three years four portals two languages...news dailies news television magazines books radio wedding...

THREE YEARS

FOUR PORTALS

TWO LANGUAGES

THIS IS THE STORY OF…

ABP Group has evolved into a media conglomerate that has three news

dailies, five 24-hour national TV news channels, four digital news site, one

radio channel, eleven premium magazines, one leading book publishing

business and the most popular regional wedding portal.

NEWS DAILIES

NEWS TELEVISION

MAGAZINES

BOOKS RADIO WEDDING PORTAL

NEWS WEBSITES

34%

INTERNET PENETRATION

+2pp from 2016

19%

SOCIAL MEDIA PENETRATION

+2pp from 2016

AVG. DAILY TIME SPENT ON INTERNET AVG. TIME SPENT ON SOCIAL MEDIA

2.5Hrs7.5Hrs

Internet and Social Media are on an all-time high

Source: 1. Global Digital Report 2018 by WeAreSocial.com

Millennials Dominate Internet Use

Source: Inc42.com/buzz/users-growth-india; Global Digital Report 2018 by WeAreSocial.com; BCG Report: Decoding Digital Consumers in India

80% USAGE ON MOBILE

INDIAN DEMOGRAPHIC SPLIT

SHOWS 60% YOUNG USERS

PRIMARY ONLINE ACTIVITY

SEEING: Reading

news, watching videos,

listening to music

SELECTING: Buying a

house, booking a

restaurant etc.

SEARCHING:

Researching topics of

interest online

SOCIALIZING:

Messaging, Email,

Social Media

SHOPPING:

Via Ecommerce

STUDYING: Study

materials, Online

Courses

SELLING: Goods and

Services for personal

or professional reasons

SAVING: Managing

finances through online

banking, trading etc.

ABP Digital gives the opportunity of

STAYING AHEAD THROUGH BITS AND BYTES with an array of 4 news websites.

BENGALI ASSETS ENGLISH ASSETS

Proliferation of digital media is led by millennials and young

professionals. It is important for digital spends to be targeted

towards these cohorts via relevant digital media.

IMPORTANCE OF BENGALI ASSETS IN 2018

Bengali Diaspora

6th MOST SPOKEN LANGUAGE

IN THE WORLD

MORE THAN

SPANISH AND

GERMAN

TOGETHER

BENGALI POPULATION IS PRESENT MOSTLY IN

WEST BENGAL & BANGLADESH, BUT LARGE NUMBERS

IN USA, CANADA, BRITAIN & MIDDLE EAST

Source: World Economic Forum, Ethnologue

Regional Languages Are On Growth Path in India

Source: A Study by KPMG India and Google, 2017

REGIONAL LANGUAGE USERS

GROWING AT 18% CAGR VS

ENGLISH AT 3% CAGR

REGIONAL CONTENT

CONSIDERED MORE RELIABLE

BY USERS

90% USERS LIKELY TO BE

REGIONAL LANGUAGE

USERS BY 2021

18%

CAGR

68%

Prominence of Bengali language on the internet

Source: A Study by KPMG India and Google, 2017

BENGALI TO HAVE 4TH HIGHEST

ADOPTION PROPENSITY BY 2021

WITH 42MM USER BASE IN INDIA

60% BENGALIS HAVE STATED

CONCERN ON LIMITED

CONTENT AVAILABILITY

GROWTH IN USERS

CONSUMING BENGALI

DIGITAL NEWS BY 2021

2.6x

BENGALI IS SECOND MOST SPOKEN

LANGUAGE IN INDIA AFTER HINDI

For Over A Hundred Years, No One Knows

Bengal And Bengalis Better Than

ABP Group Is the Market Leader In Bengal

ABP MARKET SHARE ON

PAGE VIEWS: 47% (96Ml)

ABP MARKET SHARE ON

UNIQUE VIEWS: 35% (3.35Ml)

Source: Comscore, June 2018. All figures in Ml

20%

16%

7%

7%

47%

5%

23%

19%

12%

7%

35%

4%

LEADING BENGALI NEWS WEBSITES

ABP is the No. 1 Bengali news website in India

AVG. MONTHLY USERS

AVG. MONTHLY PV

AVG. NEW USERS

DESKTOP DATA

Data Source : GA - Jan - June 2018

ABP is the No. 1 Bengali news website in India

AVG. MONTHLY USERS

AVG. MONTHLY PV

AVG. NEW USERS

Data Source GA - Jan - June 2018

MOBILE DATA

ABP is an integral part of Bengali readers across the world

Top 20 countries: Anandabazar.com readers Diaspora

Brand loyalists, Global Bengali

90% USERS ARE YOUNG, AFFLUENT AND

DECISION MAKERS

68% ARE FROM 24-54 YRS.

