this pdf is a sample of the 2016 trend report...2016 trend report • all the key consumer trends...
TRANSCRIPT
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2016 TRENDREPORT
THIS PDF IS A SAMPLE OF THE
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For more information, please go to trendwatching.com/premium
And if you have any questions, please contact Sofie Hunt, our
Client Services Director.
2016 TREND REPORT
• All the key consumer trends set to define the future of business & consumerism – and your customers’ expectations – in 2016.
• Comprehensive Trend Framework provides an overview of the consumer arena and structures your innovation tracking.
• Hundreds of actionable innovation examples to showcase how trends are playing out in the real world & inspire you.
• Packed full of key stats to support each trend.
• Visual trend timelines to illustrate the evolution of consumer trends and expectations over time.
• Every new trend unpacked using our CONSUMER TREND CANVAS tool to kickstart your team innovation meetings.
Comprehensive and instantly actionable 100+ page report
featuring the most powerful innovation opportunities for
2016 and beyond. Highlights include:
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The report is structured around the 16 mega-trends that form TrendWatching’s Trend Framework.
These mega-trends are the slow-moving currents that, taken together, provide an overview of the entire consumer arena.
Inside the report, each mega-trend chapter picks out a new trend that offers a potent new innovation opportunity for 2016.
In addition, the Framework is an invaluable tool to structure your own trend spotting and innovation thinking.
THE TREND FRAMEWORK
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Check out some pages from the actual report below, including featured trends and examples!
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TABLE OF CONTENTS
2016 TREND REPORT
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TABLE OF CONTENTS
2016 TREND REPORT
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MEGA-TRENDUpdate on the direction of travel for each of our 16 mega-trends in 2016.
2016 TREND REPORT
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MEGA-TRENDUpdate on the direction of travel for each of our 16 mega-trends in 2016.
2016 TREND REPORT
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MEGA-TREND TIMELINENew featured trends put in context by evolution visuals.
2016 TREND REPORT
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MEGA-TREND TIMELINENew featured trends put in context by evolution visuals.
2016 TREND REPORT
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TRENDS & EXAMPLESNew featured trends and examples highlight key innovation opportunities.
2016 TREND REPORT
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TRENDS & EXAMPLESNew featured trends and examples highlight key innovation opportunities.
2016 TREND REPORT
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MEGA-TRENDUpdate on the direction of travel for each of our 16 mega-trends in 2016.
2016 TREND REPORT
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MEGA-TRENDUpdate on the direction of travel for each of our 16 mega-trends in 2016.
2016 TREND REPORT
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MEGA-TREND TIMELINENew featured trends put in context by evolution visuals.
2016 TREND REPORT
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SIGNS OF THE TIMESKey statistics to evidence trends and support your presentations.
2016 TREND REPORT
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TRENDS & EXAMPLESNew featured trends and examples highlight key innovation opportunities.
2016 TREND REPORT
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TRENDS & EXAMPLESNew featured trends and examples highlight key innovation opportunities.
2016 TREND REPORT
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The CONSUMER TREND CANVAS (CTC) is a simple tool for turning trends into ideas for new products, services, campaigns, and more.
Alongside this year’s Trend Report, you’ll find a standalone PDF and fully interactive PPT in which we’ve unpacked all 16 of the featured trends using the CTC. That’s a deep analysis of the trend done – leaving you free to focus on how your organization can apply the trend.
A HEADSTART ON THE CONSUMER TREND CANVAS!
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2016 TREND REPORT
TRENDS UNPACKEDPerfect to kickstart a powerful 2016 team innovation or strategy meeting.
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PPT VERSIONFull, beautifully-designed PPT version makes the report instantly presentable.
2016 TREND REPORT
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2016 TREND REPORT
EXCECUTIVE SUMMARY POSTERKeep the trends in easy view – and make a powerful statement of your commitment to a trend-driven culture.
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TESTIMONIALSDon’t just take our word for it!
“My innovation encyclopedia!”
Sharmila MartisHead of Knowledge ManagementStandard Chartered
“One of my favourite research tools &
easily the best Trend Report I’ve seen!
Entertaining and invaluable in providing
insights into consumer behaviour and
product development!”
Justin StoneResearch DirectorBauer Media
“ A different and refreshing perspective on
our consumers and the world we live in.”
Gavin EmsdenConsumer Insight, Dolce GustoNestlé
“TrendWatching’s annual Trend Report
is more than a wrap-up – it’s colourful,
visual, inspiring and provoking!”
Jens BodeGlobal Strategic ManagementHenkel
“Makes my life so much easier!”
Elena M. GarveyStrategy DirectorAmerican Express
“The Trend Report? I actually loved it!
Packed full of inspiring, easily digestible
examples of innovations from many
different sectors. Just what our business
needs for inspiration / innovation. “
Toby ReevesResearch ManagerMTV Europe
2016 TREND REPORT
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Like what you see and want more?
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Find out more here: http://trendwatching.com/premium/content/
INDUSTRY UPDATES
MONTHLY SNAPSHOTS
INNOVATIONS DATABASE
APPLY TOOLKIT
2016 TREND REPORT
TREND FRAMEWORK
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For more information, please go to trendwatching.com/premium. If you have any questions, please contact Sofie Hunt, our Client Services Director.