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ThistleThe Magazine of Jardine Matheson
vol.2
20
12
Strength of Group’s People Underpins Record Performance and Future Growth
> page 3
Pride in Performance Winners Showcase Breakthrough Performances> page 4
Mannings Meow Campaign is the ‘Talk of the Town’> page 23
Jardine Schindler – KeepingThe Region Moving
Future GrowthAs I settle into my new role as Group Managing Director following Anthony
Nightingale’s six years of impeccable leadership, the Group is very well placed thanks
to the clear strategies that have been pursued. As I said in my first annual address
held together with Anthony, I expect our expansion in the next few years to be driven
mainly by organic growth, supported by sensible bolt-on acquisitions or greenfield
developments, with perhaps a few exciting new ventures. This is all underpinned by
the excellent quality of our People right across the Group.
Most of our businesses are market leaders in their respective sectors, representing
well-established brands that have excellent opportunities for further growth. A fine
example is Jardine Schindler, the subject of our feature on pages 16-21. Over the last
few years, Jardine Schindler has focused on improving its position and profitability in
the Region’s emerging markets, with outstanding results. This success was recognized
in the 2012 Pride in Performance Awards where Jardine Schindler won the Business
Outperformance category, showcasing along with the other impressive award winners,
the breakthrough performances that drive our businesses forward.
I very much look forward to working with all our businesses and their People and am
confident that the Group will maintain its momentum and continue to achieve growth
in the years ahead.
Ben Keswick
At the Centre 2
Strength of Group’s People Underpins Record
Performance and Future Growth
Anthony Nightingale Steps Down After Over 42 Years
Pride in Performance Winners Showcase
Breakthrough Performances
London Meetings with China Leaders …
Spirit 26
Walk Up Jardine House Achieves New Fund-Raising Record for MINDSET
MINDSET Singapore Launches Second Year
Photo Exhibition Created by Sichuan Earthquake Schoolchildren
Mandarin Oriental, Jakarta Fun Bike Ride Supports Car-Free Programme …
Feature 16
Jardine Schindler – Keeping The Region Moving
People 32
Outdoor Leadership Test for Graduate Trainees
Tokyo Reunion
‘Count on Me’ at Wellcome Taiwan
Enterprise at Work … Jardine Fast Food
Restaurants (Taiwan)
Performance 22
Mannings Meow Campaign is the ‘Talk of the Town’
Appreciation for Jardine Aviation Services Staff
Industry ‘Oscars’ for Mandarin Oriental Hotels
Awards’ Admiration for Astra …
23
CON
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4
Leadership 10
Hongkong Land Introduces LANDMARK Brand for
Central Hong Kong Portfolio
Gammon Wins Largest-Ever Solo Contract
Greater Recognition for THACO Kia in Vietnam
Pizza Hut Hong Kong Launches Brand Campaign …14
33
AT THE CENTRE
Strength of Group’s People Underpins Record Performance and Future Growth
Strength of Group’s People Underpins Record Performance and Future Growth
Against a background of an
increasingly challenging business
environment, the Jardine Matheson
Group performed well in 2011. There
were, in particular, excellent results
from Astra and Dairy Farm.
In the annual address to senior
executives following the results’
announcement, incoming Managing
Director Ben Keswick said that
despite the uncertain economic
environment, the Group was very
well placed thanks to the clear
strategies that had been pursued in
recent years.
“Most of our businesses are market
leaders in their respective sectors,
representing well-established brands
that have excellent opportunities for
further growth,” he said.
Mr Keswick said that the Group’s
core markets of Greater China and
East Asia would drive the bulk of
its earnings.
“These are markets where we have
a real competitive advantage, having
accumulated extensive knowledge
and built unique business networks
over many years.”
Mr Keswick also said that while its
businesses varied, building existing
operations through organic growth
must be the Group’s primary aim.
“I expect to see our expansion in
the next few years driven mainly by
organic growth, supported by sensible
bolt-on acquisitions or greenfield
developments, with perhaps a few
exciting new ventures,” he continued.
Mr Keswick said that the Group’s
philosophy was to create value over
the long term.
“We understand the importance
of providing the infrastructure and
resources necessary to grow our
businesses. And most importantly,
we strongly believe in investing in our
‘People’, as I believe that the strength
of the Group lies within its People,”
he added.
Our People, Our Strength
In his final annual address before
stepping down as Managing Director,
Anthony Nightingale also praised the
strength of the Group’s ‘People’ and
said that their shared attributes were
at the heart of Jardines’ culture and
critical to its performance.
“I believe many of our operations
have become world class, competing
well against the best in their
fields. The driving force behind
this transformation has been the
professionalism and management
skills of our People,” he concluded.
2011 Results
The Group achieved an underlying
profit before tax in 2011 of
US$4,784 million, an increase of
13%. Underlying profit attributable
to shareholders was 10% higher at
US$1,495 million while underlying
earnings per share were 9% higher at
US$4.13. Revenue for 2011, including
100% of revenue from associates and
joint ventures, was US$57 billion,
compared with US$47 billion in 2010.
Jardine Pacific saw good performances
across its operations, despite the
more difficult trading conditions
experienced by a number of its
businesses. Jardine Motors’ operation
in Hong Kong produced a good
result, but there were disappointing
performances in Southern China and
the United Kingdom. Jardine Lloyd
Thompson continued to perform well
and its contribution was enhanced by
the Group’s increased shareholding.
Hongkong Land’s commercial
property activities did well in 2011,
but its results were lower following a
reduced contribution from residential
developments. Dairy Farm continued
to generate profitable growth across
most of its banners. Mandarin
Oriental’s profits continued to recover
following improvements in occupancy
and room rates. Astra achieved record
results as its businesses performed
well in a strong trading environment.
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Pride in Performance Winners Showcase Breakthrough Performances
Winners of the 2012 Pride in Performance awards celebrate with (sixth from right) Jardine Matheson Group Managing Director Anthony Nightingale.
Anthony Nightingale Steps Down After Over 42 Years
After over 42 years with the Jardine
Matheson Group, the last six
as Managing Director, Anthony
Nightingale retired at the end of
March. The occasion was marked
by a reception held at Mandarin
Oriental, Hong Kong to bid him
farewell and to welcome his
successor, Ben Keswick.
Addressing friends and business
partners at the event, Mr Nightingale
reflected on his career with the
Group, which he joined in 1969
straight out of university. He also
reminded his audience of how
Jardines had changed since then.
“Over this period, Jardines has
evolved from an agency house,
concentrating
on trading and
shipping, to a large
diversified group.
If we adjust our
1969 and 2011
figures for inflation,
our profits have
grown 30 times,”
said Mr Nightingale.
Mr Nightingale,
who will remain
a non-executive
director of the
Group’s main listed companies,
said that he counted himself a very
lucky man to have made the decision
42 years ago to come to Hong Kong.
Outgoing and incoming Managing Directors toast friends and business partners at a gathering in Mandarin Oriental, Hong Kong.
JLT India Success Wins PIP Awards Grand Prize
JLT India, the Successful New Initiative
category winner, has carried off the
Pride in Performance (PIP) Awards
Grand Prize for establishing an
outstanding offshore service centre,
which has substantially reduced costs
and increased efficiencies for the
JLT group.
JLT India started life in 2006 with six
staff sharing a single laptop crowded
in a rented room. Today JLT India
occupies 80,000 sq. ft, employs 700
people and is JLT’s second largest
office. In just five years and with a
“As I look forward, I still see
tremendous opportunities for
Hong Kong as well as tremendous
opportunities for Jardines.”
Jardine Schindler – Business Outperformance
Toyota Sales Operation, Indonesia – Customer Focus
Guardian, Singapore – Marketing Excellence
Gammon, Hong Kong – Innovation and Creativity
Jardine Lloyd Thompson, India – Successful New Initiative and Grand Prize Winner
total investment of US$37 million, JLT
India has achieved US$31 million of
recurring annual cost savings for the
group, representing a 165% return
on investment. On the quality front,
customer satisfaction has improved
by over 20% and turnaround times
for claims processing has decreased
from five days to just 36 hours. JLT
India has also contributed to making
the group sharper, leaner and more
client-focused.
Customers for Life at Auto2000
In 2010, Auto2000, Indonesia’s
leading Toyota dealer, initiated a
comprehensive upgrade of its after-
sales service with the aim of winning
customer loyalty and converting
it into ‘Customers for Life’. The
programme also included expanding
workshop capacity and improving
financial performance. On all levels
it succeeded. Customer retention
rate increased from 50% to 66%,
maintenance and repair lead times
were reduced by 56% and workshop
capacity was increased by 23%.
Auto2000’s gross profit for its after-
sales business also increased by 26%
to US$3.4 million.
Guardian Singapore Goes Beyond Trustworthy to Trendy
The transformation of Guardian,
Singapore, the city-state’s largest
pharmacy chain, from an operation
best known for its patient care and
dispensing services into a trendsetting
health and beauty outfit was a winning
combination of innovative thinking and
marketing excellence.
From ‘pharmaceutical to
beauticeutical’ involved redesigning
stores, opening trendy new outlets
and expanding product offerings. The
approach paid off. Guardian’s annual
sales grew by 11.5% in 2011, profit
rose 26.6% and a survey showed
consumers rated Guardian as a
vibrant, fun and upscale shopping
destination while still retaining its
professional standards.
Gammon Innovation Ensures Project Success
Gammon used its highly developed in-
house Building Information Modelling
(BIM) programme to overcome the
intricate construction challenges
involved in its contract to build Opus,
a prestigious residential tower in Hong
Kong. BIM was used extensively to
manage and co-ordinate the building
process, evaluate the quantity of
materials required, as well as calculate
time and manpower needs. This
helped to reduce all potential risks and
ensured that Opus was completed on
time and on budget, further enhancing
Gammon’s reputation as a leader in
the Hong Kong construction industry.
