three destroyers of differentiation in business
DESCRIPTION
Seeking to create more competitive space in your marketplace? The problem may be that the Three Destroyers of Differentiation are making it difficult for your customers to tell the difference between you and the competition. From his bestselling book, "Create Distinction: What to Do When 'Great' Isn't Good Enough to Grow Your Business" -- the initial edition named by thirty major newspapers like the "Miami Herald" as one of the "Ten Best Business Books of the Year" -- author Scott McKain reveals the insidious impact of the Three Destroyers of Differentiation. You may find that you are spending more time focusing on the competitor than the customer...that customers are no longer seeking information from you, because they can get it faster (and, perhaps, more accurately) from search engines...and, that your best customers are the ones most likely to be taking you for granted. For more information, find the book on Amazon -- or, to have Professional Speakers Hall of Fame member Scott McKain address your next meeting about creating distinction in sales and customer service, contact us at http://ScottMcKain.com or 1-800-838-6980.TRANSCRIPT
Three Destroyers !of Differentiation
from the book, “Create Distinction: !What to Do When ‘Great’ Isn’t Good Enough !
to Grow Your Business”!by Scott McKain
“THE PURPOSE OF ANY BUSINESS IS TO
PROFITABLY CREATE EXPERIENCES SO
COMPELLING TO THE CUSTOMER THAT LOYALTY
BECOMES ASSURED.”
“ALL BUSINESS IS SHOW BUSINESS!”
So then, WHY does everything seem the same?
+152% Internet access on mobile phones over the past 12 months.
Roy Morgan Research
Internet brings more and tougher competition directly to our customers
Individually, each Destroyer presents a significant challenge...
Collectively, they create a Collapse of Distinction
For FREE distinction workbook and more info:!
!http://ScottMcKain.com!
!http://ProjectDistinct.com!
!“Create Distinction” available
on Amazon