thought 1: fixed minutes declining

Adding Value to the Broadband Revolution

G. D. Redmill, Director, EMEA Market and Business Development

Cantata Technology, Inc. confidential. Not for distribution without permission. 2April 21, 2023

Thought 1: Fixed Minutes Declining

Source: Ofcom, Analysys

0

50000

100000

150000

200000

250000

95/9

697

/98

99/0

001

/02

03/0

405

/06

07/0

8

Financial year

Mill

ion

s o

f m

inu

tes

Non-geo (including dial-up)

Voice calls (excl. non-geo)

Forecast non-geo

Forecast voice calls

Fixed minutes are in decline: broadband and mobile are responsible


Thought 2: Network Transformation

END USERS

DSLAM / Agg. Boxes (5000 nodes)

IP CORE

*After BT 21CN Presentation

CORE ROUTERS (100 nodes)

IP – MPLS - WDM

IMS


Thought 3: Mobile Growth

0

20

40

60

80

100

120

140

2004 2006 2008 2010

Mobile voiceMobile messagingMobile otherFixed voiceNarrowband InternetBroadband internet

Source: Analysys Research

Broadband captures some fixed minutes, but mobile now dominant


Thought 4: Fixed–Mobile Substitution

Source: European Commission / INRA


Everything Changes

Not every network will move to 21C configuration overnight– Will take years

In the meantime, Broadband adoption is booming– Voice minutes are bundled, low cost or even free

As markets develop, users will demand more than access

How do operators evolve to differentiate their products, maintain and grow their positions?– For enterprises?– For consumers?


Services are (part of) the Solution

Rich portfolio of services allows– Better leverage of network resources– Better return on investment– Better ability to MAINTAIN position– Better opportunity to ENHANCE profit margin– Better subscriber retention

Voice bundles are cheap / free– Services drive ARPU

Even if services are free, basic offer is essential– Must develop cheaply– Have low cost of launch and failure– Invent new, expensive services

Customer service QoS / QA


IMS Overview

LEGEND:

BOLD Lines: interfaces supporting user traffic

DASHED Lines: interfaces supporting only signalling

Source: 3GPP TS 23.002 V6.4.0

P-CSCF

IM Subsystem

CSCF MGCF HSS

Cx

IP Multimedia Networks

IMS-MGW

PSTN

Mn

Mb

Mg

Mm

MRFP

Mb

Mr

Mb

Legacy mobile signaling Networks

CSCF

Mw

Mw

Gm

BGCF Mj Mi

BGCF

Mk Mk

C, D, Gc, Gr

UE

Mb

Mb

Mb

MRFC

SLF Dx

Mp

PSTN

PSTN

Gq


Service Challenges

IMS promises to provide converged service framework– Eliminating stovepipes– Reusing resources (e.g. media ports)– No serious challenger

Cannot justify replacement of entire service infra. overnight (remember IN?)

IP migration variable But, IMS is highly decomposed, allowing

selective adoption…


Leverage Decomposition to Build Profit

IMS can be implemented piecemeal– Select components necessary for specific applications with

ROI– Deploy Media Gateways to add NGN services to legacy

networks

Operators must look for applications that give them the quickest returns

What are these applications likely to be? Key areas:

– Legacy migration / service preservation (“service emulation”)– New services


Live Video Messaging Deployment – TMN

Service Features 3G Video Call Answering

– Message drop-off– Subscriber retrieval

PC Call Answering– Subscriber retrieval

3G to SIP PC Video Call 3G Video Portal

Media Server Features Video playback and recording

through VoiceXML


Video Messaging: TMN Video Mail Architecture

Photos Siemens AG

Openwave Application

3G H.324m

TDMVideo Users

Internet

Directory

Greetings / Message

Store

IP

Openwave Mx Messaging

Platform

RADvisionH.324m SIP

Gateway

2.5 G MMS/ 2 G Wireless Users

3GIPv6 IMS

Devices 3GIMS

MSC

H.324M(ISDN)

HTTPVXML w/

Video

HTTP

HTTP

IP

Video Phones/ PC

Internet

Video Phones/ PC

SIPSIP

SIP

Openwave SIP Proxy

HTTP

SIP

SnowShore IP MS


Swisscom – Call Tones Scenario

DescriptionDescription

A CallTone is an announcement selected by a subscriber that is played on the handset of the called party when the subscriber places a call.

