this is afca media kit 2012

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MEDIAINFORMATION2012



The American Football Coaches Association (AFCA) is

considered the primary professional organization for football

coaches at the professional, collegiate and high school levels.

The 11,000+ member organization includes:

• Unparalleled coverage of college and university football coaches

• Every head coach and coaching staff in the NFL

• Leading high school football coaches throughout the United States, including

every head football coach that is also the athletic director • Athletic administrators

• Strength and conditioning coaches

This is the AFCA's Magazine.

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AFCATHE POWER OF

In an effort to better serve the needs of AFCA members, the AFCA publishes This Is AFCA magazine, a full-color,glossy, six-times-a-year magazine dedicated to helping football coaches better manage their football programs,

increase their overall coaching knowledge in all aspects of the game and be better mentors and leaders.

This Is AFCA represents a critical resource for the AFCA in communicating with members. It is the Ofcial

Magazine of the AFCA. It is the only magazine distributed to members by the AFCA. It is the only magazine at

convention registration during the annual convention. The AFCA puts its full resources behind This Is AFCA in

order to better serve football coaches in the United States, and globally.

What This Is AFCA Magazine Can Do For Your Business

Driving the Football Program Budget When it comes to athletic-department budgets, football is the primary driver for the

athletic-purchasing engine at the college and high school

levels. Key athletic budget decisions, whether at the

stadium and facility level, or in critical areas such as

equipment and uniforms for all sports, begin with the

football program and the football coach.

Driving the Athletic Department Budget

The purchasing power of football coaches

is clear to the football program where

the coaching staff determines the brands

selected for all things football related.

Football coaches and their football

programs also inuence the purchasing

decisions for the entire athletic

department. The highly valuable and

inuential membership of the AFCA offers

an exclusive opportunity to get your products and

services to the high-dollar decision-makers within

scholastic athletics!

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No other magazine

offers you exclusive access

to the AFCA membership!



AFCA members represent the decision-makers for the products, services and brands purchased by football

programs at every level of competition. This Is AFCA magazine reaches these decision-makers directly six times

every year offering your company the opportunity to market to this prized audience on a consistent, effective

basis. We deliver a targeted, no-waste circulation backed by the power of the AFCA and its loyal members.

Reaching The Decision-MakersThis Is AFCA magazine is mailed directly to dues-paying head and assistant football coaches nationwide. Add to

this athletic directors, strength coaches, coordinators and other inuential personnel and you have a targeted

opportunity to promote your company to the individuals with direct authority and responsibility to purchase

your products and services.

Covering The Football Market With a total mailed circulation of 14,000 for every issue, This Is AFCA delivers unrivaled access to the decision-

makers in the football market. The 11,000+ members of the AFCA receive every issue. Additional circulation

is targeted to high school head football coaches that also serve as the athletic director for their school.

Bonus distribution at key industry events, including the AFCA Annual Convention, enhances the value of your

advertising investment.

INFORMATION CIRCULATION

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This Is AFCA Magazine Circulation: 14,000



EDITORIALTHIS IS AFCA

The editorial staff of This Is AFCA magazine brings a wealth of experience publishing instructional coaching

editorial content. Our staff is well known and trusted by the coaching universe for its meat-and-potatoes deliveryof must-have coaching information.

No Fluff, No Filler – just jam-packed pages of highly valuable coaching information…which guarantees more eyeson your advertising messages, for longer periods of time.

Special Issue Themes Drive ReadershipThis Is AFCA magazine publishes six times every year, providing a consistent vehicle to promote your business.Each issue addresses a timely, major theme for football coaches to drive readership to your advertising.

Edition Editorial Theme January/February .....................................The Ofcial AFCA Convention Issue

March/April .................................................AFCA Post-Convention Issue and Budgeting Buyers’ GuideMay/June ....................................................... Buying Season Issue and Strength & Conditioning Report July/August...................................................Football Pre-Season IssueSeptember/October .............................Back-To-School and Season Kick-Off IssueNovember/December .........................AFCA Pre-Convention Issue

Editorial Topics • In-Game Strategies (Xs and Os) for all aspects of football

• In-Depth Coaching Profles – See how the winningest college and high school coaches build

and sustain success at their programs

• AFCA Organizational Information – All the critical news, notes and important updates

from the AFCA passed along to the entire AFCA-member universe. AFCA News, AFCA

Convention Information, AFCA Calendar of Events, AFCA Announcements, AFCA Award Winners, Poll Results, NCAA Rule Changes and much more!

