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Fact Sheet CCD‐FS‐6 June 2017 Three-Year Average Prices & Quantities at Kentucky Produce Auctions: 2014-2016 1

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Page 1: Three-Year Average Prices & Quantities at Kentucky ......Beans, Weekly Average Prices & Quantities (2014-2016) $0.00 $10.00 $20.00 $30.00 $40.00 $50.00 0 50 100 150 200 250 300 350

FactSheetCCD‐FS‐6 June 2017 

Three-Year Average Prices & Quantities at Kentucky Produce Auctions: 2014-2016

1

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Overview Produce Auctions are—as their name implies—

auction‐based market channels for produce and other 

specialty crops such as nursery crops and 

ornamentals. There are a number of these markets 

located throughout Kentucky, Ohio, Illinois, 

Pennsylvania and other states in the region. These 

auctions are highly diverse, with very different sizes, 

ownership structures, buyers, and sellers. Members of 

Amish and Mennonite communities manage many of 

these auctions. Some auctions emphasize certain 

products more than others. Some function as a place 

for larger buyers to purchase specialty crops, while others offer products appealing to direct marketing 

resellers. Variables such as units, varieties, quality, and credence attributes can vary widely as well. 

Nevertheless, some of these auctions grossed millions of dollars in sales in recent years and play an 

important role in the specialty crop market.  

Crops and Auctions This report compares average volumes and prices for 18 crops from two 

major Kentucky produce auctions for the 2014, 2015, and 2016 seasons. 

While there are currently five produce auctions in Kentucky, we have selected 

the two largest auctions for analysis. They sell larger volumes and report more 

frequently. These two auctions offer relatively standardized products and easier 

to compare. Still, as we have noted there is some variability in units and grades, 

and any considerable differences are noted beside each graph. We have 

provided individual auction averages as well as combined averages for each 

crop, when appropriate. 

Fairview Produce Auction (FPA) recorded nearly $3.7 million in total sales in 

2016. Located in Christian County, the nearest cities are Hopkinsville and 

Russellville. FPA is 160 miles from Louisville, 50 miles from Bowling Green and 

70 miles from Nashville.  

Lincoln County Produce Auction 

(LCPA) grossed just over $1.6 

million in 2016. The nearest cities are Danville and Berea, 

and LCPA is located 50 miles from Lexington, 105 miles 

from Louisville, and 130 miles from Cincinnati. 

Apple (lb) 

Asparagus (lb)

Beans (bushel)

Beets (bunch)

Blueberries (pint)

Broccoli (lb)

Cabbage (each)

Canary Melons (ea.)

Cantaloupe (each)

Cucumbers (bushel)

Greens (half‐bushel)

Peppers (bushel)

Pumpkins (each)

Radishes (bunch)

Strawberries (qt)

Sweet Corn (dozen)

Tomatoes (lb)

Watermelon (each)

Crops & Units 

*The units chosen to report here are only based on most common reports and converted for ease of comparison. Marketconditions elsewhere may call for selling in different units than the ones reported here. Data and unit conversions are available from the authors upon request. 

Regional Produce Auctions

2

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How to use this report The data presented here are valuable to a wide range of parties.  

Producers may find this information useful when considering: 

‐ What to grow 

‐ When to grow it (season extension, late plantings, etc.) 

‐ Grading and packing standards (including box size) 

‐ Evaluate whether selling at an auction will fit for their operation 

Auction managers might use this information to: 

‐ Identify key gaps in product availability to identify opportunities 

‐ Help prevent instances of oversupply 

‐ Set sizing and grading standards for growers 

Buyers can use this report to see: 

‐ Beginning, peak, and end of the season for Kentucky auction products 

‐ How auction prices compare to prices available from other outlets 

‐ Timing for the best value for each product 

We have selected 18 important crops for produce auctions. The auctions report more than this. You 

can view all the reports, including historical archives on the CCD site. 

