thomasville creative
DESCRIPTION
Brand exploration for Thomasville Furniture.TRANSCRIPT
Thomasville / 10/ 11 / 11
Brand New
“ A classic is classic not because it conforms to certain structural rules, or fits certain definitions... It is classic because of a certain eternal and irrepressible freshness.” Edith Wharton (1862-1937), Pulitzer Prize winner, and author, ThE DEcorATIon of housEs
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sTrATEGY / it’s all about
01 This is not Your Mother’s Thomasville
02 fresh Take on Traditional
03 Elevating relevance
EXEcuTIon / HoW WE’RE GoiNG to Do it
01 Testimonial from a friend
02 heart and home – Personal style Profiles
03 romance fantasy – Aspirational Lifestyle
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Look Who’s Talking / 01
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Look Who’s Talking / it’s all about
What goes around comes around, and its never seemed fresher. The new guard is taking old world to a totally new place; turning tradition on its head.
Take a look a the new us. This certainly is not your mother’s Thomasville. Can you believe it?! What a find! Fresh. Eccelectic. Suprising.
A whole new generation is discovering Thomasville. Whether your style is is understated or over-the-top, rugged & refined or polished pop, there’s a place where you can tune into your nesting instincts and surround yourself with what you love. This is not a “one taste fits all” kind of place.
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hip & Classicvintage findsin the mixurbane renewalstaying powerstripe it richnesting instinctnow openopen housetall orderclassic coolfar and awayromantic shadespedigreedtweak itin a wow coloranglo anglea break from...shock valueoff guardeuropean flairpulled-together
Make a wish.Bright ideas.Can’t miss.French accent. Stand out. Knock out.Cute & curvy.Design toolboxC’est la vieDash of...Passage to india.Drama queen.Toast!Cocktail mixerAlert!Obsession.DelightFabulous findsPolished to playfulTime and againA new take onCharmed
“ ! ”
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18th Century, Mid-Century.It’s my time... Period!“”
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Old world...meet
the new guard.
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Empire Strikes Back!“”
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“”
Welcome to the new old school.
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Fabulous with a French Accent!“”
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Mix, match,fresh, twist.“”
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Dramaqueen!“”
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The Ottoman Empire? I rule it!
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“ ”
Big Game? Yeah, I’m bagging it
in my living room.”
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Just another one of my bright ideas!
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“My love life and my decorating…both matchless.
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Meet my match? Never.
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Mixology. That’s what I majored in.”“”
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Traditional? Wait ‘til they taste my wasabi tuna.“”
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At my parties, everything comes with a twist.
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Call me an incurable romantic. I like that diagnosis.
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Now I can make an entrance… or a foyer or even a dining room.“ ”
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The couch is ready for its close up.
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I don’t speak French, but my accent is perfect.”“”
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I know a little place where the food is great and the atmosphere is amazing.“”
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I paid for it, I’ll put my feet on it.
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Tradition has its place. My place.“”
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Mix it up until it matches perfectly!“”
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Mixed messages? Coming through loud and clear.“”
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Turn tradition upside down.“”
come home / 02
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come home / it’s all about
Come home to the way you want to live. the best things in life are things that matter. the things we care about are the thing that we love. the most fashionable clothing isn’t flattering if you don’t feel comfortable and confident. ditto to a gorgeous home. whether you’re starting over or refining what you’ve got, at thomasville you’ll find inspiring ideas and terrific tools that will help you bring new life to any room in the house. So surround yourself with what you love. it all begins here.
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come home to somEtHiNG uNExpEctED.
come home to WHat you lovE.
come home to HappiNEss.
come home to WHat makEs you Happy.
come home to tHE REal you.
come home to WHat’s impoRtaNt.
come home to DREam.
come home to DiscovER youR sElf.
come home to a WHolE NEW tRaDitioN.
come home aND fiND youR iNspiRatioN.
come home foR DiNNER.
come home to REWiND, RElax, RENEW.
come home aND put youR fEEt up, lEt youR HaiR DoWN aND RElax.
come home to uNpluG aND uNWiND.
come home to WHERE you bEloNG.
come home to tHomasvillE.
come home to a littlE RomaNcE.
come home aND mix it up.
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come home to WHat you lovE.
DREam iN coloR.
fiND iNspiRatioN EvERyWHERE.
lEt youR HomE iNspiRE you.
come home to youR placE iN timE.
sEE tRaDitioN iN a WHolE NEW liGHt.
fiND youRsElf iN tHE momENt.
caRvE out a littlE spacE foR youRsElf.
come home to HappiNEss.
put youR fEEt up. lEt youR HaiR DoWN. RElax.
