three ways to sell online
DESCRIPTION
A presentaiton/webinar for MNREM - Minnesota Renewable Energy Marketplace.TRANSCRIPT
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Three ways to sell online
Ann Treacy broadband.mnrem.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
The Intro• Marketplace Sites (eBay)• Using an E-Commerce Template site (Yahoo
Store)• Adding a shopping component to an existing
site (PayPal)• Going big.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Marketplace Site• Low barrier to entry– Don’t need website, storefront, big inventory
• High exposure• Transactional fees can get expensive for high
volume and high ticket item vendors
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Craigslist• Free• Just need computer,
access, email• Adding pictures a plus• Focus on local• Good for physically big
items
• Less sophisticated users• Nefarious users• Not great for big ticket
items
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
eBay• Fees for Auction– Insertion fee ($.10 - $2)– Final value (9% or $250)
• Fees for Fixed Price– Insertion fee ($.50)– Final value (7% - 20%)
• Must be member• Must verify credit card• Much wider audience• Really market driven• No room for error
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Etsy• Fees – Insertion fee ($.20)– Transaction (3.5%)– Payment processing (3% +
$0.25)
• Must be member• Must verify credit card• Much wider audience• Really market driven• No room for error
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
E-Commerce Template Sites• Good if you want a website– You can get professionals to help– You could build yourself
• Monthly fee can get expensive• Makes more sense for established sellers
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Yahoo Stores• Fees– Setup ($50)– Hosting ($33.95/month)– Transaction (1.5%)
• Creates a presence• Fairly easy to setup and
manage • Allows for more
features such as tracking and advertising
http://smallbusiness.yahoo.com/ecommerce/features
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Go Daddy• Fees– Setup ($9.99)– SSL Cert ($69.99)
• Option for Developer Support– $99/month
• Creates a presence• Fairly easy to setup and
manage • Allows for more
features such as tracking and advertising
http://www.godaddy.com/ecommerce/shopping-cart.aspx
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Shopping Carts• Will fit into an existing site• Setup and monthly costs are usually low• Transactional fees can get expensive for high
volume and high ticket item vendors
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
PayPal• Fees– Monthly (0-$30)– Transactional (1.9% -
2.9% + $0.30)
• Will fit in with your website
• May need some tech skills to add to site
• Offers advanced options
http://www.godaddy.com/ecommerce/shopping-cart.aspx
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Google Merchant• Fees– Transactional (1.9% -
2.9% + $0.30)
• Will fit in with your website
• May need some tech skills to add to site
• Offers advanced options
http://www.godaddy.com/ecommerce/shopping-cart.aspx
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Going Big• Use a template-type interface that ties in with
your existing site.– http://www.zen-cart.com/– http://www.volusion.com– http://getshopped.org/
• Require more technical knowledge• Can be cost-effective in long term
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
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