THEY HAVE GROWN UP WITH

ABP NEWS PAPER

18-24 YRS 24-34 YRS 35-54 YRS

22% 47% 21%


ABP REPRESENTS

GLOBAL BENGALI

36% REST OF

INDIA AND

WORLD

64%

WEST

BENGAL

HIGH BRAND

STICKINESS

30%RETURNING

USERS

EXCLUSIVE DIGITAL NEWSROOM

HEADED BY VETERAN JOURNALIST

ANJAN BANDYOPADHYAY

ABP IS KNOWN

TO BE

FEARLESS TRUSTWORTHY

CREDIBLE THOUGHT

LEADER

Editorial strength differentiates us from competition

Celebrity Columnists

Sugata Basu Sourav Ganguly

Subhoranjan Dasgupta Jawhar SircarSirshendu

Mukhopadhyay

Boris Becker

Covering a wide gamut of topics

INDIA’S FOREIGN POLICY Bilateral relations with regional

countries & world powers

THE PAPPARAZZIMovie Reviews, Gossip and the

latest in showbiz and celeb life

COMMUNITY BASED STORIESTo create mass awareness on topics that

matter to society

SOCIAL CAMPAIGNSTo create awareness with an

attempt to better the world

DETAILED SPORTS COVERAGEInternational, National, Regional

tournaments & personalities

Users love is reflected in high engagement metrics


30%5.8

AVERAGE PPS AVERAGE

RETURNING USERS

4

AVERAGE

MONTHLY SESSION

PER USER

Desktop


30%3.1

AVERAGE PPS AVERAGE

RETURNING USERS

3.9

AVERAGE

MONTHLY SPU


Mobile

With decades of journalism legacy and a consumer base that has

grown up with Anandabazar print, Anandabazar.com is the most

effective medium to reach a wide Bengali users around the world.

1st prize Winner

Best Brand Awareness Campaign 2017

for Anandautsav 2017

LEADING BENGALI NEWS WEBSITES

Consistently Demonstrating Positive Results

AVG. MONTHLY USERS

AVG. MONTHLY PV

AVG. NEW USERS

DESKTOP STATS


AVG. MONTHLY USERS

AVG. MONTHLY PV

AVG. NEW USERS


MOBILE STATS

Consistently Demonstrating Positive Results

73% CONSUMERS ARE YOUNG,

AFFLUENT AND DECISION MAKERS


18-24 YRS 24-34 YRS

22% 47%

HIGH DOMINANCE IN KOLKATA

41% KOLKATA

59%

REST OF

INDIA AND

WORLD

HEALTHY MALE FEMALE

USER MIX

64%

MALE

36%

FEMALE

HIGH BRAND STICKINESS

30%RETURNING

USERS

Ebela.in

HEADED BY THE ENERGETIC

AYANJIT SEN

EBELA.IN FOCUSES ON STATE, SPORTS,

LIFESTYLE & ENTERTAINMENT

SERVES NEWS

WITH A TWIST

OFF- BEAT

TOPICS

VIRAL NEWS

EBELA.IN STANDS OUT FOR

VIDEO STRATEGY

FB LIVE

Focus On Off-beat And Viral News On Any Topic

STATE NEWSPolitics, Crime, Society and

Governance

LIFESTYLE STORIESFashion, Food, Travel

And latest Trends

COVERAGE OF POPULAR

SPORTS On and Off the Field

THE PAPPARAZZIGossip, exclusive interview and the latest buzz from

showbiz and celeb life from Bengali TV and film

fraternity



5.6

AVERAGE PPS

4

AVERAGE

MONTHLY SESSION

PER USER

Desktop


4.3

AVERAGE PPS

3.9

AVERAGE

MONTHLY SPU


Mobile

Ebela.in is the most promising young Bengali website. Its is a sure shot

platform to reach millennial Bengalis in Kolkata and rest of Bengal.

Honorable Mention

Best idea to grow Digital Readership or

Engagement 2017

Telegraph is one of the most promising revamped English website of

Anandabazar Group.

Reach

3 Million +

PV’s

DIGITAL OFFERINGS

Display Ads – Normal Banners

Intromercial/Site Take-over – Impact Innovations

CUSTOM INNOVATION INTROMERCIAL INNOVATION

SEXUAL AWARENESS MICROSITE–

MANKIND MANFORCE

NUTRITION SPECIAL PAGE –

GSK HORLICKS

DENGUE AWARENESS SPECIAL

MICROSIT, GODREJ BLACK HIT

Special Campaigns – Branded Content

Sponsorships – Specials

Native Campaigns

NATIVE AD PLACEMENT ON

HOME PAGE

NATIVE ARTICLE PAGE

BRANDED FACEBOOK POST

Contextual Campaigns

Editorial Specials – Mobile View

IPL 2018 WOMEN’S DAYBUDGET 2018

Editorial Specials – Desktop View

OUR CLIENT LIST SPEAKS FOR US

Partner with Us To Increase your brand presence

Add the Bengali market leader in your media plans

three years four portals two languages...news dailies news television magazines books radio wedding...

Documents