thu jun 1 2006

29
Thu Jun 1 2006 Thu Jun 1 2006 Google Analytics for activeinterface.com Content Optimization

Upload: stephen-hunter

Post on 03-Jan-2016

29 views

Category:

Documents


1 download

DESCRIPTION

Thu Jun 1 2006. Google Analytics for activeinterface.com Content Optimization. Ad Version Testing Overall Ad A/B Testing. Ad Version Testing Source Specific Testing. Ad Version Testing Keyword Specific Testing. Content Performance Top Content. Content Performance Content Drilldown. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: Thu Jun 1 2006

Thu Jun 1 2006Thu Jun 1 2006

Google Analytics for activeinterface.com

Content Optimization

Page 2: Thu Jun 1 2006

498

428

135

100 200 300 400 500 600

Analysis Services Browser

Server-side PowerPoint

AJAX XMLA Browser

Visits

Ad Version TestingOverall Ad A/B Testing

Content Visits P/Visit G1/Visit $/Visits

AJAX XMLA BrowserAJAX XMLA Browser 498498 6.356.35 0.000.00 0.000.00

Server-side PowerPointServer-side PowerPoint 428428 4.964.96 0.000.00 0.000.00

Analysis Services BrowserAnalysis Services Browser 135135 3.933.93 0.000.00 0.000.00

Page 3: Thu Jun 1 2006

Ad Version TestingSource Specific Testing

google[cpc]

Source/Content Visits P/Visit G1/Visit $/Visits

google[cpc]google[cpc] 10611061 5.485.48 0.000.00 0.000.00

Page 4: Thu Jun 1 2006

Ad Version TestingKeyword Specific Testing

(content targeting)

xmla

analysis services

powerpoint server

generate powerpoint

powerpoint database

powerpoint xml

powerpoint automation

olap

powerpoint generator

other [N=2]

Keyword/Content Visits P/Visit G1/Visit $/Visits

(content targeting)(content targeting) 496496 5.405.40 0.000.00 0.000.00

xmlaxmla 104104 7.027.02 0.000.00 0.000.00

analysis servicesanalysis services 9292 4.454.45 0.000.00 0.000.00

powerpoint serverpowerpoint server 8585 4.944.94 0.000.00 0.000.00

generate powerpointgenerate powerpoint 8484 4.504.50 0.000.00 0.000.00

powerpoint databasepowerpoint database 5757 6.336.33 0.000.00 0.000.00

powerpoint xmlpowerpoint xml 4848 7.447.44 0.000.00 0.000.00

powerpoint automationpowerpoint automation 3737 4.514.51 0.000.00 0.000.00

olapolap 2626 3.153.15 0.000.00 0.000.00

powerpoint generatorpowerpoint generator 2121 5.295.29 0.000.00 0.000.00

other [N=2]other [N=2] 1111 17.4217.42 00 00

Page 5: Thu Jun 1 2006

Content PerformanceTop Content

/thinolap.html

/b2005_11_21.html

/b2004_12_2.html

/b2005_11_25.html

/b2004_12_31.html

/intrasight.html

/b2003_4_9.html

/b2005_01_27.html

/pptatk.html

/b2005_01_29.html

other [N=278]

Content Uniq. Views Pageviews Avg Time % Exit $ Index

/thinolap.html/thinolap.html 20312031 37383738 39.5039.50 20.3020.30 0.000.00

/b2005_11_21.html/b2005_11_21.html 17901790 24652465 154.84154.84 52.2152.21 0.000.00

/b2004_12_2.html/b2004_12_2.html 16541654 20892089 157.66157.66 52.4252.42 0.000.00

/b2005_11_25.html/b2005_11_25.html 15541554 20862086 114.46114.46 41.9541.95 0.000.00

/b2004_12_31.html/b2004_12_31.html 15031503 22582258 138.49138.49 52.2652.26 0.000.00

/intrasight.html/intrasight.html 13081308 24172417 58.6558.65 28.7128.71 0.000.00

/b2003_4_9.html/b2003_4_9.html 11731173 13521352 87.5887.58 55.4055.40 0.000.00

/b2005_01_27.html/b2005_01_27.html 11581158 15841584 120.26120.26 51.0751.07 0.000.00

/pptatk.html/pptatk.html 11131113 19081908 39.8339.83 26.8326.83 0.000.00

/b2005_01_29.html/b2005_01_29.html 10931093 13701370 87.5887.58 57.5257.52 0.000.00

other [N=278]other [N=278] 1797117971 2453624536 16478.8916478.89 16233.3100000016233.3100000000010001