Jardine Schindler Achieves New Heights
A realignment of strategy aimed at
driving growth, improving profitability
and expanding market share produced
impressive results for the Jardine
Schindler Group (JSG). Over a three-
year period, JSG grew its PATAM at
an average annual rate of 35.1%
and improved market share by 6%
to 20%. In the successful shake-up
of its Regional Operations Division,
JSG focused on enhancing sales
and marketing skills and on two key
Schindler elevator products –
the 3300AP, a commodity elevator
product line, and PORT, a patented
‘Top Range’ high-rise destination
control system.
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Group Managing Director Accompanies UK Prime Minister on Asia Tour
Jardine Matheson Group Managing Director Ben Keswick was
among the 55-strong group of businessmen who accompanied
United Kingdom Prime Minister David Cameron on his recent
visit to Japan, Indonesia, Malaysia and Singapore.
During their two-day visit to Indonesia, where the Group has
a strong presence through its investment in Astra, Mr Keswick
attended a business forum held at Mandarin Oriental, Jakarta,
which was addressed by Mr Cameron.
Britain is among the top ten investors in Indonesia, which
Mr Cameron described as “one of the most exciting emerging
economies of the 21st century. It has managed the transition
to become a stable democracy and is now one of the fastest-
growing and stable economies in the world.”UK Prime Minister David Cameron addressing the business forum held at Mandarin Oriental, Jakarta.
Visit to Toyota
Jardine Matheson Group Chairman
Sir Henry Keswick and incoming and
outgoing Managing Directors Ben
Keswick and Anthony Nightingale
were accompanied by Astra President
Director Prijono Sugiarto and PT Toyota
Astra Motor President Director Johnny
Darmawan during Astra’s annual visit
to Toyota in Tokyo. Astra is the sole
distributor of Toyota in Indonesia and
the occasion was the launch of Toyota’s
latest mid-sized sports car, the Toyota 86.
The enduring relationship between
Toyota and Astra extends back to 1969
when Astra was appointed the sole
agent in Indonesia for Toyota Motor
Sales Co. Ltd. In 1971, that agency was
transferred to PT ToyotaAstra Motor
(TAM), a newly-established joint venture
between Toyota and Astra. Over the last
43 years the partnership has gone from
strength to strength and today TAM sells
Toyota vehicles in Indonesia through
five main dealers, the largest of which is
Auto2000 with 145 branches.
Last year in spite of the earthquake
in Japan and some supply difficulties,
TAM sold a record 311,136 Toyota cars
Centre: Akio Toyoda, Chief Executive Officer, Toyota Corporation Japan, poses as a racing driver to promote the new Toyota sports car with, from left, Masahiro Nonami, President, PT Toyota Motor Manufacturing Indonesia; Ben Keswick; Sir Henry Keswick; Anthony Nightingale; Prijono Sugiarto, President Director, Astra; and Johnny Darmawan, President Director, PT Toyota Astra Motor.
in Indonesia compared with 280,989
cars in 2010, reinforcing Toyota’s
position as the established market
leader in the country. The company
is also remodelling its IT systems to
enable it to have closer contact with
customers as sales in the Indonesian
automotive market move towards the
one million units level this year.
“With favourable Indonesian economic
conditions expected to continue in
2012, TAM is preparing to increase
its market share while maintaining
a top customer service rating,” said
Mr Darmawan. “Competition will
be met through innovative design
features, strong after sales service
and an expanded dealer network.”
Foundation Stone Laid for Hongkong Land Development in Beijing
Jardine Matheson and Hongkong Land executives, together with Beijing officials, celebrate the laying of the foundation stone for Hongkong Land’s new integrated retail development in Beijing, Wangfujing International Luxury Centre.
The foundation stone has been laid for
Wangfujing International Luxury Centre,
an integrated luxury retail project
that is being developed in the heart
of China’s capital by Hongkong Land.
Jardine Matheson Group Chairman Sir
Henry Keswick, Hongkong Land Chief
Executive Y K Pang, the Vice Mayor of
Beijing, Cheng Hong, and District Mayor
of Dongcheng District Niu Qingshan
officiated at the ceremony.
Located in the western part of
Wangfujing Dajie near Tiananmen
Square, the Complex will house
leading retail brands from around
the world, as well as an exclusive
luxury Mandarin Oriental hotel,
complementing an area that has
traditionally been one of the leading
retail and tourist destinations in
the city. On completion it will have
a total gross floor area of some
130,000 sq. m.
“Beijing is one of the world’s great
cities, a dynamic centre of culture,
history and economic growth.
Hongkong Land treasures this
opportunity to develop this iconic
project in one of the city’s most
prestigious areas,” said Mr Pang in
his address to dignitaries and guests
attending the ceremony. “Hongkong
Land looks forward to working
closely with the Beijing Municipal
Government and the Dongcheng
District Government as we design and
build what will become an important
Wangfujing landmark in the years
to come.”
Lord Powell Meets China’s Vice President
During a visit to Beijing, Matheson & Co
Director Lord Powell of Bayswater met
Vice President Xi Jinping.
Vice President Xi expressed pleasure
at Jardine Matheson’s long association
with China and his admiration for
the Group. The Vice President and
Lord Powell also discussed the
future of China-Britain relations and
Lord Powell conveyed an invitation
from the British Government to Mr Xi
to visit the UK. Lord Powell with China’s Vice President Xi Jinping.
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Group Chairman Visits China Projects
During a two-week period in March,
Jardine Matheson Group Chairman
Sir Henry Keswick, accompanied by
Lady Keswick and directors Adam
Keswick, Y K Pang, David Hsu and Mark
Greenberg, travelled to eight cities in
mainland China to view the Group’s
projects there. Also accompanying the
Chairman was his cousin, Lily Jencks,
granddaughter of former Taipan and
Chairman Sir John Keswick.
During the visit, which included Sanya
on Hainan Island, Kunming, Chengdu,
Chongqing, Beijing, Shenyang,
Shanghai and Guangzhou, Sir Henry
was received by two members of
the Politburo, five ministers, twelve
vice ministers, and the heads of
many state-owned enterprises and
private companies.
While in Chengdu, the party visited
the site of Hongkong Land’s mixed-
use project, WE City, which is under
construction in Jinjiang District. In
Chongqing, Sir Henry and Vice Mayor
Ling Yueming officiated together at an
unveiling ceremony in Jardines’ new
corporate representative office.
During his four days in Beijing, Sir Henry
and Beijing Vice Mayor Cheng Hong,
along with Dongcheng District Mayor
Niu Qingshan, the British Ambassador
Sebastian Wood and other senior
officials, presided over the laying of the
foundation stone for Hongkong Land’s
Wangfujing International Luxury Centre.
In Shanghai, Sir Henry met two Vice
Mayors, Tu Guangzhao and Ai Baojun,
and inspected the site of Mandarin
Oriental’s future hotel in CITIC Pacific’s
development in Xiao Lujiazui, Pudong.
In Guangzhou, Sir Henry visited the
site of the soon to be opened Mandarin
Oriental Hotel in Taikoo Hui and several
London Meetings with China Leaders
Jardine Matheson Group Chairman
Sir Henry Keswick has met with senior
Chinese officials visiting London
and hosted a dinner for the Mayor
of Chengdu.
During a banquet held by the China-
Britain Business Council (CBBC) in
honour of Li Changchun, a visiting
member of the Standing Committee of
the Political Bureau of the Communist
Party of China Central Committee,
Sir Henry had a brief discussion with
several Chinese officials. The event
provided an exclusive opportunity for
CBBC members and British
businesses to hear Mr Li speak
on the topic of ‘Cultivating
China Globally’ and what that
means for business.
Meanwhile, Sir Henry’s dinner
for Ge Honglin, the Mayor
of Chengdu, was held in The
Rosebery Rooms at Mandarin
Oriental Hyde Park, London.
The event was attended by
Group directors Simon Keswick
and Lord Leach and Hongkong
Land Chief Executive Y K Pang.
Centre left: Jardine Matheson Group Chairman Sir Henry Keswick leads the discussion at the dinner he hosted for the Mayor of Chengdu.
Dairy Farm and Zung Fu businesses,
which were representative of their
significant presence in the Province
where the Group employs 8,000 people.
While focusing on Jardines’ growing
involvement with China’s economy, the
visitors were often reminded of the
Group’s enduring links with China’s
past. In Chongqing, Lily Jencks visited
the house which, during the Second
World War, Sir John Keswick had shared
with the later Chinese premier Zhou
Enlai. In Shanghai, a senior managers’
luncheon was held in the actual office
on the Bund that had belonged in the
1930s and 1940s to Sir Henry’s father
and Lily Jencks’ grandfather.
Jardine Matheson Group Chairman Sir Henry Keswick and his party during their visit to Park Life, one of Hongkong Land’s residential projects in Shenyang.
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Maxim’s Adds More Brands to Mainland China Market
Hong Kong’s leading restaurant group,
Maxim’s, in which Dairy Farm holds
a 50% interest, has been expanding
its presence in mainland China with
the introduction of several more of its
winning brands into the marketplace.
Over the last 18 months, Maxim’s has
opened its first Chinese restaurants
in Shanghai and Guangzhou, added a
Simplylife Café Bakery to its portfolios
in Guangzhou and Shenzhen, and
introduced its Hong Kong Day concept
to Shenzhen.
The objective has been to further
develop the potential of the mainland
China market by building upon
Maxim’s success in Hong Kong.
With the opening of Wutongju at
Shanghai Xintiandi in May 2011,
Maxim’s introduced its innovative
concept of ‘Chinese cuisine, Western
service’ to Shanghai diners. The
restaurant is named after the French
Phoenix trees that have transformed
Shanghai’s cityscape and also displays
a unique French flair in its décor and
setting. Wutongju’s extensive menu
presents the best of Hong Kong
Mei-Xin Chinese cuisine – authentic
ingredients and tastes with a dash
of creativity.
