thomas nelson indie: tribal communication and facebook
TRANSCRIPT
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Hi, I’m Jon DaleCEO
Dale Interactive Group
flickr.com/photos/mbshane/2450094084/
Who do we trust?
30% of people trust online banner ads
Source: The Nielson Company, April 2009
69% of people trust editorial content (newspaper article)
Source: The Nielson Company, April 2009
70% of people trust consumer opinions posted online
Source: The Nielson Company, April 2009
90% of people trust recommendations from people they know
Source: The Nielson Company, April 2009
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4 Ways that Tribes Communicate
1. Leader to tribe
2. Tribe to leader
3. Member to member
4. Tribe member to outsider
The Framework
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Questions?
Why Facebook?
Source: Altimeter Report: The 8 Success Criteria For Facebook Page Marketinghttp://bit.ly/8facebook
500 Million Users
50% of active users login every day, connecting to an
average of 130 friends.
Internet users are spending more time on facebook than on Google, Yahoo, YouTube,
Microsoft, Wikipedia and Amazoncombined
60% of Facebook users said they are more likely to
recommend a brand after becoming a fan on Facebook.
(Source: Chadwick Martin Bailey)
8 Best practices forfacebook pages
Source: Altimeter Report: The 8 Success Criteria For Facebook Page Marketinghttp://bit.ly/8facebook
1. Set expectations
Clearly articulate expectations to reduce confusion and abuse
2. Provide cohesive branding
Create a holistic experience that matches your brand
3. Be up to date
Keep interaction high with fresh, timely content
4. Live authenticity
Build trust by personalizing interactions with a “Human Touch”
5. Participate in dialog
Connect with customers by fostering two-way dialog
6. Enable peer to peer interactions
Be efficient and enable the crowd’s help
7. Foster Advocacy
Foster word of mouth – the Holy Grail of marketing
8. Solicit a call to action
Bring it back to business and provide a succinct next step
Ways we want to help
1. Provide incentives to help you build your social media presence and business.(reward engagement, encourage advocacy, increase fans)
2. Guest author online appearances via Q&A, chat and video.
3. Current events and PR updates for you to share with your fans.
4. More of these social media webinars, let us know what topics you’d like us to cover.
Ways to connect with us:
twitter.com/thomasnelsonindiefacebook.com/thomasnelsonindie
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