contact the other inductees. 1. Approval of Agenda SHF006-2018 That the agenda for the Brampton Sports Hall of Fame Committee
Meeting of February 1, 2018 be approved, as printed and circulated. Carried 2. Declarations of Interest under the Municipal Conflict of Interest Act 3. Previous Minutes 3.1. Minutes - Brampton Sports Hall of Fame - January 18, 2018
The minutes were approved by Council on January 24, 2018 and provided for Committee’s information.
4. Delegation/Presentations 5. Reports 6. Sub-Committees 6.1. Update by Event Sub-Committee Member, re: Event Sub-Committee Meeting
on January 24, 2018
Sindy Maguire, Event Sub-Committee Member, provided an overview of the items discussed at the Event Sub-Committee meeting on January 24, 2018. She outlined the responsibilities of the Festival Special Events Office (FSEO) staff, Committee members and Committee support staff.
3.1-2
Minutes Brampton Sports Hall of Fame Committee
2018 02 01 Page 3 of 5
Committee discussion and suggestions included the following:
Cost of event tickets remain the same as 2017 at $55.00 each
Reserve tables for larger groups
Script for Master of Ceremonies to be provided by Committee Chair
Script and biographies for inductees prepared by Committee member
Master of Ceremonies to be confirmed by Committee
Decision regarding invites to VIPs and dignitaries remains with Committee
All items around communication will be handled by Communications staff, such as, cost of tickets, invitation to staff, notice/media release for the event
FSEO staff will arrange a meeting with Rose Theatre to discuss event
Councillor Bowman referenced a female wrestler from Brampton as a possible VIP on the guest list and offered to provide her address to staff.
Dean McLeod, Chair, advised that Kotak Law has offered a spectator box for the Brampton Beast hockey game on Friday, April 8, 2018. The Powerade Centre has also donated a spectator box. Mr. McLeod will provide details of the event directly to members.
The following motion was considered:
SHF007-2018 That the update by Sindy Maguire, Event Sub-Committee Member,
to the Brampton Sports Hall of Fame Committee meeting of February 1, 2018, re: Event Sub-Committee Meeting of January 24, 2018 be received.
Carried 7. Other/New Business 7.1. Discussion, re: Review and Selection of Sports Hall of Fame Induction Ceremony
Keynote Speaker
Garry Hardy, Supervisor, Sports Brampton, reminded members that they were provided a list of potential keynote speakers supplied by the National Speakers Bureau to review. A copy of the list was circulated.
Committee consideration of this matter included discussion and suggestions as follows:
Athletic accomplishments and background of the speakers
Connection to Brampton and the suggestion that the speaker should be someone local
Budget limitation restricts the choice of speaker, especially if the person is from outside of the province
3.1-3
Minutes Brampton Sports Hall of Fame Committee
2018 02 01 Page 4 of 5
Availability of speaker on the date of the Induction Ceremony
Individual with a high profile may increase attendance; however, would need to be notified a year in advance of the event
Reminder that Committee has the option to choose a speaker outside of the individuals recommended by the Bureau
Following consideration of the matter, Committee selected Damon Allen, who is described by the Bureau as a ‘Four-time Grey Cup Champion & Pro Football’s Most Prolific Quarterback’, as the keynote speaker.
In response to questions, Mr. Hardy confirmed that he will contact Mr. Allen and, that if required, a deposit will be made to secure his services for the event. He advised that names of other potential speakers will be requested for consideration in the event Mr. Allen is unavailable.
The following motion was considered:
SHF008-2018 1. That the list of keynote speakers to Sports Hall of Fame Committee meeting of February 1, 2018, re: Review and Selection of Sports Hall of Fame Induction Ceremony Keynote Speaker be received; and,
2. That Damon Allen, considered by the National Speakers Bureau as one of the greatest CFL quarterbacks of all-time, be selected as the keynote speaker at the Brampton Sports Hall of Fame Induction Ceremony on May 15, 2018; and
3. That Recreation staff follow the required procedure to secure the services of Mr. Allen for the event.
Carried
7.2. Discussion, re: Purchase of Brampton Sports of Hall Fame Golf Shirts
Dean McLeod, Chair, inquired about the purchase of Brampton Sports Hall of Fame golf-shirts for new inductees and members of Committee. The current inventory consists of a few extra-large size shirts. Staff confirmed that the budget allows for the purchase of golf shirts by the Committee.
