three year management plan 2020 to 2022 - canon・a typical example is inkjet printers. ... ・we...
TRANSCRIPT
・ Net sales have remained almost the same since 2016.
・ However, operating income has been increasing gradually.
・ Income declined in 2018, but rose in 2019.
・ The main factor in higher income is the shift from a conventional
way of thinking, pursuing the number of units and the market share,
to selling mainly high value-added products.
・ A typical example is inkjet printers.
・ We have changed the selling method to making a profit on products
without depending on consumables.
・ In addition, evolution into a company with a lean corporate structure
is being accomplished by controlling SG&A expenses while working
in highly productive ways.
・ The operating income ratio exceeded 5%, and we will continue to
raise it.
・ The ITS Business, which is a growth area, makes up more than one
third of total net sales.
・ In 2019, the PC-related business grew associated with the
termination of support for Windows 7.
・ Therefore, it is too early to see the figures for 2019 as our raw
strength.
・ However, we did not simply increase the number of PCs sold but
provided customers with various solutions and support, and the ITS
Business has become a business with profits.
・ The ITS Business achieved net sales of 200 billion yen—its
immediate target.
・ It aims to achieve net sales of 300 billion yen in 2025, and is moving
forward little by little toward that target.
・ The core of the ITS Business is Canon IT Solutions (“Canon ITS”)
shown in dark blue in the pie chart.
・ When I became president in 2015, I said that all businesses would
move based on IT.
・ In fact, solutions are provided in all areas of our BtoB business.
・ In addition to the growth of Canon ITS, segments for director sales
to large companies, for partners, Canon System & Support (“Canon
S&S”), and Medical IT, are also performing well even though they
are not large.
・ Overall balance has been improving.
・
・ Customer needs differ between large companies and middle-ranking and small
and mid-sized companies, or vary by company size.
・ In the Enterprise segment centered on Canon ITS, SI services such as system
construction play a central role, and projects have been growing in size.
・ As we have shifted from a conventional style of constructing systems from
scratch to the proposal of solutions to customers by packaging systems as
much as possible, profitability has improved.
・ Nishi-Tokyo Data Center, which began operating in 2012, received high marks
because there has been no major problem since its start of operation.
・ It is becoming a business where we share some customers’ business by
enhancing the menu to include maintenance and operation, in addition to
keeping their data.
・ The core Group company of business for middle-ranking and small and mid-
sized companies is Canon S&S.
・ In 2019, there were many PC replacement projects.
・ Even in the area of small and mid-sized companies, customers have begun to
utilize IT, including the introduction of various packages and the use of cloud
services.
・ In response, Canon S&S can support customers after the introduction, in
addition to making proposals to customers.
・ Significant expansion and higher profitability are expected in this area, as the
use of IT progresses.
・ Although the market for conventional products is shrinking, we must persevere.
・ While we maintain the top share in products other than office MFP, sales and profits will
decline if the current situation continues.
・ We must act purposefully, in addition to following conventional sales methods.
・ In digital interchangeable lens cameras, the shift toward mirrorless cameras is progressing.
・ We have launched EOS R/RP and also plan to launch new products in 2020.
・ We intend to push the mirrorless area forward through the EOS R system, including lenses.
・ Regarding inkjet printers, rather than pursuing the number of units sold, we will make
proposals so that customers will purchase core products that we most want to sell by
solidly appealing to their functions.
・ We also intend to increase the composition ratio of high value-added models by widening
the lineup of large-capacity ink models.
・ As for office MFP, large companies, in particular, are going paperless.
・ While the print volume continues to increase from the previous year, it will decrease at
large companies.
・ Also at middle-ranking and small and mid-sized companies, it will become difficult to
anticipate an increase.
・ We will work to expand sales of MFP by making proposals including solutions.
・ Given that the print volume will decrease, we will maintain tight control on a drop in unit
price.
・ While laser printers will also be strongly affected by the paperless trend, we have been
working to expand sales for specific industries for the past few years because there are
areas where the use can be expected in some industries.
・ As this sales expansion has produced results, we will further step up this effort.
・ We will propose to customers such output that will create business, such as POP printing,
rather than simple output like a conventional one for OA use.
・ On January 1, 2020, Canon Lifecare Solutions was transferred to
Canon Medical Systems.
・ Canon ITS Medical continues to remain in the Group.
・ Last year, the Healthcare Business achieved excellent results in the
construction of hospital information system with a focus on
electronic medical chart, among others.
・ In the medical field, local healthcare is not steadily progressing, and
IT is delayed in some parts of the Japanese medical field.
・ We intend to develop this field by proposing medical IT while taking
advantage of the technical capabilities of Canon ITS.
