this is not a dissertation
DESCRIPTION
Tips on Web Writing delivered as part of Web Training Week at The College at BrockportTRANSCRIPT
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This is not a dissertation
Writing for the web: Yes it is differentSeptember 18, 2013
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Why ?Because:•The Web is not paper. •People use the web differently than other resources•Different goals and messages•The Web does not end.
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What we’ll cover
•Audience•Ways to Connect•Web Style•Brockport Style
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The Audience
• Who is the website for?• The answer is not
“Everyone.”
• Who is it not for?• The answer is not
“everyone who doesn’t understand my specialty.”
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The Fundamental Question
What’s in it for me?
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How do you write for the web?
•Short, tight paragraphs•Active Voice•Make it “skimmable”•Break It Up•Don’t Bold Everything•Think visually•Avoid jargon•Include calls to action
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How to (cont’d)
•Use Hyperlinks•Let your audience drill down•Make your link text meaningful. DON’T USE CLICK HERE. HULK NO LIKE CLICK HERE.•Think outside the PDF•Tell Stories
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I know this is a web “writing” session but...
•“Stories” does not have to be just words.•Think about pictures, videos, other options•For instance…
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How not to write for the web
Let’s pick on USC!
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What not to do
http://www.usc.edu/dept/ise/about/
The double welcome!Long paragraphsHuge blocks of textNothing visualFirst named Department? Who cares?
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Brockport Style
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Style
Do you use our style guide? www.brockport.edu/colcom TimeName of the SchoolDegrees“Click here.” --- KILL IT WITH FIRE!!!!!
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Cool Tricks that are Kind of Writing-Related
•Expire a Page or an Update•Calendar System•Embedding
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POP QUIZ1) Where should your department’s mission statement be?
2) Should you ever use the phrase “click here” in a link?
3) How much information should be on your homepage?
4) Should you be making obscure jokes on your page?