3

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Apples, Weekly Average Prices & Quantities (2014-2016)

$0.00

$0.20

$0.40

$0.60

$0.80

$1.00

$1.20

$1.40

$1.60

0

2000

4000

6000

8000

10000

12000

14000

24 26 28 30 32 34 36 38 40 42 44 46 48 50

Price

Quan

tity (lb.)

Week

Lincoln

Quantity (lb.) Price

$0.00

$0.20

$0.40

$0.60

$0.80

$1.00

$1.20

$1.40

$1.60

0

5000

10000

15000

20000

24 26 28 30 32 34 36 38 40 42 44 46 48 50

Price

Quan

tity (lb.)

Week

Fairview

Quantity (lb.) Price

$0.00

$0.20

$0.40

$0.60

$0.80

$1.00

$1.20

$1.40

$1.60

0

5000

10000

15000

20000

25000

30000

35000

24 26 28 30 32 34 36 38 40 42 44 46 48 50

Price

Quan

tity (lb.)

Week

Combined

Quantity (lb.) Price

June Aug. Sept.July Oct. Nov.

June Aug. Sept.July Oct. Nov.

June Aug. Sept.July Oct. Nov.

Notes & Observations:

As we might expect, as supply increases price decreases across the course of the season. 

It is interesting to note that there is no rebound as supply decreases in the fall. 

There are limited varieties of apples grown in Kentucky that are harvested prior to late July or August. 

We do not know which varieties are specifically sold through the auctions, and some portion of the difference between the two markets could be due to varietal difference.

4

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Beans, Weekly Average Prices & Quantities (2014-2016)

$0.00

$10.00

$20.00

$30.00

$40.00

$50.00

0

50

100

150

200

250

300

350

400

19 21 23 25 27 29 31 33 35 37 39 41 43 45

Price

Quan

tity (bunshel)

Week

Fairview

Quantity (bushel) Price

$0.00

$10.00

$20.00

$30.00

$40.00

$50.00

0

10

20

30

40

50

60

19 21 23 25 27 29 31 33 35 37 39 41 43 45

Price

Quan

tity (bushel)

Week

Lincoln

Quantity (bushel) Price

$0.00

$10.00

$20.00

$30.00

$40.00

$50.00

0

100

200

300

400

500

19 21 23 25 27 29 31 33 35 37 39 41 43 45

Price

Quan

tity (bushel)

Week

Combined

Quantity (bushel) Price

May July Aug.June Sept. Oct.

May July Aug.June Sept. Oct.

May July Aug.June Sept. Oct.

Notes & Observations:

There was a strong peak in supply at Fairview in June while the supply was relatively more constant at the Lincoln auction.

The dip in supply at Fairview in early August is intriguing, and given that this is a 3‐year average, it may suggest an opportunity for growers. 

Early season beans generally command higher prices than those later in the season.

5

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Beets, Weekly Average Prices & Quantities (2014-2016)

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

0

100

200

300

400

500

600

700

19 21 23 25 27 29 31 33 35 37 39 41

Price

Quan

tity (bunch)

Week

Fairview

Quantity (bunch) Price

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

0

50

100

150

200

250

300

19 21 23 25 27 29 31 33 35 37 39 41

Price

Quan

tity (bunch)

Week

Lincoln

Quantity (bunch) price

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

0

200

400

600

800

1000

19 21 23 25 27 29 31 33 35 37 39 41

Price

Quan

tity (bunch)

Week

Combined

Quantity (bunch) Price

May July Aug.June Sept.

May July Aug.June Sept.

May July Aug.June Sept.

Notes & Observations:

This is admittedly a minor crop for the auctions, but still bears some discussion. 

Note the virtually non‐existent fall crop at both auctions. This may be due to lack of demand or could provide a small opportunity for a handful of growers.

The decline in price with a simultaneous decline in supply suggests a downturn in demand for beets around mid‐September.