00

Page 6: Thu Jun 1 2006

Content PerformanceContent Drilldown

/thinolap.html

/b2005_11_21.html

/b2004_12_2.html

/b2005_11_25.html

/b2004_12_31.html

/intrasight.html

/zip/

/b2003_4_9.html

/b2005_01_27.html

/pptatk.html

other [N=219]

Directory and Pages Uniq. Views Pageviews Avg Time % Exit $ Index

/thinolap.html/thinolap.html 20312031 37383738 39.5039.50 20.3020.30 0.000.00

/b2005_11_21.html/b2005_11_21.html 17901790 24652465 154.84154.84 52.2152.21 0.000.00

/b2004_12_2.html/b2004_12_2.html 16541654 20892089 157.66157.66 52.4252.42 0.000.00

/b2005_11_25.html/b2005_11_25.html 15541554 20862086 114.46114.46 41.9541.95 0.000.00

/b2004_12_31.html/b2004_12_31.html 15031503 22582258 138.49138.49 52.2652.26 0.000.00

/intrasight.html/intrasight.html 13081308 24172417 58.6558.65 28.7128.71 0.000.00

/zip//zip/ 11981198 13301330 152.11152.11 46.3246.32 0.000.00

/b2003_4_9.html/b2003_4_9.html 11731173 13521352 87.5887.58 55.4055.40 0.000.00

/b2005_01_27.html/b2005_01_27.html 11581158 15841584 120.26120.26 51.0751.07 0.000.00

/pptatk.html/pptatk.html 11131113 19081908 39.8339.83 26.8326.83 0.000.00

other [N=219]other [N=219] 1786617866 2457624576 11467.6300000011467.6300000000010001

14552.714552.7 00

Page 7: Thu Jun 1 2006

Content PerformanceContent by Titles

ThinOLAP Home

Flexible OLAP charting with XMLAand OWC

Setting up SQL 2005 and XMLA

The Third Dimension

SharePoint 2.0 OLAP Web Parts

IntraSight

Windows Scripting HostPage Titles Uniq. Views Pageviews Avg Time % Exit $ Index

ThinOLAP HomeThinOLAP Home 21662166 39193919 40.1040.10 21.5621.56 0.000.00

Flexible OLAP charting with Flexible OLAP charting with XMLA and OWCXMLA and OWC

19771977 24372437 168.23168.23 53.7153.71 0.000.00

Setting up SQL 2005 and Setting up SQL 2005 and XMLAXMLA

18331833 25152515 153.06153.06 52.1752.17 0.000.00

The Third DimensionThe Third Dimension 15791579 21122112 113.87113.87 42.2342.23 0.000.00

SharePoint 2.0 OLAP Web SharePoint 2.0 OLAP Web PartsParts

15731573 23342334 137.70137.70 51.6751.67 0.000.00

IntraSightIntraSight 13081308 24172417 58.6558.65 28.7128.71 0.000.00

Windows Scripting HostWindows Scripting Host 12631263 14441444 96.8596.85 55.8255.82 0.000.00

Building cubes with the SQL Building cubes with the SQL Server Accelerator for Server Accelerator for Business IntelligenceBusiness Intelligence

12071207 15061506 78.6178.61 54.3854.38 0.000.00

Microsoft's new Business Microsoft's new Business Intelligence PortalIntelligence Portal

11931193 16241624 120.37120.37 50.8650.86 0.000.00

PowerPoint Automation ToolkitPowerPoint Automation Toolkit 11141114 19111911 39.9039.90 26.9026.90 0.000.00

other [N=62]other [N=62] 1713517135 2358423584 2174.9700000002174.97000000000070007

1745.9700000001745.97000000000020002

00

Page 8: Thu Jun 1 2006

Content PerformanceDynamic Content

/search?

/http://www.microsoft.com/downloads/details.aspx?

/analytics/home/report?

/http://www.gotdotnet.com/Workspaces/Workspace.aspx?

/http://support.microsoft.com/?

/http://msdn.microsoft.com/library/default.asp?

/translate_c?

/http://validator.w3.org/check?

Directory and Pages Uniq. Views Pageviews Avg Time % Exit $ Index

/search?/search? 162162 185185 232.90232.90 77.8477.84 0.000.00

/http://www.microsoft.com//http://www.microsoft.com/downloads/details.aspx?downloads/details.aspx?

4646 5050 78.2678.26 30.0030.00 0.000.00

/analytics/home/report?/analytics/home/report? 2121 2727 75.2675.26 29.6329.63 0.000.00

/http://www.gotdotnet.com//http://www.gotdotnet.com/Workspaces/Workspace.aspx?Workspaces/Workspace.aspx?

