This is Bonus Video 2.4in the course:

Get Paid To Write Copy

Module 2:Choosing a name for your

freelance copywriting business

Learning Outcomes:How to:

• Choose a business name•Understand why names do (and don’t) matter•Use the business name generator• Identify how the name impacts the business

What’s in a name?

Considerations:Do you want to:

• promote yourself as the key writer?

• be a copywriting agency?

• be a full service marketing agency?

Why names don’t matter:

• Visy• Echo Entertainment• Berkshire Hatherway

• Richard Pratt’s empire - packaging• James Packer’s empire - casinos•Warren Buffett’s empire - finance

Why names do matter…• Vinomofo • Shoes of Prey• Lulu Lemon• Freelancer.com•Who Gives A Crap• Lorna Jane• Tony Robbins

If in doubt:• Take the simplest path

• You can change your mind later

• You need to get started!

If in doubt:• Choose the simplest, cheapest, easiest path and that is often…

• Your name as the business name e.g. Kate’s Copywriting • A bespoke, hands-on service• Sole trader• Registered for ABN

Writing your website copy…I or We:• This sounds trivial but I get asked it all the time…

• Shall it be first person…

• “I am a copywriter and I love working with natural healers, therapists and others in the health industry.”

Writing your website copy…I or We:•Or third person…

• “We are a firm of highly trained copywriters dedicated to helping therapists in the natural healing space.”

• This decison is influenced by what you name your business

Think of the future…• Choose a business name that can expand as you grow.

•Wrong:

• Kate Clark’s Newsletter Copywriting Service• Kate’s SEO Copywriting Service

How to come up with cool business names:What if you want to:

• offer something else beside newsletters?

• sell the business to someone name Paul?

• change your last name?

• Think ahead! Future-proof your business by planning ahead

Famous brands and names:•What do they all have in common?

Famous brands and names:• Red Cross (Charity)• Red Sox (Baseball Team)• Black Hawk Down (Movie)• Blue Circle (Couriers)• Red Balloon (Naomi Simpson)• Purple Cow (Seth Godin)• Blackwater (Security)• Spring Valley (Water)• Iron Mountain (Document Security)• Blue Ocean (Management Theory)• Green Frog (Web Hosting)• Lulu Lemon (Fashion)

Famous brands and names:•What do they all have in common?

• A colour!

• A 4-step process to coming up with a great name:

Column A: Colours

1. Red 2. Orange 3. Yellow 4. Green 5. Cyan 6. Blue 7. Violet 8. Purple 9. Magenta 10.Pink 11.Brown 12.White 13.Gray 14.Black

Column B: Shapes, Seasons, Elements

1. Cross2. Circle3. Square4. Ocean5. Mountain6. Valley7. Desert8. Iron9. Copper10. Mercury11. Spring12. Summer13. Winter14. Autumn

Column C: Animals

1. Giraffe2. Turtle3. Lion4. Frog5. Snake6. Leopard7. Goat8. Donkey9. Mouse10. Rhino11. Hippo12. Cheetah13. Meerkat14. Crocodile15. Hawk

Column A + Column B

1. Red 2. Orange 3. Yellow 4. Green 5. Cyan 6. Blue 7. Violet 8. Purple 9. Magenta 10.Pink 11.Brown 12.White 13.Gray 14.Black

1. Cross2. Circle3. Square4. Ocean5. Mountain6. Valley7. Desert8. Iron9. Copper10. Mercury11. Spring12. Summer13. Winter14. Autumn

Column A + Column C

1. Red 2. Orange 3. Yellow 4. Green 5. Cyan 6. Blue 7. Violet 8. Purple 9. Magenta 10.Pink 11.Brown 12.White 13.Gray 14.Black

1. Giraffe2. Turtle3. Lion4. Frog5. Snake6. Leopard7. Goat8. Donkey9. Mouse10. Rhino11. Hippo12. Cheetah13. Meerkat14. Crocodile15. Hawk

This is end of the Bonus Video 2.4

in the course:

Get Paid To Write Copy

Module 2:Choosing a name for your

freelance copywriting business