this is abuse powerpoint pitch
TRANSCRIPT
This is abuse
New campaign
This is abuse is a charity to help and raise awareness of abuse in
relationships and the different forms of abuse that does occur.
It aims at a teenage audience.
This is abuse will be creating a new campaign to raise awareness of
emotional abuse in teenage girls.
Target audience
Target
audience
Teenage
girls aged 16
to 19
First
relationship
This issue can
affect any
social classLow self
esteem
Primary and secondary audience
Primary audience:
Teenage girls aged 16 to 19
Secondary audience:
Family and Friends
Abuser
Primary research
Questionnaire-
Do you think you could tell if someone way being abuse?
If you were in an abusive relationship who would you go to and why?
Primary Research
Focus Group-
Do you think you could tell if someone was being abused in their
relationships?
If you was in an abusive relationship who would you go to and why?
Best friends Signs
Don’t’ know
What is abuse?
Helpline
Emotional
Secondary Research Signs
Types
Advice
For victim
and family/
friends
Helpline
Form of advert
The advert will be an realism advert. Meaning it will resemble real life.
Therefore, people watching might go that’s me or I know someone who is
going through that.
Narrative
Style of advert
I wanted to include shock tactics in my advert so that people understand
emotional abuse is as bad as any other type of abuse.
Also so that the advert will be memorable and stay in the audience mind.
Distributed
The advert will be distributed online such as this is abuse website, social
networking sites and YouTube.
The advert will be also distributed on television such as E4 and channel 4.
Especially as thisisabuse done a previous campaign with Hollyoaks.
Charity Advert Regulations
Due to it being a charity advert you are allowed to include more shocking
content.
This is allowed if…
There is a purpose of raising awareness
Doesn’t cause a wide scale offense.