1111 1111 75.8375.83 45.4545.45 0.000.00

/http://support.microsoft.com/?/http://support.microsoft.com/? 66 66 38.7538.75 33.3333.33 0.000.00

/http://msdn.microsoft.com//http://msdn.microsoft.com/library/default.asp?library/default.asp?

55 55 13.5013.50 20.0020.00 0.000.00

/translate_c?/translate_c? 22 22 0.000.00 100.00100.00 0.000.00

/http://validator.w3.org/check?/http://validator.w3.org/check? 22 33 1.001.00 66.6766.67 0.000.00

Page 9: Thu Jun 1 2006

Content PerformanceDepth of Visit

Depth of Visit Visits1 87812 18273 8824 4435 3426 2337 2068 1589 12910 124other [N=10] 957

Depth of Visit Visits1 87812 18273 8824 4435 3426 2337 2068 1589 12910 124other [N=10] 957

Page 10: Thu Jun 1 2006

Content PerformanceLength of Visit

Length of Visit (sec) Visits0-10 910711-30 59931-60 68061-180 1330181-600 1320601-1800 8591801+ 187

Length of Visit (sec) Visits0-10 910711-30 59931-60 68061-180 1330181-600 1320601-1800 8591801+ 187

Page 11: Thu Jun 1 2006

Navigational AnalysisEntrance Bounce Rates

/b2004_12_2.html

/b2005_11_21.html

/b2004_12_31.html

/thinolap.html

/intrasight.html

/b2003_4_9.html

/b2005_01_27.html

/b2005_01_29.html

/b2005_11_25.html

/pptatk.html

other [N=212]

Top Entrances Entrances Bounces Bounce Rate

/b2004_12_2.html/b2004_12_2.html 13381338 835835 62.4162.41

/b2005_11_21.html/b2005_11_21.html 12751275 978978 76.7176.71

/b2004_12_31.html/b2004_12_31.html 12171217 821821 67.4667.46

/thinolap.html/thinolap.html 10191019 385385 37.7837.78

/intrasight.html/intrasight.html 951951 401401 42.1742.17

/b2003_4_9.html/b2003_4_9.html 839839 680680 81.0581.05

/b2005_01_27.html/b2005_01_27.html 824824 590590 71.6071.60

/b2005_01_29.html/b2005_01_29.html 807807 638638 79.0679.06

/b2005_11_25.html/b2005_11_25.html 715715 531531 74.2774.27

/pptatk.html/pptatk.html 704704 289289 41.0541.05

other [N=212]other [N=212] 43934393 26332633 14872.9114872.91

Page 12: Thu Jun 1 2006

Navigational AnalysisTop Exit Points

/b2005_11_21.html

/b2004_12_31.html

/b2004_12_2.html

/b2005_11_25.html

/b2005_01_27.html

/b2005_01_29.html

/thinolap.html

/b2003_4_9.html

/intrasight.html

/pptatk.html

other [N=231]

Top Exits Exits Pageviews % Exit

/b2005_11_21.html/b2005_11_21.html 12871287 24652465 52.2152.21

/b2004_12_31.html/b2004_12_31.html 11801180 22582258 52.2652.26

/b2004_12_2.html/b2004_12_2.html 10951095 20892089 52.4252.42

/b2005_11_25.html/b2005_11_25.html 875875 20862086 41.9541.95

/b2005_01_27.html/b2005_01_27.html 809809 15841584 51.0751.07

/b2005_01_29.html/b2005_01_29.html 788788 13701370 57.5257.52

/thinolap.html/thinolap.html 759759 37383738 20.3020.30

/b2003_4_9.html/b2003_4_9.html 749749 13521352 55.4055.40

/intrasight.html/intrasight.html 694694 24172417 28.7128.71

/pptatk.html/pptatk.html 512512 19081908 26.8326.83

other [N=231]other [N=231] 53345334 2445724457 16233.31000000000116233.310000000001

Page 13: Thu Jun 1 2006

Navigational AnalysisInitial Navigation

/b2004_12_2.html

/b2005_11_21.html

/b2004_12_31.html

/thinolap.html

/intrasight.html

/b2003_4_9.html

/b2005_01_27.html

/b2005_01_29.html

/b2005_11_25.html

/pptatk.html

other [N=212]