The following motion was considered:
SHF009-2017 That funds from the Community Services budget be allocated to the
purchase of golf shirts in various sizes with the City of Brampton Sports Hall of Fame logo.
Carried
3.1-4
Minutes Brampton Sports Hall of Fame Committee
2018 02 01 Page 5 of 5
7.3. Update by City Clerk's Office staff, re: Committee Vacancy
Committee was advised by City Clerk’s Office staff that the process was underway by the City Clerk to fill the existing vacant position on the Committee.
8. Correspondence - nil 9. Information Items - nil 9.1. News Items – Future / Potential Inductees – Ken Giles
Ken Giles, Committee Member, provided information on the accomplishments of various Brampton athletes including football, wrestling, hockey, basketball, relay and soccer.
10. Question Period - nil 11. Public Question Period - nil 12. Closed Session - nil 13. Adjournment SHF010-2018 That the Brampton Sports Hall of Fame Committee do now adjourn
to meet again on Thursday, March 1, 2018 at 7:00 p.m.
Carried
__________________________________________
Dean McLeod, Chair
3.1-5
communication plan
Prepared by Strategic Communications - For Internal Use Only Updated February 16, 2018 Page 1 of 6
Brampton Sports Hall of Fame
This is a two-part communication plan, including the Induction Ceremony and Call for
Nominations
BACKGROUND
Founded in 1979, the Brampton Sports Hall of Fame is intended to honour Brampton residents
(past or present) who have made outstanding athletic achievements and/or contributions to the
development of sport. The Hall of Fame inducts new members annually, in the categories of
Athletes, Builders, Veterans and Teams, selected by the Brampton Sports Hall of Fame
Committee. The public is welcome and encouraged to nominate potential inductees.
The Hall of Fame resides in the Powerade Centre. Plans are in the works to expand the space,
possibly relocating, but details are not yet confirmed.
INDUCTION CEREMONY EVENT DETAILS
38th Annual Brampton Sports Hall of Fame Induction Ceremony
Tuesday, May 15, 2018
Rose Theatre Brampton
Cost: $55
Inductees:
Harnek Singh Rai (Builder - Powerlifting)
Rosemary Miller (Builder – Tennis and 55+ Sports)
Michael Weaver (Athlete - Hockey)
Richard Souce (Athlete - Boxing)
Keynote Speaker: Damon Allen, Former CFL quarterback and four-time Grey Cup Champion
CALL FOR NOMINATIONS DETAILS
The 2019 nomination deadline is June 15, 2018. Anyone can make a nomination. Nominees
must have a connection to Brampton and have made outstanding contributions and
achievements in sport.
There are four categories of membership into the City of Brampton's Sports Hall of Fame:
Athletes
Builders - all members other than athletes
Veterans - may be either athletes or builders who have concluded their careers
Teams
7.1-1
communication plan
Prepared by Strategic Communications - For Internal Use Only Updated February 16, 2018 Page 2 of 6
OBJECTIVES
1. Increase ticket sales to the Induction Ceremony.
2. Attract more nominations for 2019 inductees.
3. Raise awareness of the Brampton Sports Hall of Fame in the GTA.
AUDIENCES
Current Hall of Fame inductees and nominators
Past Hall of Fame inductees
Brampton and area sports organizations
Local, regional and possibly national sports media (depending on inductees)
Sports fans
Brampton residents
Mayor, Council, Senior Management Team and City of Brampton staff
MESSAGES
Celebrate sport with some of Brampton’s finest athletes, builders, veterans and teams.
Honour a Bramptonian who has made an outstanding contribution to sport – nominate an athlete, builder, veteran or team for the Brampton Sports Hall of Fame.
Learn about the proud history of sport in our community – visit the Brampton Sports Hall of Fame.