6

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Blueberries, Weekly Average Prices & Quantities (2014-2016)

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

0

100

200

300

400

500

600

700

800

900

22 23 24 25 26 27 28 29 30 31 32 33

Price

Quan

tity (pint)

Week

Lincoln

Quantity (pint) Price

July Aug.JuneMay

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

0

200

400

600

800

1000

1200

1400

22 23 24 25 26 27 28 29 30 31 32 33

Price

Quan

tity (pint)

Week

Combined

Quantity (pint) Price

July Aug.JuneMay

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

0

100

200

300

400

500

600

700

800

22 23 24 25 26 27 28 29 30 31 32 33

Price

Quan

tity (pint)

Week

Fairview

Quantity (pint) Price

July Aug.JuneMay

Notes & Observations:

Note the different timing of the peak seasons. This may be due to climatic effects, but is more likely a result of varietal differences between the growers for the two auctions. 

Blueberries are a relatively short window crop, and the highest premium is clearly paid for early crops.

7

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Broccoli, Weekly Average Prices & Quantities (2014-2016)

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

0

50

100

150

200

250

300

16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46

Price

Qnatity (lb.)

Week

Fairview

Quantity (lb.) Price

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

0

50

100

150

200

250

16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46

Price

Quan

tity (lb.)

Week

Lincoln

Quantity (lb.) Price

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

0

50

100

150

200

250

300

350

400

16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46

Price

Quan

tity (lb.)

Week

Combined

Quantity (lb.) Price

May July Aug.June Sept.Apr Oct.

May July Aug.June Sept.Apr Oct.

May July Aug.June Sept.Apr Oct.

Notes & Observations:

Compared to spring‐focused beets, there is a distinct spring and fall season for broccoli. Interestingly there is not generally a premium for early or late product.

Broccoli is a challenging crop to standardize at auction as it is sold in many different units. We know that it is generally sold as either individual/boxed large crowns or as boxes of smaller crowns. 

The packaging and grading is not standardized enough to make comparisons between these two categories of product. 

8

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Cabbage, Weekly Average Prices & Quantities (2014-2016)

$0.00

$0.20

$0.40

$0.60

$0.80

$1.00

$1.20

$1.40

$1.60

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49

Price

Quan

tity (hea

d)

Week

Fairview

Quantity (head) Price

$0.00

$0.20

$0.40

$0.60

$0.80

$1.00

$1.20

$1.40

$1.60

0100020003000400050006000700080009000

15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49

Price

Quan

tity (hea

d)

Week

Lincoln

Quantity (head) Price

$0.00

$0.20

$0.40

$0.60

$0.80

$1.00

$1.20

$1.40

$1.60

0

2000

4000

6000

8000

10000

12000

15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49

Price

Quan

tity (hea

d)

Week

Combined

Quantity (head) Price

May July Aug.June Sept.Apr Oct. Nov.

May July Aug.June Sept.Apr Oct. Nov.

May July Aug.June Sept.Apr Oct. Nov.

Notes & Observations:

As with broccoli, we observe distinct spring and fall seasons for cabbage at market. It is interesting to note that unlike broccoli, there is some cabbage at market every week from spring to late fall. 

Prices during that time remain generally high, suggesting a potential opportunity to grow mid‐summer cabbage. 

We generally see a premium for early and late product.

9

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Cantaloupe, Weekly Average Price & Quantities (2014-2016)

‐$0.20

$0.30

$0.80

$1.30

$1.80

0

10000

20000

30000

40000

50000

21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37

Price

Quan

tity (ea

ch)

Week

Fairview

Quantity (sm.) Quantity (lg.)

Price (sm.) Price (lg.)

$0.00

$0.50

$1.00

$1.50

$2.00

0

1000

2000

3000

4000

5000

21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37

Price

Quan

tity (ea

ch)

Week

Lincoln

Quantity Price

$0.00

$0.20

$0.40

$0.60

$0.80

$1.00

$1.20

$1.40

$1.60

$1.80

0

10000

20000

30000

40000

50000

60000

21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37

Price

Quan

tity (ea

ch)

Week

Combined

quantity Price

July Aug.JuneMay

July Aug.JuneMay

July Aug.JuneMay

Notes & Observations:

Fairview's different grading standards allow for a comparison of different size cantaloupe. 

