throw-a-thon - zubin's presentation slides
TRANSCRIPT
A VERY SPECIAL HACKATHON FOR CREATORS, DISRUPTORS AND INNOVATORS.
ZUBIN DAVARLAHORE, PAKISTAN
JULY 25, 2015@ZubinDavar
THROW-A-THON
• Process for determining viability – can you pull it off?• Foundation for a compelling business plan• Understand the financial implications • Address key risks
There is no universal format!
THROW-A-THON
Feasibility FrameworkBusiness Concept• Problem• Solution• Management• Key Risks - product, management
Marketplace • Market overview • Target market & value proposition • Competitive matrix, differentiators• Key risks - market, competitive
Financials• Startup costs & overhead• Revenue estimates• Business model - primary and any secondary sources of profit• Feasibility financial model
THROW-A-THON
• The Problem – what are you trying to solve? And why do people care?
• Solution – why is it right?
• Management – why are you the right person/team to do this?
Questions that your biz concept must answer
Business Concept
THROW-A-THON
Marketplace
i. Market Overview – size, growth, key players, etc. **Logically back it up **consider top-down and bottom-up market sizing
ii. Target market & value prop (to that market)
i. Understanding your target market….really
iii. Competitive matrix, differentiators
iv. Key risks – market, competitive
THROW-A-THON
Financials• Startup costs & overhead• Revenue estimates (based on market size & target)• Biz model – primary & secondary sources of profit• Feasibility of financial model
**Keep in mind that it’ll take longer to gain a customer, and it’ll cost more!
Important financial indicators: (know these!)• Break-even point: Break Even Point = Fixed Cost / (Price – Variable
Cost)• Burn rate• Margins & contribution• Time to cash-flow positive
THROW-A-THON
The Big 3 Buckets 1. MANAGEMENT TEAM• Domain expertise, experience, passion, level of “high
quality” • Determined based on references, on talking with you,
can you make them $$? 2. MARKET• How big is the market? How fast is it growing? What’s
the competitive environment look like? • Is the market size logical? • Most investments are on a 5-7 year horizon.
3. HOW UNIQUE IS THE BUSINESS? • What are you doing to establish a differentiating
leadership position?
THROW-A-THON
• Concept: identified a problem/described a solution
• Competition: how you’re differentiated
• Business Model: how do you make $$?
• Target Market • Team/Experience• Consumer Acquisition Strategy • What stage of development are
you in?