three kings

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THREE KINGS SENIOR LIVING PROJECT

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Page 1: Three kings

THREE KINGSSENIOR LIVING PROJECT

Page 2: Three kings

Why Senior Living?

1% = 1 million = 5 lac units

Total avl units in India= 5K

Page 3: Three kings

What drives Seniors to choose Senior Living?

Big city blues

Dignity away from family

Financial Economy

Loneliness

Need for care and ease

Burden of running a home

Lack of community support

Page 4: Three kings

Medicalsupport

Healthy Dining

Safety

TransportClub

Senior Living

Community

Typical offerings

Page 5: Three kings

Continuing Care Retirement Community (CCRC)The Levels

Independent- ownership modelAssisted- lease modelNursing Care- Daily careHospice- Daily care

Page 6: Three kings

Three kings Project Overview

Land Area: 40,500 sqmtSaleable area: 2,50,000 sqft Villas/2BHK/1BHK/Studio appttsAll levels of CCRCWellness orientationCSR- Medical and jobs for surrounding villages

Page 7: Three kings

Site Plan

Page 8: Three kings

206 Units

Type of unit Sq.ft No. of units INR INR

Villa 1200 25 1,70,00,000 42,50,00,000

2 BHK 1000 36 90,00,000 32,40,00,000

1 BHK 800 55 55,00,000 30,25,00,000

Studio 600 90 40,00,000 36,00,00,000

      Total cost 1,41,15,00,000

Page 9: Three kings

Senior Living ClubPoolMulti purpose Gym24 x 7 conceirgeDining Hobby roomsTransportActivity HallConvenience StoreSalon chairMassage chair and room

Page 10: Three kings

Medical facilities24 x 7 Ambulance24x 7 NurseDoctor on callPhysiotherapyChemist deliveryHealth campsMinor surgeryEmergency care - Oxygen/Defibrillator…

Page 11: Three kings

Financial Broad Strokes

Project Cost: Rs 90 crores @ 4500/sqftMarketing cost: Rs 10 croresSaleable Income: 141 crores (40%)Management cost: On a 25% profit to manage the CSR

Page 12: Three kings

Financial Options

InvestorsBank LoanPre saleA combination of above

Page 13: Three kings

Legal Overview

All units will be leased out to owners for 99 yearsClub, Assisted Living and Medical Centre will belong to Nikhil in perpetuity

Page 14: Three kings

CSRVillagers over 50 get free medical checks, medicines and medical support like physiotherapyPanchayat gets free medical camps, educational support on need basisAssisted and Nursing care and Hospice for community at no costJobs for community in facility management and care services

Page 15: Three kings

Project Essentials

Branding & Marketing

Financial Management

Senior Living Management

Design & Construction

Page 16: Three kings

SWOT AnalysisLocationClear ownership of landDoctor as ownerClean healthy environsGood roads

WeatherLanguageAlcohol/drug access

Lack of professional SL in GoaFirst CCRC with all 4Create a Wellness based SLCreate an Indian Florida

Lack of Buyers in price rangeGovt restrictionsLocal resistance to SeniorsBetter bigger projects

Page 17: Three kings

Website for MarketingWould show the Mission and valuesHelp customers see the project through walkthroughsSee Floor plansSee price listContact sales

Page 18: Three kings

Completion Time LinesProject Design Branding

Raising Capital

Oct 2015

Dec 2015

March

2016

Compliances

Jan 2016

Sold outSample Unit

July 2016

Dec 2018