three simple step to keep rogue employees from damaging your brand online
TRANSCRIPT
Three Simple Step to Keep Rogue Employees from Damaging Your Brand Online
With the infiltration of social media and reviews, one rogue employee could potentially damage the company brand reputation in various ways.
From the random tweet depicting company or personal life to sharing company information to the targeted attack of a disgruntled ex-employee, the internet is quickly becoming a field of battle for companies seeking to maintain a high standard for branding in marketing, online presence, and new employee recruitment.
While many people avoid thinking about the impact of social media to their brand by rogue employees, the stats paint a very real picture of the possible of brand suicide encountered by many companies.
SOCIAL MEDIA POLICY
One study indicates that less than 23% of companies have a clearly defined social media policy for employees.
SOCIAL MEDIA POLICY
Creating a social media policy is an important to business success as a business plan. A well-executed social media policy contains realistic expectation on the employee pertaining to (but not limited to)…
SOCIAL MEDIA POLICY• Business culture or workplace• Intellectual property or proprietary information constraints• Knowledge learned in confidence of operations • Posts in private accounts depicting behavior not in line with standards• Use, mention, or review causing negative reflection upon the company
BRAND MONITORING
There are many companies claiming to remove negative reviews and company press. The foresight of a company in monitoring their own brand is vital to reputation management.
BRAND MONITORING• Google Alerts (MeOnTheWeb)• IceRocket• SocialMention• Twitter Alerts• TrackUr
BRAND MONITORING
Claiming and monitoring a brand in social media is the best way see an attack the instant it happens and implement the social media emergency plan.
NON-DISCLOSURE
Most NDAs include offline disclosures such as verbal or writing, but they do not specifically address social media disclosures like online reviews.
NON-DISCLOSURE
While a NDA might not stop a rogue employee from creating an anonymous account for reviews, it does give them pause to think that there is a legal document protecting the employer from social media and reviews by the employee and gives the employer another avenue of legal brand protection if needed.
The best way to think about brand management is before a rogue employee is jeopardizing your online reputation.
Much like buying car or life insurance, planning for the day when disaster strikes is imperative to quickly restoring reputation standards as well as setting the bar for behavior with employees throughout the offices.
Contact HealthCare Marketing Group to discuss your options or download our complimentary MEDICAL MARKETING GUIDE to get you on the fast track
to success.
P: 800-258-0702W: http://healthcaremarketinggroup.com