Similarly, the opening of Maxim’s first
Jade Garden restaurant in the Tianhe
District of Guangzhou in August last
year has brought one of the group’s
most enduring brands to mainland
China diners. Jade Garden was Maxim’s
first Cantonese restaurant when it
opened in Hong Kong in 1971 and
over the past 40 years has evolved to
reflect customers’ changing tastes and
demands, with a seasoned yet creative
interpretation of Cantonese cuisine.
The opening in Shenzhen of Simplylife,
m.a.x. concepts’ European-style
café bakery, was this innovative
division’s first outlet outside Hong
Kong when it opened at the end of
2010. A second store has since been
added in Guangzhou. At the other
end of the spectrum, the traditional
Hong Kong-style café, Hong Kong Day,
delights Shenzhen customers with its
specialty menu of well-known Hong
Kong dishes.
As well as the introduction of new
brands, Maxim’s established brands
in mainland China also continue to
enjoy great success. Since opening
its flagship first cake shop and bakery
plant in Guangzhou in 2005, ‘Mei-Xin
Cakes’ has grown to some 100 outlets
in Guangdong province. Maxim’s
top-selling ‘Mooncakes’ are also now
available in major cities throughout
China. In addition, Maxim’s Genki
Sushi franchise has expanded to seven
outlets in Shenzhen and Guangzhou.
A measure of the strength of the
Maxim’s brand in mainland China
has been the raft of awards which it
has received in recent years. These
have included being voted one of the
‘Most Popular Consumer Brands in
Mainland China’ in the ‘Hong Kong
Corporate Branding Award’ organized
by Ming Pao Daily News and The
Chinese University of Hong Kong and
receiving the Metro Box ‘Best Brand
Enterprise in Greater China’ award for
two consecutive years.
To date Maxim’s has concentrated its
growth in mainland China in the South,
but as opportunities arise the group
plans to move into other key cities
such as it has done in Shanghai.
Maxim’s restaurant Jade Garden Guangzhou became a recipient of a Modern Weekly ‘Best Restaurants Award’ shortly after it opened in 2011.
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Hongkong Land Introduces LANDMARK Brand for Central Hong Kong Portfolio
Hongkong Land Introduces LANDMARK Brand for Central Hong Kong Portfolio
For the first time Hongkong Land has
introduced a brand to endorse the
high-end retailers within its Central
Hong Kong portfolio. New retail brand
‘LANDMARK’ unifies its four prestigious
shopping destinations in Central – The
Landmark, Alexandra House, Chater
House and Prince’s Building – under
one umbrella.
“LANDMARK will reintroduce the heart
of Central to local and overseas visitors
with a new identity, logo and stunning
visual imagery that highlight its world-
class quality,” explained Hongkong
Land Executive Director, Commercial
Property, Raymond Chow. “LANDMARK
represents authentic elegance
and a timeless nature, which are
characteristics of the four properties.”
The name LANDMARK was selected
because The Landmark is the signature
building in Hongkong Land’s Central
luxury retail portfolio. The striking
L-shaped logo created for the new
Gammon Wins Largest-Ever Solo Contract
Gammon Construction has won its
largest-ever solo contract, to build
a new concourse at Hong Kong
International Airport.
The HK$6.2 billion Midfield Concourse
Works contract was awarded to
Gammon by the Airport Authority Hong
Kong. As well as construction of the
new concourse in the midfield area of
the Airport, complete with 20 aircraft
stands and associated fixed-link bridges
and aircraft loading bridges, it will also
include extension of the Automated
People Mover tunnel from Terminal 1
to the Concourse, a new taxiway and
extension of the South Runway Road.
“Securing this contract is a reflection
of Gammon’s excellence in technical
capability,” said Chief Executive
Thomas Ho.
Gammon has an established track record
within the airport having participated
in large-scale projects which include
the Cathay Pacific Air Cargo Terminal,
SkyPier, North Satellite Concourse and
DHL Central Asia Hub.A computer generated image of the new concourse at Hong Kong International Airport which is to be built by Gammon in what will be its largest-ever solo contract.
brand was designed to represent a
building as well as a solid foundation
and to form an immediate association
between ‘LANDMARK’ and ‘luxury’
through the letter ‘L’. It features
decorative foliage inspired by
Hong Kong’s unique vegetation to
communicate growth, prosperity and
the evergreen nature of LANDMARK.
The colours associated with the
new branding are red for regality,
strength and pride; gold for elegance;
and black and white to form vivid,
stark contrasts.
To support the launch of LANDMARK,
Hongkong Land collaborated with
Rankin, one of the world’s top fashion
photographers, to produce images
that highlight the new brand.
The new LANDMARK brand unifies Hongkong Land’s four prestigious shopping destinations in Central.
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New Look for Oliver’s The Delicatessen
A new and improved store layout houses an expanded range of
products from around the world at Oliver’s The Delicatessen, which is
now in its 31st year at Prince’s Building, Central, Hong Kong.
The newly renovated store incorporates an extended section for wines,
which includes exclusive brands imported directly from Bordeaux,
an increased range of half bottles, and a selection of Rosé. A new
wine-tasting station is in operation daily for free wine tastings. There
is also a new salad counter and a wider range of products available at
the cheese counter, and meat and European Deli sections. In addition,
Oliver’s offers its own wine expert and personal shopper to help
customers fulfill all their wining and dining needs.The new store front of Oliver’s The Delicatessen in Prince’s Building, Central, Hong Kong.
Greater Recognition for THACO Kia in Vietnam
Truong Hai Auto Corporation (THACO),
in which Jardine Cycle & Carriage
holds a 32% interest, is strengthening
recognition and assertion of the
THACO Kia brand in Vietnam through a
series of initiatives.
‘THACO Kia – New recognition –
New Class’ was launched in the Kia
Giai Phong showroom, Hanoi. Kia’s
latest models, the Kia Cadenza and
Kia Rio 2012, were introduced along
with THACO Kia’s ongoing programme
to upgrade its showrooms to Kia’s
globally-standardized levels.
The Kia Giai Phong showroom is the first
in the northern region to undergo such
an upgrade and one of five out of some
40 THACO Kia showrooms nationwide.
“As one of Kia Motors’ key partners
in Asia, our investment in and
development of a distribution network
to Kia Motors’ global standards is
playing a vital role in Kia’s growth
strategy in the Vietnam car market,”
explained THACO Chairman Tran Ba
Duong. “Moreover, THACO Kia is
also asserting its growing reputation
in Vietnam of delivering the best-
quality products and services to
every customer.”THACO’s Kia Giai Phong showroom is the first in the northern region of Vietnam to undergo an upgrade to Kia’s globally-standardized levels.
JOS Partners with Apple in China
Jardine OneSolution (JOS) China has
achieved a key business development
milestone by becoming an Apple
Authorized Reseller. JOS now sells
the full range of Apple products to
enterprise customers in mainland China.
As one of a handful of enterprise
resellers of Apple in China, JOS China
is well-positioned to enlarge its
current customer base by matching
the potential needs of mobile device
integrated platforms in the commercial
world with Apple’s current leading role
in mobile devices.
“JOS has a proven track record of
selling Apple products to numerous
multinational corporations, and our
new partnership should bring us closer
to many medium-sized companies
as well,” said JOS China Managing
Director Thomas Wan. “JOS can create
unique value by providing customized
solutions and services.”
Online Shopping with Market Place by Jasons
Users simply have to log on to
www.marketplacebyjasons.com
through their PC, tablet or smart
phone to register account details
and begin shopping. Products can
be sorted by category, including
fresh food and deli, chilled and
frozen, grocery, wine and beverages,
and household items. Users can
also easily add items to their
favourites, a shopping list or their
online shopping cart for check out
and delivery.
The website features many
international recipes for customers
to try and there is also a designated
‘Wine Corner’, which features tasting
notes and pairing suggestions for
the quality wines that Market Place
by Jasons has selected from around
the world.
Pizza Hut Hong Kong Launches Brand Campaign
Pizza Hut Hong Kong has launched
an integrated new brand campaign,
‘Pizzas and More’, aimed at bringing
to life its core brand value – ‘Inspiring
Social Connection’.
With the concept of ‘Bringing Us
Together’, the campaign captures
different facets of emotion-charged
moments between people from
all walks of life who come to bond
together around a dining table. It also
marks the first time that Pizza Hut
Hong Kong has launched a ‘Grand
Menu’, which introduces an array of
new ‘Italian’ inspired cuisine including
signature dishes such as Pasta
Perfetto and a Supreme Pizza range.
“The campaign reflects our
commitment to raise the bar in food
quality, product innovation and variety
as Hong Kong consumers seek greater
dining satisfaction,” explained Pizza
Hut Hong Kong Marketing Director
Richard Leong.
The integrated campaign which
includes television, print, outdoor,
online, social media and in-store
advertising, also incorporates a charity
programme that advocates better
wellbeing in society.
Market Place by Jasons in Hong Kong
has launched an e-commerce platform
allowing time-conscious Hong Kong
consumers to explore and discover
its international food, wine and
grocery selection anytime, anywhere.
Astra ‘Shares with the Nation’ on 55th Anniversary
Astra has celebrated its 55th
anniversary with a series of events
under the theme ‘Share with
the Nation’.
The main event, which was held
at Astra’s Jakarta headquarters,
included a modern dance
performance and a history of the
group depicted through sand
painting. Astra’s subsidiaries and
branches across Indonesia staged
similar commemorations.
There are also other ongoing
anniversary activities taking place
during 2012. These include the
planting of 550,000 trees, 55,000
hours of training for
Small and Medium
Enterprises, ‘Exploring
the World of Astra’,
an exhibition of Astra
products, services,
and Customer
Service Relationship
programmes to be held
in five major Indonesian
cities, as well as an
Astra Photography
Contest and Exhibition.Astra’s 55th anniversary celebrations in Jakarta were presided over by the group’s Board of Directors.
Market Place by Jasons consumers in Hong Kong can now do their shopping online.
