three ways to sell online

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©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved. Three ways to sell online Ann Treacy broadband.mnrem.com

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A presentaiton/webinar for MNREM - Minnesota Renewable Energy Marketplace.

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Page 1: Three Ways to Sell Online

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Three ways to sell online

Ann Treacy broadband.mnrem.com

Page 2: Three Ways to Sell Online

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

The Intro• Marketplace Sites (eBay)• Using an E-Commerce Template site (Yahoo

Store)• Adding a shopping component to an existing

site (PayPal)• Going big.

Page 3: Three Ways to Sell Online

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Marketplace Site• Low barrier to entry– Don’t need website, storefront, big inventory

• High exposure• Transactional fees can get expensive for high

volume and high ticket item vendors

Page 4: Three Ways to Sell Online

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Craigslist• Free• Just need computer,

access, email• Adding pictures a plus• Focus on local• Good for physically big

items

• Less sophisticated users• Nefarious users• Not great for big ticket

items

Page 5: Three Ways to Sell Online

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

eBay• Fees for Auction– Insertion fee ($.10 - $2)– Final value (9% or $250)

• Fees for Fixed Price– Insertion fee ($.50)– Final value (7% - 20%)

• Must be member• Must verify credit card• Much wider audience• Really market driven• No room for error

Page 6: Three Ways to Sell Online

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Etsy• Fees – Insertion fee ($.20)– Transaction (3.5%)– Payment processing (3% +

$0.25)

• Must be member• Must verify credit card• Much wider audience• Really market driven• No room for error

Page 7: Three Ways to Sell Online

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

E-Commerce Template Sites• Good if you want a website– You can get professionals to help– You could build yourself

• Monthly fee can get expensive• Makes more sense for established sellers

Page 8: Three Ways to Sell Online

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Yahoo Stores• Fees– Setup ($50)– Hosting ($33.95/month)– Transaction (1.5%)

• Creates a presence• Fairly easy to setup and

manage • Allows for more

features such as tracking and advertising

http://smallbusiness.yahoo.com/ecommerce/features

Page 9: Three Ways to Sell Online

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Go Daddy• Fees– Setup ($9.99)– SSL Cert ($69.99)

• Option for Developer Support– $99/month

• Creates a presence• Fairly easy to setup and

manage • Allows for more

features such as tracking and advertising

http://www.godaddy.com/ecommerce/shopping-cart.aspx

Page 10: Three Ways to Sell Online

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Shopping Carts• Will fit into an existing site• Setup and monthly costs are usually low• Transactional fees can get expensive for high

volume and high ticket item vendors

Page 11: Three Ways to Sell Online

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

PayPal• Fees– Monthly (0-$30)– Transactional (1.9% -

2.9% + $0.30)

• Will fit in with your website

• May need some tech skills to add to site

• Offers advanced options

http://www.godaddy.com/ecommerce/shopping-cart.aspx

Page 12: Three Ways to Sell Online

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Google Merchant• Fees– Transactional (1.9% -

2.9% + $0.30)

• Will fit in with your website

• May need some tech skills to add to site

• Offers advanced options

http://www.godaddy.com/ecommerce/shopping-cart.aspx

Page 13: Three Ways to Sell Online

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Going Big• Use a template-type interface that ties in with

your existing site.– http://www.zen-cart.com/– http://www.volusion.com– http://getshopped.org/

• Require more technical knowledge• Can be cost-effective in long term

Page 14: Three Ways to Sell Online

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

QUESTIONS?If you have an interest in further training on SEO (search engine optimization) in your area, please let us know.

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