Clearly producers can get smaller melons to market early and capitalize on the premiums for early product. 

Similarly, the first large melons also command a higher premium with larger melons generally commanding 15‐70% premiums throughout the season. 

Two price points of interest are week 29 and week 36 where large melons and small melons sold for the same price. 

Lincoln's price throughout the season rises steadily while late‐season cantaloupe at Fairview commands a considerably lower price.

10

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Cucumbers, Weekly Average Prices & Quantities (2014-2016)

$0.00

$10.00

$20.00

$30.00

$40.00

$50.00

$60.00

0

50

100

150

200

250

300

16 18 20 22 24 26 28 30 32 34 36 38 40 42 44

Price

Quan

tity (bushels)

Week

Fairview

Quantity (bushel) Price

$0.00

$10.00

$20.00

$30.00

$40.00

$50.00

$60.00

0

50

100

150

200

250

300

16 18 20 22 24 26 28 30 32 34 36 38 40 42 44

Price

Quan

tity (bushels)

Week

Lincoln

Quantity (bushel) Price

$0.00

$10.00

$20.00

$30.00

$40.00

$50.00

$60.00

0

100

200

300

400

500

600

16 18 20 22 24 26 28 30 32 34 36 38 40 42 44

Price

Quan

tity (bushels)

Week

Combined

Quantity (bushel) Price

May July Aug.June Sept.Apr Oct.

May July Aug.June Sept.Apr Oct.

May July Aug.June Sept.Apr Oct.

Notes & Observations:

The relationship between price and supply is fairly typical. The increase in price after peak season suggests that there may be opportunities for growers to add July plantings for a late‐summer and fall harvest.  

11

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Peppers (green bell), Weekly Average Prices & Quantities (2014-2016)

$0.00

$5.00

$10.00

$15.00

$20.00

$25.00

$30.00

$35.00

0

50

100

150

200

250

300

350

400

21 23 25 27 29 31 33 35 37 39 41 43 45

Price

Quan

tity (bushels)

Week

Fairview

Quantity (bu) Price

$0.00

$5.00

$10.00

$15.00

$20.00

$25.00

$30.00

$35.00

0

50

100

150

200

21 23 25 27 29 31 33 35 37 39 41 43 45

Price

Quan

tity (bushels)

Week

Lincoln

Quantity (bu) Price

$0.00

$5.00

$10.00

$15.00

$20.00

$25.00

$30.00

$35.00

0

100

200

300

400

500

600

21 23 25 27 29 31 33 35 37 39 41 43 45

Price

Quan

tity (bushels)

Week

Combined

quantity (bu) Price

May July Aug.June Sept. Oct.

May July Aug.June Sept. Oct.

May July Aug.June Sept. Oct.

Notes & Observations:

Very early peppers clearly command a much higher price, but after that initial premium, the price for peppers declines sharply and then gradually decreases as the season progresses.

Even in the fall market with dropping supplies, the price stagnates or drops. This suggests that demand for fall peppers is low.

12

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Pumpkins, Weekly Average Prices & Quantities (2014-2016)

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

0

1000

2000

3000

4000

5000

6000

7000

8000

34 35 36 37 38 39 40 41 42 43 44

Price

Quan

tity (ea

ch)

Week

Fairview

Quantity (sm) Quantity (lg)

Price (sm) Price (lg)

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

0

2000

4000

6000

8000

10000

12000

34 35 36 37 38 39 40 41 42 43 44

Price

Quan

tity (ea

ch)

Week

Lincoln

Quantity (sm) Quantity (lg)

Price (sm) Price (lg)

Oct.Sept.Aug.

Oct.Sept.Aug.

Notes & Observations:

Halloween is obviously the major factor here. Both supply and demand grow through the early fall.