WHy you lovE comiNG HomE.
comE HomE to WHERE you bEloNG.
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come home to miNimal oR maximal.
come home to uNDERstatED.
come home to ovER tHE top.
come home to GooD boNEs.
come home to a NEW ERa.
come home to NEW WavE. olD WoRlD.
come home to aNytHiNG GoEs.
come home to aN amERicaN bEauty.
come home to a Room WitH a poiNt of viEW.
come home to olD scHool mEEts tHE NEW GuaRD.
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come home to WHat you lovE.
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come home to WHat makEs you Happy.
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come home to somEtHiNG uNExpEctED.
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come home to a WHolE NEW tRaDitioN.
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Living the Dream / 03
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Living the Dream / it’s all about
in this pared-down, minimal, modern, one-taste-fits-all world of home furnishings,
there is still a place where adventure and romance are alive and well. where
imagination and inspiration enriches the way we live and points us to our own
personal paradise found. a stage where life unfolds every day with a flair for
the dramatic, a taste of the high life and an echo of places far and away. with
thomasville, you can find your fantasy, plan your escape and dare to live the dream.
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CLASSIC / tAILoreD / bohemIAn / eLegAnt / CLASSIC / exuberAntunConventIonAL / SentImentAL / wItty / ComfortAbLe / LADyLIkeeDgy/ Cozy / romAntIC / zen / noIr / DrAmAtIC / pop / theAtrICAL reDISCover / new fronteIr / revIvAL revISteD / beLLISSImAfreSh fACe of / Love. SeAt / uptown getS Down / turn It on ItS heADtrAD meetS rAD /the new vICtorIAnS / the hIgh LIfe / eLevAte
Living the Dream
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moDern IS the new CLASSIC.
modern theory
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we ALL neeD.A LIttLe.
DrAmA.
spellbound
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tAke AwALk on the wILD SIDe.
ernest hemingway
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trADItIonALunpLuggeD.
reinventions
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CooL, CLASSIC, moDern.Another tIme. Another pLACe. from A tIme when AnythIng SeemeD poSSIbLe. you’re juSt In tIme. CooL but never ChILLy. hAven’t we met before? for the tImeS of your LIfe. rooteD In trADItIon, reADy for toDAy. your tIme IS now. your tIme IS moDern.fInD your pLACe In tIme.breAkfASt At tIffAny’S. DInner At your pLACe.
modern theory
modern but not trendy. classic but brand new. the clean lines of modern theory
are rooted in mid-century modern, but reinvented for today. so you can fall in love
and know that it’s going to last.
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the CrItICS Are rAvIng.memorIze theSe LIneS. unSCrIpteD DrAmA.four StAr StyLe.DrAmAtIC AppeAL.turn the houSe LIghtS Down.roomS thAt mAke A DrAmAtIC StAtement.openIng nIght IS every nIght.one pArt fAntASy. two pArtS fAbuLouS.hoLLywooD meetS home.get A LIttLe gLAmorouS.
Spellbound
who doesn’t love a little drama - a little glamour a little over-the-top style?
your inner diva wants to make an entrance and with this collection,
she’ll feel right at home.
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pApA knowS beSt.LegenDAry StyLe.weLCome to the CLub.trADItIonAL StrAIght up.every room hAS A Story.ADventurouS SpIrIt.LIve the ADventure.roomS thAt SpeAk to A weLL-LIveD LIfe.A LIveD -In room. A LIveD-In LIfe.the perfeCt eSCApe.pLAn your perfeCt getAwAy.
ernest hemingway
tell your story with legendary style that’s authentic and adventurous.
rich textures, classic lines and uncommon detail speak to a spirit of exploration
and celebrate the well-lived life. papa would be proud.
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trADItIon. ShAken. StAtuS Quo? heLL, no.unpreDICtAbLe. unpLuggeD. ShAke up the StAtuS Quo.for the rebeL In you.who CAreS how It’S ALwAyS been?breAk the moLD.thIS IS how new trADItIonS Are born.trADItIon thAt buCkS trADItIon.trADItIon thAt IS AnythIng but trADItIonAL.
reinventions
for those who believe that rules were meant to be broken and that the best
is yet to come; who are at home in a place that’s anything but the status quo.
it’s tradition unplugged. a timeless style whose time is now.
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