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Dairy Farm to Introduce IKEA to Indonesia
Dairy Farm is to operate IKEA home
furnishings stores in Indonesia
following the group’s listed subsidiary,
PT Hero Supermarket Tbk, being
awarded the franchise for the country.
PT Hero has already identified a
site in Tangerang, West Jakarta and
Indonesia’s first IKEA store is expected
to open there in 2014.
Dairy Farm currently has the IKEA
franchises for Hong Kong where it
operates three stores, and Taiwan
where it has four stores.
“We are pleased and excited by the
opportunity for PT Hero to represent
IKEA in the home furnishings market
in Indonesia,” said Dairy Farm Group
Chief Executive Michael Kok. “This will
further strengthen PT Hero’s offering
A computer-generated impression of Indonesia’s first IKEA store, which Dairy Farm subsidiary PT Hero is to open in Jakarta in 2014.
of quality consumer and durable
goods at competitive prices in this
expanding economy.”
JEC Grows Regional Business
Jardine Engineering Corporation
(JEC) has acquired Thermal Private
Limited, a specialist air-conditioning
and mechanical ventilation (ACMV)
engineering contractor in Singapore.
As an ACMV market leader, the
combination of Thermal Private
Limited’s in-depth experience and
capabilities with JEC’s wide range of
service offers is expected to create
a stronger business and boost JEC’s
market position in the commercial
and industrial building segments
in Singapore.
Meanwhile, JEC Thailand has won
the contract to supply, install and
commission the air-conditioning
and ventilation, electrical and
communication, sanitary, and fire
protection systems for a new commercial
building in Bangkok. The 34-storey
American International Assurance-
Capital Market Centre is expected to
become a new business hub in the
city and has been designed to meet
the Gold Credit System of ‘Leadership
in Energy and Environmental Design’
(LEED) standards.
Superjumbo Services from Jardine Aviation Services
Jardine Aviation Services (JAS) successfully handled the Hong Kong-
Beijing inaugural flight for China Southern Airlines’ new superjumbo,
the A380.
China Southern is the first operator in China of the A380, which is the
world’s largest commercial aircraft flying today.
“As the best-in-class ground services provider, JAS’ expert knowledge
in serving a complete host of different aircraft types, including the
A380, supports customer airlines as they realize their regional
ambitions,” said Jardine Aviation Services General Manager –
Marketing Services Dave Li.The new superjumbo A380 operated by Jardine Aviation Services’ client China Southern Airlines.
Mandarin Oriental Announces Developments in Atlanta, USA and Bodrum, Turkey
Mandarin Oriental Hotel Group
(MOHG) has announced developments
in Atlanta, USA and in Bodrum, Turkey.
In Atlanta, MOHG entered a long-term
management contract to rebrand
and operate an existing luxury
hotel and residences. The property,
‘The Mansion on Peachtree’, became
Mandarin Oriental, Atlanta with effect
from May 2012.
Situated in the heart of Buckhead, the
city’s most prestigious neighbourhood,
the hotel and residences are housed
in an iconic, 42-storey mixed-use
building, designed by celebrated
American architect Robert A M Stern.
The luxury hotel includes 127 spacious
guestrooms and suites, providing
guests with unparalleled views of
the city. The Residences at Mandarin
Oriental, Atlanta comprises 25 private
luxury homes perched above the city
skyline on floors 25 to 42. The new Mandarin Oriental, Atlanta.
Dairy Farm Brands Enter Vietnam and Cambodia
Dairy Farm brands Giant and Guardian
have entered the Vietnam market and
the group is now in a joint venture
in Cambodia following acquisition of
a 70% interest in the Lucky Market
Group Limited (LMG).
The first Giant hypermarket in Vietnam
is at Crescent Mall in District 7 of Ho
Chi Minh city where the 4,500 sq. m.
store caters to the needs of both local
and expatriate consumers through
its one-stop shop merchandising
concept. At the same time Guardian
has also created a presence in Ho Chi
Minh City with the establishment of
nine stores, all offering a full range of
health and beauty care products to
local customers.
Dairy Farm has formed a joint venture to operate Lucky supermarkets in Cambodia.
In Cambodia, Dairy Farm is now in a
joint venture with LMG to operate its
businesses there. LMG is the leading
supermarket and quick service
restaurant chain in the country where
it operates six Lucky Supermarkets,
eight Lucky Burger, four Luckafe and
seven Luck Gelato outlets. In the 19
years since it was founded, LMG has
grown rapidly and the ‘Lucky’ brand is
synonymous with quality and trusted
consumer products in Cambodia’s
retail sector.
Meanwhile, Mandarin
Oriental, Bodrum, a
luxurious hideaway resort
and branded Residences
at Mandarin Oriental will
be located on a 60-hectare
waterfront site on the
northern side of the Bodrum
peninsula, at ‘Cennet Koyu’
(Paradise Bay), offering
panoramic views over the
Aegean Sea. Due to open
in 2014, the resort will offer
82 exclusive guestrooms
and 20 suites, all with
sundecks and terraces,
and many with private
gardens and infinity-edged
pools. The 214 Residences
at Mandarin Oriental
will provide a unique
opportunity for ownership
along the Turkish Riviera,
which is also known as the
Turquoise Coast.
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Jardine Schindler – Keeping The Region Moving
FEATURE
Jardine Schindler – Keeping The Region Moving
Every day Jardine Schindler helps to
move over 100 million people across
the Region in its role as the exclusive
supplier of Schindler lifts, escalators,
and moving walkways for everything
from low-rise residential buildings
to commercial and high-rise towers.
Operating in 13 territories across the
region, Jardine Schindler incorporates
the latest innovative technologies to
supply safe, reliable and ecologically
sound building transportation
systems, including maintenance
and engineering.
The Jardine Schindler Group (JSG),
in which Jardine Pacific has a 50%
shareholding, is a highly successful
partnership which brings together
years of experience in business
management, regional specialization
and engineering excellence. The
relationship dates back to 1929 when
Jardine Engineering Corporation
was appointed as Schindler’s sole
distributor in Shanghai, where it
installed some of mainland China’s
earliest lifts. Since 1974, Jardine
Schindler has operated as a formal
joint venture between Schindler AG,
a Swiss, family-controlled company,
and Jardines. Today, Jardine Schindler
operates in markets across the Region
that can be broken down into three
categories: the developed markets
of Hong Kong/Macau, Singapore,
Malaysia and Taiwan where Jardine
Schindler has sizeable operations;
the emerging markets of Indonesia,
the Philippines, Thailand and Vietnam
where substantial growth has been
achieved in recent years; and frontier
markets such as Brunei, Cambodia
and Myanmar, and the latest addition,
Laos, where JSG recently sold its
first lift.
Jardine Schindler has three main
business lines – New Installation,
Existing Installation (Service)
and Modernization. In the New
Installation business, JSG’s strength
has traditionally been in the high-rise
segment, supported by products that
are world-renowned for their quality,
safety and leading edge technology.
One example is the newly launched
Personal Occupant Requirement
Terminal (PORT), a third generation,
patented high-rise destination
control system, which sets the
standard for all other such systems.
It is products such as PORT that have
enabled Jardine Schindler to capture
and maintain market leadership in
the high-rise segment.
In the last decade, the low-rise
residential segment has experienced
strong growth. This has been aided
by the development of the Schindler
3300AP which, following its launch in
2008, has helped JSG to achieve the
number two position in the low-rise
residential segment, both in terms of
value and units.
In addition to focusing on developing
new products, Jardine Schindler
has also introduced a number of
initiatives in recent years aimed
at developing leaders at all levels
of the business. Development and
advanced training programmes,
rigorous certification systems
and extensive training of all staff
have helped JSG build a highly
skilled workforce.
“This, coupled with the introduction
of new products, enabled us to
successfully defend our position as
the market leader in new equipment
sales in our territories of operations
in 2011,” explained JSG Chief
Executive Fernando Xavier. “These
results are also reflected in our
financial performance over the last
four years, which has seen good
revenue and earnings growth. We
are currently building on that and
are confident that we can continue to
sustain long-term business growth
and development.”Jardine Schindler’s lifts, escalators and moving walkways are an integral part of everyday life across the Region.
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Strong Presence in Hong Kong and Macau
Delivery at All Levels in Singapore
Schindler lifts have been in operation
in Hong Kong since the early 1930s
and today the Jardine Schindler
Group’s presence is as strong as
ever as the market leader in the New
Installation business.
Among the most prestigious recent
projects has been the lift system
for the 118-storey International
Commerce Centre (ICC), Hong Kong’s
tallest building and the fourth tallest
in the world, which was completed
last year.
“In close co-operation with Schindler’s
R&D team in Switzerland, we have
delivered a state-of-the-art lift
system which incorporates the latest
in Schindler’s PORT technology
and works seamlessly with the
building’s security to transport this
iconic landmark’s users to their
destinations,” said JSG Managing
Director, Hong Kong Rob Seakins.
Jardine Schindler’s Modernization
division in Hong Kong is also showing
strong growth with business more
than doubling over the last two years.
This has been driven by securing three
key projects in the Hong Kong Housing
Authority segment as well as work
with Hongkong Land to modernize
buildings in its Central portfolio such
as Jardine House, Prince’s Building and
Edinburgh House.
In Macau, where Jardine Schindler
has played a key role in the rapid
development of the enclave’s
urban environment, the market
has undergone a recent revival.
Last year Jardine Schindler secured
several major residential projects
which, coupled with the restart of
the Venetian casino projects, should
ensure substantial growth in its
maintenance portfolio.
Safety and quality have always been
synonymous with Schindler products
worldwide and a key element of its
reputation and success. In 2012,
Schindler Hong Kong became the
first lift company worldwide and
the first Electrical and Mechanical
company in Hong Kong to achieve
International Safe Workplace (ISWP)
certification, a programme which
focuses on employee and community
safety, facilitated by the World Health
Organization.