There is a premium for larger pumpkins at every point in the season and the price gap between small and large generally grows as the season progresses. 

Price for small pumpkins is more stable at both auctions though the supply trends were different. Fairview sold a larger number of small pumpkins every week (except week 43) while Lincoln sold more large pumpkins in the early season.

We do not offer a combined graph here because the differences in the grading standards at each auction are so great, that the data would mean very little. 

13

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Strawberries, Weekly Average Prices & Quantities (2014-2016)

$0.00$0.50$1.00$1.50$2.00$2.50$3.00$3.50$4.00$4.50$5.00

0

500

1000

1500

2000

2500

3000

3500

16 17 18 19 20 21 22 23 24 25

Price

Quan

tity (qt)

Week

Fairview

Quantity (qt) Price

$0.00

$1.00

$2.00

$3.00

$4.00

$5.00

0

200

400

600

800

1000

1200

1400

1600

16 17 18 19 20 21 22 23 24 25

Price

Quan

tity (qt)

Week

Lincoln

Quantity (qt) Price

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

$5.00

0

500

1000

1500

2000

2500

3000

3500

4000

4500

16 17 18 19 20 21 22 23 24 25

Price

Quan

tity (qt)

Week

Combined

Quantity (qt) Price

JuneMayApril

JuneMayApril

JuneMayApril

Notes & Observations:

This is the shortest window of any crop analyzed in this report. 

The supply peaks at different times at the two auctions. Growers in southwest Kentucky near Fairview may get a 2‐3 week seasonal head start on strawberry production relative to the growers near Lincoln County. This difference could also be attributable to variety selection.

The price per unit (quart) is much closer to retail prices than the other commodities in this report. 

This may reflect the value placed on local strawberries, the relatively high costs of producing them, and the short window of production. 

14

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Sweet Corn, Weekly Average Prices & Quantities (2014-2016)

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

0

1000

2000

3000

4000

5000

6000

7000

24 26 28 30 32 34 36 38 40 42 44

Price

Quan

tity (dozen)

Week

Fairview

Quantity Price

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

0500

100015002000250030003500400045005000

24 26 28 30 32 34 36 38 40 42 44

Price

Quan

tity (dozen)

Week

Lincoln

Quantity (dozen) Price

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

24 26 28 30 32 34 36 38 40 42 44

Price

Quan

tity (dozen)

Week

Combined 

Quantity (dozen) Price

July Aug.June Sept. Oct.

July Aug.June Sept. Oct.

July Aug.June Sept. Oct.

Notes & Observations:

Sweet corn comes into the market relatively quickly with quantity going from 0 to 6000 dozen in a matter of three weeks. 

There is a major premium for earliness, but the price drops quickly once product becomes available. 

Price remains fairly stable from late summer on even as supply tapers off considerably. 

15

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Tomatoes, Weekly Average Prices & Quantities (2014-2016)

Comparison of 3‐yr Avg. Seasonal

Tomato Prices ($/lb.)

Type Lincoln Fairview

#1&2 $0.72 $1.59

Sm/Can. $0.48 $0.42

Heirloom $1.01 $0.93

$0.00

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

0

10000

20000

30000

40000

50000

16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50

Price

Quan

tity (lb)

Week

#1 & 2 Grade, Fairview

Quantity Price

$0.00

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

0

10000

20000

30000

40000

50000

60000

70000

16 18 20 22 24 26 28 30 32 34 36 38 40 42

Price

Quan

tity (lb)

Week

#1 & 2 Grade, Lincoln

Quantity Price

$0.00

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

0

20000

40000

60000

80000

100000

120000

16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50

Price

Quan

tity (lb)

Week

#1 & 2 Grade, Combined

Quantity Price

May July Aug.June Sept.Apr Oct. Nov.

May July Aug.June Sept.Apr Oct. Nov.

May July Aug.June Sept.Apr Oct. Nov.

Notes & Observations:

We universally see a very large premium for early tomatoes. Mid‐season, in sync with supply the price sharply declines below $1 / pound. 