• Sports Medicine – Injury prevention and treatment, concussions, protective wear

• Facility Issues – The latest on articial turf solutions, stadium and facility renovations, locker

rooms, weight rooms, scoreboards/signage and more!

• Practice Management – position-specic drills, time-management, player motivation and more!

• Social Issues – The AFCA leadership tackles issues critical to managing players on and off-the-eld!

• Strength Training, Explosiveness, Flexibility and Speed – Every issue deals with

developing the player’s body and mind, preparing athletes to compete at the highest level

while keeping them safe

And much more… Continuing education & professional development for coachesOn-eld training devices and aids

Football equipment for the practice eld

Football player apparel (helmets, pads, footwear, uniforms, etc.)

Fundraising strategies & solutions

Nutrition and hydration

Compliance – Adapting to new rules and regulations

Promoting your program to parents, booster clubs and players

Association news & notes

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This Is AFCA Magazine



Filling the E-GapsElectronic marketing is no longer a novelty; it’s not even a choice. Successful marketers know that without an electronic

marketing complement, their message will never reach the entire market. In addition to publishing This Is AFCA,

Three Cycle Media offers the following electronic opportunities that deliver even more coaches and consumers of

football equipment. And with OpenX Ad Technology, automated statistics reporting is available at virtually every level.

FootballCoachDaily.com – Football Coach Daily covers American

football coaching from youth to the professional level. There are

multiple methods for reaching this audience.

Gridiron Mentor – The biweekly email newsletter from

Football Coach Daily contains recent news, equipmentinfo, sports medicine info, strength and conditioning

reports and the latest from the pro, college and high-

school ranks.

FCD Daily Email Update – This daily

e-mail newsletter contains all info added to

FootballCoachDaily.com during the previous 24 hours.

It has dramatic impression potential.

FootballProductReview.com – Football Product Review

covers new and existing products within the football

market. Our readers are charged up, hungry and demand to

see the latest and greatest when it comes to market.

Social MediaFollow Football Coach Daily and Football Product Review using Facebook, Twitter and YouTube. Both sites make heavy

use of these social mechanisms to share information and build closer relationships with the buyers of your products.

No one builds bigger football-specic audiences faster than Football Coach Daily and Football Product Review.

Multi-Media “Blitz Packages”This Is AFCA magazine, Football Coach Daily and Football Product Review provide custom solutions for marketers

seeking to reach our audiences no matter what they like to read, when or how they like to read it. You can reachour coaches whether they are in front of their computer, on their tablet or on their mobile device.

Our Blitz Packages are specically designed and priced for your needs. Call us today. When it comes to football

decision-makers — from youth to the pros — we’ve got you covered.

For information and pricing, visit FootballCoachDaily.com or FootballProductReview.com.

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OPPORTUNITIESELECTRONIC MARKETING




INFORMATIONINVESTMENT

FULL-COLOR

Size 1x 3x 5x

Full-Page 3,695 3,475 3,265

2/3 Page 2,955 2,775 2,610

1/2 Page 2,365 2,225 2,090

1/3 Page 1,895 1,785 1,675

1/4 Page 1,515 1,425 1,340

1/6 Page 1,135 1,065 995

2-Page Spread 6,280 5,905 5,550

All rates are provided in gross terms, assuming a 15% commission to recognized advertising agencies.Rates ef fective June 1, 2011.

Multi-media discounts are available for companies implementing a print and electronic marketing campaign.

Edition Space ReservationDeadline Materials Deadline

January/February,2012

11/18/11 11/25/11

March/April, 2012 1/20/12 1/27/12

May/June, 2012 3/20/12 3/27/12

July/August, 2012 5/21/12 5/28/12

September/October,2012

7/20/12 7/27/12

November/December, 2012

10/8/12 10/15/12

January/February,2013

11/20/13 11/27/13

For advertising information, contact us at:877-906-7462

Todd Rank:

Extension 101

[email protected]

Mike Podoll:

Extension 102

[email protected]

Paul Markgraff:

Extension 103

[email protected]

Jim Rank:

608-423-4742

[email protected]

Three Cycle Media Advertising Space Reservation and Materials Deadlines


Mailing Address

PO Box 134

Cambridge, WI 53523

Shipping Address

232 W. Main St.

Cambridge, WI 53523

this is afca media kit 2012

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