Initial Path Visits G1/Visit $/Visits

/b2004_12_2.html/b2004_12_2.html 13381338 0.000.00 0.000.00

/b2005_11_21.html/b2005_11_21.html 12751275 0.000.00 0.000.00

/b2004_12_31.html/b2004_12_31.html 12171217 0.000.00 0.000.00

/thinolap.html/thinolap.html 10191019 0.000.00 0.000.00

/intrasight.html/intrasight.html 951951 0.000.00 0.000.00

/b2003_4_9.html/b2003_4_9.html 839839 0.000.00 0.000.00

/b2005_01_27.html/b2005_01_27.html 824824 0.000.00 0.000.00

/b2005_01_29.html/b2005_01_29.html 807807 0.000.00 0.000.00

/b2005_11_25.html/b2005_11_25.html 715715 0.000.00 0.000.00

/pptatk.html/pptatk.html 704704 0.000.00 0.000.00

other [N=212]other [N=212] 43934393 00 00

Page 14: Thu Jun 1 2006

1

1

1

1

1

1

Sun 1/1 Mon 1/2 Tue 1/3 Wed 1/4 Thu 1/5 Fri 1/6 Sat 1/7 Sun 1/8 Mon 1/9 Tue 1/10 other[N=141]

G1

Goals & Funnel Process Goal Tracking

Page 15: Thu Jun 1 2006

1

1

1

1

1

1

Sun 1/1 Mon 1/2 Tue 1/3 Wed 1/4 Thu 1/5 Fri 1/6 Sat 1/7 Sun 1/8 Mon 1/9 Tue 1/10 other[N=141]

G1/Visit

Goals & Funnel Process Goal Conversion

Page 16: Thu Jun 1 2006

Goals & Funnel Process Defined Funnel Navigation

Entrance Points|Abandonment Points VisitsEntrance Points|Abandonment Points Visits

Page 17: Thu Jun 1 2006

1

1

1

1

1

1

Sun 1/1 Mon 1/2 Tue 1/3 Wed 1/4 Thu 1/5 Fri 1/6 Sat 1/7 Sun 1/8 Mon 1/9 Tue 1/10 other[N=141]

Abandonment Rate

Goals & Funnel Process Defined Funnel Abandonment

Page 18: Thu Jun 1 2006

400

0 50 100 150 200 250 300 350 400 450

Row A

G1

Goals & Funnel Process Reverse Goal Path

Goal Path G1

Page 19: Thu Jun 1 2006

400

0 50 100 150 200 250 300 350 400 450

Row A

G1

Goals & Funnel Process Goal Verification

Matched Goals G1

Page 20: Thu Jun 1 2006

97

345

2,887

10,624

70

43

11

2

1

1

1

2,000 4,000 6,000 8,000 10,000 12,000

other [N=1]

MOT-E1000

Konqueror

Mozilla

Opera

Internet Explorer

Visits

Web Design ParametersBrowser Versions

Browsers Visits

Internet ExplorerInternet Explorer 1062410624

FirefoxFirefox 28872887

OperaOpera 345345

SafariSafari 9797

MozillaMozilla 7070

NetscapeNetscape 4343

KonquerorKonqueror 1111

CaminoCamino 22

MOT-E1000MOT-E1000 11

MiJava,gzipMiJava,gzip 11

other [N=1]other [N=1] 11

Page 21: Thu Jun 1 2006

13,784

156

128

7

3

3

1

2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000

OpenBSD

FreeBSD

SunOS

(unknown)

Linux

Macintosh

Windows

Visits

Web Design ParametersPlatform Versions

Platforms Visits

WindowsWindows 1378413784

MacintoshMacintosh 156156

LinuxLinux 128128

(unknown)(unknown) 77

SunOSSunOS 33

FreeBSDFreeBSD 33

OpenBSDOpenBSD 11

Page 22: Thu Jun 1 2006

821

862

1,338

7,998

366

303

284

273

230

101

1,506

1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000

other [N=184]

Firefox 1.5.0.2 - Windows XP

Internet Explorer 7.0 - Windows XP

Firefox 1.5.0.3 - Windows XP

Internet Explorer 6.0 - Windows Server 2003

Internet Explorer 6.0 - Windows XP

Visits

Web Design ParametersBrowser & Platform Combos

Browsers - Platform Visits

Internet Explorer 6.0 - Windows XPInternet Explorer 6.0 - Windows XP 79987998

Internet Explorer 6.0 - Windows 2000Internet Explorer 6.0 - Windows 2000 13381338

Internet Explorer 6.0 - Windows Server 2003Internet Explorer 6.0 - Windows Server 2003 862862

