thursday, february 21
DESCRIPTION
Thursday, february 21. We are creating solutions that should fit in to the story of people ’ s lives. Create an image Put the listener there Build interest Make it real. A story can…. [Ira Glass clip]. 4 methods for story construction. Storyspine Elements of story A-C-E - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/1.jpg)
Thursday, february 21
Conversation about Family 40 min
Storytelling 35 min
Team time & Workshops 30 min
Wrap 5 min
![Page 2: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/2.jpg)
![Page 3: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/3.jpg)
We are creating solutions that should fit in to the story of people’s lives.
![Page 4: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/4.jpg)
A story can…
Create an imagePut the listener
thereBuild interest
Make it real
![Page 5: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/5.jpg)
[Ira Glass clip]
![Page 6: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/6.jpg)
(1)Storyspine(2)Elements of
story(3)A-C-E(4)Stand &
Deliver
4 methods for story construction
![Page 7: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/7.jpg)
(1)Storyspine, a way to frame a story
![Page 8: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/8.jpg)
(2)Elements of Story, a way to evaluate a story
![Page 9: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/9.jpg)
action
conflict event
A story is a character-driven dramatic narrative.
![Page 10: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/10.jpg)
action
conflict event
need
insight POV/solution
A story is a character-driven dramatic narrative, and can be used to share your
design process.
![Page 11: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/11.jpg)
(3)A-C-E, a way to structure a story
![Page 12: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/12.jpg)
(4)Stand & Deliver, another way to structure a story
![Page 13: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/13.jpg)
Stand & Deliver
RAMP
Let the audience know how your content is important to them.
What is the hook that draws them in?
![Page 14: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/14.jpg)
Stand & Deliver
RAMP
Let the audience know how your content is important to them.
What is the hook that draws them in?
EXAMPLE
It was 4am when I first met Kamla Devy, and all I could hear where footsteps.
![Page 15: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/15.jpg)
Stand & Deliver
THE 3 POINTS & FEELING
Illustrate 3 things that you want the audience to know, motivated by how you want them to feel.
![Page 16: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/16.jpg)
Stand & Deliver
THE 3 POINTS & FEELING
Illustrate 3 things that you want the audience to know, motivated by how you want them to feel.
EXAMPLE
Explain the scene I observed: I watched as Kamla started a fire to prepare chai for me, while her children read beside her.
Until then, I had thought of light as merely a basic need.
For Kamla, light was about dignity and her children’s future.
![Page 17: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/17.jpg)
Stand & Deliver
DESSERT
A meaningful story or fact that the audience will remember.
![Page 18: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/18.jpg)
Stand & Deliver
DESSERT
A meaningful story or fact that the audience will remember.
EXAMPLE
Kamla breathed life into the product that has now impacted millions of lives.
![Page 19: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/19.jpg)
Storytelling for Design Review 2
5 MINUTES
Minute 1: Tell us a compelling user-centered micro-story
Minutes 2-4: Tell us the story of your process, including key insights from synthesis, and evidence of testing multiple prototypes
Minute 5: Paint a picture of what’s next featuring your chosen solution concept
![Page 20: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/20.jpg)
Stand & Deliver – your DR2 template
![Page 21: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/21.jpg)
Stand & Deliver
(1) RAMP
FOR DR2: Compelling user-centered micro-story
TITLE. What is it about, in 3-4 words?
Finding life in
darkness
![Page 22: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/22.jpg)
Stand & Deliver
DETAILS. What are the details you want to convey in order for us to
remember the title? • Kamla doing chores in the dark
• Kamla walking barefoot in the cow dung
• Kamla caring for her children and for me
• Creating the cooking fire• Image of us around the cooking fire
drinking chai• Seeing the children reading by their
mom• What light meant to the family…
opportunity and future• I worried about, was it bright
enough?
![Page 23: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/23.jpg)
Stand & Deliver
VOCABULARY. Brainstorm words that convey the essence of the details.
• Illuminate• Inspire• Warmth• Family• Together• Cared for• Nurture• Future• Aspire• beyond
![Page 24: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/24.jpg)
Stand & Deliver
What is it about?
Why does it matter?
![Page 25: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/25.jpg)
Stand & Deliver
What is it about?
Why does it matter?
(2) THE 3 POINTS & FEELING
FOR DR2: Process story revealing the insights
![Page 26: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/26.jpg)
Stand & Deliver
![Page 27: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/27.jpg)
Stand & Deliver
![Page 28: Thursday, february 21](https://reader035.vdocuments.us/reader035/viewer/2022062309/56814e4a550346895dbbcf6f/html5/thumbnails/28.jpg)
HOMEWORK
Prepare for Design Review 2!