“We estimate that every day Schindler
products move over 10 million people
in Hong Kong alone,” said Mr Seakins.
“Achieving ISWP certification has
further improved the safety culture
within Jardine Schindler as we strive
to eliminate workplace accidents and
ensure the safest possible passenger
journeys for our users.”
Jardine Schindler Singapore has been
involved in many of the city-state’s
most prestigious developments, both
commercial and residential, since it
was established in 1975.
Most recently, Jardine Schindler’s
products have played a key role in the
successful completion of Hongkong
Land’s joint venture project Marina Bay
Financial Centre, which forms the heart
of Singapore’s new business district.
Comprising three office towers and
one residential tower, this project
has set new standards in the
A-grade office market in Singapore
in terms of luxury and prestige. With
over 100 lifts, most of which reach
a maximum speed of seven metres
per second and are integrated with
Schindler’s destination control
systems, the project showcases
the most advanced vertical transport
solutions in the world.
“Jardine Schindler’s products, with their
state-of-the-art technology and world-
class engineering, were the perfect
fit for this challenging project,” said
Schindler Singapore Managing Director
Hugo Martinho. “This installation forms
the pinnacle of our portfolio in terms of
technical specifications.”
Lift users in Hong Kong’s tallest building, the International Commerce Centre (ICC), enjoy the benefits of a state-of-the-art system incorporating the latest in Schindler’s PORT technology.
The achievement of ISWP certification reflects Jardine Schindler’s commitment to employee and community safety.
Award Winning Results in Malaysia
In Malaysia, which is both the largest and one of
the most competitive lift markets in Southeast Asia,
JSG subsidiary Antah Schindler Sdn Bhd (ASM) has
ranked in the top three in terms of value and units
for the past decade. Over the past seven years,
operating margins increased on average by 18%
while operating revenue increased with a Compound
Annual Growth Rate (CAGR) of 12.9% over the
same period.
A key ‘quality of earnings’ metric in the Schindler
Group worldwide is EBIT as a percentage of
operating revenue. For their excellent results over
a sustained period and for achieving a 19.2% EBIT
margin in an emerging market environment, Antah
Schindler was recently awarded the Schindler
Trophy, the group’s top accolade, which is
presented annually.
“Winning the Schindler Trophy is truly an honour,”
said Antah Schindler Managing Director Noky Wong.
“Employees that are empowered, experienced,
engaged and unified in working towards clearly
defined common goals have been the key to our
success. At ASM, the team is highly motivated
and committed to reaching even higher levels
of achievement.”
At the other end of the spectrum in
the high-end, low-rise residential
segment, which does not require
lifts with such advanced features,
Schindler S3300AP lifts are being
installed in two of MCL Land’s premier
residential developments – Este Villa
and The Palm.
“With full glass doors, LED lighting
and touch screen call panels, these
energy-saving lifts are adding unique
value to these developments,” said
Mr Martinho. “These contracts
reflect a growing demand for this
product and we look forward to
further strong growth in Singapore’s
residential market.”
Mirror design interiors are just one of the available features that have contributed to the popularity of the Schindler S3300AP in the low-rise residential segment.
In the highly competitive Malaysian lift market, JSG subsidiary Antah Schindler Sdn Bhd consistently ranks in the top three with projects such as Intermark in Kuala Lumpur where it has installed 31 Schindler lifts and PORT technology.
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Outstanding Performance from Regional Operations Division
Jardine Schindler’s greatest gains
over the last four years have been in
the emerging markets of Thailand,
Indonesia, the Philippines, Vietnam and
Cambodia. These countries, together
with Taiwan, comprise the Regional
Operations Division (ROD), which forms
the key driver of growth in JSG.
In 2008, ROD revised its strategy
to focus on leveraging two key
products – the Schindler 3300AP and
PORT technology. By so doing, ROD has
significantly improved its position and
profitability in these competitive and
price-sensitive markets, in particular
Indonesia, the Philippines and Vietnam.
With a progressive launch beginning
in 2008, and accompanied by an
integrated sales and marketing
programme, the Schindler 3300AP
quickly gained widespread acceptance
in the low-rise residential segment.
Over the period 2008 to 2011, sales
in this segment more than tripled and
sales value grew nearly fourfold.
“Success in this segment is a key to
profitability as it generates higher
margins than escalators or high-rise
lifts,” explained JSG Managing Director,
Regional Operations Jonathan Collins.
“With the competitive cost,
stylish design and excellent
energy rating of this innovative
elevator system, we were able
to successfully break into
the low-rise residential and
commercial building segments in
the ROD markets. For example,
we have installed the 3300AP in
Indonesia’s booming second- and
third-tier cities and it has also
helped us to achieve a higher
presence in the Taiwanese
residential market.”
There has been similar success in
the customized high-rise or ‘Top
Range’ segment where Jardine
Schindler has consistently held
the dominant market position
across the Region, with sales
more than doubling between 2009-2011
and revenue yielding a 150% increase in
spite of increased pressure on margins.
PORT technology has played a key
role in this with the system being
installed in several of Southeast
Asia’s most prestigious new buildings
including Park Ventures in Thailand,
Vattanac Tower in Cambodia, Indochina
Plaza in Vietnam and Rasuna Tower
in Indonesia.
“These key PORT installations serve
as important reference projects for
Jardine Schindler to consolidate its
clear market leadership in the Top
Range segment,” said Mr Collins.
ROD’s results speak for themselves.
From 2008 to 2011, New Installation
market share increased 43%, revenue
grew 17.6%, EBIT increased by 22%
and PATAM by 35.1%. This strong
performance was recently recognized
with JSG, specifically ROD, winning
the Jardine Matheson Group’s
Pride in Performance Award for
Business Outperformance.
“In the future, these developing
countries will become even more
important to Jardine Schindler,” said
Mr Collins. “The work we have done
in the past few years has positioned
us to be able to take advantage of
future growth opportunities and thus
further strengthen our position in
these key markets.”
Some 40 Schindler lifts featuring PORT technology as well as eight Schindler escalators are being installed in one of Cambodia’s newest high-rise buildings, Vattanac Tower.
Key PORT installations such as in the prestigious Park Ventures development in Bangkok, Thailand serve to consolidate Jardine Schindler’s clear market leadership in the Top Range segment.
Maintenance Standards Reflect Training
With the growth in JSG’s New
Installation sales has come
a corresponding demand for
maintenance services.
All Jardine Schindler’s service
technicians are assessed and
categorized in levels based on
belt colour – ranging from white
for new entrants, through yellow
and green, to red and black for
experts. Comprehensive training is
also provided on a regular basis to
upgrade skills.
At present, Jardine Schindler
has nearly 1,400 service
technicians, including
approximately 260 red and
black belts.
In addition, a continued
emphasis on improving safety
has complemented growth, in
turn cementing the company’s
reputation among customers
and employees. Corporate
governance has remained a
high priority too.
The Schindler 3300AP – A Low-Rise Solution
The Schindler 3300AP is a high performance, low
noise lift with a Class A-grade energy rating. It
has a powerful yet efficient gearless motor, which
drives a breakthrough ‘Traction Media System’
that saves on shaft space and completely
eliminates the need for a rooftop machine room,
thus freeing up valuable space for other design
features. In the event of a power failure, the
elevator’s ‘Automatic Evacuation’ feature takes it
safely to the nearest floor. The Italian-designed
elevator car comes with a choice of four interior
styles and a wide range of colours.
PORT – The Latest in High-Rise Technology
The intelligent PORT Technology
elevator system revolutionizes the
way people move through buildings
and represents the third generation
of the destination dispatch control
algorithm developed by Schindler.
While its predecessors, Miconic 10
and Schindler ID, focused on moving
people in an efficient manner, PORT
takes the concept of seamless transit
management to a new level, adding
more customization, communication,
security, energy-saving and style
features. The basis of the system is
to dynamically allocate passengers
going to the same or nearby floors
into the same elevator. The time it
takes for passengers to reach their
floor is greatly reduced as there are
fewer stops along the way. The system
is able to increase traffic efficiency
by as much as 30 per cent compared
to conventional elevator systems.
An ‘Energy Control Option’ mode
in the PORT also features an ability
to handle the demand for elevators
more intelligently and allows several
elevators in a group to go into energy
saving standby or sleep-mode during
non-peak periods.
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Mannings Meow Campaign is the ‘Talk of the Town’
PERFORMANCE
Appreciation for Jardine Aviation Services Staff
Seven Jardine Aviation Services (JAS) staff members have
received appreciation awards from Singapore Airlines
(SQ) for their outstanding customer service.
Customer Service Duty Manager Angela Yip, Supervisors
Joey Shen, Irene Lee and Joe Fok, Passenger Services
Officers Joyce Wong and Kevin Yeung, and Baggage Services
Officer Alvin Chau each received a certificate of honour,
SQ timepiece and supermarket vouchers for their efforts.
“The team has displayed the professionalism and team
spirit of JAS people, who always go the extra mile to make
airline customers and travellers feel special,” said JAS
Chief Executive Enoch Lam.Accompanied by colleagues, Jardine Aviation Services staff members show off their appreciation awards from Singapore Airlines.
Mannings Meow Campaign is the ‘Talk of the Town’
A new Mannings Hong Kong marketing campaign,
‘Mannings Meow’, has generated a huge positive
customer response. Within 24 hours of first being
aired, the television commercial had received
150,000-plus clicks on YouTube.
The commercial combines computer-generated
imagery with film in a heart-warming storyline
that portrays a family’s cat as the protector of
their sick daughter, who travels the globe looking
for a rare snow lotus to save her.
For the last eight consecutive years,
consumer surveys by Synovate
have identified Mannings as the
‘No. 1 Most Preferred Brand’ in
Hong Kong. Mannings remains
committed to maintaining this lead
position, which has been further
strengthened by the overwhelming
success of the ‘Mannings Meow’
campaign.