At Fairview the price remains fairly low for the rest of the season. Lincoln does see some increase in price as fall arrives. 

We don't know why Fairview consistently gets a higher price for #1&2 product. It could be due to differences in the types of buyers attending each 

16

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Tomatoes, Weekly Average Prices & Quantities (2014-2016)

Comparison of 3‐yr Avg. Seasonal

Tomato Prices ($/lb.)

Type Lincoln Fairview

#1&2 $0.72 $1.59

Sm/Can. $0.48 $0.42

Heirloom $1.01 $0.93

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

0

5000

10000

15000

20000

25000

30000

16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50

Price

Quan

tity (lb.)

Small & Canner, Fairview

Quantity Price

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

0

2000

4000

6000

8000

10000

12000

14000

16000

16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50

Price

Quan

tity (lb.)

Week

Small & Canner, Lincoln

Quantity Price

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

0

5000

10000

15000

20000

25000

30000

35000

40000

16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50

Price

Quan

tity (lb)

Week

Small & Canner, Combined

Quantity Price

May July Aug.June Sept.Apr Oct. Nov.

May July Aug.June Sept.Apr Oct. Nov.

May July Aug.June Sept.Apr Oct. Nov.

Notes & Observations:

We generally see the same trends here with canners as we do with #1&2 tomatoes. 

There are more canners available longer into the fall. 

There is a strong market for smaller or ungraded tomatoes that are headed into processing or small fresh market use. While prices are generally half or a third of the #1&2s, the auctions provide a viable outlet for decent 

17

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Tomatoes, Weekly Average Prices & Quantities (2014-2016)

Comparison of 3‐yr Avg. Seasonal

Tomato Prices ($/lb.)

Type Lincoln Fairview

#1&2 $0.72 $1.59

Sm/Can. $0.48 $0.42

Heirloom $1.01 $0.93

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

0

1000

2000

3000

4000

5000

16 18 20 22 24 26 28 30 32 34 36 38 40 42 44

Price

Quan

tity (lb)

Heirloom, Fairview

Quantity (lb.) Price

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

0

500

1000

1500

2000

2500

3000

16 18 21 23 26 28 30 32 34 36 38 40 42 44

Price

Quan

tity (lb)

Week

Heirloom, Lincoln 

Quantity (lb.) Price

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

0

1000

2000

3000

4000

5000

6000

7000

8000

16 18 20 22 24 26 28 30 32 34 36 38 40 42 44

Price

Quan

tity (lb)

Week

Heirloom, Combined

Quantity Price

May July Aug.June Sept.Apr Oct.

May July Aug.June Sept.Apr Oct.

May July Aug.June Sept.Apr Oct.

Notes & Observations:

The heirloom segment of the auction tomato market is small, but the premium for "early" heirlooms comes about 4 weeks after that for #1&2 hybrids. 

Generally heirlooms brought a higher price at Lincoln than at Fairview. 

When evaluating potential for selling heirlooms it's especially important to accurately estimate yield and production 

18

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Watermelon, Weekly Average Prices & Quantities (2014-2016)

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

$5.00

0

5000

10000

15000

20000

25000

20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43

Price

Quan

tity (ea

ch)

Week

Fairview

Quantity (small & med) Quantity (lg & Xlg ) Price (small & med) Price (lg)

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

$5.00

0

500

1000

1500

2000

2500

3000

3500

20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43

Price

Quan

tity (ea

ch)

Week

Lincoln

Quantity Price

May July Aug.June Sept. Oct.

May July Aug.June Sept. Oct.

Notes & Observations: Generally, large and extra large melons commanded a higher price thoughout the season. The one notable exception is the early season where price per unit was virtually the same. The season for small melons is longer than that for large, but the price in 

Notes & Observations: We did not have sufficient data to break watermelons out by size. Though we are looking at considerably less volume, the general trend is similar to Fairview: an early premium followed by a peak season dip with a very slight late season increase in price. 

