this is your presentation title...social media @orhaiza lessons learnt ⊷ leverage partnerships ⊷...

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DESTINATION NSW

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Page 1: THIS IS YOUR PRESENTATION TITLE...Social Media @ORHAIZA Lessons Learnt ⊷ Leverage Partnerships ⊷ Stick to Strategy ⊷ Play to Strengths ⊷ Small Steps ⊷ Budget for Opportunities

DESTINATION NSW

Page 2: THIS IS YOUR PRESENTATION TITLE...Social Media @ORHAIZA Lessons Learnt ⊷ Leverage Partnerships ⊷ Stick to Strategy ⊷ Play to Strengths ⊷ Small Steps ⊷ Budget for Opportunities

The Journey⊷ Challenge⊷ Solution⊷ Achievements⊷ What’s Next⊷ Lessons Learnt

DESTINATION NSW

Page 3: THIS IS YOUR PRESENTATION TITLE...Social Media @ORHAIZA Lessons Learnt ⊷ Leverage Partnerships ⊷ Stick to Strategy ⊷ Play to Strengths ⊷ Small Steps ⊷ Budget for Opportunities

Challenges⊷ Three Shires⊷ Countless Villages⊷ Tiny Marketing Budgets⊷ Low Awareness⊷ Lack of Resources

Page 4: THIS IS YOUR PRESENTATION TITLE...Social Media @ORHAIZA Lessons Learnt ⊷ Leverage Partnerships ⊷ Stick to Strategy ⊷ Play to Strengths ⊷ Small Steps ⊷ Budget for Opportunities

Opportunities⊷ Top 3 Riverina Attractions⊷ Day Trip Distance⊷ Proximity to Wagga⊷ Scenic Countryside⊷ Culturally aligned

Page 5: THIS IS YOUR PRESENTATION TITLE...Social Media @ORHAIZA Lessons Learnt ⊷ Leverage Partnerships ⊷ Stick to Strategy ⊷ Play to Strengths ⊷ Small Steps ⊷ Budget for Opportunities

Solution⊷ Unified Brand⊷ Pooled Marketing Budget⊷ Shared Responsibilities⊷ Joint Strategy⊷ Stronger Voice

DESTINATION NSW

Page 6: THIS IS YOUR PRESENTATION TITLE...Social Media @ORHAIZA Lessons Learnt ⊷ Leverage Partnerships ⊷ Stick to Strategy ⊷ Play to Strengths ⊷ Small Steps ⊷ Budget for Opportunities

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But what is our brand name?

Page 7: THIS IS YOUR PRESENTATION TITLE...Social Media @ORHAIZA Lessons Learnt ⊷ Leverage Partnerships ⊷ Stick to Strategy ⊷ Play to Strengths ⊷ Small Steps ⊷ Budget for Opportunities

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Want big impact? Use big image.

DESTINATION NSW

Page 8: THIS IS YOUR PRESENTATION TITLE...Social Media @ORHAIZA Lessons Learnt ⊷ Leverage Partnerships ⊷ Stick to Strategy ⊷ Play to Strengths ⊷ Small Steps ⊷ Budget for Opportunities

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Page 9: THIS IS YOUR PRESENTATION TITLE...Social Media @ORHAIZA Lessons Learnt ⊷ Leverage Partnerships ⊷ Stick to Strategy ⊷ Play to Strengths ⊷ Small Steps ⊷ Budget for Opportunities

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Page 10: THIS IS YOUR PRESENTATION TITLE...Social Media @ORHAIZA Lessons Learnt ⊷ Leverage Partnerships ⊷ Stick to Strategy ⊷ Play to Strengths ⊷ Small Steps ⊷ Budget for Opportunities

Achievements⊷ Launch & Engagement⊷ Website⊷ Maps⊷ Media Coverage⊷ DNSW Shoot⊷ Info Bays

Place your screenshot here

Page 11: THIS IS YOUR PRESENTATION TITLE...Social Media @ORHAIZA Lessons Learnt ⊷ Leverage Partnerships ⊷ Stick to Strategy ⊷ Play to Strengths ⊷ Small Steps ⊷ Budget for Opportunities

What’s Next⊷ Visitor Guide⊷ Billboards & Signage⊷ Operator Forums⊷ Viewing Platforms⊷ Social Media

@ORHAIZA

Page 12: THIS IS YOUR PRESENTATION TITLE...Social Media @ORHAIZA Lessons Learnt ⊷ Leverage Partnerships ⊷ Stick to Strategy ⊷ Play to Strengths ⊷ Small Steps ⊷ Budget for Opportunities

Lessons Learnt⊷ Leverage Partnerships⊷ Stick to Strategy⊷ Play to Strengths⊷ Small Steps⊷ Budget for Opportunities

GAVIN CONROY

Page 13: THIS IS YOUR PRESENTATION TITLE...Social Media @ORHAIZA Lessons Learnt ⊷ Leverage Partnerships ⊷ Stick to Strategy ⊷ Play to Strengths ⊷ Small Steps ⊷ Budget for Opportunities

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Craig Sinclaire: [email protected]: 0439 264 572

www.canolatrail.com.au#canolatrail

AMY CURRAN