InnovAstra Promotes Innovation
Some 300 participants and
supporters from the 158 companies
under the aegis of the Astra group
gathered together for the 28th
annual InnovAstra, an inter-company
competition that aims to show that a
good process involving innovation will
produce good results.
In his address,
Astra President
Director Prijono
Sugiarto reiterated
the importance of
the 3W approach.
“A ‘Winning Team’
encourages us
to believe that
together we can
face any business
opportunity and challenge. The
right ‘Winning Concept’ will help
a company win by building its
Competitive Advantage while
‘Winning System’ will safeguard
what we have built,” he said.
Winners of this year’s InnovAstra
which included a new category
of ‘Value Chain Innovation’,
were as follows: Group I,
PT Pamapersada Nusantara;
Group II, Honda Sales Operation;
and Group III, PT United Tractors
Pandu Engineering.Astra subsidiary PT Pamapersada Nusantara, one of Indonesia’s largest mining contractors, was the winner of Group I in the InnovAstra competition 2012.
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Industry ‘Oscars’ for Mandarin Oriental Hotels
Hactl Shines at Forklift and Pallet Building Competition
Hong Kong Air Cargo Terminals Limited
(Hactl) emerged as overall champion
in the 2012 International Forklift and
Pallet Building Competition, which
it hosted at SuperTerminal 1 at Hong
Kong International Airport. The
annual event is a chance for airlines
to demonstrate their outstanding
operational skills and emphasize
safety awareness.
The Forklift Competition and Forklift
Driving Safety Award were jointly
won by Air China Cargo and Hactl,
while Hactl also carried off the hotly
contested pallet building competition.
Special awards were made to Nippon
Cargo Airlines for excellence in
Manual Handling, and Japan Airlines
for Best Team Spirit. MASkargo and
Hactl were joint Safety Technical
Competition champions.
“This is a fun event with a serious
message – that the air cargo industry
has equal need for efficiency, safety,
and best practice in ground handling
and cargo terminal operations,”
said Hactl Managing Director Mark
Whitehead.
and spa categories; Mandarin Oriental,
New York, Mandarin Oriental, Hong
Kong and The Landmark Mandarin
Oriental, Hong Kong were joined by
new award-winners Mandarin Oriental,
Singapore, Mandarin Oriental, Boston
and Mandarin Oriental, Las Vegas. In
less than two years since opening,
Mandarin Oriental, Las Vegas received
the Forbes Five Star
Award across all
three categories,
for its hotel, spa
and restaurant,
Twist by Pierre
Gagnaire. It is one
of only four hotels
worldwide to have
this prestigious
distinction.
In addition, out of
a total of only 30
Forbes Five Star
Spas worldwide,
eight are Spas at Mandarin Oriental,
more than any other hotel company.
The list includes two new entrants
from the group, The Spa at Mandarin
Oriental, Macau, which opened in
June 2010, and the newly renovated
Spa at Mandarin Oriental, Singapore.
The other Mandarin Oriental Five
Star Spas are located at Mandarin
Oriental, Boston and Mandarin
Oriental, Miami, together with New
York, Las Vegas and both hotels in
Hong Kong.
In recognition of the group’s
commitment to dining excellence,
four restaurants were also awarded
a Four Star mark of excellence. These
include: Silks at Mandarin Oriental,
San Francisco, CityZen at Mandarin
Oriental, Washington D.C., Azul at
Mandarin Oriental, Miami and Asana
at Mandarin Oriental, Boston.
Mandarin Oriental Hotel Group
(MOHG) garnered high rankings for
its hotels, restaurants and spas in
the 54th annual ‘Oscars’ of the hotel
industry: the Forbes Travel Guide Five
& Four Star Awards.
Six of the group’s hotels achieved Five
Star certifications in both the hotel
The Landmark Mandarin Oriental, Hong Kong is one of six Mandarin Oriental Hotel Group hotels to receive Five Star certifications in both the hotel and spa categories in the annual Forbes Travel Guide Five & Four Star Awards.
Centre: Hactl Managing Director Mark Whitehead with the winning teams in the 2012 International Forklift and Pallet Building Competition.
Jardine Cycle & Carriage Award Reflects Top Ranking
(Centre) Astra Corporate Secretary Gita Tiffany Boer and, right, Chief of Group Corporate Treasury & Investor Relations Iwan Hadiantoro receive the Asiamoney awards from Editor Richard Morrow.
Awards’ Admiration for Astra
Astra has won several new awards for
corporate governance and for being one
of Indonesia’s ‘most admired’ companies.
In the Asiamoney Corporate Governance
Poll 2011 conducted by Asiamoney
magazine, Astra won the awards for
‘Overall Best Company in Indonesia
for Corporate Governance’, ‘Best
For Disclosure and Transparency in
Indonesia’, and ‘Best For Responsibilities
of Management and the Board of
Directors in Indonesia’. Astra affiliate
United Tractors also achieved the
Asiamoney Indonesia Award 2011 in the
‘Best Executive’ category for Finance &
Administration Director Gidion Hasan.
Meanwhile in the Fortune Indonesia’s
Most Admired Companies Award 2011,
Astra was named ‘The First Winner in
Cross-Sector Industry’ and ‘The Best
in Other Industrial Sectors’. Both Astra
and United Tractors also featured in
‘The Best 20 Most Admired Companies
in Indonesia’.
“These awards reflect our achievements
in implementing our 3W strategy of
Winning Concept, Winning Team, and
Winning System,” said Astra Director
Gunawan Geniusahardja.
Wellcome Hong Kong Enhances Customer Engagement
Wellcome Hong Kong used Facebook as part of its ‘Cheers to Family’ marketing campaign.
Jardine Cycle & Carriage has won the
‘Singapore 1000 Net Profit Excellence
(Commerce-Wholesale)’ category
in the 25th annual ‘Singapore
1000’, ‘Singapore SME 1000’ and
‘Singapore International 100’ awards.
The rankings are a national initiative,
which recognizes the top one per
cent of Singapore’s corporations and
SMEs based on their annual audited
financial performance.
The stringent ranking process sifts
through the financial results of some
40,000 companies to determine the
most successful firms in Singapore.
“Winning this award is a testament
to our business leadership,”
said Cycle & Carriage Industries
Divisional Manager Collin Teo who
was presented with the award by
Singapore Minister of Trade and
Industry Lim Hng Kiang.
Wellcome Hong Kong has conducted
a highly successful ‘Cheers to
Family’ tagline as part of its ongoing
‘Wellcome Home’ marketing
campaign.
A key focus of the three-month
campaign was to engage
Hongkongers via social media. This
included a blogger event during
which leading local celebrity chef
Hilda Leung joined together with
various ‘foodies’ and bloggers
to share their secret recipes and
cooking tips. They also produced
dishes made from the ingredients
of two Wellcome housebrands, First
Choice and Yu Pin King.
To maximize shopper involvement,
Wellcome leveraged Facebook to
mount a ‘Wellcome Home Cooking
Idea’ recipe contest. This initiative
used a Facebook App to invite
people to share recipes for their own
home-style meals. Leading local
food columnist Candy Tsui judged
entries and shared her own wallet-
friendly ideas online. The campaign’s
‘People’s Choice’, ‘Weekly Spotlight’
and overall winner awards also
proved very popular with would-be
chefs and cookery fans.
“Having generated some 100
recipe entries, 8,000 application
interactions, 12,000 App views and
roughly 1,500,000 Wall Message
views to date, the campaign has
sustained online conversation across
a far larger target audience,” said
Wellcome Hong Kong Director of
Sales and Marketing Julie Chiu.
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SPIRIT
Walk Up Jardine House Achieves New Fund-Raising Record for MINDSET
On Mental Health from the Jardine Ambassadors
Walk Up Jardine House Achieves New Fund-Raising Record for MINDSET
The 2012 Walk Up Jardine House
achieved a new fund-raising record
of HK$3.4 million for MINDSET. Over
500 Jardines’ executives, staff from all
business units, business associates,
families and their friends participated
in the event.
Walk Up Jardine House 2012 involved
a total of 29 individuals and 70 teams
who ran up 49 floors, covering 947
steps, to reach the Penthouse of Jardine
House at a height of 600 feet. Following
the awards presentation, a record 150
participants joined MINDSET Chairman
Anthony Nightingale in a mass walk
up to the Penthouse in one of his last
MINDSET events before he stepped
down from his role.
In addition to the competitive events,
performances were given by service
users from the MINDSET Club of Castle
Peak Hospital, New Life Psychiatric
Rehabilitation Association, Richmond
Fellowship of Hong Kong and The
Mental Health Association of Hong
Kong. Teams competing for the Fancy
Dress Award, which was won by Hactl,
(opposite page) added further interest
to the colourful occasion.
Positive Experiences for Health in Mind Students
Students participating in MINDSET’s
Health in Mind programme have
recently been involved in several
positive learning experiences.
Over 100 Health in Mind students
helped out at the Hong Kong
Special Olympics Regional Athletic
Meet – Region III, one of a number
of territory-wide sports days for
mentally disadvantaged children from
special schools.
The Health in Mind students were
assigned a range of different
roles, including acting as assistant
adjudicators or
facilitators at the event,
with the objective of
promoting reintegration
and their own
acceptance of children
with mental disability.
Meanwhile both Jardine
Ambassadors and
second year Health
in Mind students
participated in a
workshop on Positive
Psychology conducted by United
Christian Nethersole Community
Health Service Clinical Psychologist
Carol Yew. There they learnt how to
channel their emotions, how being
positive can help overcome challenges,
and the importance of focusing on the
joy of living.
In another workshop, this time on
‘Eating Disorders and Self-image’
conducted by Dr Antoinette Lee of the
University of Hong Kong, students
learnt how to appreciate the inner
values of a person rather than judge
them by their appearance. Dr Lee
also explained how anorexia and
bulimia could affect a person’s mental
wellbeing and introduced the students
to the scientific way to measure the
fitness of a body.