19

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Watermelon, Weekly Average Prices & Quantities (2014-2016)

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

$5.00

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43

Price

Quan

tity (ea

ch)

Week

Large Seeded vs. Seedless, Fairview & Lincoln

Quantity seeded Quantity seedless Price seeded Price seedless

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

$5.00

0

2000

4000

6000

8000

10000

12000

14000

20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43

Price

Quan

tity (ea

ch)

Week

Small Seeded vs. Seedless, Fairview & Lincoln

Quantity seeded Quantity seedless Price seeded Price seedless

May July Aug.June Sept. Oct.

May July Aug.June Sept. Oct.

Notes & Observations: The overall supply of seedless watermelons is much larger than the seeded category. Somewhat surprisingly, the prices for seedless and seeded melons were very similar across the season with seeded melons occasionally commanding a higher price. This may 

Notes & Observations: Overall trend is the same as with Fairview. It is interesting to note that virtually all very early season melons were seedless.

The grading standards of the two auctions are too different for a combined graph to be useful.

20

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Crops with Minimal Data Weekly Average Prices & Quantities (2014‐2016)

$0.00

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

0

200

400

600

800

1000

1200

15 16 17 18 19 20 21 22 23 24 25 26

Price

Quan

tity (lb.)

Week

Asparagus, Fairview Only

Quantity (lb.) Price

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

0

200

400

600

800

1000

1200

1400

28 29 30 31 32 33 34 35 36 37 38 39

Price

Quan

tity (ea

ch)

Week

Canary Melon, Fairview Only

Quantity (each) Price

$0.00

$2.00

$4.00

$6.00

$8.00

$10.00

0

20

40

60

80

100

17 20 23 26 29 32 35 38 41 44 47

Price

Quan

tity (0.5bu)

Week

Greens, Fairview Only

Quantity (0.5bu) Price

$0.00

$0.20

$0.40

$0.60

$0.80

$1.00

$1.20

0

20

40

60

80

100

120

140

160

14161718192021222324

Price

Quan

tity (bunch)

Week

Radishes, Fairview Only

Quantity (bunch) Price

These data were limited, and are included here for informational purposes only. Growers may find this information useful, but it is difficult to draw meaningful conclusions from any of these graphs.

21

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Thanks for reading!

These averages are summaries of the rich and complicated archive of price data collected by the Center for Crop Diversifications. You can find information on additional crops, market prices for specific days, and alternate units on our website (below). Since its start in 2004, the CCD’s price reporting system has changed and expanded to include Center partners working in Illinois, Tennessee and West Virginia.  

Check out all the other specialty crop resources from the CCD including: ‐ Farmers Market & Produce Auction Price Reports (12 years archived reports) ‐ Wholesale terminal indexes ‐ Budgets for over 20 crops ‐ Crop & Marketing Profiles ‐ Video & Recorded webinars ‐ Tons of FREE publications, tools, and other resources 

We are always looking for feedback, so give us a shout on facebook or by emailing [email protected].  

We know it’s late in the season to release this report, but we anticipate releasing a 2017 3‐year Average report this winter. In the meantime, current 2017 prices for each auction are available at the links above. Compare them to the three year averages reported here. 

Authors: Brett Wolff—Senior Extension Associate, UK AgEcon Martin Béchu—AgroSup Dijón Timothy Woods—Extension Professor, UK AgEcon Alex Butler—Extension Associate, UK AgEcon 

Reviewers: Dr. Lee Meyer, UKAgEconomicsChristy Cassady, UKHorticulture

Cover photo credit: Brett Wolff 

Published April 2017. 

Suggested Citation: Wolff, B., M. Béchu, T. Woods & A. Butler (2017) Three‐Year Average Prices & Quantities at Kentucky 

Produce Auctions: 2014‐2016. CCD‐FS‐6. Lexington, KY: Center for Crop Diversification. Available: 

www.uky.edu/ccd/pricereports/KYPA3yravg  

40