thomas zheng carolyn ray chris mackey michael levin irene chen michael campos
TRANSCRIPT
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MAKE IT FUNFOR FIRST TIME CAR BUYERS
Thomas ZhengCarolyn RayChris MackeyMichael LevinIrene ChenMichael Campos
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Problem 1: Too Much Information
Overwhelmed
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Problem 2: Getting Ripped Off
This is your first car! This is how much you paid!
The Fear of Getting Ripped Off
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Solution: Gamification
Design and promote
games to decide what car to buy
games to get the car at a fair price
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A Game for Deciding
Facemash meets Edmunds.com
Old way New way
Friend Support
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A Game for Buying
A multi-player online game
Them
You
Vs.
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Business Model
Anonymous Preference Data for Sale
Online Advertisement
Click To Buy
Referral for Financing and Insurance
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Marketing And Sales
College Campuses
Dating Sites
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Competition
Edmunds Consumer Reports AAA
Zynga Mobile Game Developers
Dealerships Online Automobile Marketplace
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Team
Neuroscientists Game Developers Machine Learning Experts Business Developers Domain Experts in Automobile
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Milestones 12 Month Milestones
Reach 1M active users Obtain funding for Year 2
development 18 Month Milestones
Data Analytics Contracts with at least 1 car manufacturers
24 Month Milestones Convert 1% of users to purchase a car
on our site Expand to other niche markets, e.g.
women
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Financial Projections
1st year development cost: $100K
Estimated 3.6M cars purchased by First Time Car Buyers
$200 per car referral fees
$50 per 1000 insurance policies
$100 per 10000 auto loans
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Projections
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Timeline
Game Design (2 -4 months)
Data Analytics Tools (2-6 month)
Web Design (1 month)
First car sold on our site (12 months)