Firefox 1.5.0.1 - Windows XPFirefox 1.5.0.1 - Windows XP 821821

Firefox 1.5.0.3 - Windows XPFirefox 1.5.0.3 - Windows XP 366366

Firefox 1.0.7 - Windows XPFirefox 1.0.7 - Windows XP 303303

Internet Explorer 7.0 - Windows XPInternet Explorer 7.0 - Windows XP 284284

Firefox 1.5 - Windows XPFirefox 1.5 - Windows XP 273273

Firefox 1.5.0.2 - Windows XPFirefox 1.5.0.2 - Windows XP 230230

Firefox 1.5.0.1 - Windows Server 2003Firefox 1.5.0.1 - Windows Server 2003 101101

other [N=184]other [N=184] 15061506

Page 23: Thu Jun 1 2006

614

864

3,956

5,794

606

594

375

354

228

157

540

1,000 2,000 3,000 4,000 5,000 6,000 7,000

other [N=80]

1920x1200

800x600

1152x864

1400x1050

1024x768

Visits

Web Design ParametersScreen Resolutions

Screen Resolution Visits

1024x7681024x768 57945794

1280x10241280x1024 39563956

1400x10501400x1050 864864

1280x8001280x800 614614

1152x8641152x864 606606

1600x12001600x1200 594594

800x600800x600 375375

1680x10501680x1050 354354

1920x12001920x1200 228228

1440x9001440x900 157157

other [N=80]other [N=80] 540540

Page 24: Thu Jun 1 2006

12,264

1,454

317

46

1

2,000 4,000 6,000 8,000 10,000 12,000 14,000

1-bit

8-bit

24-bit

16-bit

32-bit

Visits

Web Design ParametersScreen Colors

Screen Color Visits

32-bit32-bit 1226412264

16-bit16-bit 14541454

24-bit24-bit 317317

8-bit8-bit 4646

1-bit1-bit 11

Page 25: Thu Jun 1 2006

330

365

376

11,149

303

184

148

129

124

119

855

2,000 4,000 6,000 8,000 10,000 12,000

other [N=42]

nl (Dutch Standard)

en-gb (English United Kingdom)

fr (French Standard)

de (German Standard)

en-us (English United States)

Visits

Web Design ParametersLanguages

Language Visits

en-us (English United States)en-us (English United States) 1114911149

es (Spanish Spain Traditional)es (Spanish Spain Traditional) 376376

de (German Standard)de (German Standard) 365365

en (English)en (English) 330330

fr (French Standard)fr (French Standard) 303303

it (Italian Standard)it (Italian Standard) 184184

en-gb (English United Kingdom)en-gb (English United Kingdom) 148148

pl (Polish)pl (Polish) 129129

nl (Dutch Standard)nl (Dutch Standard) 124124

pt-br (Portuguese Brazil)pt-br (Portuguese Brazil) 119119

other [N=42]other [N=42] 855855

Page 26: Thu Jun 1 2006

13,737

345

2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000

No

Yes

Visits

Web Design ParametersJava Enabled

Java Enabled Visits

YesYes 1373713737

NoNo 345345

Page 27: Thu Jun 1 2006

558

1,867

2,187

7,738

452

408

313

123

80

71

285

1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000

other [N=34]

7.0 r24

8.0 r24

(no data)

8.0 r22

8

Visits

Web Design ParametersFlash Version

Flash Version Visits

8.08.0 77387738

7.07.0 21872187

8.0 r228.0 r22 18671867

7.0 r197.0 r19 558558

(no data)(no data) 452452

6.06.0 408408

8.0 r248.0 r24 313313

7.0 r617.0 r61 123123

7.0 r247.0 r24 8080

7.0 r257.0 r25 7171

other [N=34]other [N=34] 285285

Page 28: Thu Jun 1 2006

7,743

3,003

2,112

1,224

1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000

Dialup

Unknown

Corporate

Cable/DSL

Visits

Web Design ParametersConnection Speed

Connection Speed Visits

Cable/DSLCable/DSL 77437743

CorporateCorporate 30033003

UnknownUnknown 21122112

DialupDialup 12241224

Page 29: Thu Jun 1 2006

32

50

64

45,575

27

13

8

7

7

6

14

5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000

other [N=4]

64.233.187.104

64.233.183.104

www.google.com

72.14.207.104

www.activeinterface.com

Pageviews

Web Design ParametersHostnames

Hostnames Pageviews

www.activeinterface.comwww.activeinterface.com 4557545575

72.14.203.10472.14.203.104 6464

72.14.207.10472.14.207.104 5050

64.233.179.10464.233.179.104 3232

www.google.comwww.google.com 2727

66.249.93.10466.249.93.104 1313

64.233.183.10464.233.183.104 88

66.102.7.10466.102.7.104 77

64.233.187.10464.233.187.104 77

64.233.161.10464.233.161.104 66

other [N=4]other [N=4] 1414