three kings
TRANSCRIPT
THREE KINGSSENIOR LIVING PROJECT
Why Senior Living?
1% = 1 million = 5 lac units
Total avl units in India= 5K
What drives Seniors to choose Senior Living?
Big city blues
Dignity away from family
Financial Economy
Loneliness
Need for care and ease
Burden of running a home
Lack of community support
Medicalsupport
Healthy Dining
Safety
TransportClub
Senior Living
Community
Typical offerings
Continuing Care Retirement Community (CCRC)The Levels
Independent- ownership modelAssisted- lease modelNursing Care- Daily careHospice- Daily care
Three kings Project Overview
Land Area: 40,500 sqmtSaleable area: 2,50,000 sqft Villas/2BHK/1BHK/Studio appttsAll levels of CCRCWellness orientationCSR- Medical and jobs for surrounding villages
Site Plan
206 Units
Type of unit Sq.ft No. of units INR INR
Villa 1200 25 1,70,00,000 42,50,00,000
2 BHK 1000 36 90,00,000 32,40,00,000
1 BHK 800 55 55,00,000 30,25,00,000
Studio 600 90 40,00,000 36,00,00,000
Total cost 1,41,15,00,000
Senior Living ClubPoolMulti purpose Gym24 x 7 conceirgeDining Hobby roomsTransportActivity HallConvenience StoreSalon chairMassage chair and room
Medical facilities24 x 7 Ambulance24x 7 NurseDoctor on callPhysiotherapyChemist deliveryHealth campsMinor surgeryEmergency care - Oxygen/Defibrillator…
Financial Broad Strokes
Project Cost: Rs 90 crores @ 4500/sqftMarketing cost: Rs 10 croresSaleable Income: 141 crores (40%)Management cost: On a 25% profit to manage the CSR
Financial Options
InvestorsBank LoanPre saleA combination of above
Legal Overview
All units will be leased out to owners for 99 yearsClub, Assisted Living and Medical Centre will belong to Nikhil in perpetuity
CSRVillagers over 50 get free medical checks, medicines and medical support like physiotherapyPanchayat gets free medical camps, educational support on need basisAssisted and Nursing care and Hospice for community at no costJobs for community in facility management and care services
Project Essentials
Branding & Marketing
Financial Management
Senior Living Management
Design & Construction
SWOT AnalysisLocationClear ownership of landDoctor as ownerClean healthy environsGood roads
WeatherLanguageAlcohol/drug access
Lack of professional SL in GoaFirst CCRC with all 4Create a Wellness based SLCreate an Indian Florida
Lack of Buyers in price rangeGovt restrictionsLocal resistance to SeniorsBetter bigger projects
Website for MarketingWould show the Mission and valuesHelp customers see the project through walkthroughsSee Floor plansSee price listContact sales
Completion Time LinesProject Design Branding
Raising Capital
Oct 2015
Dec 2015
March
2016
Compliances
Jan 2016
Sold outSample Unit
July 2016
Dec 2018