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THR84SAP SuccessFactors Recruiting Marketing (Career Site and Candidate Relationship Management) Academy

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COURSE OUTLINE.

Course Version: 84Course Duration:

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Contents

ix Course Overview

1 Unit 1: Introduction to Recruiting Marketing (RMK) and Career Site Builder (CSB)

1 Lesson: Describing the SAP SuccessFactors Recruiting Marketing Academy

1 Lesson: Locating Implementation Documents and Support1 Lesson: Describing Recruiting Marketing1 Lesson: Describing Career Site Builder1 Lesson: Describing the Other RMK Core Components1 Lesson: Describing Implementation Methodology2 Lesson: Identifying Implementation Tools2 Lesson: Listing Roles and Responsibilities2 Lesson: Listing Resources for RMK Definitions

3 Unit 2: Job Data and Recruiting Management Configuration

3 Lesson: Identifying Job Data Best Practices3 Lesson: Configuring the Recruiting Management (RCM) Instance3 Lesson: Describing the Metadata Framework3 Lesson: Describing Marketing Brands3 Lesson: Applying Location Formatting3 Lesson: Using Other Requisition Fields4 Lesson: Updating Fields on the Requisition

5 Unit 3: Recruiting Marketing Project Kick-off

5 Lesson: Setting Up a Project after the Handoff from Sales5 Lesson: Completing the Readiness Checklist5 Lesson: Setting Up for the Project Kick-off5 Lesson: Creating a Configuration Workbook5 Lesson: Customizing the Project Plan5 Lesson: Setting up the Media Intake Meeting6 Lesson: Completing the Site Setup

© Copyright. All rights reserved. v

7 Unit 4: Recruiting Integrations

7 Lesson: Enabling CSB and Configuring the RMK Datacenter URLs7 Lesson: Enabling Candidate Account Simplification (CAS)7 Lesson: Configuring Recruiter Single Sign-on (SSO)7 Lesson: Configuring Real-time Job Sync (RTJS)7 Lesson: Configuring the Recruiting Integrations for Source Report

and Source Tracker7 Lesson: Configuring Support for Multiple ATSs8 Lesson: Troubleshooting Recruiting Integration Issues

9 Unit 5: Additional Setup in Command Center

9 Lesson: Setting Up a Subdomain and Secure Socket Layer (SSO)9 Lesson: Performing RMK Social Configuration Tasks9 Lesson: Building Iteration 1

11 Unit 6: Career Site Design and CSB Pages and Components

11 Lesson: Describing Best Practices for Website Design11 Lesson: Describing Career Site Page Types11 Lesson: Describing CSB Page Components11 Lesson: Describing Tips in the Tools

13 Unit 7: Global Settings, Global Styles, Brands, and Home Pages

13 Lesson: Enabling Global Settings13 Lesson: Customizing Global Styles13 Lesson: Enabling Brands13 Lesson: Creating a Home Page

15 Unit 8: Other Page Types, Headers and Footers

15 Lesson: Creating Category Pages15 Lesson: Creating Content Pages15 Lesson: Creating Landing Pages15 Lesson: Creating Headers and Footers 15 Lesson: Updating the Home Page and Duplicating for Each of the

Brands

vi © Copyright. All rights reserved.

17 Unit 9: Other Career Site Setup

17 Lesson: Enabling and Testing Mobile Apply17 Lesson: Creating RCM Microsites and Associating with RMK Brands17 Lesson: Configuring Job Page Layouts17 Lesson: Modifying the Search Results Page17 Lesson: Replacing System Text by Using the Translation Menu17 Lesson: Managing Data Privacy and Security Settings for RMK18 Lesson: Configuring Email Templates18 Lesson: Setting Up Role Based Permissions in CSB18 Lesson: Conducting User Acceptance Testing for Iteration 1

19 Unit 10: Candidate Relationship Management (CRM)

19 Lesson: Enabling Candidate Relationship Management (CRM)19 Lesson: Creating Data Capture Forms19 Lesson: Creating Talent Pools19 Lesson: Creating Email Campaigns20 Lesson: Sending Email Campaigns and Viewing the Results20 Lesson: Viewing Portlets on the Candidate Profile20 Lesson: Using Ad Hoc Reporting for Talent Pools and Email