A CallTone is an announcement selected by a subscriber that is played on the handset of the called party when the subscriber places a call.

Select CallTone

Pink Panther

Happy Birthday

Peter Gunn Th.

Elisabeth

Pascale

It is Elisabeth’s birthday...

Simpsons

John selects a CallTone...

Optionally:John selects an

image (or a video)

associated with the Calltone

Elisabeth picks up the phone

and answers...

Elisabeth’s handset rings...

With the Calltone !

Happy birthday to

you...

Select Callee

Jean

Joe

John selects whom should

be called using the CallTone

Optionally:The handset displays the

clip.

Select clip


IBM - Multiplayer Gaming Scenario

DescriptionDescription

The IMS-enabled Multi-Player gaming Service is a an example of a composite service built on the IBM IMS Solution, and relying on independent runtime components that are orchestrated for providing a

coherent and enhanced service experience

The IMS-enabled Multi-Player gaming Service is a an example of a composite service built on the IBM IMS Solution, and relying on independent runtime components that are orchestrated for providing a

coherent and enhanced service experience

Gaming and Conferencing at the same time

Allows you to – plan game strategy or

– simply tell your opponent how bad they are


MTS FMC – Simultaneous Ring ApplicationMTS Russia Fixed Mobile Convergence


Caller Notify

M@ilis: a Progressive Multimedia Mail Suite

Unified mail

Fax & voice mail Video Mail

Easyvoice mail

From: 0873 24 56 (2 calls)Date: 06/12/03 15:50

Call Notify

Easyvoice mail

Allow customers to receive messages or notifications while busy, absent, or unreachable & retrieve them from any phone, PC or TV

Increase call completion, provide new services and revenues to telecommunications providers, while guarantee progressive and cost-effective voice & video mail software suites :


“Sponsored Call” Service

“Sponsored Call”

– Subscriber agrees to view a video commercial from a “sponsor”

– In return, subscriber receives a discount on phone charge

Rapid development with SnowShore IP Media server (audio & video)

– 4 weeks from start to trial

Benefits of Sponsored Call Service to…

Subscribers Sponsors Service Providers Saves $$

Useful promotions

Multimedia channel of advertisements

Interactive promotions, campaigns and surveys

Select the customer segments

New revenue stream from the sponsors

Increased air time and revenue

Created by ARGELA Technologies


SIP proxy

XWayGolf(Carry)

Skiing(Bob)

Media Server

Diving(Helen)

Virtual Contact Center - Architecture

Gintel app

Dial 1 for Golf,2 for Skiing...

Other sports(Fred)


VoIP Architecture – Media Server and Gateway

MediaServer

Application Servers

MGW

PSTNAccess & Transport

Networks

SnowShore IP Media Server

ProxyServer

IMG 1010 Integrated Media Gateway

SIP


Conclusion

IMS is key to a converged, more efficient service core– Yielding new revenue (profit) opportunities– Offering reduced OPEX

Services alone justify ROI– Implement IMS piecemeal to support migration strategy and

launch attractive services with SnowShore IP Media Server

Transport migration is important– Media Gateways allow IMS to be leveraged in a converged /

legacy environment

Launch new services via IMS with Media Gateway to support interworking


Cantata at Caspian Telecoms

Thank You! Questions? Come and see us at STAND C127 +44 1344 380214 [email protected]

thought 1: fixed minutes declining

Documents

responsiblecantata technology

dominantcantata technology

ims overviewcantata

service challengesims

boomingvoice minutes

ngn services

broadband adoption

broadband revolution