The three most important considerations in web design

The three most important considerations in web design

that didn’t exist two years ago.

The three most important considerations in web design

that didn’t exist two years ago.

Responsive Design

The three most important considerations in web design

that didn’t exist two years ago.

Responsive Design

For the majority of website owners, making a website responsive is the only way to look after their mobile visitors.

(Not apps or secondary / mobile websites)

The three most important considerations in web design

that didn’t exist two years ago.

Clear Content Strategy at the Outset

The three most important considerations in web design

that didn’t exist two years ago.

Clear Content Strategy at the Outset

Since Google’s Panda & Penguin updates, regularly adding high quality content to a website is the only way to make it perform well in searches.

Having a clear content strategy before starting the design is vital as it will influence decisions on the website schematic, menu structure, choice of CMS… all key design considerations.

The three most important considerations in web design

that didn’t exist two years ago.

The EU Cookie Law

The three most important considerations in web design

that didn’t exist two years ago.

The EU Cookie Law

Since May 2012, the only way for websites to be fully compliant with the law is to make information on the cookies they use easily available to visitors, and to allow those visitors the choice to opt out of the cookies if they wish.

Working out how you will incorporate compliance with the law into your design at the outset is vital, as it means you will not have to crowbar a solution in later.

Let’s look at each consideration in turn

Let’s look at each consideration in turn

1) Responsive Design

Let’s look at each consideration in turn

1) Responsive Design

Let’s look at each consideration in turn

1) Responsive Design

Makes a website display perfectly, whatever the size of the screen on which it is being viewed.

Let’s look at each consideration in turn

1) Responsive Design

Makes a website display perfectly, whatever the size of the screen on which it is being viewed.

Images automatically resize and text blocks move to mean the mobile viewer never has to scroll sideways or zoom in.

Let’s look at each consideration in turn

1) Responsive Design

Makes a website display perfectly, whatever the size of the screen on which it is being viewed.

Images automatically resize and text blocks move to mean the mobile viewer never has to scroll sideways or zoom in.

It is the same website each time, only the way it is displayed changes. That means the website owner only has one website to maintain.

Let’s look at each consideration in turn

1) Responsive Design

Makes a website display perfectly, whatever the size of the screen on which it is being viewed.

Images automatically resize and text blocks move to mean the mobile viewer never has to scroll sideways or zoom in.

It is the same website each time, only the way it is displayed changes. That means the website owner only has one website to maintain.

Making a website responsive once it has been built is time-consuming and expensive.

A decision on whether responsive design is required must be made in the initial design phase.

Let’s look at each consideration in turn

2) Content Strategy

Let’s look at each consideration in turn

2) Content Strategy

There was a time when directory websites like Touch Local and Yell, as well as websites full of articles from contributors like eHow, reigned supreme in search results.

Let’s look at each consideration in turn

2) Content Strategy

There was a time when directory websites like Touch Local and Yell, as well as websites full of articles from contributors like eHow, reigned supreme in search results.

It was also a time when any website could achieve great SEO results simply by dropping robot-generated spammy links into comment boxes all over the web.

Let’s look at each consideration in turn

2) Content Strategy

There was a time when directory websites like Touch Local and Yell, as well as websites full of articles from contributors like eHow, reigned supreme in search results.

It was also a time when any website could achieve great SEO results simply by dropping robot-generated spammy links into comment boxes all over the web.

Then came Panda & Penguin to put pay to all of that!

Let’s look at each consideration in turn

2) Content Strategy

The Panda & Penguin updates to Google’s algorithm were both intended to make sure internet users were shown quality content whenever searching for goods, services or information.

Then came Panda & Penguin to put pay to all of that!

Let’s look at each consideration in turn

2) Content Strategy

The Panda & Penguin updates to Google’s algorithm were both intended to make sure internet users were shown quality content whenever searching for goods, services or information.

Those website owners who invest time and effort into producing new, interesting and informative content are rewarded by seeing their websites returned towards the top of their chosen search results, whereas those who rely on duplicate content, light weight contributions from readers and link farming are not.

Then came Panda & Penguin to put pay to all of that!

Let’s look at each consideration in turn

2) Content Strategy

The fact that a content strategy is needed is a key consideration in the initial design phase.

It will influence the navigation menu, page structure, page layout… the entire site design!

Let’s look at each consideration in turn

3) Cookie Law

Let’s look at each consideration in turn

3) Cookie Law

Since May 2012, a law has been in place that says all websites need to gain consent from visitors to use cookies.

Let’s look at each consideration in turn

3) Cookie Law

Since May 2012, a law has been in place that says all websites need to gain consent from visitors to use cookies.

Compliance with the law is simpler than it first seemed, as there was an 11th hour change by the ICO to allow implied consent.

Let’s look at each consideration in turn

3) Cookie Law

Since May 2012, a law has been in place that says all websites need to gain consent from visitors to use cookies.

Compliance with the law is simpler than it first seemed, as there was an 11th hour change by the ICO to allow implied consent.

Nonetheless, visitors to a website do need to be made aware that cookies are being used and how you choose to let them know will influence the design process for your website.

Conclusion

Conclusion

The considerations that have always existed when designing websites, have not changed.

Conclusion

The considerations that have always existed when designing websites, have not changed.

It is, of course, vital to look at your company image and branding, the experience you want visitors to your site to have and the call to action they should be given.

Conclusion

The considerations that have always existed when designing websites, have not changed.

It is, of course, vital to look at your company image and branding, the experience you want visitors to your site to have and the call to action they should be given.

Latest trends should also be taken into account, with header sizes and whether or not to use skeuomorphic touches the type of questions designers are asking in 2012.

Conclusion

What is new, is the fact that there are now three additional considerations that have to be included in the initial design stage, that didn’t exist two years ago.

Conclusion

What is new, is the fact that there are now three additional considerations that have to be included in the initial design stage, that didn’t exist two years ago.

• How the website will look to viewers on mobile phones and tablets

Conclusion

What is new, is the fact that there are now three additional considerations that have to be included in the initial design stage, that didn’t exist two years ago.

• How the website will look to viewers on mobile phones and tablets

• How the website will grow

Conclusion

What is new, is the fact that there are now three additional considerations that have to be included in the initial design stage, that didn’t exist two years ago.

• How the website will look to viewers on mobile phones and tablets

• How the website will grow

• How the website will comply with the Cookie law

Conclusion

What is new, is the fact that there are now three additional considerations that have to be included in the initial design stage, that didn’t exist two years ago.

• How the website will look to viewers on mobile phones and tablets

• How the website will grow

• How the website will comply with the Cookie law

Must now be considered in the initial design phase of any new website.

The three most important considerations in web design

That didn’t exist two years ago.

The three most important considerations in web design

That didn’t exist two years ago.

Thank you for watching.