Campaigns

21 Unit 11: Locale Configuration

21 Lesson: Building Iteration 221 Lesson: Building Iteration 321 Lesson: Configuring Locales21 Lesson: Enabling Locales in Command Center21 Lesson: Setting Up Locales in Career Site Builder21 Lesson: Troubleshooting Locale Issues

23 Unit 12: Job Distribution and Media Services

23 Lesson: Describing Job Distribution23 Lesson: Describing Pick-and-Post: Recruiting Posting23 Lesson: Describing Automatic Job Postings: XML Feeds23 Lesson: Describing Other Media Services Options

25 Unit 13: Move to Production

25 Lesson: Performing the Cutover Tasks for the Move to Production25 Lesson: Delivering Backlinks 25 Lesson: Generating Tracking Links for Manually Posted Jobs25 Lesson: Performing a Quality Check of the Production Site25 Lesson: Submitting Sitemaps

© Copyright. All rights reserved. vii

27 Unit 14: Advanced Analytics Implementation

27 Lesson: Implementing Advanced Analytics27 Lesson: Analyzing Customer Requirements27 Lesson: Configuring Advanced Analytics27 Lesson: Performing the Final Setup and Customer Training Tasks

viii © Copyright. All rights reserved.

Course Overview

TARGET AUDIENCEThis course is intended for the following audiences:

● Application Consultant

© Copyright. All rights reserved. ix

UNIT 1 Introduction to Recruiting Marketing (RMK) and Career Site Builder (CSB)

Lesson 1: Describing the SAP SuccessFactors Recruiting Marketing AcademyLesson ObjectivesAfter completing this lesson, you will be able to:

● Describe the structure of the SAP SuccessFactors Recruiting Marketing Academy

Lesson 2: Locating Implementation Documents and SupportLesson ObjectivesAfter completing this lesson, you will be able to:

● Locate the implementation documents

Lesson 3: Describing Recruiting MarketingLesson ObjectivesAfter completing this lesson, you will be able to:

● Provide an overview of Recruiting Marketing

Lesson 4: Describing Career Site BuilderLesson ObjectivesAfter completing this lesson, you will be able to:

● Provide an overview of Career Site Builder

Lesson 5: Describing the Other RMK Core ComponentsLesson ObjectivesAfter completing this lesson, you will be able to:

● Describe the Recruiting Marketing (RMK) core components

Lesson 6: Describing Implementation Methodology

© Copyright. All rights reserved. 1

Lesson ObjectivesAfter completing this lesson, you will be able to:

● Describe the implementation methodology

Lesson 7: Identifying Implementation ToolsLesson ObjectivesAfter completing this lesson, you will be able to:

● Identify which tools are used for what purposes

Lesson 8: Listing Roles and ResponsibilitiesLesson ObjectivesAfter completing this lesson, you will be able to:

● List the roles and responsibilities during the implementation project

Lesson 9: Listing Resources for RMK DefinitionsLesson ObjectivesAfter completing this lesson, you will be able to:

● List resources for RMK definitions

Unit 1: Introduction to Recruiting Marketing (RMK) and Career Site Builder (CSB)

2 © Copyright. All rights reserved.

UNIT 2 Job Data and Recruiting Management Configuration

Lesson 1: Identifying Job Data Best PracticesLesson ObjectivesAfter completing this lesson, you will be able to:

● Identify best practices for job data

Lesson 2: Configuring the Recruiting Management (RCM) InstanceLesson ObjectivesAfter completing this lesson, you will be able to:

● Configure the RCM instance

Lesson 3: Describing the Metadata FrameworkLesson ObjectivesAfter completing this lesson, you will be able to:

● Describe the Metadata Framework

Lesson 4: Describing Marketing BrandsLesson ObjectivesAfter completing this lesson, you will be able to:

● Manage brands in Recruiting

Lesson 5: Applying Location FormattingLesson ObjectivesAfter completing this lesson, you will be able to:

