So, on December 18th 2012 two people decided to make

an idea into reality and named that idea Thought Pot

Media

Chapter One: The Beginning

Making it happen

Working out of a bedroom we started working 24/7 at

doing the same thing every other agency was doing

differently

And on January 8th 2013, with our first

account Thought Pot Media started walking

Chapter Two: The People

Making the right call

People matter; the right people make what matters. We made the call and it was answered by a team for whom it mattered!

January 2013

July 2013

January 2014

October 2014

And we grew

And everything fit into place

Chapter Three:

the Work

And with people and time; work grew

Entertainment FMCG Technology

A brief snapshot of some of the work done by

Broken down in 3 categories

Entertainment

In 2014 alone.

We launched 3 of the highest grossing

Hollywood movies in India

But let’s go back in time for a bit

In July 2013 we launched the first ever Twitter Powered Battle

Via our in-house product ‘Sea Shell’ which is a listening tool over social media and a key word aggregator

The complete event lasted for 3 days on

www.iamthewolverine.com

The website got more than: 25 Thousand Unique Visitors

who spent an avg. of 5 minutes and 15 seconds on the page

People from 68 Countries

participated in this event

More than 75k tweets were received with people tweeting

continuously for 3 days

#IAmTheWolverine trended continuously nationally

And trended Worldwide on 26th July, the day of the worldwide release

The Humpty Sharma WhatsApp Campaign

Aside from managing the complete social campaign

We got Humpty on WhatsApp that resulted in 80,000+ chats in 1 hour which also crashed the phone amongst other things

In total there were 2 lac 60k + chats created by users just for Humpty

Convergence of media is key for movie marketing In one day of this promotion we received more than 25k tweets resulting in 25k unique cover photos on our Facebook page

FMCG

In FMCG Content is King!

For FMCG the criteria we work on is Vision

Written Drawn Real time

A page where everything is written. For the audience that loves

poems, literature and a healthy dose of typography. This page is

always written

A page for all those who love Apsara pencils and love to draw.

Every update socially is drawn for the target audience

The idea to keep the audience always aware of current events. Like the

Deadmau5 concert or the Mars Orbiter Mission. Adding a little bit of cookie

never hurts

Technology

Other than creating our own patented products, we work with Technology +

Mobile Application giants from across the world

We make sure we take care of Movies, Music and completing the circle with gaming via Sony PlayStation India

While making sure 400 million+ people stay connected to each other via Nimbuzz for whom we are the Agency on Record

And to make sure everyone knows each other; we are the Indian

agency arm for Truecaller. Handling communication & Alliances.

Oh and did we mention we managed PVR Cinemas & PVR Pictures, along with Fox Star Studios and Sony Picture India’s releases. So the night at the movies is always on the house