three ways to grow your physical therapy practice
Post on 17-Jan-2017
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Three Ways to Grow your physical therapy Practice
This article is for you, if you want to become more successful in your practice, by DOING LESS.
You see, success is not about working hard, its not even about who is the smartest, its about knowing
your role, and managing change and evolution in your practice.
This can only be done from afar. Youve got to look at the forest without getting lost in the trees.
I was in Austin, Texas recently, and was able to step away from my business completely, because we
have systems for the before, during and after processes associated with the service or transaction.
You need to think of your practice as having three components, all of which need to be optimized to build
better relationships with patients.
You can achieve this by paying close attention to, and re-engineering the before, during and after patient
Make sure you pre-frame the patient so that they recognize you as an expert even before they have
stepped into your clinic.
OW your patients with outstanding clinical care, the kind that has them talking about you with everyone
eople want to do business with people. Your patients dont come to physical therapy, because they
hey come to physical therapy because they know, like and trust the physical therapist.
theres no personality in your physical therapy private practice, then its hard for prospects to connect
ake Pepsi and Coke for example. Sure, there are people who have their preference on which one they
s easy to jump ship to a competitor when theres no real connection.
y putting personality into your practice, youre giving prospects something to connect to. That
they know. Let your personality shine.
want physical therapy.
and care about what you do. At that point, your business loses its competitive advantage and you
prefer. However, most people are not married to either one. For example, if Im at a restaurant and I ask
for Coke, and they only have Pepsi, Ill get by with Pepsi.
connection is more important than credentials or experience. Once people feel connected to you, its hard
to break that unless you totally screw up. Once again, I highly advise staying in touch with your patients
and keeping in constant communication with them. This will allow you to keep them in the loop with
whatever is new in your physical therapy business.
Another benefit is that people remember personality more than they remember content. I attended a 3
day seminar recently, which probably featured 30 or so speakers. All of them delivered great content. But
I remember 2 of them. It should be of no surprise to you that those 2 really put their personality into their
presentations and a year later Im still interacting with them and doing business with them.
The biggest advantage you have in your practice is YOU. So find elements of your personality to put out
there for consumers to connect with.
Every prospect will connect to a different part of your personality. Those who have been following me for
a while know that I have a one year old. and being parent changes everything. Its simple, but it gives me
and other parents something in common. Parents simply relate to each other, especially when were
talking about infants.
Personality makes you stand out, and makes you human. Your competition can copy your product, copy
your price, and copy your website. But they cant copy you. Thats why its so critical to put your
personality into your marketing and your practice.
The text here was written by Dean Hunt, a 29 year old internet entrepreneur who wrote an excellent
article on how to use personality in your business.
Consistent, relevant follow up using physical therapy newsletter marketing and mobile marketing is the
best way for you to increase referrals after discharge.
The biggest mistake most private practice owners make is assuming that patients will remember you after
discharge. Its very easy for them to forget. Its our job to make sure they remember.
By optimizing the before, during and after patient experience, you can create an unbeatable VIP patient experience in your physical therapy business.
Your competitors wont be in the same league. To Know More visit www.nitin360.com