three steps to mobility
DESCRIPTION
Users are accessing your site through their mobile devices. But what do they see? Here are the three steps to mobility.TRANSCRIPT
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three steps to mobility.
@lent, michel
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one:
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Users already access your site through their mobile devices: What do they see?
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Visualization adequate to mobile: mobile sites.
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two:
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Service optmization: What users seek when they are mobile?
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What are mobile users’ context? In a hurry, commuting, waiting, in the elevator?
Why are they going to your site now?
What do they looking for?
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Shopping lists.Always logged in.Credit card stored.Simple carts.Easy steps.
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three:
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The optimized experience:mobile apps.
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Mobile apps:Info storageCameraGeolocalizationOffline
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Mobile users might be anywhere, including in your physical store.
How do you seize this opportunity?
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Extendend info.Shop without carts.Shop without products.Sensors.Geolocalization.
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there is only one internet.
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Brands and users are the same. But each screen experience has to be adequate.