・ The basic strategy we have set in the Three-Year Management Plan
is to transform into a highly profitable business group.
・ The growth strategy is to further grow the ITS Business.
・ As measures to reinforce profitability, we will solidly hold on in
Canon’s main businesses and enhance internal productivity.
・ We plan to spend a decent amount of money in renovating internal
business systems.
・ We have decided that this is what we should do now to enhance
productivity.
・ The Group’s personnel are expected to decline in the medium to
long term, and the working population in Japan will also decline in
the future.
・ Enhancing productivity in this environment is a challenge.
・ To address this challenge, we will take measures such as
operational process review, use of IT and workstyle reform.
・ We intend to overcome challenges by implementing these
measures ourselves and proposing them to customers.
・ We forecast that sales will decline in 2020, because a reactionary
fall in the PC-related business is expected, in addition to the transfer
of Canon Lifecare Solutions.
・ In 2022, we will not only increase sales but also grow accompanied
by higher operating income.
・ In addition, we will raise the operating income ratio.
・ Unfortunately, we expect that both net sales and operating income
will decline in the Consumers segment in 2022.
・ Therefore, we must expand the Enterprise segment.
・ We also intend to make the Professional into a profitable segment,
although it is small.
・ While circumstances differ between large companies and small and
mid-sized companies, we often hear customers discuss the labor
shortage.
・ From large companies, we receive requests for the enhancement of
business efficiency, a focus on main and core businesses and the
promotion of workstyle reform through the use of IT.
・ From middle-ranking and small and mid-sized companies, we often
receive requests for proposals to solve issues such as labor
shortages and aging.
・ We also receive requests for support because they are unable to
maintain and manage systems in-house after their introduction.
・ IT is important to advance operations without using manpower.
・ We expect that strong demand for IT will continue for the next few
years and we will lead it toward our business.
・ This is the outlook for the domestic IT market.
・ Because the data volume is increasing significantly, demand for
data centers is also rising.
・ We will make security proposals.
・ Cloud services are useful for customers who do not want to have
their own IT.
・ These services are expected to grow tremendously and we will
solidly respond to this area.
・ The IT market for small and mid-sized companies is not expected to
grow as much, but this is an area that we will expand significantly in
light of the background such as the aging population and the labor
shortage.
・ We aim to grow net sales in the ITS Business to 300 billion yen or
more in 2025.
・ In 2022, the halfway year, we intend to increase net sales to 250
billion yen.
・ The breakdown is as stated on the slide.
・ We intend to largely grow the areas of system construction and
support, rather than products.
・ In 2025, we will grow the two areas in the upper section of the chart,
rather than products, although figures have been omitted due to
unforeseeable factors.
・ We will introduce two cases.
・ One is providing solutions to the Sapporo Group.
・ This is an example of understanding the issues of a large company
customer and using our technologies to solve them.
・ In this example, we succeeded in optimizing inventory levels and
leveling out fluctuations in transport.
・ We proposed maintaining good control of supply and demand, and
this solution is actually operating.
・ We will continue to do a lot of similar business.
・ Small and mid-sized company customers have a variety of issues
other than the labor shortage and the aging population.
・ One is security measures.
・ We will aid small and mid-sized company customers in solving their
issues by providing them with all of our resources.
・ With respect to digital interchangeable lens cameras, we will
conduct activities appropriate for a manufacturer with the largest
market share by increasing the selection of mirrorless cameras and
lenses this year.
・ As for office MFP, we are the third largest company in the industry,
but we will venture into the market more aggressively and make
proposals solidly including solutions to customers.
・ We will also continue to improve the efficiency of maintenance
services by using IoT.
・ In laser printers, we will grasp the usage status of customers by
equipping them with a remote monitoring function and lead to better
proposals.
・ We will also increase the ratio of genuine products for cartridges.
・ As an effort from last year to this year, we will take measures such
as the renewal of core systems, the introduction of RPA, the further
use of IoT to improve the service nature and sales efficiency through
the use of EC by not jostling with EC of volume retailers.
・ We will innovate our business processes by internally accelerating
the adoption of IT.
・ Construction of the Phase II Building of Nishi-Tokyo Data Center will
be completed this summer.
・ Demand is strong and a considerable number of reservations have
already arrived.
・ We also plan to renew internal core systems and make a decent
capital expenditure accordingly.
・ This year or thereafter, we are very interested in enhancing the area
and the size of business operation solutions through an alliance and
M&A with various companies.
・ The area of our business has also been changing to a considerable
degree.
・ Because the lack of professional individuals in new areas inhibit our
growth in some cases, we will actively recruit and secure excellent
human resources from outside.
・ We will be able to grow if all of these measures are put in place.