Competitors set off in the 2012 Walk Up Jardine House which, with strong support from Jardine Matheson Group business units and partners, raised a record-breaking HK$3.4 million for MINDSET.
Health in Mind students were inspired by the ‘never give up’ spirit demonstrated by competitors in the Hong Kong Special Olympics Regional Athletic Meet.
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City Orienteering Encourages Teamwork
MINDSET Singapore Launches Second Year
MINDSET Singapore, which was
established in 2011 to identify and
meet the mental health sector needs
unique to Singapore, and through
its Jardine Ambassadors collaborate
actively with agencies and voluntary
welfare organizations, has launched
its second year of operations.
Another 15 young Jardine Matheson
Group executives have joined the 15
enthusiastic executives who were
appointed last year to spearhead
MINDSET Singapore’s initial activities.
MINDSET Singapore Chairman Ben
Keswick told the new volunteers that
they would acquire valuable project
management and people skills as they
involved themselves in
MINDSET initiatives during
their two-year term.
In 2011, the Jardine
Ambassadors in Singapore
organized Fun Days,
roadshows and shelf
projects, created job
placements and developed
collateral material to
promote awareness of
MINDSET’s mental health
initiatives within Group
companies. They also collaborated
with various institutions and voluntary
organizations such as the Institute of
Mental Health, Hougang and Simei
Care Centres and the Singapore
Association of Mental Health – all with
the common objective of helping those
suffering or recovering from mental
illnesses, and their families.
The annual City Orienteering event
organized by Jardine Ambassadors
helps to both promote the acceptance
of people with mental illness and
encourage teamwork between all
the participants.
In the 2012 event, Health in Mind
students, Ambassadors and
participants from the MINDSET Club
gathered together at Castle Peak
Hospital where they were divided into
over 50 teams of four to six persons
and given a portfolio of routes,
task sheets and pocket money for
the day before setting off on their
City Orienteering challenge. This
involved planning their own routes
and schedules so as to complete
designated tasks within a limited
timeframe at various checkpoints in
Tuen Mun, Yuen Long and Tin Shui Wai.
“The importance of working as a
team and good communication
between team members were
constantly emphasized throughout
the adventure,” explained Jardine
Ambassador Keith Tong of Wellcome
Hong Kong. “At first, the students
in my team were quite quiet, but
the warm-up game and planning
session soon broke down barriers and
everyone quickly bonded, sharing and
exchanging ideas with one another.”
Jardine Ambassadors Spread Festive Cheer
Jardine Ambassadors accompanied
by social workers and experienced
volunteers from the Mental Health
Association of Hong Kong visited over
50 of their members living in Wong
Tai Sin, Kwun Tong, Cheung Sha Wan,
Shatin and Tai Po districts to wish
The initial pioneering group of Jardine Ambassadors in Singapore continues to build on the success of MINDSET there.
them good fortune in the Year of the
Dragon. Most of them live alone and
seldom have visitors.
With a fortune bag packed with
daily necessities donated by
Maxim’s, Mannings and Wellcome,
the Ambassadors spent time with each
recipient and then took them out for lunch.
“We now understand much more about
the service users’ problems and needs,”
said Jardine Ambassador Sandra Ng of
Jardine OneSolution.
Direct interaction such as that experienced during Jardine Ambassadors’ City Orienteering event is an effective means of helping to remove the stigma associated with mental illness.
Photo Exhibition Created by Sichuan Earthquake Schoolchildren
An exhibition of photographs taken
by students of Wenchuan County
Yingxiu Primary School in Sichuan,
one of the schools affected by the
2008 earthquake, has been staged
at The Rotunda, Exchange Square
in Central, Hong Kong. The school
is one of those being aided by the
MINDSET-supported Expanded
School Mental Health Network
project established by Hong Kong
Polytechnic University.
The ‘Yingxiu, you are magical.’
exhibition arose from a summer 2011
photography interest group, which
was set up as part of the project
to develop the observation skills,
creativity, communication skills and
teamwork of the students and to help
their teachers and social workers
better understand something of
their post-earthquake attitudes
and emotions. Over a period of ten
months, 35 students working in
groups took 3,276 photos, using
three simple cameras. They were
then helped to develop the 113 photo
stories that form the exhibition.
“Each photo story not only surprised
us, but inspired us,” explained Ian Qi
Huadong, local supervisor of the
school’s Social Work Station. “For
instance, a less expressive student
expressed his love for his elder sister
through observing her. Another
introverted student shared her tender
feelings towards her late father, who
had passed on in the earthquake, and
her resolution to keep living.
“As the students examined their
photos, they began to exude
confidence. As they shared their
stories, they eagerly talked about their
adventures and feelings. In the process
we could feel a growth in happiness.”
The title of the exhibition ‘Yingxiu,
you are magical.’ was chosen by the
students, but said Mr Qi, “It is actually
the children themselves who are the
magical ones!”
As well as being seen in Hong Kong,
the roving exhibition has been staged
at Wenchuan County Yingxiu Primary
School and at two universities in
Sichuan province. Its final venue
will be Durham University in the
United Kingdom.
From left: Professor Gabriel Ng and Professor Angelina Yuen, The Hong Kong Polytechnic University (PolyU); Neil McNamara, MINDSET Governor; Martha Keswick, Governor and Executive Committee Member, The Keswick Foundation; and Nicholas W Yang, Executive Vice President, Dr Shae Wan-chaw and Professor James Lee, of PolyU, display some of the photos from the ‘Yingxiu, you are magical.’ exhibition.
This photo taken by nine-year old Shang Di of her cousins is entitled ‘Happy Brother and Sister’. The two-year old boy’s teenage sister lost her legs in the earthquake and the one-year old’s older sister died in the disaster. ‘Now my big aunt has given birth to this little girl. Everyone in the family dotes on them. So do I,’ wrote Shang Di.
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Wellcome Hong Kong Encourages Healthier Lifestyle
Gammon Sponsors China Coast Marathon Event
Gammon was the title sponsor of
the Gammon China Coast Marathon
and Half Marathon 2012, which was
held at Pak Tam Chung, Sai Kung.
The race is organized by the Athletics
Veterans of Hong Kong and, in its
25th year, is one of Hong Kong’s
oldest and most demanding road-
racing events. Gammon has also
committed to supporting the 2013 and
2014 marathons.
Seventeen Gammon runners challenged
the full or half marathon while another
42 staff took part in the Community
Guardian Malaysia Extends Environmental Conservation Efforts
As an extension of the nationwide
implementation of ‘No Plastic
Bag Day’ enforced on Saturdays,
Guardian Malaysia has launched
a limited edition ‘Ecobag’ specially
designed by renowned international
TV host, Capital FM radio DJ and
environmentalist Asha Gill.
“We want to continue to raise
awareness of environmental issues
and help to instil a culture of BYOB
(Bring Your Own Bag) amongst
our customers whenever they go
shopping,” explained Guardian Chief
Operating Officer Loi Liang Tok.
At the event held to launch the
Ecobag, Guardian invited 20 children
from Shelter home to join a story-
telling session with Asha. Also
present was WWF-Malaysia
who received a RM10,000
donation to help their forest
and tiger conservation efforts.
In addition, Guardian has
contributed to YAWA’s (Yaysan
Anak Warisan Alam) ‘Greening
The Future’ by planting close
to 100 seedlings, which,
when fully grown, will be
transferred to nearby forests
for reforestation purposes.
Gammon participants in the China Coast Marathon and Half Marathon 2012, which Gammon sponsored.
Chest ten-kilometre race, which raises
funds for local charities. Altogether
3,800 runners participated this year.
Wellcome Hong Kong
demonstrated its commitment
to encouraging a healthier
lifestyle within the community
with its involvement in the
2012 ‘Beat the Banana! Charity
Run’ (‘Beat the Banana!’)
organized by the World Cancer
Research Fund Hong Kong.
‘Beat the Banana!’ aims to
promote exercise as well
as raise funds for cancer
research. During the event, entrants
attempt to win a race against a runner
dressed in a banana costume. This
year, Wellcome Hong Kong’s Head
of Fresh Foods Shane Bourk was
the ‘Banana Man’ and a 40-strong
Wellcome Cares running team
also participated.
In addition, all 272 Wellcome Hong
Kong stores mounted a four-week
campaign aimed at encouraging
people to eat fresher foods.
Wellcome Hong Kong’s Head of Fresh Foods Shane Bourk leads the way as the ‘Banana Man’ in the 2012 ‘Beat the Banana! Charity Run’, which was supported by Wellcome.
Guardian Malaysia executives show off the new ‘Ecobag’ with, second right, Capital FM radio DJ and environmentalist Asha Gill.
During March, Guardian customers
who spent a minimum of RM50 were
given an Ecobag valued at RM29.90.
Participants in the seventh Air Cargo Community Charity Golf Day, which Hactl helped to organize.
Mandarin Oriental, Jakarta Fun Bike Ride Supports Car-Free Programme
Mandarin Oriental, Jakarta showed
its support for the launch of the city’s
new ‘I Love Weekend’ campaign
by holding a charity fun bike ride.
The ‘I Love Weekend’ initiative
is part of Jakarta’s Car-free Day
programme, which aims to create
a cleaner environment by reducing
the concentration of pollution and
encouraging the Jakarta community
to live healthily by participating in
sports or other activities such as
cycling at weekends.
Approximately 250 cyclists took
part in the fun ride following a short
warm-up exercise session led by
Mandarin Oriental, Jakarta’s Fitness
and Wellness team. At the finishing
line, they were offered refreshments
provided by the hotel’s restaurants,
‘Cinnamon’ and ‘Xin Hwa’.
As part of the event, Mandarin
Oriental, Jakarta employees donated
hundreds of books and millions of
rupiahs from the proceeds of raffle
Participants set off on Mandarin Oriental, Jakarta’s charity fun bike ride.
tickets to the ‘Drive Books Not
Cars’ programme, which supports
Jakarta’s street kids and through the
organization, Taman Bacaan Pelangi,
establishes and operates small
libraries for children in the remote
villages of Flores.
