three crucial mistakes most content creators make
TRANSCRIPT
How many times have we heard that “Content is the King”? Yes, we can all say that. It is actually true, but we end up neglecting some important aspects that make or break our content marketing strategy.
Still, most content marketers struggle to articulate the right strategy. What’s more, most content marketers make at least one of the same three dangerous errors. These mistakes can ruin the chance of your content connecting with your audience, sabotaging your strategy from the start. Oops!
1. Their Content Doesn’t Connect With a Specific Target Audience.A lot of people think that writing content for their target audience is child’s play, this can end up causing major issues in their #ContentMarketing. Many content marketers look for quick viral content to get more clicks instead of creating quality content for their readers.
In order to build long-term relationships with your audience, it's vital to create customer-centric content which adds value to them and is beneficial for your business as well. You will see those readers turn into potential customers in no time. Identify your target audience and understand what they are interested in. Use high-quality keyword based content with trending topics to cater to their needs.
2. They Lack a Plan to Constantly Generate Content Ideas. Coming up with writing topics can be an intimidating task, particularly for entrepreneurs. However, having a functional plan for continual idea generation is imperative for a successful #ContentMarketing strategy for a growing business. It’s also important for reaching current and prospective customers. (No pressure, right?)
Work hard on research and a strong content strategy that revolves around fresh ideas and compelling content. These can spark the interest of the audience, and will help you reap rewards. Consistently posting strong, interesting content based on both new and old topics that are combined with the latest information is the key to successful content strategy.
3. Poor Writing Quality Hurts Their Credibility.The simplest and most common mistake is a poorly written piece. The majority of content creators fail to review the content that goes out to their reader. They feel that small errors or typos won’t be noticed but in actuality, this leaves a bad impression.
Clients always expect to see clear and clean content written professionally from the businesses they wish to hire. Even the least discriminating readers are turned off by typos, poor writing format and spelling errors in a company’s business content. This can be a major reason clients would rethink hiring that business to provide services for them.
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®[email protected]