7.1-2
communication plan
Prepared by Strategic Communications - For Internal Use Only Updated February 16, 2018 Page 3 of 6
TACTICS LIST - Induction Ceremony
Tactic Responsible Date Details Cost
Media Relations
Media release
Issued to all local media
Strat Comm Late Feb/
early Mar
To coincide with ticket sales opening
and new website launch
No cost
Media advisory with bios
and photos of inductees
Strat Comm /
Recreation
Late April
/May
Distributed in advance to encourage
attendance at event/feature stories
No cost
Media package at event Strat Comm /
Recreation
May 15 Bios, releases, info on 2019
nominations
No cost
Media accreditation on site
at event
Strat Comm/
Recreation
May 15 Note which outlets are present,
provide tickets, direct media
No cost
Online
City Matters e-newsletter
Brief article linking to website
Strat Comm April and
May
No cost
Corporate Twitter and
Facebook updates (may be
retweeted/liked by others)
Strat Comm Feb-May Schedule/content to be developed No cost
Event calendars
Strat Comm /
Recreation
March SNAPd, Brampton.ca, Rose Theatre No cost
Update Brampton Sports
Hall of Fame website
BSHoF / Rec /
IT
February No cost
Brampton.ca homepage tile
or feature
Strat Comm April No cost
Spotlight message on
OurBrampton
Strat Comm April No cost
Facebook ad Strat Comm April Targeted to people in Brampton with
an interest in sport
$300
7.1-3
communication plan
Prepared by Strategic Communications - For Internal Use Only Updated February 16, 2018 Page 4 of 6
Other Marketing
LED Roadside signs
Brief message on rec centre
signs
Recreation April -
May
No cost
Invitations
3.75x8.5” folded invitations
for former inductees, 200
copies
Strat Comm/
Recreation
March PDF version to be emailed to some
inductees
$400
TV screens
Strat Comm/
Recreation
March –
May
Tile on TVs at City Hall, Garden Square
and rec centres
No cost
11x 17” Posters
70 copies
Strat Comm /
Recreation
March For distribution to City facilities and
partners
No cost
PDF of poster
To email to sports groups
Recreation to
distribute
March No cost
Guardian ad
Quarter page in colour
Strat Comm April 19? $1,200
SNAPd Brampton
Quarter page in colour
Strat Comm April issue
due mid-
March
$450
JPEG of logo with inductees’
names
Strat Comm May For ceremony No cost
Total estimated cost: $2,350
7.1-4
communication plan
Prepared by Strategic Communications - For Internal Use Only Updated February 16, 2018 Page 5 of 6
TACTICS LIST – Nomination deadline
Tactic Responsible Date Details Cost
Media Relations
Media release /advisory
Strat Comm May Combined with Induction Ceremony
advisory/ media package
No cost
Online
City Matters e-newsletter
Brief article linking to
website
Strat Comm May and
June
editions
No cost
Corporate Twitter and
Facebook updates (may be
retweeted/liked by others)
Strat Comm May-June Schedule/content to be developed No cost
Nomination info on new
Brampton Sports Hall of
Fame website
BSHoF /
Recreation / IT
February Web development in progress No cost
Brampton.ca homepage
tile or feature
Strat Comm May/June No cost
Spotlight message on
OurBrampton
Strat Comm May/June No cost
Social Media ads Strat Comm May/June $200
Marketing
LED Roadside signs Recreation May/June Brief message on rec centre signs No cost
TV screens
Strat Comm/
Recreation
March –
May
Tile on TVs at City Hall, Garden Square
and rec centres
No cost
Email to sports groups
Use TV screen image
Recreation to
distribute
March No cost
7.1-5
communication plan
Prepared by Strategic Communications - For Internal Use Only Updated February 16, 2018 Page 6 of 6
Rink boards
Powerade and City arenas
as space permits
Strat Comm /
Recreation
Mar-June No cost
Guardian ad
Quarter page, colour, plus
digital campaign
Strat Comm Late May $2000
SNAPd ad
Quarter page, colour
Strat Comm May $450
Total estimated cost: $2650
EVALUATION
Monitor media coverage
Track hits on website
Number of tickets sold
Number of nominations
CONTACTS
Strategic Communications
Alicia Land, Senior Communications Advisor 905.874.3602
Recreation
Teri Bommer, Facility Scheduler 905.874.3358
7.1-6