Nutrition Advocacy Through Litigation

August 26, 2007

Stephen Gardner, JD Director of Litigation

Center for Science in the Public Interest

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This just in:

Trans fat is bad for you.

June 2006:

After CSPI sued:

Hydration

Will it hold water?

Then:

Now:

What is “Host-Selling?”Any character endorsement that may confuse a child from distinguishing between program and non-program material.

www.fcc.gov/commissioners/abernathy/news/childrenstv.html

What are the chances of that happening?

SpongeBob: Fun GuySpongeBob: Fun Guy

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SpongeBob: Fun GuySpongeBob: Fun Guy

For HIRE!

SpongeBob: Friend to AllSpongeBob: Friend to All

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SpongeBob: Friend to AllSpongeBob: Friend to All

Still for HIRE!

SpongeBob likes sugar!SpongeBob likes sugar!

Nine grams of sugar per serving

SpongeBob LOVES sugar!SpongeBob LOVES sugar!

34 grams per package

SpongeBob really likes fat!SpongeBob really likes fat!

Seven grams per serving

Product placement• Commercial material includes more than

advertisements. For instance, where a commercial announcement is primarily for a product otherwise unrelated to a program, but that announcement also includes references to or offers of products which are related to the program, then the broadcast of that commercial announcement during or adjacent to the program will make that program a program-length commercial.

www.fcc.gov/cgb/consumerfacts/childtv.html

Count the Plugs

Count the Plugs

Count the Plugs

How many did you get?

Count the Plugs

We have a winner!

Count the Plugs

17!

Where’s Coke?Where’s Coke?

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Was that Coke again?Was that Coke again?

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Oh, it’s not Coke at all.Oh, it’s not Coke at all.

Coulda fooled me.

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Not all Shark Tale is a Not all Shark Tale is a product placementproduct placement

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Sometimes Shark Tale is Sometimes Shark Tale is just a commercialjust a commercial

Burger King

• Threat or Menace?

Burger King

• Threat or Menace?

Burger King

Burger King

• Repeat Offender

And the award for best milkshake And the award for best milkshake in a supporting role goes to:in a supporting role goes to:

Burger King!

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And the award for best sandwich in a supporting role goes to:

Burger King!QuickTime™ and a

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CSPI is not affiliated with Burger King, Coca Cola, Kraft Mac & Cheese,

Kellogg’s Rice Krispies, Popsicle, Pop Tarts, Cheez-Its, Coral Cola, or Fish King

But Viacom sure is.

Hollywood sure is.

And SpongeBob sure is.

(No actual poriferae, fish, crustaceans, echinodae, cetaceans, or human adults in food outfits were harmed in the making of this presentation.)

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You betcha, Shaggy!

Let’s investigate a Burger King.

Or somethin’.

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