● Format location fields

Lesson 6: Using Other Requisition FieldsLesson Objectives


After completing this lesson, you will be able to:

● Properly use the other job requisition fields

● Map fields from Recruiting Management to Recruiting Marketing

Lesson 7: Updating Fields on the RequisitionLesson ObjectivesAfter completing this lesson, you will be able to:

● Update fields on the requisition

Unit 2: Job Data and Recruiting Management Configuration


UNIT 3 Recruiting Marketing Project Kick-off

Lesson 1: Setting Up a Project after the Handoff from SalesLesson ObjectivesAfter completing this lesson, you will be able to:

● Describe the initial setup steps that are taken at the handoff from Sales

● Request access to RMK systems and tools

Lesson 2: Completing the Readiness ChecklistLesson ObjectivesAfter completing this lesson, you will be able to:

● Assist customers in completing the Readiness Checklist

Lesson 3: Setting Up for the Project Kick-offLesson ObjectivesAfter completing this lesson, you will be able to:

● Conduct a successful project kick-off meeting

Lesson 4: Creating a Configuration WorkbookLesson ObjectivesAfter completing this lesson, you will be able to:

● Complete the RMK/CSB Configuration Workbook

Lesson 5: Customizing the Project PlanLesson ObjectivesAfter completing this lesson, you will be able to:

● Customize a project plan for a customer

Lesson 6: Setting up the Media Intake Meeting



● Set up the Media Intake meeting

Lesson 7: Completing the Site SetupLesson ObjectivesAfter completing this lesson, you will be able to:

● Complete the site setup options in Command Center

Unit 3: Recruiting Marketing Project Kick-off


UNIT 4 Recruiting Integrations

Lesson 1: Enabling CSB and Configuring the RMK Datacenter URLsLesson ObjectivesAfter completing this lesson, you will be able to:

● Enable CSB and configure the RMK Datacenter URLs

Lesson 2: Enabling Candidate Account Simplification (CAS)Lesson ObjectivesAfter completing this lesson, you will be able to:

● Enable Candidate Account Simplification (CAS)

Lesson 3: Configuring Recruiter Single Sign-on (SSO)Lesson ObjectivesAfter completing this lesson, you will be able to:

● Configure the Recruiting integrations for Recruiter SSO

Lesson 4: Configuring Real-time Job Sync (RTJS)Lesson ObjectivesAfter completing this lesson, you will be able to:

● Configure the Recruiting integrations for Real-time Job Sync

Lesson 5: Configuring the Recruiting Integrations for Source Report and Source TrackerLesson ObjectivesAfter completing this lesson, you will be able to:

● Configure the Recruiting integrations for Source Report and Source Tracker

Lesson 6: Configuring Support for Multiple ATSs



● Configure the option to support a third-party Applicant Tracking System for customers with multiple ATSs

Lesson 7: Troubleshooting Recruiting Integration IssuesLesson ObjectivesAfter completing this lesson, you will be able to:

● Troubleshoot common Recruiting integration issues

Unit 4: Recruiting Integrations


UNIT 5 Additional Setup in Command Center

Lesson 1: Setting Up a Subdomain and Secure Socket Layer (SSO)Lesson ObjectivesAfter completing this lesson, you will be able to:

● Set up and test a subdomain

● Set up the Secure Socket Layer (SSL) with the customer and Engineering

Lesson 2: Performing RMK Social Configuration TasksLesson ObjectivesAfter completing this lesson, you will be able to:

● Manage Social Subscribe and Social Apply options

Lesson 3: Building Iteration 1Lesson ObjectivesAfter completing this lesson, you will be able to:

● Build iteration 1


Unit 5: Additional Setup in Command Center


UNIT 6 Career Site Design and CSB Pages and Components

Lesson 1: Describing Best Practices for Website DesignLesson ObjectivesAfter completing this lesson, you will be able to:

● Describe the basic best practices of website design

Lesson 2: Describing Career Site Page TypesLesson ObjectivesAfter completing this lesson, you will be able to:

● List the standard inclusions for RMK career sites

● Identify the information contained on career site page types

Lesson 3: Describing CSB Page ComponentsLesson ObjectivesAfter completing this lesson, you will be able to:

● Describe the functionality of the CSB page components

● List best practices for working with images in CSB

● Examine live CSB career sites

Lesson 4: Describing Tips in the ToolsLesson ObjectivesAfter completing this lesson, you will be able to:

● Explain tips for using the Career Site Builder and Command Center


Unit 6: Career Site Design and CSB Pages and Components


UNIT 7 Global Settings, Global Styles, Brands, and Home Pages

Lesson 1: Enabling Global SettingsLesson ObjectivesAfter completing this lesson, you will be able to:

● Enable Global Settings to control site-wide elements

● Enable a Site Kit

Lesson 2: Customizing Global StylesLesson ObjectivesAfter completing this lesson, you will be able to:

● Customize colors and background images and configure headers and footers in Global Styles

Lesson 3: Enabling BrandsLesson ObjectivesAfter completing this lesson, you will be able to:

● Enable brands and add a brand field to the job requisition template

Lesson 4: Creating a Home PageLesson ObjectivesAfter completing this lesson, you will be able to:

● Create a Home Page


Unit 7: Global Settings, Global Styles, Brands, and Home Pages


UNIT 8 Other Page Types, Headers and Footers

Lesson 1: Creating Category PagesLesson ObjectivesAfter completing this lesson, you will be able to:

● Create Category Pages

Lesson 2: Creating Content PagesLesson ObjectivesAfter completing this lesson, you will be able to:

● Create Content pages

Lesson 3: Creating Landing PagesLesson ObjectivesAfter completing this lesson, you will be able to:

● Create Landing pages

Lesson 4: Creating Headers and FootersLesson ObjectivesAfter completing this lesson, you will be able to:

● Create headers and footers for each of the brands

Lesson 5: Updating the Home Page and Duplicating for Each of the BrandsLesson ObjectivesAfter completing this lesson, you will be able to:

● Update the Home page and duplicate for each of the brands


Unit 8: Other Page Types, Headers and Footers


UNIT 9 Other Career Site Setup

Lesson 1: Enabling and Testing Mobile ApplyLesson ObjectivesAfter completing this lesson, you will be able to:

● Enable and test Mobile Apply

Lesson 2: Creating RCM Microsites and Associating with RMK BrandsLesson ObjectivesAfter completing this lesson, you will be able to:

● Create RCM microsites and associate with RMK brands

Lesson 3: Configuring Job Page LayoutsLesson ObjectivesAfter completing this lesson, you will be able to:

● Configure Job Page layouts

Lesson 4: Modifying the Search Results PageLesson ObjectivesAfter completing this lesson, you will be able to:

● Modify the Search Results page

Lesson 5: Replacing System Text by Using the Translation MenuLesson ObjectivesAfter completing this lesson, you will be able to:

● Replace system text by using the Translations Menu

Lesson 6: Managing Data Privacy and Security Settings for RMK



● Manage data privacy and security settings for RMK

Lesson 7: Configuring Email TemplatesLesson ObjectivesAfter completing this lesson, you will be able to:

● Configure email templates

Lesson 8: Setting Up Role Based Permissions in CSBLesson ObjectivesAfter completing this lesson, you will be able to:

● Set up role based permissions in CSB

Lesson 9: Conducting User Acceptance Testing for Iteration 1Lesson ObjectivesAfter completing this lesson, you will be able to:

● Conduct user acceptance testing for Iteration 1

Unit 9: Other Career Site Setup


UNIT 10 Candidate Relationship Management (CRM)

Lesson 1: Enabling Candidate Relationship Management (CRM)Lesson ObjectivesAfter completing this lesson, you will be able to:

● Enable CRM and set user permissions

Lesson 2: Creating Data Capture FormsLesson ObjectivesAfter completing this lesson, you will be able to:

● Create a Data Capture Form

● Create Candidate Profile Extension fields and add them to a Data Capture Form

● Add a Data Capture Form to a Landing Page

Lesson 3: Creating Talent PoolsLesson ObjectivesAfter completing this lesson, you will be able to:

● Create a status set for a Talent Pool

● Create a Talent Pool

● Add and manage candidates to a Talent Pool

Lesson 4: Creating Email CampaignsLesson ObjectivesAfter completing this lesson, you will be able to:

● Describe Email Campaigns

● Create an email layout

● Create an Email Campaign Content Template

● Send Email Campaigns, including an initial opt-in Email Campaign


Lesson 5: Sending Email Campaigns and Viewing the ResultsLesson ObjectivesAfter completing this lesson, you will be able to:

● Send an email campaign and view the results

Lesson 6: Viewing Portlets on the Candidate ProfileLesson ObjectivesAfter completing this lesson, you will be able to:

● View portlets on the Candidate Profile

Lesson 7: Using Ad Hoc Reporting for Talent Pools and Email CampaignsLesson ObjectivesAfter completing this lesson, you will be able to:

● Use Ad Hoc Reporting for Talent Pools and Email Campaigns

Unit 10: Candidate Relationship Management (CRM)


UNIT 11 Locale Configuration


● Build Iteration 2


● Build Iteration 3

Lesson 3: Configuring LocalesLesson ObjectivesAfter completing this lesson, you will be able to:

● Describe locales and locale configuration

● Enable languages in Provisioning and Admin Center

Lesson 4: Enabling Locales in Command CenterLesson ObjectivesAfter completing this lesson, you will be able to:

● Enable locales in Command Center

Lesson 5: Setting Up Locales in Career Site BuilderLesson ObjectivesAfter completing this lesson, you will be able to:

● Set up locales in Career Site Builder

Lesson 6: Troubleshooting Locale Issues



● Troubleshoot locale issues

Unit 11: Locale Configuration


UNIT 12 Job Distribution and Media Services

Lesson 1: Describing Job DistributionLesson ObjectivesAfter completing this lesson, you will be able to:

● List the ways that customers can distribute their jobs

Lesson 2: Describing Pick-and-Post: Recruiting PostingLesson ObjectivesAfter completing this lesson, you will be able to:

● Describe how customers use Recruiting Posting for pick-and-post

Lesson 3: Describing Automatic Job Postings: XML FeedsLesson ObjectivesAfter completing this lesson, you will be able to:

● Describe the XML feed options

Lesson 4: Describing Other Media Services OptionsLesson ObjectivesAfter completing this lesson, you will be able to:

● Describe other media services options


Unit 12: Job Distribution and Media Services


UNIT 13 Move to Production

Lesson 1: Performing the Cutover Tasks for the Move to ProductionLesson ObjectivesAfter completing this lesson, you will be able to:

● Perform the cutover tasks for Production

Lesson 2: Delivering BacklinksLesson ObjectivesAfter completing this lesson, you will be able to:

● Deliver backlinks

Lesson 3: Generating Tracking Links for Manually Posted JobsLesson ObjectivesAfter completing this lesson, you will be able to:

● Generate tracking links for manually posted jobs

Lesson 4: Performing a Quality Check of the Production SiteLesson ObjectivesAfter completing this lesson, you will be able to:

● Perform a QA of the production site

Lesson 5: Submitting SitemapsLesson ObjectivesAfter completing this lesson, you will be able to:

● Submit Sitemaps


Unit 13: Move to Production


UNIT 14 Advanced Analytics Implementation

Lesson 1: Implementing Advanced AnalyticsLesson ObjectivesAfter completing this lesson, you will be able to:

● Describe how customers use Advanced Analytics

Lesson 2: Analyzing Customer RequirementsLesson ObjectivesAfter completing this lesson, you will be able to:

● Analyze the customer's reporting requirements

Lesson 3: Configuring Advanced AnalyticsLesson ObjectivesAfter completing this lesson, you will be able to:

● Configure Advanced Analytics, including Status Mapping

Lesson 4: Performing the Final Setup and Customer Training TasksLesson ObjectivesAfter completing this lesson, you will be able to:

● Advise the customer on how to learn to use Advanced Analytics