Hactl Charity Golf Day Helps Alzheimer’s Association
Hong Kong Air Cargo Terminals
Limited (Hactl) was one of the
organizers of the seventh Air Cargo
Community Charity Golf Day, which
raised more than HK$720,000 for
the Hong Kong Alzheimer’s Disease
Association (HKADA).
Some 160 golfers from the air cargo
community participated in the event,
which was held on two courses at the
Dongguan Mission Hills golf resort.
The funds raised will go towards an
integrated service centre for dementia
care being established by HKADA in
the New Territories. The centre will
provide day-care services, in-home
training, and counselling services
to support dementia suffers and
their families.
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PEOPLE
Outdoor Leadership Test for Graduate Trainees
Outdoor Leadership Test for Graduate Trainees
Twenty-five graduates from the China
Management Trainee Scheme (CMTS)
and Jardine Executive Trainee Scheme
(JETS) took to mountains and sea in
an intensive three-day leadership
development programme on Lantau
Island in Hong Kong.
In keeping with previous years, the
module faithfully replicated a facet
of Jardines’ colourful history: in this
case, the re-establishment of Jardine
Matheson in 1945 after World War
Two. The scenario involved significant
physical hardships and included early
morning attacks by triad gangs. The
graduates successfully overcame these
challenges and achieved their ultimate
mission of rescuing the Company
Secretary, acquiring the deeds to
the Firm, recovering
gold bullion and
re-establishing Jardines
as a going concern.
“The outdoors is one of
the most powerful ways
in which to bring pure
leadership behaviour to
the surface,” explained
Group Head of Human Resources
Ritchie Bent. “However, using business
heads, who are trained as coaches, to
impart the learning, is what makes the
real difference.”
Tokyo Reunion
During a visit to Tokyo before his
retirement, Group Managing Director
Anthony Nightingale hosted a dinner
for seven old colleagues.
Seen here with Mr Nightingale
are (right) Yasumitsu Urano, who
joined Jardines Japan in the Export
Department in 1951 and was for
many years General Manager of the
successful Jardine Wines and Spirits
KK joint venture until his retirement in
1992; and (centre) Takashi Tomita who
entered Jardines in 1949 and worked in
a variety of senior positions. At the age
of 86, he still works two days a week
in the office of Hongkong Land’s real
estate associate, KK Halifax.
Long Service Recognition for Thailand Staff
Some 73 employees of Jardine
Matheson Thailand and associated
group companies were recognized
at the annual ‘Long Service Award’
ceremony. Thailand Country Chairman
Dr Pisit Leeahtam, JEC Thailand
Managing Director Narongchai
Chavanussaporn, Trane Thailand
Managing Director Surichai
Patarakitnirun and Jardine Schindler
Thailand Managing Director Suwanna
Kongkanjana presented the awards
and offered their congratulations to
the 73 recipients.
Trainees launching a raft to recover the gold bullion.
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Centenary Celebrations for Former Jardine Matheson Secretary
Irene Roberts, a former secretary in the Private Office
of Directors at Matheson & Co., Limited in London,
celebrated her 100th birthday on 16th April this year.
Miss Roberts who joined the company in September
1945 and retired in August 1982, latterly worked for
Sir John Keswick. Her birthday was marked by a family
luncheon and by the traditional greetings sent from
the Queen on such an occasion.
‘Count on Me’ at Wellcome Taiwan
Wellcome Taiwan’s slogan for 2012, ‘Count on Me’, was unveiled
at its annual management conference, which was attended by
all store managers.
The purpose of the conference was not only to review 2011 sales,
but also to create an opportunity for Wellcome Taiwan Chief
Executive Officer Simon Chuen to introduce and help managers
become familiar with company strategy and direction for 2012,
especially the continuing focus on fresh food.
There were also presentations on operations including customer
service, shrinkage management and fresh food, as well as on
merchandising and marketing.‘Count on Me’ was unveiled as Wellcome Taiwan’s slogan for 2012 by Chief Executive Officer Simon Chuen at the annual management conference.
A thankyou note from Irene Roberts to Sir Henry Keswick and Directors.
Honours for Anthony Nightingale and Edouard Ettedgui
Anthony Nightingale, who retired as
Jardine Matheson Group Managing
Director at the end of March, and
Mandarin Oriental Hotel Group
Chief Executive Edouard Ettedgui
Mr Ettedgui was named as a Chevalier
de la Légion d’Honneur for his efforts
in promoting both economic and
cultural ties between Hong Kong and
France. He was presented with his
medal at a recent ceremony held at the
French Residence in Hong Kong.
have been honoured by their
respective countries.
Mr Nightingale was made Companion
in the Order of St Michael and St
George in Her Majesty The Queen’s
Birthday Honours List. The CMG was
awarded for his services to British
business interests in Asia. During his
more than 42 years in Hong Kong,
Mr Nightingale has held a number
of positions in the public sector and
been actively involved in assisting
the development of British trade
and investment links with Hong Kong
and the Region.
JOS Forum Maps Out Strategic Blueprint
Senior Jardine OneSolution (JOS)
managers from across Asia met at
Mission Hills’ Dongguan Clubhouse
in mainland China to map out the
group’s key strategic direction with
the aim of taking business growth and
development to new heights.
The first Senior Management Forum
following JOS’ acquisition of SiS’
IT distribution business in January
2011, the two-day event served as a
constructive opportunity for the 45
participants who came from China,
Hong Kong, Singapore and Malaysia,
to exchange ideas for coherent
co-operation.
JOS Chief Executive Officer Steve
Lo reviewed the 2011 business and
financial performance and shared the
key goals and strategies for 2012.
Separate business development
strategy sessions were then held to
explore key potential growth areas
in each of JOS’ three major business
areas – direct, distribution and service.
Regional heads also outlined their
strategic goals for 2012, while group
central functions elaborated on
how they will fully support them in
achieving these goals.
Jock’s Pot Draw
After an exciting, high-tempo game,
the annual Jardines versus Swires
football match ended in a one-all draw.
For the second year running, the event
was held in January instead of on
Boxing Day and was well supported in
spite of the inclement weather.
There were no goals in the first half
although Swires dominated much of
the play and were only denied a goal
by strong defence from the Jardines
side and a couple of brilliant saves by
goalkeeper Adam Keswick.
Jardines started the second half
strongly and eventually scored with 15
minutes to go when Jacky Chan sent
a precise shot into the corner of the
goal. Swires redoubled their efforts
and finally scored with about eight
minutes left.
“The 1-1 score at the final whistle
allowed Jardines to retain the trophy
after a very competitive game played
in the right spirit,” said the relieved
Jardines’ team manager Benny Chow of
Mandarin Oriental Hotel Group.
The two teams after the closely contested match – Jardines in the white strip and their Jock’s Pot opponents, Swires, in red.
Second row, seventh from left: JOS Chief Executive Officer Steve Lo with his fellow key management colleagues at the JOS Senior Management Forum, which was held in Dongguan, China.
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ENTERPRISE AT WORK... Jardine Fast Food Restaurants (Taiwan)
When Jardine Fast Food Restaurants (Taiwan) acquired the
KFC Taiwan master franchise in February 2010, the business
was in some difficulty.
Determined to rebuild the brand in Taiwan with a fresher,
more youthful image and broader consumer appeal, the
new management team undertook an extensive review
and restructuring of the existing business including
menu, restaurant staffing and corporate overheads. It also
implemented a store-remodelling programme and set about
improving staff morale.
During the first 12 months of Jardines’ ownership, the
business returned to profitability for the first time in a
number of years. Further profit improvement was made in
2011, representing a truly excellent return on investment.
“Key to the success of the turnaround was establishing
a companywide ‘can do’ attitude and building teams who
would work together to overcome the challenges and
achieve the key strategic objectives,” explained Jardine
Fast Food Restaurants (Taiwan) Chief Executive Officer
Ricky Wong.
‘Project Recharge’, as it was named, was launched by
Mr Wong and began with the creation of new leadership
groups. These included a strategic management team
comprising representatives from key departments, and
a second team with a stronger operations focus, which
incorporated functional leaders from
product research and development,
restaurant training and development,
and regional coaches responsible for
overseeing all restaurants in the three main
regions of Taiwan.
Another cross-functional team was also
established to take responsibility for
establishing a call centre, analyzing trade
zones, identifying and negotiating with
vendors for new equipment, and ensuring
best practices.
As part of re-energizing the restaurant managers and
refocusing on its core product of freshly prepared chicken, a
special training college with a leading local chef was set up,
offering all KFC Taiwan restaurant staff the opportunity to
cook and learn from an expert.
Everyone that participated received certificates recognizing
them as specialists in preparing and cooking fresh chicken.
The most promising staff then competed at a gala dinner in
front of the entire company for the honour of being named
the best chef.
In addition, three new regional training centres were
established to provide not only a higher quality of training
for restaurant staff, but also to significantly improve their
relationship with head office.
KFC Taiwan became more actively involved in a number of
government programmes too, to help with job creation, staff
training and retention. This has paid off with the company
winning a prestigious customer service award in each post
acquisition year. Most recently, KFC was recognized as an
employer of choice by the President of Taiwan.
“Rebuilding a true team spirit across the entire company
has enabled us to achieve our extraordinary results,” added
Mr Wong.
The KFC Taiwan management team with, centre in the Colonel Saunders outfit, Jardine Fast Food Restaurants (Taiwan) Chief Executive Officer Ricky Wong.
Please address your comments or
suggestions regarding Thistle to the
Thistle Editor,
c/0 Group Corporate Affairs,
Jardine Matheson Limited,
48/F Jardine House,
Central, Hong Kong
Thistle is published by
Jardine Matheson Limited on behalf of
the Jardine Matheson Group.
www.jardines.com